Chapter 598 Is this also President Pei's prediction? (Ask for a monthly ticket)
When he first heard the words "garbage sorting", Pei Qian didn't notice any danger.
After all, garbage classification is a major trend, and every country around the world is doing it. Although it is only 2011, it seems a bit early to start garbage classification in China, but there will always be some advanced development phenomena in this world. Pei Qian has already
Have experienced it many times.
Moreover, garbage classification is nothing more than cultivating everyone's environmental awareness and making everyone's daily life a little more troublesome. It will not have a big impact on everyone's lives.
Therefore, Pei Qian did not immediately realize what "garbage sorting" meant to him.
But after being stunned for a moment, Pei Qian suddenly reacted.
Garbage sorting does not have anything to do with you, but it has a lot to do with Moyu takeout!
At present, all Moyu takeaways follow a unified process: white porcelain bowls are put in white porcelain bowls and delivered to the door. After the customer has finished eating, the leftovers are left in the tableware to be recycled. After the takeaway boy recycles the tableware, the leftovers are disposed of in a unified manner.
Use the dishwasher to clean and sterilize the tableware and reuse it.
The bad thing is the "unified handling of leftovers"!
In fact, Pei Qian didn't think about this aspect at all when he first started. He just thought that recycling the tableware would allow the delivery boy to make more trips and spend more money. At the same time, he would be able to compensate more if the tableware is lost.
But once garbage classification is implemented, the situation will be completely different!
For customers, compared with other takeaways, Moyu takeout does not have to worry about leftovers, nor do they have to worry about disposable lunch boxes and tableware.
After finishing other takeaways, you have to throw away the lunch box, cutlery and leftovers separately, but you don’t need to do this for Moyu takeout. You can just put the entire set of cutlery at the door and wait for recycling as usual, which saves a lot of money.
trouble!
Originally, Moyu Takeaway had a higher premium, and other takeaways could compete with Moyu Takeout for the market by relying on the advantages of being "cheap and convenient", but now...
The more Pei Qian thought about it, the more panicked he became, and he immediately set off to go to Moyu Takeout Store No. 1 to take a look at the disaster!
…
Moyu Takeout No. 1 store, Gourmet Laboratory.
Rui Yuchen is worried about the prospect of taking out fish.
After reporting to Mr. Pei before, Mr. Pei ignored the data at all and instead conducted a wave of reverse operations with unclear meaning.
Moyu Takeaway obviously performs better in super first-tier cities and first-tier cities, and performs better in cities with fewer stores outside Handong Province, but Mr. Pei did the opposite and asked Rui Yuchen to open all new branches in
Jingzhou City and other cities in Handong Province.
Now the Moyu takeout stores in the entire Handong Province are obviously in a saturated state, especially in Jingzhou, where Moyu takeout stores are competing with each other for business and customers.
Of course, the so-called "saturation" is a relative concept. It does not mean that all Jingzhou is covered, but that based on the existing number of users of Moyu Takeout, the number of Moyu Takeout stores has exceeded the actual number of users.
demand.
There is nothing we can do about it. Rui Yuchen was already trying hard to avoid overlapping coverage of the two stores before opening the store, but there are already too many fish-taking takeaways in Jingzhou that can’t stand it!
In the end, it was just trying to find every opportunity. There was obviously some overlap with other stores, so it had to be like this.
In short, the current supply of Moyu takeaway products exceeds demand in most cities in Handong Province, especially in Jingzhou.
In addition, Rui Yuchen still has a headache about the brand Shi·he.
Judging from the pilot situation, Shi·He's reputation is indeed pretty good, but it is only open to Tengda's loyal users and requires customers to reach a certain credit rating, so the number of customers itself is small.
Although there is a certain premium for food and drinks, a lot of money is invested in customizing food boxes, purchasing ingredients, chef training, cleaning tableware, etc., and selling only a few servings of food and drinks cannot cover the entire price range.
Current expenses.
Rui Yuchen's original idea was to make Shi·He into a high-end brand, just like many car manufacturers making additional high-end luxury cars. The main purpose is not to make money, but to show off their muscles and create a dimensionality reduction blow to other brands, thereby enhancing the main brand's reputation.
High-end value.
If you follow this line of thinking, food and drinks should be small and beautiful. High-end services only provided by major stores in certain big cities should not be expected to meet everyone's needs, but more to flex their muscles and display high-end services.
Meals.
However, Mr. Pei’s thinking is still elusive.
Mr. Pei requested that the Shi·he brand be immediately promoted to all Moyu takeout stores, even those in third-tier cities.
Including all Moyu Internet cafes that already have Moyu takeout business, they will also be updated completely simultaneously.
As a result, each store has to invest a lot of money to purchase food boxes, train chefs and purchase ingredients, which suddenly greatly increases the losses of all stores!
Rui Yuchen, who originally saw a little glimmer of profit, was instantly stunned by Mr. Pei's combination of punches, and the fish-taking takeout business turned into a bottomless pit of losses.
Mr. Pei, what does this mean?
Rui Yuchen was really puzzled.
He also discussed these issues with Lin Canrong from Wuming Restaurant, but Lin Canrong couldn't explain the reason. He just said that he should wait patiently if he couldn't figure it out. Mr. Pei must have other plans.
Therefore, these days, Rui Yuchen is busy opening stores and promoting food and beverages, while at the same time trying hard 24 hours a day to figure out Mr. Pei's true intentions.
Yet still found nothing.
After allowing several customers to try out Moyu Takeout's new products at Moyu Takeout No. 1, Rui Yuchen found an empty seat in the store and sat down, continuing to think about the deeper meaning of Mr. Pei's move.
However, at this time, frequent voice prompts for new orders sounded in the store.
"Ding, new order."
"Ding, new order."
"Ding, new, ding, ding, new order."
Rui Yuchen didn't pay attention at first, because she looked at the time and saw that it was already past 5 p.m., and it was almost dinner time. It was normal to have new orders.
However, after a while, Rui Yuchen suddenly realized something was wrong.
This new order is too frequent. This situation has never happened before!
In particular, the voice prompts for many new orders are connected together. This is a situation that only occurs when several people place orders at the same time.
Rui Yuchen hurriedly checked the backend and found that the number of orders at Moyu Takeout Store No. 1 was growing rapidly. Compared with yesterday, the number of orders during dinner time the day before yesterday had increased by nearly 40%!
Rui Yuchen was surprised: "Business is good today!"
But at the same time, I am also very confused, what happened to everyone today, why did you suddenly think of ordering Moyu takeout?
In fact, many people in Jingzhou have ordered Moyu takeout, but they don't eat it every day. They only order once in a while to adjust the taste when they remember it. They usually order other takeaways.
Although there are many types of food in Moyu takeout, you will definitely get tired of eating them all the time.
Therefore, Moyu Takeaway already has a lot of users in Jingzhou and is well-known, but people don’t order frequently enough, so it’s still difficult to make back the money.
But look at the current situation...
Rui Yuchen couldn't help but said in surprise: "If we have this order volume every day, we will make a lot of money!"
"Forget it, what are you thinking about? How can we have this amount of orders every day?"
"No, today is not a special holiday. Why do so many people think of ordering Moyu takeout?"
The more Rui Yuchen thought about it, the more something was wrong, so she hurriedly went to the store manager group of Moyu Takeout to check.
When I took a look, I realized that this group had been flooded with messages!
"Look at this news!"
“[Link] Handong Province’s ‘strictest garbage classification’ is fully implemented!”
"[Link] It is imperative to cultivate awareness of garbage classification"
“[Link] Guide garbage classification to become a new fashion and a new habit!”
"Is it already implemented?"
"Yes, the stage of soliciting opinions has ended. It is now being fully implemented in Handong Province, and Jingzhou is a key demonstration city."
"Today some communities are checking the classification of garbage. Garbage can no longer be thrown away."
"So fast? No wonder I'm wondering why there's so many orders today!"
"My orders have also exploded! An ordinary store in a third-tier town that doesn't have many customers all year round has placed more than a dozen orders today. I'm shocked!"
"Stop talking, I have to rush to the kitchen."
Rui Yuchen hurriedly clicked on the link in the group to read the news, and then realized why orders were soaring.
Handong Province needs to sort garbage!
Every city has its own regulations on garbage classification, but it is obvious that Handong Province’s garbage classification policy is the strictest in history. It is divided into four categories: kitchen waste, recyclable waste, hazardous waste and other waste.
Major categories.
Food waste and recyclable waste cannot be thrown away together!
Most plastic lunch boxes and plastic bags used in takeout packaging are all recyclable garbage and must be thrown into the blue trash can, while kitchen waste must be "broken into bags" and thrown into the green trash can.
This means ordering an ordinary takeout, and the leftovers from the takeout have to be thrown away separately from the takeout lunch box and plastic bag!
Rui Yuchen couldn't help but slap the table and suddenly realized: "I understand!"
"It turns out Pei always meant this!"
"If we consider the policy of garbage classification, then this series of measures taken by Mr. Pei is the optimal solution!"
"Mainly opening Moyu takeout stores in Handong Province, especially Jingzhou City, can best meet the demands of consumers under the conditions of garbage classification."
"If I follow my original idea and open stores to other cities across the country, then the local demand in Handong Province due to garbage classification will definitely not be met!"
"As for the opening of the Shi·he brand in all stores, it is even more important. It can achieve two key effects:"
“In addition to showing all diners the high-end brand of Moyu takeout, we can also divert demand. Customers who want a higher-end experience can order food and drinks, while those who don’t care much about these can order ordinary Moyu.
takeout."
“It’s perfect!”
"Could it be that Mr. Pei had already heard the news or predicted the trend?"