The Sloth project itself, from location selection, design to decoration, is all in an unconventional style, full of the willful expression of Mr. Pei's personal philosophy.
As a result, the propaganda work was smooth and stable...
It's not wrong, but it seems that it really doesn't meet Mr. Pei's expectations.
Liang Qingfan nodded slightly: "Then, what is Director Zhu's advice?"
Zhu Xiaoce thought for a while: "Since the concept of Sloth Apartment itself is minimalist, then the style of our video will also be minimalist!"
"Compared to a lengthy documentary, I prefer to make it a short video."
"There are no narrations, interviews, or too much foreshadowing. Instead, it uses the expression technique of an art film to quickly, concisely, and freely express the transformation process of a room."
"The core element is speed!"
"Lengthening the video can really raise the audience's expectations, but it will seem too dragging."
"Our goal might be to compress the video as if it were fast forwarding, so that before the audience can react and the original dilapidated impression of the house in their minds has not disappeared, we can directly superimpose a double scene on them with the decorated scene.
The impact!”
"The theme of our video is called 'New Life'."
"The superficial meaning is the rebirth of an old house, but the deeper meaning is that everyone who lives in it can start a new life!"
"This kind of visual contrast created in a short period of time should be very impactful and topical, and at the same time stimulate everyone's desire for discussion and exploration."
"If the video is too detailed, people may not understand it in depth, but if the video is very concise, many interested people will go online to search for information."
"As long as they are willing to search, we can put the information about Sloth Apartment to their lips!"
"So, I think this video must be compressed. In my opinion... just compress it to five minutes."
"There is now a trend in the production of video content on the Internet, which is polarization."
"Either make it long and have a lot of useful information, or make it short, highly concentrated and eye-catching."
"The former is easy to accumulate fans, especially die-hard fans, while the spread effect of the latter is very terrifying. Once it becomes popular, it will spread all over the Internet!"
"We obviously want to choose the latter."
After listening to this, Liang Qingfan felt a little confused.
What Director Zhu Xiaoce said is indeed very reasonable, and this minimalist concept is indeed consistent with Mr. Pei’s original intention of designing the Sloth Apartment.
But... wouldn't five minutes be too short?
Liang Qingfan said: "I agree with this, but will these materials be a waste?"
The videographer recorded the entire transformation process and also used a drone to take aerial shots. The total video footage is estimated to last two to three hours.
Cutting a two or three hour video into five minutes? It seems a bit wasteful.
Zhu Xiaoce shook his head: "Don't waste, the essence is what is concentrated. Just like many high-end dishes in Wuming restaurants, only a small amount of very expensive ingredients are used. This is not waste, but striving for excellence."
"What we are pursuing is the final effect. The effect of this five-minute short video is definitely much better than the forty-minute documentary!"
Liang Qingfan was persuaded by Zhu Xiaoce and nodded: "Okay, then just follow what Director Zhu said! If you two need any assistance, you can contact me at any time."
Zhu Xiaoce shook hands with Liang Qingfan: "Mr. Liang, don't worry, Mr. Pei's projects are all projects with fairy spirit. We will help you perfectly express this fairy spirit in the video!"
…
In the afternoon, Pei Qian took a car to Binhu Community.
Liang Qingfan is already waiting downstairs.
"Mr. Pei, please!"
Liang Qingfan very proudly led Pei Qian to the new building of Sloth Apartment, which had been basically renovated.
In the past two days, Pei Qian was very irritated by Dayak Group's 500 million. He didn't even care that he was still in exam week, and immediately had to free up his hands to arrange for Yangyang Games to prepare GoG's world server for Dayak.
Group a little color to see.
It's just that the reason why Yangyang Games was arranged to do this was different from what Ye Zhizhou and others had in mind.
In fact, this is just because Yangyang Games happens to have enough manpower and nothing to do.
Tenda Games is also responsible for the development of "Struggle" and the update and maintenance of gog, and there is no spare time to be responsible for the world server.
The world server cannot simply create a multi-language version and be done with it. It must understand the local market demand, carry out operational activities, and do market analysis, which is quite a lot of work.
The only people who have the ability and energy to take charge of this work are the people of Yangyang Games.
In fact, Pei Qian does not have such high requirements for everyone in Yangyang Games. His basic requirements are only two points:
First, the money must be spread quickly enough, and all 500 million must be spread out before settlement. Second, it is best to harm others without benefiting oneself.
Pei Qian calculated very clearly that if he lay down now and took the 500 million, he would earn 500,000 at the end of the cycle;
But if he spreads this money to the world server and works hard to create losses, then as long as he loses 5 million, he will still make 500,000 at the end of the settlement.
So strictly speaking, Pei Qian did not give up half a million for revenge. For him, the money he got was still the same or even more. At the same time, he also completed the revenge against Dayak Group. Isn't this killing two birds with one stone?
?
Anyway, as long as the money is spent quickly enough and the loss at settlement is greater than 5 million, it is absolutely cost-effective for Mr. Pei.
As for why we should harm others without benefiting ourselves...
The reason is very simple. He harms others for revenge, but does not benefit himself because Pei Qian does not want to plant a time bomb for future cycles.
The best result for Pei Qian is that if I don't make money, you shouldn't make money either. If we all don't make money together, then I will feel comfortable.
So although everyone at Yangyang Games was very moved and felt that Mr. Pei had great trust in them, in fact, Mr. Pei did not have high expectations, nor did he really want them to directly kill ioi.
It's best to delay it longer, burn money while disgusting the Dayak Group, and be executed late, and you can still happily lose money. This is the most perfect.
However, whether it can be achieved depends on how things develop in the future. After all, Dayak Group is a multinational company and will definitely resist.
While Yangyang Games was working hard to distribute 500 million coins, Mr. Pei did not relax his supervision of other projects.
Because you can still lose money during this settlement cycle, provided that no more projects explode.
The Sloth Apartment project currently appears to be a high-quality project that can sustain large losses for a long time and deserves more attention.
"Mr. Pei, please come in."
Liang Qingfan proudly led Mr. Pei to the room on the top floor.
Liang Qingfan is very proud of the transformation results here.
Not only has the house been renovated well, but it has also strictly implemented Mr. Pei's minimalist style. It is much more difficult to do this in a small apartment than in the large flat floor in the city.
Pei Qian simply walked around the room and fell into silence.
Is this still the crappy building I picked before?
This is obviously another house!
Pei Qian's impression of this place still remained when he visited the house before. After all, he was usually very busy and had no interest in running over every day to see the decoration.
In my impression, this house has narrow corridors and is full of mildew. The kitchen and bathroom are very crowded, making it uninhabitable.
But now, all these shortcomings are gone!
The aisle has been magically widened, and the layout of the kitchen and bathroom seems to have been redesigned. The kitchen and living room are integrated and you can see the lake view, and the bathroom area has been expanded, and there is even a small bathtub.
Pei Qian could feel that Liang Qingfan must have made major changes to the building of this house, but even the aisles could be widened, which was never expected.
Pei Qian originally thought that the walls on both sides of the aisle must be load-bearing walls, but now it seems that luck is not on his side.
What a weird structure!
Pei Qian was very angry at first, but then he thought about it. The structure of this house was very strange to begin with, and he chose this house precisely because of its strange structure.
So now that I have been cheated because of the weird structure of the house, I seem to have nothing to say.
That's okay.
In short, the house has been renovated, and the first impression is eye-catching. It makes you want to live in it.
Especially this arc-shaped living room with 180-degree floor-to-ceiling windows. Originally, this place was difficult to fully utilize due to the irregular space. However, Liang Qingfan cooperated with the kitchen and used other furniture such as sofas and bookshelves to divide the living room. Instead,
Maximizing the use of space while retaining the perfect landscape.
Fortunately, the concept of the family style has not changed.
There is almost no storage space. Even the bookshelves in the living room are decorative and can only be filled with some beautiful handicrafts.
I want to store something, but I can’t do it, sorry.
Moreover, the furniture and layout in the room cannot be moved. This is a hard and fast rule and is very unkind, but this is enough to persuade them to leave.
In short, if it weren't for the price and this unkind rule, Pei Qian almost thought the house would be rented out.
Now, it should be fine.
Pei Qian turned around and found no faults: "Well, very good, I'm very satisfied."
Liang Qingfan was very happy: "Then, Mr. Pei, do you want to go and see the commercial and residential building over there at Shundong Garden?"
Pei Qian shook his head: "No need."
The difficulty of renovating the commercial and residential building is much lower than that here. It can be transformed into what it is now. There is no need to look at the commercial and residential building. The appearance will definitely not be bad.
Now Pei Qian can only rely on unkind regulations and impractical decoration styles to save himself.
Liang Qingfan said expectantly: "Then, Mr. Pei, can we start promoting it? As long as the photo is posted on the agency website, it will definitely be snapped up in minutes, right?"