The sponsorship fee of 2 million is not too much. After all, Mr. Pei’s sponsorship fees for foreign clubs are all 1 million dollars.
But the key point is that the dge club is not one of those old clubs that has been in operation for a long time. It cannot play games and has little exposure. Who is this full of money and wants to sponsor it?
Can you get the money back?
Pei Qian calmed down a little, clicked on the picture sent by Zhang Yuan, took another look at the picture, and found the keyword above: Waiwai Live.
“Why should the live streaming platform sponsor the dge club?”
"Could it be that..."
Pei Qian suddenly realized that something was wrong.
It is true that the dge club cannot play official games, but it does not say that it cannot be broadcast live on the platform!
The live broadcast platform comes with its own exposure!
This is a very dangerous signal and must be intervened!
Pei Qian knows very well that in a few months to a year, when various domestic capitals enter the market, live streaming platforms will spring up like mushrooms after a rain, and a crazy money-burning war will begin.
The status of many anchors will rise at this stage, and there will even be many sky-high contracts!
What if there is such a live broadcast genius in the dge club?
Pei Qian was a little lucky. Fortunately, Zhang Yuan was exposed early, and there seemed to be room for recovery.
Hurry and take the bus to dge club.
…
After arriving at the dge club, Pei Qian read the contract carefully.
Zhang Yuan stood aside and felt that Mr. Pei was looking at it very seriously, and he couldn't help but think about it.
"It seems that Mr. Pei attaches great importance to the profit of dge club. He rushed over as soon as he heard the news!"
"And I read the contract very carefully. I am worried that there are any traps in the contract, so do I need to confirm it again?"
"I didn't take any commission from Huang Wang's live broadcast contract to the club. I don't know if General Branch Pei doesn't support my approach."
After a long time, Pei Qian put down the contract.
Zhang Yuan hurriedly said tentatively: "Mr. Pei, I didn't get a commission from Huang Wang's live broadcast contract, mainly because..."
Pei Qian raised his hand: "Well, you did this right!"
"Do any other team members have to sign a live broadcast contract?"
Zhang Yuan shook his head: "No, Waiwai Live signed a contract with Huang Wang, mainly because of his potential as a host: strong, talkative, good figure and image. Most of our other team members do not have the second
Point, I'm not very good at organizing things in the game, so it doesn't have that much commercial value on the live broadcast platform. Even if I can sign it, it won't be as much as 2 million."
Pei Qian breathed a sigh of relief.
fine!
Zhang Yuan’s understanding of Tengda’s spirit is still somewhat useful.
The 2 million contract signed by Huang Wang has nothing to do with him since the club does not take a commission.
With this precedent, even if other players sign contracts with the live broadcast platform, it will not have an impact on the club, not to mention that other players will definitely not be able to sign such a large contract.
However, there is also an implicit threat, that is, during the live broadcast, what if Huang Wang’s live broadcast is very effective and he accumulates a large number of fans, indirectly gaining a lot of attention for the dge club?
Therefore, this person is a hidden danger!
Pei Qian silently made a note of it. For an outstanding employee like this, who has a serious problem, he still has to find an opportunity to make arrangements.
Not now, there is no opportunity, and the situation is not that urgent yet, so we can think about it in the long term.
What is more urgent at present is the sponsorship fee issue of dge club!
Waiwai Live Sponsored, it must be because they think it is profitable to sponsor the dge club, and it is probably because of their status as "Tengda's biological son" of the dge club.
When it comes to sponsors, there is the first and there is the second. One of the essences of human beings is the repeater.
Two million is not much, but what if there are several two million?
That would be very embarrassing.
Pei Qian started the dge club to burn money. If all the expenses could be offset by sponsorship, wouldn't it be in vain?
Of course, Pei Qian can also choose to spend money like a bottomless pit to the dge club. After all, there are many places to spend money, but he must be aware that throwing money into a bottomless pit will also greatly increase the attention of the outside world, and may give people
The outside world provides error signals.
When the time comes, everyone will raise prices crazily and sponsor without thinking, so what should we do?
It's not impossible.
Therefore, the matter of sponsorship must be strangled to death.
There is no reason not to accept sponsorship, but there is nothing wrong with controlling the quantity, right?
Pei Qian thought about it and said, "The dge club can only accept up to three sponsors at the same time."
"On the team uniform, the sponsor's trademark can only be printed on three places: the right side of the chest and the upper arms of the left and right arms."
"All sponsor logos must be small, and the length and width must not be larger than 15cm."
Pei Qian thought for a while and added: "Moreover, you can only accept one sponsorship from the same major industry."
This last one is mainly aimed at the live broadcast industry.
Pei Qian is very worried. Now that Waiwai Live sponsors the dge club, will zz Live also come in to get involved? After all, the signing is not exclusive.
When the live broadcast platform launches a money-burning war, wouldn't it be a pain in the ass if they have to advertise on the dge club?
Therefore, Pei Qian forced him to accept only one sponsorship from the same major industry, and directly passed all future live broadcast platforms. Even if other live broadcast platforms wanted to bid, it would have to be a year later.
As for other sponsorships, it’s not that there are none at present, such as keyboards, mice, other peripherals, motherboards, etc., but they are often not as generous as those of live broadcast platforms.
Moreover, you can only accept a maximum of three sponsorships. As long as the number does not increase, you probably won’t make much money.
What's more, the sponsor's logo is so small, which can be regarded as disgusting to the sponsors, and it may also dampen the enthusiasm of some sponsors.
Zhang Yuan thought briefly and nodded: "Okay, Mr. Pei."
"I understand that you are afraid that the dge club will be contaminated with too much commercial atmosphere and affect the mentality and training of the players."
"I will think carefully about accepting sponsorships in the future and will definitely strive for excellence!"
Pei Qian: "?"
It’s not asking you to strive for excellence, it’s asking you to take fewer calls!
But there is no way, there is no explanation.
Pei Qian's original intention was that you would receive hundreds of thousands of sponsorships, and when the three sponsorship slots were full, you would be taken down.
But Zhang Yuan obviously didn't understand it this way. Since there were only two sponsorship spots left out of a total of three, these two had to be carefully considered and sold at a high price.
Pei Qian couldn't explain it clearly, he could only pray that there would be no more blind sponsors to cause trouble.
It would be best if Zhang Yuan asked for a huge price and none of the sponsors were willing to take advantage of him.
…
…
Tuesday, August 9th.
In the morning, Ye Zhizhou came to Tenda Games and met with Li Yada, Bao Xu and Min Jingchao.
This is a lesson learned.
Yesterday, Mr. Pei spent a lot of money and directly helped everyone at Shangyang Games to arrange a budget of more than 40 million US dollars, but in the end there was still more than 20 million US dollars left, leaving everyone with a little puzzle.
Mr. Pei said that there is still a big loophole in the current promotion strategy, and he asked everyone to find it and fill it.
Everyone at Yangyang Games has been thinking about it all day, but they have no clue.
Most of the mainstream promotion methods have been arranged by Mr. Pei.
I also thought of some other promotion methods, such as inviting celebrities to endorse, but after thinking about it, I found that there is actually no essential difference between having foreign anchors have dinner, sponsoring clubs, etc.
These other promotion methods are not unique enough. If you spend more than 20 million dollars like this, the price-performance ratio will be very poor, and it will definitely not be able to meet Mr. Pei's requirements.
Therefore, today, Yangyang Games sent Ye Zhizhou to come over and ask everyone at Tengda Games for advice.
After all, this group of people from Tenda are the original team that developed gog. They have rich experience in the process of promoting gog’s national server, so they may be able to think of something.
If time permits, everyone at Shangyang Games would like to complete the homework independently, but time no longer allows it.
The publicity plan must be a unified whole. No matter where the more than 20 million dollars is spent, it will definitely have an impact on other publicity plans.
For example, if 20 million dollars is used to find a few celebrities, then the endorsements of these celebrities must be put into Times Square, online advertisements and subway buses.
If the destination of the 20 million dollars is not finalized, the materials for other publicity plans will certainly not be finalized and must be completed at the same time.
Therefore, Ye Zhizhou can only hope that there will be greater strength with more people.
In the reception room, four people brainstormed together.
After knowing Mr. Pei's specific promotion strategy, Min Jingchao and others also fell into deep thought.
Several plans were proposed that overlapped with the current promotion strategy, but were quickly killed.
Min Jingchao thought about it carefully and said, "I think this should be considered from two general directions."
"First, this destination must be enough to spend most of the money, and it cannot overlap with the existing promotion strategy."
"Second, it should be different from the publicity methods adopted by gog."
"Otherwise, Mr. Pei would not leave this mystery on purpose."
Ye Zhizhou frowned and said: "From this point of view, it seems to be suitable to invite big-name foreign stars, but the price-performance ratio may be very poor."
Li Yada shook her head: "I think it's almost meaningless."
"The overlap between big-name celebrities and our target group is not high enough. We are not selling luxury goods or daily necessities. How many players can be attracted by using big-name celebrities as endorsements? The conversion rate will definitely not be good."
Bao Xu thought about it and said, "I think it has nothing to do with the overlap with the promotion strategy of the national server."
"The characteristics of gog at the beginning of its birth represent Mr. Pei's original ideas, and this approach seems to be very consistent with the current situation of gog's international server."
"I mean...ip character."
The other three people's eyes lit up: "IP role?"
Bao Xu nodded: "Yes. President Pei set a policy when gog was founded: We will purchase a large number of IP characters as gog's hero reserve."