Bao Xu continued: "Although we have increased our efforts in self-research since then, we have never given up on purchasing IP. In the gog creative community, we have a special area where we release various purchased IPs.
character, and solicit its game mechanics from players."
"The current gog world server seems to be very lacking in this!"
Min Jingchao suddenly realized: "Yes, it is indeed very lacking!"
"The IP characters we currently buy are basically a little bit influential in China, but they basically have no influence abroad. These characters are indifferent to foreign players."
"Compared with ioi's current hero library, gog undoubtedly has the upper hand in China, but it is at a disadvantage abroad. Overseas players may be more receptive to ioi's heroes."
"This is a very critical point, we must solve it!"
Ye Zhizhou thought for a while: "What if we also launch gog's creative community overseas?"
Min Jingchao shook his head: "No. The premise of the gog creative community is that there are enough players. Only when there are many players and high participation can good works emerge."
"But there aren't many GoG players overseas right now. If we start soliciting creative ideas now, we will definitely not be able to collect good works. Either the money won't be spent, or the things we buy after spending it will be unsatisfactory, which is completely meaningless."
"You should just go buy some successful foreign IPs!"
"In this way, the publicity effect is the same as that of big-name celebrities, or even better, because the target audience is relatively clear."
"We can directly put these successful IPs into the game, which is much better than simply asking a celebrity to endorse it!"
Ye Zhizhou's expression became excited: "I understand! Sure enough, this should be the standard answer to Mr. Pei's idea!"
After repeated arguments, everyone became more convinced that "buying an IP" was the optimal solution to Mr. Pei's puzzle, and it should have been considered by Mr. Pei a long time ago.
After all, the policy of "buying an IP" is a basic principle that has been set since the gog development period. Now to promote the world server, we need an IP that is widely accepted by overseas players.
Li Yada reminded him timely: "Don't be too anxious and happy, we haven't finished solving Mr. Pei's question yet."
"I have decided to buy IP, but how to buy it specifically? Which one to buy?"
"If you want to buy those particularly famous superhero images, 20 million dollars may not be enough. After all, many wealthy overseas game manufacturers are also eyeing these IPs. After being transformed into movies and TV shows, the copyrights of these images have already been
They’ve all risen to the sky.”
Ye Zhizhou thought for a while: "I'm afraid buying a very expensive big IP is not in line with Mr. Pei's original intention. After all, Mr. Pei never buys big IPs when he buys IPs in China."
Min Jingchao reminded: "Don't be dogmatic. The situation at home and abroad are different. In order to better cooperate with the publicity campaign and achieve the final effect, we must have an IP image that is loud enough and can be used overseas."
Everyone was confused again.
Finally, Li Yada suggested: "So now there are only two ways. The first is to pool funds to buy one or two successful IP images with high reputation; the second is to buy many IP images with average reputation but in line with the perceptions of overseas players.
ip image.”
"Since you're not sure, just submit it as two answers and let Mr. Pei make the final decision."
Ye Zhizhou nodded and stood up: "I understand, thank you everyone!"
"I'll go back and do a quick survey and let Mr. Pei make the final decision!"
…
…
Wednesday, August 10th.
Shortly after Pei Qian got up, he received a call from Ye Zhizhou.
"Mr. Pei, we have already thought about the final promotion plan for gog international server! We are going to buy some IP characters suitable for the international market and put them in the game!"
"But now we have a problem. Should we concentrate our funds to buy one or two national-level IP characters with high reputations, or should we purchase a series of ordinary IP characters that are not so well-known but suit the tastes of overseas players?
"
Pei Qian thought about it and replied: "The latter."
Such a national-level IP character is too cruel to attack, and Pei Qian is very afraid that ioi will not be able to hold on.
Although this concern is strange, it is not unreasonable.
Gog has surpassed Ioi by a long way in terms of the game itself: client and mobile games are interoperable, the fees are very conscientious, there are already a group of outstanding heroes, and the game mechanics are easier to learn and spread.
Now, the promotion of gog overseas mainly depends on two points: whether it will be acclimatized to the local environment, and how to gain popularity.
The so-called acclimatization is mainly due to the fear that the image of the hero in it will not meet the taste of overseas players and encounter cultural barriers.
Buying an IP can indeed solve this problem.
But if he buys a national-level big IP, Pei Qian is afraid that he will be too heavy-handed and directly kill ioi. Then he will not be able to happily spend money in overseas markets in the future.
It is better to buy some small IPs and slowly play with ioi in overseas markets, cutting the flesh with a dull knife and nibbling away bit by bit, so that it will be good for him and me.
Ye Zhizhou agreed: "Okay, then we will choose some cost-effective small IP characters to buy, and we will report to you after a while."
…
After hanging up the phone, Ye Zhizhou happily said to Lin Wan and Wang Xiaobin: "Mr. Pei has made the decision! Sure enough, this is the correct answer! Sure enough, our two game departments unite and are invincible in trying to figure out President Pei's intentions!"
Lin Wan looked at the information at hand: "Don't be too happy yet, there is still a lot of work ahead. There are so many superhero characters in American comics, how do we choose? Which ones suit the tastes of European and American players?"
Looking at the densely packed hero names in their hands, everyone felt a headache.
The emergence of superheroes can be traced back to the 1930s. After decades of development, the list of superheroes has grown to a head-shaking length.
Now everyone is faced with a difficult choice:
Those heroes that everyone knows are very expensive, and Mr. Pei has already said not to buy them.
Those cheap heroes are unknown to everyone and have little reputation, so how can we determine whether overseas players like them or not?
Who knows whether those less-famous heroes were born at the wrong time or because they were too failed to meet the tastes of foreigners?
If it's the former, that's fine. If it's the latter, gog buying this kind of garbage won't do anything to promote the game. It's like spending money in vain.
Ye Zhizhou said: "Don't even think about the top two comic companies. They have been acquired by large groups long ago. The acquisition prices are basically in the billions of dollars. We cannot take advantage of this kind of advantage."
"And they hold on to the character IPs very tightly. Even if we can buy some relatively well-known characters with 20 million dollars, I'm afraid it will only be the game copyright, and there will be many restrictions attached."
"It seems feasible to buy some of their low-profile IP characters, but there will also be some restrictions, and the premium may be too high for us to accept, and the price/performance ratio is very poor."
Lin Wan thought for a while: "Then don't think about it and look forward to it."
Ye Zhizhou continued to browse the information for a while and said: "We... seem to be able to buy the third largest comic company in the United States. There was news just two days ago that they are going bankrupt."
Lin Wan instinctively realized something was wrong and asked: "The third largest comic company is almost bankrupt? What is the market share of this third largest comic company?"
Ye Zhizhou: "Less than 5%."
Lin Wan: "..."
Wang Xiaobin was also confused and complained: "Oh my God, the third largest comic company in the United States has a market share of less than 5%. Does that mean there are three comic companies in the United States?"
Ye Zhizhou was also amused: "Of course not, but that's what the data shows."
"It can only be said that this is the current situation of the industry. The first two comic companies are both giants, with a market share of nearly 40%. The remaining third to tenth places together only account for 10%, and the other smaller ones add up
It’s also in the early 10%.”
"These two companies have too many superhero IPs, and the market is so big. They publish comics and make movies at the same time, and their influence is not on the same level as other companies."
Lin Wan nodded: "Well, according to the standard 80/20 rule, leading companies account for 80% of the market share."
"No wonder, 'the third largest comic book company in the United States' sounds very bluffing, but in fact the market share is less than 5%, and with the fight between the two previous bosses, it will definitely become more and more difficult to survive, and it will go bankrupt.
Not surprising.”
Ye Zhizhou took the laptop over and quickly checked the relevant information: "Yes, the traditional comic form is no longer in recession. These giant comic companies all rely on film and television to make money. Comics are equivalent to a huge inspiration library that can be used at any time.
Draw materials and steadily produce movie content."
"But for these comic companies with a small market share and unable to make movies, life becomes increasingly difficult."
"This 'Hurricane Comics Company' has several good points:"
"The themes of its comics are not entirely limited to superheroes, but are more diversified. For gog, with more diversified images, there will definitely be more room for choice."
"Several of its IPs seem to be in line with the tastes of European and American players, such as Duke of Purgatory, Alien, and Mechanical Police."
"Another very important point is that he really has a national-level IP image! It's just... that was twenty years ago."
""Man of Many Faces" was released in 1993 and received many nominations including Oscars. However, it did not win the final award. It invested 27 million U.S. dollars and earned 340 million box office worldwide. It ranked fourth in the box office of all movies that year. The protagonist
After filming this movie, the salary increased 20 times."
"However, Hurricane Comics was not an investor, so it didn't get much benefit. This was its last glory, and it became more and more obsolete from now on."
"But the good thing is that the IP character of Multi-faced Man still has influence, and many foreigners should be familiar with his image. More than half of the value of Hurricane Comics lies in this IP."
"Although it feels a bit like picking up garbage...but I have to say that it is quite cost-effective to pick up garbage."