Soon, the video playback volume, comments, comments and other data began to grow rapidly!
The official account of Feihuang Studio on the Elle Island website already has a large number of fans, which is due to the accumulation of short videos, documentaries and movies; Chen Lei, as the current top folk singer, also has a very high degree of attention.
The combination of the two made this "New Life" video go viral as soon as it was released!
Feihuang Studio did not deliberately interpret the meaning of this video.
When there are more viewers, someone will naturally analyze it.
"Is this Chen Lei's new song? Ahhh, it's great! But what happened to the first release of Ellie Island? And it's still using Feihuang Studio's account?"
"Chen Lei x Feihuang Studio? My favorite Nian Geng Up and Yue Geng Up have collaborated, awsl!"
"How should this video be positioned specifically? Should this be regarded as the MV for Chen Lei's new song, or should it be regarded as a promotional video? I see that the words 'Sloth Apartment' appear on the back?"
"Of course it's a collaboration! Have you forgotten that Chen Lei originally wrote a song "Waiting" to promote Moyu Internet Cafe? Now, isn't it normal and reasonable to write a new song to promote Sloth Apartment?
?”
"This singing skill is really amazing. I have always felt that Chen Lei is the best folk singer in the country. He doesn't have any dazzling skills, but he can sing this kind of flavor that makes people resonate!"
"Has anyone understood this MV? What does it mean that the beginning and the end are connected together? The dilapidated building seems to be the same place as the living room where Chen Lei plays guitar?"
Everyone was talking about it, and not long after, a class representative spoke.
"Let me explain! I have watched the video several times and noticed some details, which may be what Feihuang Studio wants to express:"
“First of all, this should be a promotional video for Sloth Apartment, because it was also released on the Tenda Life App, and the last slogan, ‘If you are tired, you might as well slow down and be a sloth’ also proves this
a little."
"Secondly, there are several details in this video that you can pay attention to."
"The timeline of the short film is actually staggered. There are two protagonists in the MV, Chen Lei and the designer. The scene is like this: Chen Lei sings in the house, Chen Lei walks in Jingzhou, the designer selects the house and starts designing and renovating it.
, Chen Lei came to live in the house, and Chen Lei started singing."
"Everyone found that the end and the beginning formed a loop, and the scenes could be connected. This shows that the narrative of the entire video is actually a flashback."
"If you follow the normal chronological order, it should be like this: Chen Lei was walking in Jingzhou, or wandering, the designer selected a house and started to renovate it, Chen Lei lived in the house, and Chen Lei started singing, which represents the wandering wanderer who finally came to
Sloth Condominium and settling in.”
"It's just that Feihuang Studio used a little trick during filming: they deliberately disrupted the order, used flashbacks to make the whole story form a closed loop, and then used special transitions to deceive the audience.
The aerial shots actually imply changes in the timeline."
"The mystery was not revealed until the end. There are strong hints in two places: one is that the designer and Chen Lei walked into the building from the same angle, and the other is that the unique 180-degree floor-to-ceiling window was revealed only after the house renovation was completed. This
It all shows that the house is the same house, but the designer and Chen Lei entered at different times."
"And this special narrative method, I think, mainly highlights the renovation part! Maybe most people are paying attention to Chen Lei's lyrics and some deeply touching clips in the film, but they ignore the renovation part of the house.
.”
"In fact, the dilapidated house at the beginning and the house that was finally renovated can be said to be worlds apart! Using flashback is equivalent to using the 'broken house' and the 'renovated good house' as two lines respectively.
The audience said that at first everyone thought they were unrelated, but in the end the mystery was revealed and they found that they were actually the same house. This unexpected impact would be even stronger!"
"The most exciting thing is that the structure of Chen Lei's song and this video are perfectly integrated! I don't know who cooperated with whom and who had the idea first, but the result is that Chen Lei's song
The last verse has the same melody as the first verse, but different lyrics."
"This approach, on the one hand, cooperates with the timeline of the video, making the timeline form a perfect cycle;"
"On the other hand, there is also a hint: it is not a simple loop and repetition. The lyrics at the beginning of the video are very 'sad', sad, and lonely, but the lyrics at the end of the video become positive and uplifting, giving people a sense of hope.
The feeling, which also hints at the theme of 'rebirth' in the entire video."
"So the name of this video, "Rebirth," should have two meanings: one is that the old house has been reborn under the renovation of the Sloth Apartment project, turning it from a ruin into a livable residence; the other is that it feels too much to wander outside.
The wanderer with many emotions settled down in this house and started a new life."
"In short, this promotional video is really great! It feels like it is not only a promotional video for Sloth Apartment, but also a promotional video for Jingzhou city scenery!"
This long comment analyzing the connotation of the video quickly received crazy likes and became a hot comment, and even received official likes and pins from Feihuang Studio.
This is indeed the way of expression that Feihuang Studio had thought of in advance when making this video. In order to complete this video, Feihuang Studio also helped Chen Lei and Liang Qingfan reshoot a lot of scenes.
In fact, in the end, only two minutes of the more than three hours of material originally recorded by the videographer were used, and the other three or so minutes were all re-shoots.
But these two minutes are equally important, because they show the process of the entire house changing, which is an essential part of the theme of the video.
So far, the promotional video "Rebirth" produced by Feihuang Studio for Sloth Apartment is complete!
It successfully conveyed the idea of a sloth apartment and resonated with many drifters in the city.
In every noisy city in the world, there are people who are longing for a place where they can be alone, where they can relax and rest.
The Sloth Apartment is a place that provides everyone with a place where you can wash away the pain of wandering, slow down like a sloth, and no longer just struggle for life in the steel jungle, but also in this exclusive world.
In your own space, forget everything and take a good rest.
So, at the end of the video, among the comments such as "I was moved to tears", "It sounds good", and "See you at the beginning", there was another comment that was repeated over and over again:
"So, where should I rent an apartment like this?"
…
…
Wednesday, August 24th.
At 10 o'clock in the morning, Pei Qian slept until he woke up naturally.
He didn't know that Feihuang Studio had updated the video last night, nor did he know that there had been a storm of discussion on the Internet last night and this morning.
Get up and wash up as usual, and prepare to eat at Moyu Internet Cafe.
However, when going downstairs, Pei Qian stepped out of the elevator and suddenly realized something was wrong.
Someone is looking at the house on the first floor?
The voice of the butler Song Kai came from the butler's room on the first floor. He seemed to be introducing the rules that need to be followed when renting a sloth apartment, as well as the specific rental price, to interested customers.
Pei Qian instantly felt like he was facing a formidable enemy.
What is going on?
In order to prevent being discovered, Pei Qian hurriedly hid in the fire stairway. While waiting for the house watchers to leave, he took out his mobile phone to check the truth behind it.
I have been living here for more than three months, but no one has paid attention to it. Why did so many people suddenly come to look at the house today?
When something goes wrong, there must be a monster!
Sure enough, Pei Qian opened the Tenda Life app and saw the Sloth Apartment promotional video just uploaded last night, as well as the comments below that fully interpreted the promotional video.
“Upload videos after get off work at night?!”
"I think these people haven't taken enough vacation, and they dare to openly violate company regulations!"
"Uh... It doesn't seem certain. It takes time to pass the review. Judging from the release time, it seems that the review was submitted before get off work, and it happened to be passed after get off work?"
Pei Qian, who originally wanted to investigate the matter, carefully studied the release date and found that Feihuang Studio seemed to be very smart and did not leave any evidence for himself.
"Huang Sibo has already gone on a trip, but the progress of this video has not been delayed at all? This is unreasonable!"
Pei Qian was helpless. Although he knew that what was supposed to come would always come, it still caught him off guard when it came so quickly.
At this time, footsteps were heard outside, and it seemed that the people looking at the house were leaving one after another.
Pei Qian pushed open the door of the fire stairway and happened to meet the butler Song Kai who had just sent the customer away.
Song Kai was stunned for a moment.
Is Mr. Pei... climbing stairs early in the morning to exercise?
Otherwise, why don't you take the elevator and walk out of the fire stairwell?
Seeing that Mr. Pei is not out of breath, is he in good physical condition?
After analyzing it for a long time, I felt something was wrong.
Pei Qian didn't know Song Kai's psychological activities and asked: "Are those people just here to see the house?"
Song Kai nodded: "Yes, Mr. Pei, there were suddenly several groups of people looking at the house this morning. It should be due to the promotional video updated on the Tenda Life App yesterday."
Pei Qian was faced with a formidable enemy: "So, does anyone want to rent it now?"
"Uh..." Song Kai hesitated, "Not yet. After I introduced the specific regulations and rent of the Sloth Apartment, everyone said they would think about it after going back."
Pei Qian was overjoyed. Sure enough, my strategy was still effective!
He quickly continued to ask: "When you introduced the house, you didn't use any marketing techniques, right?"
Song Kai nodded: "Of course not, Mr. Pei, you have told me before. I have not revealed to anyone that you live here."
Pei Qian was very satisfied with a smile on his face: "Very good, keep up the good work!"