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Chapter 671 Tenda Group Slogan

Tuesday, September 27th.

Pei Qian came to the company on a whim today and checked the results of the recent Tenda Spiritual Fit Test on the computer.

Since Tengda's recruitment changed from free recruitment by various departments to unified examination, it has carried out two large-scale recruitments so far, in November and May respectively.

The employees recently recruited have also joined Tenda Group as regular employees.

Of course, related arrangements, such as expanding office space, arranging workstations, purchasing office supplies, paying wages and various benefits, etc., are all handled by the administrative and human resources departments. Pei Qian can only ask if he can

Except for adding money, I basically won't ask questions at other times.

Because he really doesn't have the energy to take care of these things, and there is no need to take care of them.

But today, Pei Qian suddenly thought of a question.

Why does it seem that no employee has been eliminated in the Tengda Spiritual Fit Test so far?

This test doesn’t look that easy?

Pei Qian looked through the records and found that it was true that only the earliest batch of employees got stuck in the Tenda Spiritual Fit Test. The pass rate was very low at the beginning, but they still passed the test narrowly and narrowly in the end, and were not eliminated.

Lose.

The latest batch of new employees who took the exam and joined the company in May all passed the Tenda Spiritual Compatibility Test on the first try!

This is outrageous!

Pei Qian had racked his brains and laid countless traps in order to come up with this set of questions.

As long as the answerer has a little bit of inertial thinking in the workplace, it will be difficult to pass the test.

Moreover, the question bank is constantly changing, and only Pei Qian has standard answers. After each answer, even if the answerer passes, it is impossible to know which question he got right and which question he got wrong.

In this case, how did these newcomers pass all at once?

In the absence of leaks, Pei Qian felt that there were only two possibilities:

The first type is that the people you recruit happen to be bastards.

This is too optimistic, the possibility is almost zero, Pei Qian will not lie to himself.

The second type is that these people were not gangsters originally, but they were influenced by various departments and cultivated into gangsters.

This possibility will be greater.

So here comes the question. Since all departments have become gangster departments and new employees have been trained to be gangsters, why is Tengda Group still booming and prospering?

Could it be said that Tenda Group has become a magical company where everyone can hang out together and work casually to keep the company alive and develop?

This idea is a bit outrageous, but it cannot be said to be completely unreasonable.

After all, this is what the "Matthew Effect" is about.

We still need to think about it in the long term.

Pei Qian spent two hours updating the entire question bank, including some of the questions in it. By changing a few keywords, the answers became completely different.

After everything was corrected, Pei Qian resubmitted the question bank.

Although it seems that there is little hope of using Tengda Spiritual Fit Test to persuade employees to resign, we cannot give up hope.

“Tuk-tuk-tuk.”

There was a knock on the door outside the office, and Assistant Xin pushed the door open and entered.

"Mr. Pei, CCTV's financial observation column wants to create a special program for our company."

"The program team wanted to use our Tenda Group's slogan as the title, so they asked me. However, our company doesn't seem to have a slogan yet."

"How about you want one?"

Pei Qian, who had just uploaded the mental test questions, turned to look at Assistant Xin, and a question mark slowly floated over his head.

?

Financial observation column?

Why is it a TV station again!

Forget Jingzhou TV station, now even CCTV is here?

Do you want me to die?!

Pei Qian's face darkened: "Reject!"

"Uh..." Assistant Xin hesitated for a moment, "Mr. Pei, you may not understand. Financial Observation is an analysis program, not an interview. It does not require you or any Tenda employees to come forward. Even if we do not provide this slogan

As the title, the program team will also decide a title for the broadcast."

Pei Qian was stunned.

Can you still play like this?

Is this a case of killing first and then showing off?

In other words, whether I cooperate or not, the program will be broadcast as usual?

Pei Qian was silent for a moment and asked: "Then...can we discuss with them not to broadcast this program?"

Assistant Xin smiled and said, "I'm afraid that's not possible."

Pei Qian leaned on the boss's chair, feeling very melancholy.

It seems that this is not a discussion, but a notification.

Okay, don’t you just want a slogan? Here it is.

On behalf of Tenda Group, I will give you a very outrageous slogan. If you dare to use it, then I respect your program team as a man.

Pei Qian thought for a while and said: "Our slogan of Tengda Group is: always believe that something inexplicable is about to happen."

Even the well-informed Assistant Xin was stunned for a moment subconsciously.

The so-called slogan can be translated into a slogan or slogan, but the translated meaning does not fully reflect the original meaning of the word.

Specifically, it uses short and condensed text to convey the company's philosophy, emphasize the most prominent features of the company and products, and establish brand characteristics to attract users.

If we use a social account as an analogy, the brand logo is the avatar, the brand name is the nickname, and the slogan is the personalized signature.

A good slogan must be closely related to the company's characteristics or product characteristics, and must be simple, easy to read, easy to understand, and easy to remember, so that customers can see the core value of the brand at first glance.

It is not only a promotional slogan, but also a slogan that contains the core spirit of the entire company.

For example, the phrase "just do it" is a very good slogan.

So far, the Tenda Group has many industries, and different industries have their own characteristics, but the entire Tenda Group does not have a very clear slogan.

But Mr. Pei’s slogan...

Always believe that something inexplicable is about to happen?

The feeling this sentence gives people is as inexplicable as the content it describes.

"Mr. Pei, are you sure you want to use this sentence?"

Because this slogan was a little too outrageous, it triggered a secondary confirmation mechanism that Assistant Xin rarely used.

Pei Qian nodded: "Yes, that's it!"

Assistant Xin didn't ask any more questions, but nodded and left.

She could predict that the people in the Financial Observation column would be as shocked as she was when they heard this slogan.



end.

The Ma group welcomed Wu Bin, Cui Geng, and Lu Mingliang in, and then quickly closed the door of their office.

Then, he took out a few books from the locked drawer and distributed them to everyone.

There are several big words written on the cover of the book: "A Preliminary Exploration of Tengda Spirit"!

The so-called preliminary exploration means preliminary exploration. It is generally used as the title of a paper to express humility.

The use of "preliminary exploration" here obviously emphasizes that Tengda spirit is broad and profound. These are just preliminary explorations of Tengda spirit. In addition to the content in the book, you can continue to dig deeper.

Readers are reminded that this book should only be regarded as an inspiration, not a dogma.

Wu Bin reached out and took it, with a look of surprise on his face: "Has it been printed? So fast!"

He touched the cover happily. This was his hard work for many months! He finally saw the physical book!

Ma Yiqun nodded: "Well, because it is not distributed, it saves a lot of time. As mentioned before, only 200 copies were printed in small quantities and distributed first to internal core employees and Mr. Pei's friends like Mr. Li.

"

"If you can't send it all, lock it up and keep it. Don't send it spam."

Although this book does not contain much content and does not contain any illegal content, according to relevant regulations, if you want to print in batches, you must obtain a seal approval certificate, otherwise it will violate the management regulations.

Many people secretly print books without approval, even if they just read them for themselves, which is strictly against the rules.

Therefore, Ma Yiqun discussed with Wu Bin and felt that in order to obtain accurate seals, it would be better to publish the book directly through formal channels at their own expense.

Self-financed books have three stages: writing, publishing, and distribution. The so-called distribution means entering the sales terminal market through distribution channels and facing customers directly, which requires spending money to promote and distribute goods.

However, the book "A Preliminary Exploration of Tengda Spirit" does not expect to make money, or even expect to be widely disseminated. It is only used for communication and learning by some core members, so it is only published and not distributed.

There are three places worth mentioning in this book:

It is clearly stated on the first page of the book that this is only a preliminary interpretation of the Tengda spirit and can only serve as an inspiration. Do not fall into dogmatic thinking, but continue to experience, expand and dig deeper in your work.

Mr. Pei's three "world famous paintings", namely "Back View of Countercurrent", "Mr. Pei's Lunch", and "Mr. Pei Thinking", are all printed in the book as illustrations.

On the last page of the book, Mr. Pei's long list of titles is written in small characters. It is easy to miss it if you are not paying attention.

Ma Yiqun said: "The printed books are basically in Lu Mingliang's warehouse. Everyone can pick them up according to their own needs, but the whereabouts of each book must be recorded."

Wu Bin added: "Also, let me emphasize one point."

"The reason why this book is limited is not because of fear of leaking secrets, but to cultivate everyone's independent thinking spirit."

"One of the principles of Tengda spirit is to 'think independently and not blindly follow'. If everyone stops thinking deeply about Tengda spirit after getting this book, this is another kind of blind obedience, which we must be wary of."

"The more valuable content of this book lies in Mr. Pei's behavior and specific examples."

"As for these contents of Tengda Spirit, there is no need to deliberately keep them secret."

Wu Bin's meaning is very simple. If "Tengda Spirit" is a secret book, then those few highly summarized sentences can at best be regarded as the names of moves.

It is meaningless to only know the name of a move without knowing the specific mental method.

On the contrary, it will be helpful to let these highly summarized contents circulate privately in an unofficial way, which is an important part of Tenda's corporate culture communication.

Everyone nodded: "Understood!"


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