Chapter 672 President Pei's special business model
September 29, Thursday evening.
Li Shi returned to the Sloth Apartment in Shuguang City early, turned on the TV, and waited for the CCTV Financial Channel's "Financial Observation" column to start.
The program list has been announced a long time ago. This column will be a column that deeply analyzes the business model of Tenda Group. The program name is:
"Tengda Group: Always believe that something inexplicable is about to happen."
Just looking at this name arouses strong interest in people!
There are many people like Li Shi who are waiting for the broadcast of this program.
Because everyone wants to know how this column will analyze the business model of Tenda Group.
"Financial Observer" is a professional financial column and a chat-style news commentary program. It often invites financial media people, experts, scholars and entrepreneurs as guests to realize the "lifestyle" of economics and "media" in the form of chat.
"", while ensuring that it is easy to understand, it is also highly professional.
Of course, there are now many so-called "media economists" who often appear in public and are touted by many media, but in fact they have no real talent and knowledge, and even lack the "conscience" that scholars should have.
However, due to the platform, this column of Financial Observation has not experienced a similar situation, so it is still very popular.
Li Shi has also watched several episodes of the program, and he benefited a lot from the analysis of some corporate business models.
And this time, when the Financial Observation Column encounters Tenda Group, which has expanded rapidly in two years, what kind of sparks will be created?
Just thinking about it makes me look forward to it!
Soon, the show officially started.
…
"In-depth observation of the economy and serving public life. Hello everyone, I am the host Wang Zheping."
"Tengda Network Technology Co., Ltd. is a local company in Jingzhou established in 2009. In just two years, its business has expanded into technology, electronic games, Internet cafes, catering, online literature, logistics, fitness, rentals, etc.
field."
"Compared with those companies before our financial observation column, it is not that large in scale and has not achieved the leading position in the industry in most fields. It seems to be a bit 'mixed but not refined'."
“Many people therefore criticized Tenda’s business model as ‘biting off more than it can chew’ and being ‘half-hearted’.”
"On the surface, it seems that this is indeed the case. Whenever Tenda makes a breakthrough in one field, it can't wait to move into the next field. In many cases, it even gives people a feeling of being 'too impatient.'"
"However, as the scale of Tenda Group continues to expand, we might as well reflect on whether Tenda Group's business model is really, as some people say, 'complex but not refined'? Can such a company be built in just two years?
Did Mr. Pei of the business empire make a low-level mistake in the development strategy, or did he have other ideas?"
“Today’s Financial Observation column, we have specially invited economics expert Professor Bai Qimiao to provide us with an in-depth analysis of the deep strategy behind the seemingly unreasonable ‘Tengda Model’!”
Before the program officially started, a short video was played, which included most of the achievements of Tenda Group so far.
Including excellent game works that have been praised many times by official platforms, Moyu Takeaway, which actively responds to garbage classification, Jingtang Hotel, a star project renovated in an old industrial area, Tengda Life App, which brings convenience to Jingzhou, etc.
Then, the host started a conversation with Professor Bai Qimiao and got to the point.
Professor Bai Qimiao has gray hair, a face full of wrinkles, and speaks slowly, which makes people sound very comfortable.
"Tengda Group is a very interesting company, and I also conducted a brief research on it."
"Many people on the Internet have been saying before that Tenda's business model is 'mixed but not refined'. Why? Because if you look at the development history of Tenda Group, you will find that at the beginning it was making games, but half of it was done, and then it was making Internet games.
Cafes and Internet cafes have improved, and they are also engaged in catering, fitness, renting, and other industries."
"This is obviously completely contrary to the general business model."
"Ordinary companies are pursuing deep cultivation in a certain field. For example, ordinary people run Internet cafes. If the Internet cafe is successful, they must open branches in other cities, and then work hard to find investment, burn money, expand rapidly, and strive to become a chain store.
In this way, we can quickly open Internet cafes all over the country and quickly occupy the market."
"But Tengda is just the opposite. Once it became an industry, it was thrown aside and started a new industry. As for the original industry, it was left to fend for itself without financing or continuing to invest money on a large scale. It was just left to its own devices.
Develop slowly.”
"So, so far, in addition to its games, movies, mobile phones and other businesses, most of Tenda's other physical businesses are mainly concentrated in Jingzhou City, and at most they extend to Handong Province."
"Many young companies particularly prefer those super first-tier cities, but Tenda Group does not touch them."
"Many people say that Tenda's decision is too stupid. Why? Take Internet cafes as an example. If funds are pooled to open Internet cafes nationwide, the market share of Moyu Internet Cafes may be dozens of times what it is now.
, when the time comes to split and go public, how fast will the money come from?"
"But recently, there have been obviously fewer such voices. Why? Because everyone has seen the advantages of the 'Tengda model'."
"Because we found that Tengda's various physical industries can support and help each other. Every time we enter a new field, it is not a decision made rashly, but clearly carefully considered."
"What are the shortcomings of this business model? It is slow to produce results."
"Only use your own money, open branches when you have spare money, and continue to expand. This is definitely much slower than the conventional model. Many start-up companies have raised several rounds of financing in one or two years, and their market share has reached 60 to 70%
Even higher. On the other hand, Tengda's real industry, although its size is not small, has not completely left Handong Province so far."
"The speed of expansion in a certain field is obviously not at the same level."
"But what are the advantages of the Tenda model? It has a solid foundation!"
"You will find that these industries are interconnected and support each other, forming an extremely stable business closed loop."
"When a new industry comes online, it can immediately divert all customers from other industries to it, easily solving the problem of getting started; and after customers get used to it, their stickiness will be particularly strong, even for other industries.
It’s not easy for competitors to engage in price wars!”
"Of course, there is no right or wrong between the two business models. Both are successful. But it is obvious that Tenda's model is more stable and reliable. Once it is formed, it is almost difficult to shake."
"That's why I say that Tenda Group's ambitions are not small."
"Many companies today are thinking about how to burn money to build data, attract more money, and then find large companies to acquire them, and then sell the company directly to achieve personal financial freedom."
"Is this behavior right? I don't comment. But this behavior is obviously too short-sighted. This model cannot create a truly giant company."
"The Tengda model is particularly stable, one step at a time! Its ultimate goal is to become a very large enterprise with strong risk resistance. Its future competitors will be Shenhua Group and foreign companies such as Pineapple Technology.
A behemoth in multiple fields.”
"The purpose of Mr. Pei is obviously not to 'sell out' the company to achieve personal financial freedom, but to truly compete with these large companies."
"This kind of long-term vision and patience is something that ordinary entrepreneurs do not have, and it is something we should encourage and promote."
Host Wang Zheping nodded: "Professor Bai, do you think other companies can learn or copy Tenda's model?"
Professor Bai Qimiao shook his head: "It's difficult."
"The reason why Tenda Group is able to adopt this model is because their founder, Mr. Pei, has a long-term vision and is good at layout. At the same time, the financial resources continuously provided by Tenda Games can support this broad-based business model."
"If an average company wants to adopt this model, it is very likely that the failure of any project will drag down the entire company's capital chain. The risk is too high!"
"However, this also illustrates the value of Tenda Group. We should cherish such private enterprises."
Host Wang Zheping nodded: "So Professor Bai, what do you think of Tengda's slogan, which is the title of our program?"
Professor Bai Qimiao smiled slightly: "This is a very interesting slogan. It is just right to describe Tenda Group."
"In my opinion, there are two ways to interpret this sentence:"
"The first one is for all users. It is to convince all users that Tenda is a company that can create miracles and unexpected things."
"Customers should always believe that Tenda will bring surprises to them."
"Because Mr. Pei's layout is very complicated, and many industries are not even related to each other at first glance, so it will give people a 'baffling' feeling."
"But once the answer is revealed, people will feel that this is unexpected and reasonable."
"The second one is for all employees, which is to cultivate their optimism and risk awareness."
"An economist abroad has proposed the concept of 'black swan event'. This concept is very complicated, so I won't go into details."
"This sentence is obviously consistent with the 'black swan theory'."
"Always believe that inexplicable events are about to happen. This emphasizes that opportunities and risks coexist. You must be ready to meet opportunities at any time, and you must be ready to meet risks at any time."
"Sometimes, what you don't know is more meaningful than what you know."
"I think it was this high degree of risk awareness that made Mr. Pei attach great importance to the company's ability to resist risks, and single-handedly created the prototype of a special business empire like Tenda."
The host Wang Zheping nodded: "Okay, thank you Professor Bai for giving us an in-depth analysis of Tenda's business model. So Professor Bai, what kind of guidance do you think this financial observation column can provide for other entrepreneurs?"
Woolen cloth?"
Professor Bai Qimiao thought for a while and said: "It is impossible to learn from Tenda's business model, but other companies can definitely cooperate with Tenda."
“I think, with Mr. Pei’s risk awareness and Tenda’s ability to resist risks, Tenda Group should be a good partner!”
"It is definitely better to cooperate with such entrepreneurs than with those entrepreneurs who are only focused on burning money and selling the company!"
…
Seeing this, the 11th and 12th floors of the Sloth Apartment at City Dawn fell into silence at the same time.
Pei Qian's head was filled with question marks, while Li Shitou's head was filled with exclamation marks.
Li Shi realized a very serious problem.
Soon there will be a large number of companies coming to cooperate with Tenda, and they may have to compete with Tenda!
Pei Qian also realized a very serious problem.
He originally just put an empty pot on the fire, but Mr. Li and others inexplicably came with a portion of ingredients, and then forced all the ingredients into their mouths, and they were willing to just drink the soup.
Now, I'm afraid more diners who bring their own ingredients will come over to share the soup!
Pei Qian seemed to have seen the tragic scene of him choking to death after eating meat.
The only good news is that the settlement will be tomorrow, and no matter how much you eat meat, it will be a matter of the next cycle.
But the night before the settlement, Pei Qian still felt inexplicably complicated.