Meng Chang pressed the remote control in his hand, and a picture appeared on the ppt, which was a set of special tableware.
The blue and white porcelain plate and ebony chopsticks look very high-end.
"The second is to work hard on tableware and dining environment."
"The current grilled cold noodles are all eaten with paper bowls and bamboo skewers, which is very unhygienic and unhealthy, and not high-end enough. We want to produce a batch of special tableware for eating grilled cold noodles. For example, it can be completely comparable to sushi!"
"The long blue-white porcelain plate is divided into small compartments, and neatly served grilled cold noodles, each piece cut to the same width. Each pair of chopsticks is made of ebony wood, with 'Cold' engraved on it.
With the Noodle Girl's logo, the chopsticks used by every customer are brand new and unopened. After eating, customers can choose to take the chopsticks away for collection."
"In terms of the dining environment, it is naturally spacious, bright and comfortable. Since it is called a 'cold noodle girl', of course the waiters are all beautiful girls, providing customers with an excellent dining experience."
"The second step is to start marketing and publicity. We will carry out a series of marketing activities such as delivering grilled cold noodles in sports cars, door-to-door grilled cold noodles delivered by beautiful celebrities, tasting grilled cold noodles by food connoisseurs, and a national grilled cold noodles competition to help'
"Cold Noodle Girl' quickly developed its brand across the country!"
"In short, these promotions will fully highlight the cultural heritage and brand value of 'Cold Noodle Girl'. Users will be very curious about how delicious the grilled cold noodles can be."
"Use marketing to drive discussions, use traffic to create buzz, and attract more funds, so as to open 'Cold Noodle Girl' branches across the country and create a Chinese restaurant chain brand!"
"At the same time, our marketing model will make full use of Internet thinking, put aside the constraints of 'public domain traffic', and strive for 'private domain traffic', so that every customer becomes our marketing node and establish an unprecedented and extremely reliable
Marketing context!”
“The third step is to fully embrace the Internet ecology and use ‘multi-dimensional fusion’ to break down the barriers between online and offline, catering and the Internet, and users and platforms!”
"Tengda Group has catering departments such as Moyu Takeaway and Wuming Restaurant, as well as a series of real industries such as Internet cafes, express delivery, and apartments. At the same time, it also has the 'Tengda Life App', which has strong software development capabilities."
"Once the 'Cold Noodle Girl' succeeds, it can be connected with these industries of Tengda to help each other and create a chemical reaction!"
"By integrating catering, Internet services, cultural communication, finance, mobile terminals and other ecology together, relying on Tenda's existing industries, fully absorbing external capital, and using Internet thinking to create craftsmanship, we can make dreams burn!"
"In short, the 'cold-faced girl' is only the first step of the entire plan, but it is also a crucial step."
"The capital required in the early stage is not much, only 5 million, which will be used for formula research and development and flagship store operations. Once 'Cold Noodle Girl' gets a good response and brings returns to Tenda, it will not be too late to pursue additional investment."
After throwing out rare nouns one after another, Meng Chang looked at He Desheng with confidence.
If it works, it works. If it doesn't work, there's nothing we can do about it.
Meng Chang is very confident in his eloquence and the contents of the ppt. If the other party believes it, he will definitely give out 5 million without saying a word; if he doesn't believe it, no matter how much he talks, it will be useless.
The tea in front of He Desheng had reached the bottom. He was silent for a moment and did not reply immediately.
It sounds like a good project.
Do you think its business model will be successful? That’s definitely not the case. Sell grilled cold noodles to national chains? Let people across the country eat high-priced, dream-filled grilled cold noodles anytime and anywhere?
I can't say it's completely impossible, but the possibility is certainly not that great.
It does sound quite nonsense.
The simplest truth is that it is definitely okay to eat grilled cold noodles as a snack occasionally, but it certainly cannot be eaten every time.
But He Desheng is a person in the investment circle, and he knows very well that most of the current Internet business models are not intended to make money steadily.
Sometimes you make money by making money from users, and you make money by making money from investors. There is no difference.
Some Internet companies failed to find a profit model in the end and kept burning money, but as long as there are people who believe in them and as long as capital keeps entering, they can always find a successor.
It doesn’t matter if it’s not profitable, as long as it can be successfully sold to the receiver, it’s still a profit!
As long as you don't invest in the last stick of drumming and passing flowers, it will be considered a success.
Of course, He Desheng knew very well that it was impossible for Meng Chang to say this clearly, even in this situation where there were only two of them.
It can only be that everyone is of the same mind.
From the perspective of a pure investor, there are actually two ways for He Desheng to succeed in investing in this project:
One is the "cold noodle girl". As Meng Chang said, stores have been opened all over the country. Each store sells tens of thousands or hundreds of thousands of baked cold noodles every day, making a profit.
The other is that the "cold-faced girl" failed to achieve the first goal, but was successfully sold to a large company to take over. Although there was no profit, it was still considered a success.
If nothing else, let’s talk about Meng Chang’s ppt, his eloquence, his marketing ideas, including his grasp of the entire business model...
He Desheng also felt that he was worthy of the 5 million investment.
but……
He Desheng was silent for a moment and said: "This project is very good, but... we can only invest two million."
Meng Chang was stunned: "Ah?"
He had no idea that the script would develop like this.
In his opinion, Dream Ventures either agrees to give 5 million, or it doesn’t give a penny.
If you accept the cake you drew, it will definitely satisfy your requirements. If you don't believe it, just reject it directly.
What does it mean to give only half?
There is no way that there is a difference of 3 million between Yuanmeng Venture Capital and Mr. Pei?
Moreover, Mr. He made the decision without even asking Mr. Pei for instructions?
Meng Chang knew very well that the actual controller of Yuanmeng Venture Capital was Mr. Pei. The previous projects such as the shared phone booth, the fully automatic lifting machine, and the Xueba Kuai Lai were actually invested by Mr. Pei.
As a result, I talked dryly for a long time. I said it so well that Mr. He didn't even report it to Mr. Pei. Isn't it a bit too much?
Meng Chang said quickly: "Mr. He, 2 million is a bit... not enough. How about you take the time to report it to Mr. Pei and try to get it?"
He Desheng smiled and shook his head: "To be honest, this is a rule set by President Pei."
"If you had come here six months earlier, I would have reported your plan to Mr. Pei as soon as possible."
"Unfortunately, Mr. Pei just set new rules for Yuanmeng Ventures some time ago, and he no longer directly participates in investment. The upper limit of our investment for each project is determined by the size of your company."
"Your concept is very good, but considering company regulations, I can only invest 2 million."
Meng Chang was stunned and didn't know what to say for a moment.
I talked nonchalantly for a long time. Looking at Mr. He's expression and eyes, it was obvious that he was moved by my persuasion and was very optimistic about me. But in the end, he just gave me 2 million without adding a penny?
If it doesn't go up or down, it will be very uncomfortable.
Moreover, Mr. He's attitude is not that of being picky or bargaining.
According to ordinary people's habits, since they are willing to give 2 million, they must be quite satisfied with this model, but there are some aspects that are not very satisfactory.
In fact, this situation can be discussed again. If you are not satisfied with this business model, you can change it. After the change is satisfactory, you can add 5 million to me.
But Mr. He is not like this. He neither intends to continue the in-depth conversation nor to add money. This attitude seems to be saying: "This is just 2 million, take it and get out."
This made Meng Chang very uncomfortable.
But he couldn't say much. If he acted too eagerly, it would be easy for him to reveal his flaws.
Although 2 million is a bit tight, at least it has the aura of "Mr. Pei's investment" and can think of ways to deceive it from other places.
Meng Chang thought for a moment and nodded: "Okay, thank you very much, Mr. He! But Mr. He, I would like to ask, if the money is spent, are you still willing to invest again?"
The first wave only offered 2 million. Although it was a bit tight, it was still acceptable.
The key is to see if you are willing to continue giving money later.
He Desheng thought about it and answered truthfully: "Whether to pursue the investment depends on your actual operation. The amount of the pursuit investment will be reported to Mr. Pei for decision. Theoretically speaking, there is no cap."
The so-called "actual operation situation" is to see whether it is losing money or making money. This is the only measurement standard.
According to Mr. Pei's requirements, if you make a profit, you must sell your shares immediately and leave the market. If you lose, continue investing. How much to invest is decided by Mr. Pei.
But this cannot be said openly to outsiders.
If it is clearly stated that "if you lose, you will continue to invest, and if you make a profit, you will not invest." These people may cause some trouble!
Therefore, I have to put it a little more implicitly, "Decide whether to pursue investment based on actual operating conditions."
But to Meng Chang, these words had a different meaning.
His eyebrows were slightly furrowed, and his brain was working rapidly.
"Based on actual operating conditions..."
"Then, data and profitability will definitely be taken into consideration, right?"
"If you had told me earlier, it would have been easier!"
"First find a way to raise funds and open a store under the banner of 'Mr. Pei Investment'. In the first stage, we will spend money to build data and hype up the popularity. Although we spent a lot of money and made no profit, as long as the data is good-looking, Tenda will
I will definitely continue to invest a lot of money."
"Then, we will continue to attract more investment through Mr. Pei's investment. In the second stage, we will start working hard to prepare financial reports, start to create the illusion of profitability, and promote the rapid expansion of the company's valuation."
"With both data and profits, Mr. Pei and other companies will definitely continue to pursue investment. By then, the value of 'Cold Noodle Girl' will have expanded to the maximum, and it has also absorbed a large amount of funds. Then, whether it is to find a way to find a big company to take over the purchase or...
…”
The more Meng Chang thought about it, the happier he became.
As long as Yuanmeng Venture Capital will continue to pursue investment in the future, that’s fine!
The original plan can still be implemented smoothly.
Thinking of this, Meng Chang shook hands with He Desheng tightly: "Okay, Mr. He, I hope we can have a happy cooperation!"