There are a lot of changes in the second half of the previous chapter, just refresh it.
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Pei Qian replied: "It's very simple, because there can only be one dominant MOBA game in the world. This is a 'winner takes all' competition."
"For me, this is not a question of whether I dare or not, but a question of having no other choice. It is not a matter of dare to burn money, but a matter of having to burn money. If I can't persevere, all the money I burned before will be in vain."
"The question I want to ask is, for Dayak Group, what is the upper limit of burning money for ioi?"
Eric took a sip of tea, thought for a moment and said: "I don't have a very definite answer to this question, and I can't guarantee the accuracy of the answer."
"The senior management of our company do not have unified opinions on similar issues. No one knows what the outcome will be before the meeting is held to decide."
"Moreover, the company has a department responsible for data analysis to provide basis for high-level decision-making. The data of this department is also very important."
"If I were to judge, this number will fluctuate depending on the situation. If a lot of resources are invested but no results are seen and the market share grows slowly, then it is not completely impossible to give up."
"If I were to estimate a number... I would guess $100 million."
"Our company has only spent about 250 million dollars to acquire Zhidou Company. This has already brought a certain amount of pressure, and it is impossible to keep burning without limit, especially when there is no clear future."
"My second question is the same as yours, Mr. Pei: for Tenda Group, what is the upper limit for spending money on gog?"
Pei Qian smiled: "The upper limit is all the funds that Tenda can use."
"The third question is, 100 million U.S. dollars is obviously not the limit of Dayak Company's capabilities. So... do you think it is possible for Dayak Company to burn more than 100 million U.S. dollars?"
Eric thought for a moment: "In my personal judgment, this possibility certainly exists, but it is not very high."
"Everyone knows that our company has always been a company that focuses relatively on short-term interests and immediate benefits. This has nothing to do with the right or wrong of the concept, it is just our company's thinking habits."
Hearing this, Lin Wan nodded slightly subconsciously.
The reason why Dayak Group is so notorious in the gaming circle is because they show the coldness of capital to the extreme.
Acquiring potential game companies and quickly overdrafting them to drain all their potential has ruined many excellent game companies.
This shows that Dayak Group is indeed a capital group that only pays attention to immediate interests and does not particularly care about long-term interests. Then, if the market share of the finger company continues to decline and it continues to burn money like a bottomless pit without results, Dayak Group will
Giving up and stopping loss is indeed an option with high possibility.
Eric said: "My last question is: Mr. Pei, you said that you would use all funds to market gog, but the problem is that with Tengda's current size, doing so will inevitably bring huge losses to the capital chain.
Pressure, once any uncertainty arises, it may cause huge losses and bring down the entire group."
"Mr. Pei, where does your courage come from?"
Pei Qian was silent for a moment and sighed softly: "My luck has always been good."
This seemed to be a very empty answer, but Eric did not feel dissatisfied, but fell into deep thought.
After a moment, he smiled and picked up the wine glass: "Mr. Pei, I think we have all obtained the information we want. I propose a toast to you."
Pei Qian also picked up the wine glass and said with a smile: "Mr. Ai, I hope we can meet again if we are destined to meet again."
…
After the dinner, at the entrance of Yuanda Tiandi.
Everyone in Tengda watched Eric leave.
Pei Qian couldn't tell what information Eric would conclude from his words. He was only sure of one thing, that the conversation between them had always been focused on "burning money."
As long as Eric can influence the top management of Dayak Group to continue burning money happily after Eric returns, that will be fine, and nothing else matters.
Lin Wan asked tentatively: "Mr. Pei, is there anything we need to cooperate with at Yangyang Games?"
Pei Qian shook his head: "No need. Everyone has worked hard after a long day of shopping. Let's go back and rest."
Xiao Sun was already waiting in the car, and Pei Qian drank some wine at the dinner table. Naturally, he felt a little sleepy at noon, so after saying goodbye to everyone, he took the car back to rest.
After watching Mr. Pei leave, Lin Wan, Zhang Yuan and Min Jingchao gathered together to discuss what happened at the previous dinner table.
Zhang Yuan looked confused: "What do these three questions from Mr. Pei and Eric mean?"
"None of the three questions they asked seemed to be very critical;"
"When I answer, I always tell the truth, the truth, the lies, the lies, the truth;"
"But both of them are very satisfied with the answer to the question. This..."
"It's a bit like playing charades. You can't figure it out."
Zhang Yuan was really confused.
Min Jingchao also nodded in agreement: "Yes, the two of them seemed to have talked about a lot of things, but they seemed to have said nothing."
"Some information may seem important, but in fact, based on the intelligence acquisition capabilities of both parties, this information should be available sooner or later."
"Moreover, everyone at the dinner table is actually in a chain of suspicion. Even if Eric tells a true piece of information, we will not believe it is true information, but will consider it in the opposite direction..."
"Anyway, I don't understand it at all."
Lin Wai also shook his head: "I don't know, but I guess that there should be some hidden information in the focus of the issues between the two sides, but we can't understand it and can't interpret it."
"Sure enough, Eric is not an ordinary person. Those who can reach the top of a multinational company are not ordinary people."
"We were able to defeat him before, but ultimately it was down to Mr. Pei. Our rank was still too low."
"Anyway, I'd better trust Mr. Pei. I think Dayak Group will never give up."
…
On the plane, Eric pulled down the visor on the window and closed his eyes to relax.
During the long flight, he had a lot of time to slowly sort out the information he collected in his mind and dig out useful information from those three questions.
At the dinner table, he and Mr. Pei each asked three questions and answered three questions.
Eric knew very well that both of them were old foxes, and it was impossible to take what the other said completely seriously.
But Eric also knew very well that the purpose of him and Mr. Pei was to dig out some useful information for himself from the other party's true and false answers.
"The three questions Mr. Pei asked me were about the new person in charge of the ioi national server, the upper limit of Dayak's money burning, and what is the possibility of breaking through this upper limit."
"Obviously, he is still somewhat curious about his new opponent, but he is not very concerned about it. He is more concerned about how much money the Dayak Group will burn."
"This shows that...'burning money' is the crux of this business war."
"The three questions I asked are actually related to Tenda's marketing strategy. Although Mr. Pei's answers are true or false, as long as we analyze them carefully..."
Eric thought carefully.
In the past few months, he has done a lot of investigations, and except for some implementation details, he has basically understood gog's operating methods.
It’s nothing more than burning money like crazy and recklessly!
Eric originally thought that Tenda was just willing to spend money on marketing, but later he discovered that making less money was actually burning money in disguise.
Gog's heroes are all free, and all skins are at bargain prices. The first skin of a hero designed by a player is directly discounted... With such a discount, it is almost the same as giving it away for free.
Ioi has always been unable to beat GoG. A very important reason lies in the pricing of heroes and skins.
Although the price war is low, the effect is indeed significant.
Eric knew this, but he couldn't change it, because it was difficult for him to convince Dayak and the executives of Zhidou Company to change the selling price of the skin to the same cabbage price as gog. The profit involved was too great.
Therefore, the question that Eric wants to ask the most is, why does Tenda dare to burn money so much?
You must know that Tengda is not listed, and there is no option to burn investors and shareholders' money. All the money burned is the company's money. Or to be more precise, all the money burned is Mr. Pei's money.
That's why Eric is confused. Doesn't Mr. Pei feel distressed when he spends so much money?
Mr. Pei’s answers to the three questions can actually be summed up in one point.
Because the MOBA game is a winner-take-all game, you must keep burning, otherwise all your efforts will be wasted;
Will use all the funds Tenda can use to burn money to promote gog;
As for the risk of the capital chain breaking, Mr. Pei’s answer is simply “believe in your own luck.”
This is a gambler’s mentality!
Eric rubbed his temples.
"Judging from the available information, Mr. Pei's actual behavior is indeed consistent with what he said. It is not an exaggeration to say that he is a gambler."
"If this information is true, then Mr. Pei may have two purposes for saying this:"
"The first possibility is to scare off Dayak Company and tell Dayak Company that this war is a bottomless pit. If you dare not follow it to the end, then please give up as soon as possible."
"It's like being on the poker table and directly putting all your chips in the hand, creating huge psychological pressure on the opponent. The opponent dares not follow you and eats up the chips currently on the table."
"The second possibility is, as a way to provoke the generals, to let Dayak Company burn money, including reducing the price of the skin. In this way, the two sides will fall into a dangerous close combat, but the entire moba game group
It will further expand rapidly.”
"When the cake gets bigger, the winner takes all and gets greater benefits."
"But the latter is obviously too risky and does not seem like a rational behavior."
"What if this is false news deliberately released by President Pei?"
"That means that Mr. Pei is not a gambler, but is bluffing. So it still plays the role of 'intimidation'. To put it bluntly, he still wants to scare Dayak Company away."
"Sure enough, it's still too difficult to guess President Pei's psychology."
"However, I can also bypass this problem and start from the actual conditions."
"Mr. Pei's answers to these three questions actually inadvertently verified one of my guesses, which is..."
"Although Tenda is burning money ruthlessly, its capital flow is not particularly healthy. In other words, Tenda Group is actually in a state of dancing on the edge of a knife."
Eric has already analyzed it. He believes that based on the investment and returns of the company Tenda, it is very likely that it will always maintain a small amount of profit or even a small loss. In other words, Mr. Pei seems to pay too much attention to the turnover of funds.
Due to the speed, the company's ability to resist risks is not strong.
Tengda is indeed willing to spend money, but there are limits to this kind of spending.
Once the speed of distributing money exceeds Tenda's profitability, Tenda's capital chain will become very dangerous.
When Eric asked about the capital chain, Mr. Pei's answer was "it depends on luck."
Eric already has a vague answer: "In other words, I don't need to worry about Mr. Pei's mentality. Regardless of whether he is a gambler or not, the capital chain of Tenda Group is actually in a relatively tense state.
.”
"In other words, there will be a 'limit value' for Dayak Group's money burning. This limit value is the combined profitability of all the industries of the entire Tenda Group and the upper limit of funds that the Tenda Group can obtain through various means."
"When this limit is not exceeded, it is useless no matter how much money is burned. Gog's first-mover advantage cannot be shaken; but once it exceeds this limit, it may bring down the entire Tenda Group!"
Eric couldn't help but smile.
When he answered Mr. Pei's question before, he once mentioned a number: 100 million U.S. dollars. He said that this was the upper limit of the amount of money that Dayak Group could bear to burn. He said that this was his estimate.
If burning money does not achieve obvious results, then Dayak Group will only burn so much money at most.
In fact, it is difficult to tell whether this is true or false. But whether Mr. Pei believes it or not, this will establish an anchor point in Mr. Pei's psychology and play a certain hinting role.
Moreover, the premise of Eric's hypothesis is that Dayak Group is not particularly aware of the situation of Tengda Group, and only gives in after burning money to its own psychological bottom line.
But the question is, what if Eric shares this information with the top management of Dayak Group?
Chretien will adopt a different operating strategy from Eric, and may make certain modifications to the ioi game itself, and may cooperate with local Chinese game companies to operate it.
But Eric judged that the effect of Chretien's series of measures would not be any better than his own.
When Chretien also fails, Eric can take the opportunity to report this information to the top management of the Dayak Group, and will most likely get a chance to make a comeback.
At that time, Dayak Group will either give up its money-burning war with Tenda Group, or it will follow Eric's suggestion and burn money until Tenda's limit!
If it's the former, it goes without saying; but if it's the latter, then Eric has a chance to stand up!