Imperial City, the first store of Cold Noodle Girl.
Li Shi and Xue Zhebin had already seen the long queue in front of Leng Noodle Girl's store from far away.
Xue Zhebin couldn't help but be a little surprised: "So many people are queuing up? Just to eat grilled cold noodles? And today is still Tuesday."
Li Shi was noncommittal: "Maybe it's because it's almost lunch time, or maybe it's because the marketing is so successful that people nearby want to eat freshly. Come on, let's go over."
Xue Zhebin said: "Why don't you call Meng Chang directly?"
Li Shi shook his head: "No need, only by observing in secret can you discover the details. Details determine success or failure."
Xue Zhebin nodded and stood at the end of the team with Li Shi, just like two ordinary people passing by.
Li Shi and Xue Zhebin had just been busy with the gog club affairs recently, so they rushed to the imperial capital non-stop to see the situation of the cold-faced girl.
Although many of Meng Chang's characteristics make him look like a liar, as Li Shi said, sometimes there is just a difference of opinion between a genius project and a liar project, not to mention that even if it is a liar project, it is not absolutely impossible to invest.
In any case, based on the current momentum, Cold Noodle Girl is a project worth investing in and worthy of further in-depth investigation.
The queue was quite long, but that was probably because the cold noodle girl mainly made fast food, and the grilled cold noodles could be mass-produced quickly, and most of the customers came just to eat the grilled cold noodles, so the queue went very quickly.
Xue Zhebin noticed that some customers would choose to take away, some would choose to dine in, and some takeaway guys were waiting to pick up their meals.
All of this is no different from those popular fast food restaurants, which proves that the cold noodle girl is indeed as popular as stated on the Internet.
After waiting in line for about ten minutes, the two finally ordered food and found a seat in the store.
The two of us hadn't had lunch yet, so we were both a little hungry, so we ordered some of the recommended signature dishes: golden grilled cold noodles, fancy fried cold noodles, side dishes, traditional cold noodles and healthy porridge.
Fancy fried cold noodles and traditional cold noodles are the staple dishes here.
Fancy fried cold noodles seems to be a special way of making fried cold noodles. The raw materials include eggs, tomatoes, ham, cucumbers, green onions, etc., all cut into small dices, and then about 6 pieces of cold noodles are cut into wide noodles.
The long strips are put into the pot and stir-fried.
This kind of fried cold noodles feels a bit like ordinary fried noodles, but the difference is that the fried cold noodles themselves are very chewy and taste much better than ordinary fried noodles.
Yellow ham and eggs, red tomatoes, and green cucumbers are mixed together and served on a navy blue porcelain plate. It feels very good and quite appetizing.
There is nothing much to say about traditional cold noodles. The noodles are boiled in cold water and then added with ham, cucumber shreds, radish shreds, lettuce shreds and other side dishes, and then topped with a special cold noodle sauce.
The traditional cold noodles here are not much different from those in some traditional Chinese noodle restaurants. The portions are the same, but the side dishes are placed more conscientiously.
As for the gold medal grilled cold noodles, it is the most standard style of grilled cold noodles. The cold noodles are fried with eggs and then wrapped with onions, coriander, grilled sausages and other side dishes, then topped with various dipping sauces and cut into small pieces.
It's just that unlike roadside stalls that are served directly in paper cups, the grilled cold noodles here are neatly stacked like sushi on a long porcelain plate, which looks much better.
The accompanying side dishes are a platter of some common side dishes, and the health porridge is not much different from the porridge in some common steamed bun porridge shops, divided into two small bowls.
Overall, the portion is not small, the ingredients are good, and the most important thing is that after some packaging, the appearance is indeed much higher.
The price is not very expensive. All these together are enough to feed two people, a total of 65 yuan.
It is a bit more expensive than the generally affordable steamed bun porridge shops, but considering that this is the downtown area of the imperial capital and the cold noodle girl is an internet celebrity product, the price is far from unacceptable.
As for the environment of the entire store, the service attitude of the waiters, etc., they are on par with all chain fast food stores, and the waiters are quite eye-catching.
Li Shi and Xue Zhebin began to taste the food.
"Mr. Li, what do you think?" Xue Zhebin asked after taking two bites.
Li Shi chewed the grilled cold noodles carefully and couldn't think of what to say for a moment.
Both of them are frequent visitors to unknown restaurants, and they often eat good food when they travel across the country. Therefore, although they are not as good as professional food connoisseurs in terms of taste, they can still clearly distinguish between good and bad food.
of.
But now the two of them are stuck in a tangle because the current situation has touched upon their knowledge blind spots.
Is the grilled cold noodles delicious? How do you calculate this?
If the grilled cold noodles here are compared with the grilled cold noodles on the street, they are definitely more delicious. After all, there are obvious improvements in both the raw materials and the chef's cooking techniques.
But the question is, how much better is this "tastier" food?
Are diners willing to pay the premium, and will they soon get tired of it?
No one can explain this clearly.
Li Shi tasted several dishes and said: "Actually... it's better than I thought. Among internet celebrity brands, it's also relatively delicious."
"But having said that, the grilled cold noodles themselves are not that good. Moreover, because I subconsciously compare them with the grilled cold noodles from roadside stalls, I unconsciously lower my expectations for the taste, so I
It seems pretty good..."
"As for the cold noodles and porridge, they are pretty good."
Xue Zhebin asked: "Then... can this project be invested? At present, it seems that there is no big problem."
Li Shi shook his head: "I'm not sure yet."
"Strictly speaking, what we are doing is demining. We have to look for defects and problems that may cause the project to fail in detail. If we find them, we will definitely not be able to invest, but if we can't find them, it doesn't mean that there are no other projects in this project.
question."
"Judging from the current situation, although the cold noodle girl project is burning money like crazy, the product quality is still passable, not outstanding, but it will not deduct a lot of points because of the taste."
"To achieve this level, it means that Meng Chang's funds on hand have been spent on practical purposes except for marketing, and he has not made any outrageous operations."
"It is indeed a success in terms of marketing. The brand Cold Noodle Girl has at least been known to many people. As for whether these people can recognize the brand and become loyal diners...it's hard to say."
Xue Zhebin scratched his head speechlessly: "It's so troublesome!"
"We have been staring at this project for such a long time, but we still can't tell whether it can be invested."
Li Shi smiled slightly: "Young people are easily impatient. Investment is a job that requires patience."
"Really experienced investors know that you must not be afraid of trouble when investing, otherwise you will be struggling with your own money."
"Even if many investors are very careful and guard against all details, in the end the project will still fail and they will lose all their money."
"As for those investors who are careless, lack patience, and just want to invest money to get quick returns, they will basically lose all their money."
Li Shi paused and continued: "Why do you think I particularly like to follow Mr. Pei?"
"Because by following Mr. Pei, you can make money no matter what project you invest in. The difference is nothing more than earning more or less, earning early or earning late. Compared with working hard on your own, screening these investment projects in detail, and directly copying the standard answers
How worry-free?”
Xue Zhebin's face was full of admiration: "Mr. Pei's reputation as an investment genius is indeed not in vain."
"Hey, Mr. Li, tell me, when Mr. Pei invests in these projects, will he also conduct on-site inspections and double-check like us? He still has so many industries, where does he have the time?"
Li Shi shook his head: "I don't know about that. Mr. Pei is so elusive. Who knows what he is usually busy with."
"As for investing, I think Mr. Pei must have a smarter and more time-saving way, but ordinary people will definitely not be able to learn it."
"Take what happened before as an example..."
"Have you not noticed that Meng Chang has almost stopped taking advantage of Tengda's popularity recently? Since that press conference, he has restrained himself a lot."
Xue Zhebin recalled carefully: "It seems to be true. Meng Chang has conducted a lot of marketing activities recently, such as driving a sports car to deliver grilled cold noodles, but he has never mentioned Tengda investment again."
"Could it be that at the last press conference, Mr. Pei used Mr. Ma to hammer Meng Chang and it worked?"
Li Shi nodded: "Yes. This shows that even if Mr. Pei is not present in person, he can judge the truth behind it through some clues. All details cannot escape his eyes."
"And Mr. Pei can see through these details, control it from a macro perspective, and speculate on the direction of the entire project. I think this should be his exclusive investment method."
"It's a pity that this kind of investment realm is mysterious and mysterious, and it is absolutely impossible for ordinary people to learn it."
After thinking about it for a while, Xue Zhebin sighed: "Hey, investing is too difficult. It's really easier to follow Mr. Pei and just copy the correct answer."
Li Shi smiled: "It doesn't matter. As long as you follow Mr. Pei's projects and slowly investigate and learn slowly, you will always make progress."
"After all, investment geniuses like Mr. Pei who are unstoppable at a young age are only one in ten thousand. You are still young. You can learn these things slowly. Don't think about becoming fat in one bite."
Li Shi stood up and said: "Let's go, the GPL competition is about to start. Go back and arrange the newly recruited players. The GOG competition has a much higher status in President Pei's mind than this project."
"We have almost a good understanding of this project. Let's observe it for a while and take into account Mr. Pei's attitude... the final answer should be revealed soon."