Qi Yan was stunned by the hundreds of words written eloquently.
Her first reaction was that it was a bit nonsense.
The Street Stall Food Competition is one of the many activities planned by Meng Chang, and Qi Yan also participated in the whole process. She knows that in Meng Chang's mind, this event is just like many other marketing activities, just to make the cold noodle girl popular.
So when Meng Chang designed this event, he definitely didn't think about all the twists and turns.
On the other hand, Mr. Pei...
Although Mr. Pei did intervene and sent word through He Desheng, the food competition was changed from recorded to live broadcast, which also caused the judges to change their evaluation of the cold noodle girl.
But can such a simple two-point change lead to such a complicated conclusion?
Could it be that this self-media author was overthinking and misunderstood Mr. Pei’s intentions?
After Meng Chang left the scene, Qi Yan became the first person in charge of the cold noodle girl. She participated in the entire planning of the street stall food competition. Perhaps because of her personal participation in it, she felt that this seemed to be a mistake.
read.
But then I thought about it again, and I thought maybe my level was too low, and it was related to my job, so I had to think more about it.
She got up and took an apple from the refrigerator. While chewing it, she read the article from beginning to end again, and then fell into deep thought.
"There are indeed some unexplainable doubts about this matter."
"Mr. Pei is busy with work, and the cold noodle girl is only the most insignificant department among Mr. Pei's many businesses. Even for an industry as big as fish delivery, Mr. Pei rarely personally cares about it, let alone the cold noodle girl.
?”
"I will report directly to Mr. He, and then Mr. He will summarize all the information about Dream Venture Capital and report to Mr. Pei. It can be seen that from the perspective of the entire organizational structure, the cold-faced girl is a relatively marginalized department."
"But Mr. Pei still took time out of his busy schedule to point out this street food competition."
"Most of the marketing activities have been cancelled, but this competition has not been cancelled; and Mr. Pei specifically asked to change it to a live broadcast, and also asked the judges to seek truth from facts..."
"Could it be that, as the author of that article said, this is actually a trick to make a big difference?"
"Mr. Pei happened to see that Meng Chang's marketing activities included a street food competition, so he improvised and used the theme to arbitrarily change two seemingly insignificant points in the event, but it completely changed the nature of the event?
"
Once she accepted this setting, Qi Yan read this article again and found that all the details in it matched up one by one!
Qi Yan couldn't help but suddenly realized: "It turns out that I am too stupid and did not realize the true intention of the leader!"
"Mr. Pei didn't say it clearly, maybe he wanted to test my comprehension and understanding ability as the new person in charge! If after this competition, I still know nothing about Mr. Pei's intentions and haven't made any changes,
Maybe it will be replaced soon!"
"Even if I am not replaced immediately, my impression in Mr. Pei's heart will definitely plummet, making Mr. Pei feel that I am a subordinate who cannot be used..."
"It was such a close call, but fortunately the author of this article gave me a helping hand!"
Qi Yan secretly rejoiced and quickly wrote down the key points in the article one by one.
According to the interpretation of the article, Mr. Pei actually conveyed a new business philosophy to all consumers and all the staff of Cold Noodle Girl through this street food competition.
Don’t just talk but not do like Meng Chang, be realistic, strictly control the details, and actually seek advice from these experts to improve the taste and texture of grilled cold noodles and other foods;
Don't be like Meng Chang, Ye Gong loves dragons. You must pay attention to talents. Even if they are food stall owners, you must respect and value them, and you must see their excellence;
We must abandon those unrealistic marketing techniques. Whether it is daily operations or publicity and promotion, we must seek truth from facts. We must be sincere enough to treat consumers, and we must not attempt to induce or deceive consumers.
After Qi Yan concluded the summary, she went through the whole process from beginning to end. The more she looked at it, the more it seemed to fit together perfectly. Everything was so perfect and fell into place.
"Strictly speaking, the method used by Mr. Pei can be called 'break and then build'."
"He is very aware of the current situation of cold noodle girls. Their reputation has collapsed, their reputation has been tarnished, and their taste is very bad. This is a dead end. All consumers have a 'wolf is crying' mentality and no longer care about cold noodle girls.
trust."
"At this time, no amount of publicity is useless. In this case, we should stop those useless marketing activities."
"Mr. Pei's way to break the situation is to use this street food competition to completely deny Meng Chang's approach, break all consumers' inherent impressions of the cold noodle girl brand, and effectively improve the taste of cold noodle girl. Only in this way, this
Only then can the brand be reborn!”
"Then what I should do now with Mr. Pei is... retain these talents!"
These outstanding stall owners from all over the country are still staying in the hotel arranged by the cold noodle girl, because it is already evening after the game ends, and we cannot let people take the high-speed rail overnight. That would be too rude.
Everyone is checking out at noon tomorrow and leaving by high-speed rail or plane tomorrow afternoon.
Aren’t those stall owners who won the prize the talents that Mr. Pei is so hungry for?
You must find a way to fight for it!
Qi Yan immediately looked up the list and contact information of the winning stall owners on her computer.
"Wait a minute, is it just the cold noodle group, or are other stall owners also involved?"
Qi Yan thought carefully: "From the perspective of improving the taste of cold noodle girls, just find the first place in the cold noodle group. However, this competition is a street food stall food competition, not a cold noodle baking competition."
"Although this competition was Meng Chang's idea, Mr. Pei didn't change it, which means he approves it. Since Mr. Pei agrees that this is a street food contest, it means that other street food contests are equally important."
"It's better to keep all the winning stall owners and ask them about their intentions."
Originally, Qi Yan had been in a very confused state since she took over the cold-faced girl.
Before, she was just the person in charge of various marketing activities of Cold Noodle Girl under Meng Chang. After suddenly taking over all the work of Cold Noodle Girl, she always felt a little at a loss.
Even someone like Meng Chang couldn't take the cold-faced girl off, and Qi Yan felt that it was even more impossible for her.
But now, Mr. Pei has given the cold-faced girl a clear path.
Although she is still not sure whether she can succeed, Qi Yan has at least found the direction of her efforts.
She suddenly felt that her whole body was full of energy and began to plan her future work plans!
…
At the same time, in Jingzhou, there was a family dinner at Ming Mansion.
Li Shicai had just finished dinner with several friends and sent them away one by one.
Just as he was about to go home and rest, he saw Xue Zhebin walking towards him with his mobile phone in surprise: "Mr. Li! Look at this quickly. Is this what you estimated before, that Mr. Pei has taken action?"
Li Shi was stunned for a moment. He took the phone and looked at it. It was the article titled "Looking at the "break" and "establishment" of cold noodle girls from the street stall food competition.
He read it carefully from beginning to end, and then a smile appeared on his face.
"As expected! I said that Mr. Pei would take action soon after gaining control of the cold-faced girl, but I didn't expect it to be so fast!"
While Li Shi was sincerely happy, he was also a little proud.
This time I successfully predicted Mr. Pei’s actions!
He and Xue Zhebin invested money in Cold Noodle Girl, obtained some shares, and then purchased some at a low price. Currently, they hold about 30% of the shares.
Although these shares are still worthless at present, Li Shi is very sure that in the near future, these shares and dividends will definitely earn back all the money he paid before, including the principal and profit!
This article has analyzed it very clearly. Now that Mr. Pei has taken action, the cold-faced girl is not far away from coming back to life.
"Wait a moment."
Li Shi read this article from beginning to end again, savoring it carefully.
Xue Zhebin was a little surprised: "What's wrong, Mr. Li? Is there any problem?"
Li Shi shook his head: "There is no problem, but there are some shortcomings."
"It can be seen that this author has something. I guess he had working experience in the financial and investment industries before starting self-media. He has a clear understanding of the situation in the industry, has a sharp vision, and his writing style is also good."
"But...he wrote this article, which is far from enough to tell the past and present lives of Mr. Pei, Meng Chang, and the cold-faced girl."
"Of course, you can't blame him. After all, many details are unknown to outsiders. The author has no way of knowing, so naturally he can't write it."
"For example, at the press conference when Cold Noodle Girl was first founded, Meng Chang was on the stage and Mr. Ma exchanged words in the audience, and Mr. Pei seemed to intentionally or unintentionally target Cold Noodle Girl, leaving investors to wait and see.
Taking over...these intrigues were not written at all in this article."
"The author of this article only relied on the information he could collect and thought that Meng Chang was the first to screw up the cold-faced girl, and Mr. Pei reformed the cold-faced girl later; but in fact the relationship between the two is far deeper than he imagined.
It’s complicated. In fact, since the beginning of the establishment of Cold Noodle Girl, Mr. Pei’s shadow has been behind it, and the current ending of Cold Noodle Girl and Meng Chang is inseparable from Mr. Pei!”
"If this information can be disclosed... it will play a more critical role in changing the reputation of the cold-faced girl!"
Xue Zhebin suddenly nodded: "Yes!"
"The best way to reverse the reputation of the cold noodle girl is to tell everyone: the cold noodle girl has changed her boss. Mr. Pei asked the cold noodle girl to organize this street food competition to convey such a message."
"And if everyone can have a clearer understanding of the many details of the process from the establishment to the collapse of Cold Noodle Girl, everyone's dislike of Cold Noodle Girl can be transferred to Meng Chang, and people will recognize Cold Noodle Girl again because of Mr. Pei.
This brand.”
"Then Mr. Li, what do you mean..."
Li Shi chuckled: "Contact this author and tell him that I have some exclusive inside information about the cold-faced girl. I hope to let more people know through his article."
