Chapter 85 Wine on the front of the menu, home-cooked dishes on the negative!
Although Zhang Yuan doesn't particularly understand these things, he still has the most basic judgments.
To choose a shop, you must first look at the location.
In some places called "Golden Streets", shop rents can reach six to seven yuan/square meter/day. Why?
Just because the location is good!
The location is good, prosperous, and has a large flow of people. You can make money by doing anything.
On the contrary, places with poor locations also have less traffic. Even if your store is doing well, who would come all the way to come here?
Therefore, the best places are definitely inside some large business districts, especially large shopping malls.
The area around the university is also very nice.
However, this site is located around an ordinary business district, across a street from the shopping mall. The surrounding area is deserted and deserted, and the number of customers is not large at first glance!
The rent of three and a half yuan is indeed not expensive, but the problem is that the location is not worth it!
Zhang Yuan was thinking about whether he should say it or not.
After all, he is just a newcomer. Would it be inappropriate to speak rashly?
But if you don't speak up, this matter will be ruined...whose fault is it?
Zhang Yuan was very confused.
"Okay, this place is good, this is it!" Pei Qian made the decision on the spot.
Zhang Yuan: "..."
No need to worry now.
Mr. Pei has made up his mind. Now if he picks out the faults of this place, wouldn’t he feel uncomfortable?
Zhang Yuan had no choice but to swallow the words that came to his lips.
"Do you have a floor plan of this place?" Pei Qian asked.
"Yes, yes!" Ma Yang quickly clicked the mouse to find the floor plan of the building, "Here it is."
Pei Qian took a look and found that the place was indeed not small, 3,000 square meters.
Just in terms of area, it is similar to the company's current office space.
It's just that it is divided into two floors, with the upper and lower floors each covering 1,500 square meters.
"I will briefly explain the plan, and then you will follow this."
"Internet cafe is just one of the businesses of this store. It only has 50 computers. If there are more than 50 customers, let them queue up."
"As for the price... 10 yuan an hour isn't too much, right?"
"We need to plan a bar. All kinds of drinks and drinks must be made according to the bar's standards. Doesn't Zhang Yuan know how to mix drinks? There won't be many customers anyway. When nothing happens, just make them two drinks and show off your skills.
Anyway, idle is idle."
"An area next to the bar is used to entertain guests. During the day, it can be used as a cafe. Play some light music and allow everyone to come drink tea and play board games. At night, it can be used as a bar. Zhang Yuan, can you be the resident singer? You are in a good mood.
When the time comes, just go up and sing two verses.”
"Also, set aside a separate area for books. Just buy a bunch of books from the Internet or the bookstore. If the guests have nothing to do while drinking coffee in the rest area, they can also read a book to cultivate their sentiments or something."
"In addition, we provide three meals here! Wasn't this originally a restaurant? The kitchen should be complete, but don't keep the pots and pans they used, buy new ones!"
"Recruit a professional chef online. Don't make fancy French or Japanese food. Just make home-cooked dishes! Tomatoes and eggs, fish-flavored shredded pork, hand-shredded cabbage, etc."
"Don't have too many menus. Just have about ten kinds of dishes every month. If you feel tired of it, just change the menu after a month."
"The price has to be higher than that of restaurants outside. After all, our chefs are very good at it! Of course, it doesn't have to be too expensive, just 30% more expensive."
"There is an area set aside on the second floor as a store. We can sell peripherals such as mice, keyboards, and controllers. We will buy all expensive foreign brands! We don't expect to make any money. We can just recover the cost."
"Build a small movie theater next to it and use it as a private cinema. It can accommodate as many as a dozen seats."
"Well, after this complete set, it should be almost done."
"Our place, although small, has all the internal organs, perfect!"
Ma Yang quick note.
Zhang Yuan was stunned for a while after hearing this.
Did I hear it correctly?
Isn't this place only 3,000 square meters in total?
For those who didn’t know, I thought Mr. Pei had taken over the entire shopping mall!
This is a hodgepodge!
The key is to do this, which group of customers are you targeting?
Are people here to surf the Internet, eat, or drink coffee?
Moreover, the input and output are definitely not directly proportional!
Set up a private cinema, but only have a dozen seats? Everyone else stands to watch?
A single-family building with an area of 3,000 square meters only has 50 computer stations?
Also, the idea of being a cafe during the day and a bar at night is quite strange...
And also build a bookshelf and buy a lot of books?
They are all here to surf the Internet, who will read it?
On the surface, it seems that the more supporting services the better, but in fact this is not the case at all.
As the saying goes, you can bite off more than you can chew!
Today's Internet-addicted teenagers are very poor. They only surf the Internet for liver games. They are not particular about food and drink. At most, they go to the supermarket outside to buy a bottle of mineral water to drink. They will not buy your alcoholic beverages at all!
Moreover, no one can afford ten yuan an hour.
This place is relatively remote. Even if some people come to drink coffee, they can't support the store's expenses at all.
All the meals provided are traditional home-cooked dishes, which is even more outrageous.
There are also bars...
Other people’s bars have to hold various activities! Like nightclubs where beauties are free, awesome bands perform... In short, they have to use certain marketing techniques!
In a place as big as yours, if you use a few hundred square meters to build a small bar, what kind of success can you create?
And when I order food, I get a menu. On the front are various high-end foreign wines, and on the back are tomatoes, eggs, and fish-flavored shredded pork?
Is this ridiculous?
The more Zhang Yuan thought about it, the more he felt that this was unreliable.
This... I'm afraid it will be cold in a month or two!
Seemingly sensing Zhang Yuan's doubts, Pei Qian took the first step to leave him speechless.
"This store is the first step for Tenda Group to become a real entity, so don't worry about short-term losses! It is a large-scale entertainment venue integrating entertainment, life, games and other elements. It is normal for it not to be accepted in the short term.
,The key is to slowly change people’s ideas!”
Zhang Yuan opened his mouth and found that he had nothing to say.
Okay, since Mr. Pei has said not to worry about short-term losses, let’s do it...
Anyway, I have a salary of more than 10,000 yuan a month...
…
After sending away Ma Yang and Zhang Yuan, Pei Qian felt much more relaxed.
Pei Qian was particularly satisfied with this location choice.
Especially when he heard that it was originally a restaurant and closed down, Pei Qian was even more satisfied!
If you make a hodgepodge and make a bunch of flashy things, you can't make ends meet, and it's probably a sure thing to cool down quickly!
Games and physical stores are the two main sources of losses, so Pei Qian should pay more attention to them.
As for Huang Sibo, the loss is only one million at most, so it is not worth spending too much attention on.
As long as it doesn't make too much money, Pei Qian won't bother to take care of it.
It’s just a short video. Even if you can get one or two advertisements that are suitable for you, how much money can you get?