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Chapter 868 Product positioning and detailed plan

Guo Licheng continued: "For the vast majority of users, the space at home is limited and they can only have one fitness equipment. If they have a treadmill or a spinning bike, aerobic training can be solved, but strength training cannot be done.

.”

"Because strength training requires at least a bench press and dumbbells, it is impossible for most people to have another set of strength training equipment at home after a treadmill already takes up space."

"But on the other hand, if the user has a strength training machine at home, then aerobic training can be achieved in other ways."

"For example, use a yoga mat in the living room to do aerobics, burpees, etc."

"Since the main purpose of the smart fitness clothes drying rack is strength training, the areas we want to exercise must be mainly the chest, back and other core strength muscles."

"It doesn't require too many tricks. After all, people who pursue so many details in strength training will definitely go to the gym. We are targeting general users, most of whom are fitness novices. This machine needs to be simple.

, easy to understand and easy to stick to.”

"First of all, it must be an instrument for the chest. The chest muscles are the muscles that are easier to train, and the results are quick and obvious. You need to have a chest clamp, which can do three modes: butterfly chest clamp, straight arm chest clamp, and reverse arm extension."

"The second is the back. The back is relatively simple. It's enough to use a high-pull back trainer on top of the equipment and a seated rowing machine on the bottom."

"Then the existing structure can be used to make a pull-up booster. The seat when clamping the chest and pulling the back can be used as a support for the kneeling position during pull-ups."

"Then you can do a cable curl at the bottom to exercise your biceps and brachioradialis."

"You can add a barbell with a guide rail in the middle. You can lie on the seat and do bench presses, or you can fold the seat and stand on the ground and do weight-bearing squats."

"In this case...the exercises that this machine can do include: butterfly chest press, straight arm chest press, reverse arm extension, high pull-up, seated row, pull-up, cable curl, bench press and weighted squat.

There are nine exercises in total. Most muscles in the whole body should be exercised."

"Its size should be about the same as an ordinary gantry. The length, width and height should be about 2 meters 1, 1 meters 4, 2 meters 1, and the floor area should be about 3 square meters."

Guo Licheng took the pen and paper from the side and quickly drew a sketch.

Chang You and Wang Xiaobin came over to watch.

The main structure is a rectangular frame made of metal, with counterweights on the back. Except for barbells, all strength training exercises share this set of counterweights;

The seat is relatively wide and can be fixed or moved up and down as a knee support for pull-ups. Of course, it can also be folded up so it won't get in the way;

Two mechanical arms extend from the upper part, which can be used for chest-clamping exercises. There are two crossbars above and below for high pull-ups and seated rowing;

There is a horizontal barbell in the middle, which can be used for bench press, squats and shoulder exercises.

Although Guo Licheng's painting skills are a bit shabby, Chang You and Wang Xiaobin both have fitness experience and know how to use various equipment, so they can still understand it.

After reading it, Chang You nodded slightly, but still frowned: "Strictly speaking, this is an upgraded version of the comprehensive fitness equipment. There is definitely no problem in terms of function."

"However... this is obviously far from the 'smart clothes drying rack' requested by Mr. Pei."

Guo Licheng nodded: "Well, I only designed the most basic functions, and the details must be improved."

Chang You stood up and called Xiao Jiang in again.

"I'll tell you how to change it, and you can simply draw a prototype."

Xiao Jiang nodded and began to make changes according to Chang You's instructions.

"First of all, since it is a clothes drying rack, the current size is definitely inappropriate. The pillars on the outside of the gantry take up too much space, which is a serious waste of space. I think it should be designed into an 'I' shape, with the main body

The supports, including the two guide rails of the barbell, are concentrated on the central vertical bar."

"The original structure of the gantry makes it feel like a cage, which is relatively closed. After the modification, it will be more open, similar to the feeling of a basketball hoop."

"The two mechanical arms of the chest clamp are also made foldable. They can be folded up and placed together with the top crossbar, and then the barbell is positioned higher up. After folding the seat, the entire machine

The central part is completely free. Normally it won’t affect walking back and forth.”

"Secondly, we have to make some simple designs and functions for the 'clothes drying rack'."

"The current shape is more like an ordinary clothes hanger. You can hang clothes on the top beam in a row. And it is layered. The top beam and the lower barbell can hang different clothes respectively.

.”

"We will install a few more fans on the top, which can not only blow clothes to speed up drying, but also cool down the user during exercise."

“Finally comes the ‘smart’ part.”

"In addition to adding artificial intelligence AEEIS, we can also install intelligent modules in various parts. For example, if you install modules on the counterweight mechanism, you can know what the user's current counterweight is; install sensors on the robotic arms and seats.

We can know whether the user's current actions are standard; at the same time, we can also determine whether the user has restored the machine to the standard position after use."

"In the end it's the game..."

Wang Xiaobin took over the conversation: "I think this game mainly needs to be used with this machine."

"It's a good idea to add smart modules as mentioned before, so that we can monitor the player's movements in real time."

"In fact, the biggest problem with traditional fitness methods is that they are boring and difficult to persist. The fun of the game is that through the combination of pictures, sounds, and gameplay, it provides users with a certain amount of fun, making it easier for them to persist."

"My idea is to give these fitness actions a game-like package. For example, the protagonist is a warrior, and the specific fitness actions are his skills, and he uses his skills to defeat monsters. We break down the amount of training that needs to be done every day into levels, and the players

As long as you complete these levels, you can achieve the purpose of exercise."

"During the level process, we can add encouragement from the narrator, provocation from monsters and other elements to stimulate players' desire to fight and make it easier for them to persevere."

"Another key point is that we can allow players to fill in their height and weight, and at the same time measure their heart rate based on training volume, roughly determine their physical fitness, and fine-tune the training volume to ensure the best training effect."

"And these data can be communicated with the fitness data in the Tenda Life APP, including daily reminders, training schedules, etc., all of which are ready-made and can be used directly."

Changyou nodded while recording: "Well, how much is the approximate investment in this aspect of the game?"

Wang Xiaobin thought for a while: "The investment will not be very large, two to three million should be enough. Because all aspects of content such as actions, scenes, monsters, etc. can be reused, the main workload is still in level design and details.

.”

"If the game is sold bundled with the device, the cost can also be earned back by selling the device."

Chang You looked at Guo Licheng again: "How much does Coach Guo think this device will cost if it doesn't consider the smart module?"

Guo Licheng thought for a while: "There are some similar fitness equipment on the Internet, and the price is about 3,500 to 4,000. Our current set requires additional styling design, door-to-door installation, and after-sales service. The cost should be 4,500."

Chang You nodded: "Well, in this case, plus the smart module and other functions, and considering the bundled pricing of the game, it would be more appropriate to set it at around 5,000 yuan."

"It's a bit expensive. As a home fitness equipment, the current mainstream equipment on the market is priced around 3,500, so our price doesn't have much advantage."

"Although machines that sell for about 3,500 yuan are far inferior to our equipment in terms of functionality and fun, the price difference of 1,500 yuan will still make many people hesitate."

Xiao Jiang raised his hand and said, "Mr. Chang, I have a different opinion."

"In fact, for users who are willing to spend money to buy home fitness equipment, the price difference of 1,500 yuan is not the primary factor they consider."

"Their concerns mainly lie in two aspects: the first is that it takes up space, and the second is that it is difficult to hold on."

"Now that housing prices are so high, the space in most people's homes is limited. Even if this equipment is placed on the balcony, it will occupy about 3 square meters. If calculated based on the price of 15,000 square meters, the cost of occupying the land will be

It’s close to 50,000 yuan.”

"Compared with fifty thousand yuan, what is the price difference of one thousand and fifty yuan?"

"If you buy fitness equipment and don't use it, it will just waste time, and you will lose money if you make a clothes drying rack."

"It only eats up dust, takes up space, and is difficult to sell. This is the key factor why most people don't buy personal fitness equipment."

"But the folding design of our products frees up some space. It is easier to hang clothes than ordinary fitness equipment. It is also interesting and easier to stick to."

"As long as we do well, we will definitely still be very competitive."

"I think we should be different from traditional fitness equipment in terms of styling. We should not use black, but should use white with a more technological feel. When it is in the contracted state, it should look more like a technological product.

Non-fitness equipment should be made as beautiful as possible.”

"The key to this machine should not be the price, but the popularity. As long as the popularity is established and there are no competing products on the market, the price difference of 1,500 yuan is not a big problem at all."

"What's more, we have more functions, better effects, and it also comes with a game."

Chang You nodded slightly: "Well, that makes sense!"

Thinking about it this way, although the smart fitness clothes drying rack is a bit shady and there is no guarantee that it will be 100% successful, at least the product positioning is clear.

This kind of fitness equipment would only be bought by young people. If this is the case, then we should try our best to meet the needs of young people and beat all other competing products.

And as a supplement to the managed gym industry, early losses should be okay. As long as the reputation is stable and the popularity gradually increases, you will always make it back in the future.

Mr. Pei should be more tolerant of early losses.

While everyone was discussing, Xiaojiang had also completed the rough appearance design.

Compared with other fitness equipment, the smart fitness clothes drying rack looks more beautiful and has a more technological feel.

The game will be made into a mobile game, connected to the managed fitness data in the Tenda Life APP, and can be played on mobile phones, tablets, or projected to a monitor.

There is a smart module on the smart fitness clothes drying rack. After being connected to a mobile phone or tablet, it can detect the current status of the device, record user actions, etc., and provide real-time feedback in the game.

The three of them reviewed the plan for the smart fitness clothes drying rack and improved some details.

Chang You was very satisfied: "Okay, let's tentatively decide on this plan!"

"Everyone completes the part he is responsible for. We maintain good communication and will successfully complete Mr. Pei's mission!"


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