Pei Qian was in the office, continuing to check recent news.
The FV team's documentary in Los Angeles has been released, triggering an enthusiastic response.
During the Spring Festival, the FV team signed a large contract with the live broadcast platform and received many endorsements. A lot of capital expressed their willingness to invest in the FV team, and the team's valuation skyrocketed.
Although Wu Yue has not yet come to report how much money he has earned, Pei Qian estimates that it will definitely be indispensable.
I think Pei Qian spent 3 million to buy 70% of the shares of the FV team. Now, whether the FV team signs a live broadcast platform, accepts endorsements or sells shares, it will make money for Tenda.
Moreover, the brand is an important reflection of the value of an e-sports club. With FV's performance and popularity, capital from all walks of life has come to invest, and the club's valuation has increased, which means that the shares held by Pei Qian have also doubled.
The shares bought for 3 million can easily increase to tens of millions, and the value will increase tenfold in an instant.
And Pei Qian is still in a dilemma. Sell it, the profit will be too much, which is painful; don't sell it, the club's various profits, dividends and the advertising effect brought by the popularity will continue to make money.
It's just a knife to advance, and it's a knife to retreat, which makes people very desperate.
Pei Qian was melancholy when there was a knock on the door outside the office.
I looked up and saw that it was Zhang Yuan.
"Mr. Pei, let me report on the GPL sponsors and live broadcast rights auction that I mentioned before."
"The transfer fees for the DGE team members have been paid, totaling 13 million. The exclusive title of GPL was taken by Shenhua Mobile at a price of 26 million a year; the cooperation quotation for a single type of merchant is 6 million a year.
At present, computer manufacturers, peripheral manufacturers, sportswear, snacks and other manufacturers have bid for it, with a total price of about 42 million; the broadcast rights have been authorized to three live broadcast platforms, and each company's quotation is about 12 million..."
"The total amount of these funds is about 110 million a year."
Pei Qian suddenly felt something was wrong: "Wait a minute, why does it seem like the price is higher than the price you mentioned to me before?"
Zhang Yuan nodded: "Yes, Mr. Pei, because as you told me before, I asked these sponsors to pay in installments and spread the money evenly every month."
"The sponsors are very grateful and this has greatly eased their financial pressure, so the bidding has become more intense."
"Moreover, there are still some cooperations under negotiation. If successful, it shouldn't be a problem to get another 10 to 20 million yuan in sponsorship."
Pei Qian couldn't help but froze.
Sponsors are very grateful for the installment payment!
The bidding has become more intense, is that okay?
You are totally wrong! I just want to spread the funds so that I can burn them more calmly every month!
After listening to Zhang Yuan's report, Pei Qian felt a little tired, nodded and said, "Okay, I understand."
Seeing Mr. Pei's expression, Zhang Yuan couldn't help but sigh secretly.
Sure enough, he is indeed Mr. Pei!
The GPL league has only been running for less than half a year and has already made more than 100 million. As a result, Mr. Pei seemed ordinary and not excited at all.
Of course, more than 100 million is not a big sum to Mr. Pei, but after all, this money was earned by the GPL league.
Looking around the world, most e-sports competitions are still in a state of burning money to buy popularity. There are very few e-sports leagues. However, it is the only one that can get so much sponsorship and make so much money by running an e-sports league.
Got it!
Mr. Pei was not surprised or excited at all by such historic progress.
It seems that Mr. Pei has greater expectations for the GPL.
Well, I have to keep working hard!
Zhang Yuan silently encouraged himself in his heart, decided to follow Mr. Pei's example, continue to make GPL better, and then left.
After Zhang Yuan left, Pei Qian felt a little restless.
He stood up and walked around the office twice.
"No, this money is too much, and I'm afraid we can't spend it all with the existing methods."
"The "Mission and Choice" side can't throw any more money into it. If it slows down the progress and affects the settlement, it will be troublesome; although the Panic Hotel has decided to make a new project, it has already set aside separate funds.
, this kind of project inherently takes a long time, and if we add more money, I’m afraid the construction period cannot be guaranteed.”
"We have to find a way to burn money quickly without affecting the settlement."
"Well... in that case, let's arrange the live broadcast platform!"
"At such a critical juncture, we still have to count on Lao Ma, a powerful minister."
Pei Qian immediately sent a message to Ma Yang and asked him to come to the office.
In fact, Pei Qian has long planned to burn money by developing a live broadcast platform. The reason why he has not taken action is mainly due to two reasons.
First of all, the launch of a live broadcast platform requires a lot of funds. In the past, Tenda had other ways to burn money, and it was not easy to squeeze out excess funds to build a live broadcast platform;
Secondly, the live broadcast platform is currently an emerging industry. Although the major live broadcast platforms are also burning money, the situation of the battle is still unclear. Pei Qian is afraid that his own live broadcast platform will become popular. He has an advantage in the early stage of the live broadcast war, so he can compensate if he wants.
Difficult.
Therefore, Pei Qian plans to wait until several live streaming platforms have almost divided up the market share before entering the market slowly and quietly following these big platforms to burn some money. This is safer.
Now Tenda has a large sum of money that it cannot spend, and several major live broadcast platforms have almost divided the anchors and viewers. Small live broadcast platforms have begun to fail and have closed down one after another. The situation of the live broadcast war is gradually becoming clear.
For Pei Qian, this is an excellent opportunity to enter the market and lose money.
Therefore, Pei Qian finally made up his mind and called Lao Ma to take charge of this matter.
Not long after, Ma Yang arrived.
"Brother Qian! Is there anything I can do for you? Does the company have any new products that I need to deliver?" Ma Yang's long face was full of expectations.
Pei Qian raised his hand: "No need!"
Previously, Pei Qian asked Ma Yang to sell a fully automatic intelligent bar lifter in reverse order. However, he never expected that the bar lifter would become even more popular.
Therefore, Pei Qian will never take any more risks and does not want Ma Yang to "bring in" any more Tengda products.
However, Pei Qian did not offend Ma Yang too much about this matter. Even if the pot was divided, the first pot should go to Chen Yufeng, who was responsible for writing the manuscript. After all, Lao Ma also tried his best and talked about the shortcomings of the fully automatic intelligent bar lifter throughout the process.
, but the audience just wants to buy it, so what can I do?
Pei Qian asked Ma Yang to sit down and said, "This time I have a very important task for you."
"I told you before that when the time is right, we will also build a live broadcast platform ourselves and you will be the CEO. Now, the time has come."
Ma Yang's eyes lit up: "Really? Brother Qian? That's great!"
"To be honest, I have made great progress during the past few months of live broadcasting. If I want to be the CEO of this live broadcast platform, whether it is in terms of experience, qualifications or abilities, it is definitely me!"
"Leave this matter to me, brother Qian, you can rest assured!"
Pei Qian nodded: "Well, I also believe in your ability. So, don't get too excited first. I will briefly explain to you how this live broadcast platform works."
Ma Yang's expression immediately became serious and he listened carefully.
Pei Qian sorted out his thoughts and said, "The first thing is the name of this live broadcast platform."
"The names of current live broadcast platforms are mainly divided into two categories. One is such as Waiwai Live and ZZ Live, and the other is such as Maoer Live and Langya Live. The former are mainly some old live broadcast platforms.
But these names are obviously out of date."
"The name of the live broadcast platform should not only be easy to remember, but also have a clear meaning. For example, the mascot of Mao Er Live Broadcast is a cat, and the gifts are cat food, canned cats, cat sticks and the like.
, it will make users feel more friendly.”
"Also, the name should be cute, so that it fits the relaxed and pleasant atmosphere of the live broadcast."
"So, we also deserve a second name."
Ma Yang nodded fiercely: "Yes, Brother Qian, I deeply agree!"
Pei Qian continued: "I decided that our live broadcast will be called Rabbit Tail Live. The mascot is a rabbit, and the gifts are vegetables, carrots and the like."
A trace of confusion appeared on Ma Yang's long face: "Brother Qian, why not call it Moyu Live Broadcast? This also meets the naming requirements, and our Moyu Internet Cafe and Moyu Takeout already have a certain reputation, called Moyu Live Broadcast
Wouldn’t it be easier for everyone to remember?”
Pei Qian said in his heart, haha, officially because Moyu Internet Cafe and Moyu Takeaway have already gained a certain popularity, so I don’t want to call it Moyu Live Broadcast!
Anyway, no matter what industry, as long as it is related to Tenda's existing industries, the probability of success will be greatly improved.
Pei Qian was afraid that Moyu Live would become inexplicably popular, so he decided to call it Tuwei Live and try his best to prevent users from associating this live broadcast platform with Tenda.
Moreover, the true meaning of the rabbit tail live broadcast is "the rabbit's tail can't grow long", implying that this live broadcast platform will not be able to make ends meet and will go bankrupt if it can't last long, which expresses Pei Qian's best wishes.
But these reasons must not be told to Ma Yangming.
Pei Qian coughed twice: "There are too many fish live broadcasts on the market now, such as swordfish, shark, salted fish... Once we catch a large number, if we fight with the fish again, the names will be unrecognizable.
, it is easy to lose sight of everyone and be buried.”
"There is currently no live broadcast platform on the market that chooses a rabbit as its mascot. It is more memorable to call it Rabbit Tail Live."
Ma Yang nodded: "I see, Brother Qian, what you said makes sense."
Pei Qian breathed a sigh of relief. As expected, Ma Yang was easy to fool, so he was more worry-free.
He continued: "There are several key points you must keep in mind about Tuwei Live Broadcast."
"First of all, we do not force anchors to poach, nor do we force to retain anchors. All anchors can come and go freely on our platform. We do not impose time requirements on all anchors, and they can broadcast as long as they want."
"Secondly, the platform does not make any false data. There are only as many people as there are in the room, and gifts are as much as they should be. It refuses guilds to join, does not create fake popularity, and does not make negotiated gifts."
"Finally, we must strictly abide by relevant laws and regulations. Those who skirt around the edges, verbal abuses that cause adverse effects, and those whose value orientation is incorrect will be severely punished."