Chapter 888 Rabbit tail live broadcast promotional video
Qi Yan was drinking coffee and her face didn't look very good.
The location of this branch was decided by Mr. Pei himself. What does this mean?
In the competition, the cold noodle girl will obviously be crushed to pieces by Moyu Takeout, and Mr. Pei must be very aware of this.
Qi Yan felt that the only explanation was that Mr. Pei just wanted the cold noodle girl to cool off, and he wanted to die in the hands of the fish takeaway!
In this way, all the remaining heat in the cold noodle girl's body will be transferred to the fish takeaway!
Sacrifice of the cold noodle girl, a negative asset that has been losing money, can allow Moyu Takeaway to gain a foothold in the imperial capital and accelerate its development. This deal seems to be a very cost-effective deal.
If this is the case, then Qi Yan is facing a battle that she cannot possibly win. How can she not be worried?
Qi Yan felt very disappointed. It was clear that Mr. Pei had gone to great lengths to kick Meng Chang away, and also hinted that he would hold a food stall food competition to give the cold noodle girl a new lease of life. Doesn't this mean that Mr. Pei attaches great importance to the cold noodle girl?
So what’s the explanation now?
Qi Yan didn't want to ask more, but she really couldn't figure out the question. After much hesitation, she said to Rui Yuchen: "Mr. Rui, let me tell you frankly, do you think Mr. Pei wants to sacrifice the cold-faced girl and focus all the heat?"
Going to Moyu for takeout? If this is the case, I have no complaints and will definitely cooperate unconditionally."
Rui Yuchen was stunned for a moment and immediately shook his head: "No, no, no, you may have misunderstood."
"Although Mr. Pei only finalized the location of the store and did not explain the reasons to me, after all, I have been with Mr. Pei for a long time. I can still guess what he means."
"Mr. Pei will never give up any of his industries. Even if it seems impossible to succeed and no matter how much money it loses, Mr. Pei will turn it around."
"Moyu Internet cafes, Moyu takeout, shared phone booths, managed gyms...there are countless examples that illustrate this point."
"So, since Mr. Pei has bought the cold-faced girl, he will never give it up. You can rest assured about this."
Hearing what Rui Yuchen said, Qi Yan felt a lot more at ease.
Thinking about it carefully, this is indeed the case. I have never heard of any industry that Tengda Group has given up. Take Moyu takeout as an example. It was a pure loss for at least more than a year after its establishment, but Mr. Pei never wanted to give up, and finally caught the
Taking advantage of the opportunity of garbage classification in Handong Province, I accumulated a lot of experience and soared into the sky.
Compared with these industries that once suffered huge losses, what is the cold-faced girl now?
But although Qi Yan felt a lot more at ease, her doubts had not eased at all.
"But, since Mr. Pei doesn't intend to give up on the cold noodle girl, why did he specifically ask Moyu Takeout to open a store opposite the cold noodle girl? And he specifically told him that it must be a flagship store?"
Rui Yuchen was silent for a moment: "Mr. Pei's layout is very far-reaching. Even for us department heads, it is difficult to fully understand it. However, I can probably guess some."
"I think Mr. Pei's location selection this time has at least three considerations!"
"First, the guiding role."
"Since its establishment, Cold Noodle Girl has never achieved real profits. Even the taste of Cold Noodle Girl's food has not really conquered customers."
"In other words, the cold-faced girl is still far away from turning losses into profits and from being successful. If you are allowed to explore freely, how long will it take to explore? It is too slow."
"As a catering brand of the same type, Moyu Takeaway has rich experience in this area. Whether it is the training of store personnel, internal management, new meal product development or promotion and marketing, it can provide a lot of guidance to the cold noodle girl."
"Moyu takeout has also continued to suffer losses. The cold-faced girl does not need to go through the detours we have taken again."
"The two stores are so close. You can often organize people to visit, communicate, and learn from Moyu Takeout. You will definitely get on the right track faster."
"Secondly, the role of competition."
"Mr. Pei has always believed that good products must not be afraid of market competition. He will always choose the most difficult fields and compete with mature players. Because he knows that flowers in the greenhouse will never thrive.
"
"The location of Cold Noodle Girl was originally chosen in a relatively good area. There are no fast food restaurants nearby, and the competitive environment is very weak. In this environment, Cold Noodle Girl has a group of regular customers, so naturally it lacks motivation."
"Let Moyu Takeaway put some pressure on the cold noodle girl, it will be beneficial to both parties."
"Finally, cluster action."
"Suppose that the cold noodle girl has withstood the pressure and launched many new dishes with good taste, and there are more and more customers. Then, Moyu Takeout and the cold noodle girl are not only a competitive relationship, but also a kind of competition.
Cluster effect!”
"For customers, if they are tired of eating takeout, they can go to the cold noodle girl to change their taste. And vice versa."
"The catering industry is already full of competition. Even if you can't take out food, other restaurants will open. When the cold noodle girl loses in the competition, wouldn't it be more embarrassing?"
"Thinking about it the other way around, the cold noodle girl and Moyu Takeaway can join forces to kill other nearby fast food restaurants and takeaway restaurants. In this way, no matter how the competition is, money will flow into Tengda Group, and it will be the same to us!"
After listening to Rui Yuchen's analysis, Qi Yan's brows gradually relaxed.
"I see……"
"It seems that my level is too low. In other words, President Pei not only did not think about sacrificing the cold-faced girl, but also took great pains to encourage the cold-faced girl to make progress?"
Rui Yuchen nodded: "Based on my understanding of Mr. Pei, this is it."
"It just so happens that the strategic focus of Moyu Takeout will also shift from Jingzhou to these first-tier cities. I will wait in the imperial capital until several stores are operating normally before returning to Jingzhou. If there is any problem with the cold noodle girl,
You can come to me anytime."
Qi Yan was very happy: "That's great!"
"Actually, the cold noodle girl has always wanted to imitate Moyu Takeout and prepare a gourmet laboratory. I have many questions that I would like to ask."
"However, this will definitely affect the normal work of Moyu Takeaway, which is a bit embarrassing."
Rui Yuchen smiled: "That's not necessary."
"Almost every department in Tenda has experienced losses, and other departments will always lend a helping hand in a timely manner and help completely without selfishness. This is the traditional culture within Tenda, and Moyu Waimai has also been affected by many other departments.
of care.”
"After all, everyone works for Mr. Pei. There is no competition among departments within Tenda, and there is no pressure from KPIs. It is more in line with the long-term interests of each department to help each other and make the cake bigger."
"Although the cold-faced girl has just joined Tengda Group not long ago, she must adapt to this environment as soon as possible."
Qi Yan nodded quickly: "Yes! I understand!"
Rui Yuchen took a sip of coffee and asked casually: "So, the recent work of the cold noodle girl is just to prepare a gourmet laboratory? Is there anything else I can help with?"
Qi Yan thought for a moment: "Uh... Actually, we are currently planning a promotional video. We want to record the daily life of stall owners and show netizens their ups and downs. We are currently filming..."
The two of them drank coffee and had a good discussion about the future development plans of Cold Noodle Girl and Moyu Takeaway. They were both deeply inspired by each other.
…
At the same time, Jingzhou.
"Ah sneeze!"
Pei Qian sneezed in the office, feeling a little baffled because the room was quite warm.
Before the Spring Festival, Pei Qian launched a large-scale advertising campaign for real industries in first-tier cities such as Imperial Capital and Magic City. This was originally because there were relatively few real industries in Tengda in these cities. In addition, Meng Chang’s publicity plan was relatively simple.
The publicity effect should be relatively poor.
I never expected that the subsequent development would completely backfire!
The simple style poster designed by Meng Chang became popular because of the large amount of advertising, and it had an excellent publicity effect; when Rui Yuchen, Xiao Peng and others saw that the publicity effect was so good, they thought it was a hint that the next batch
All branches have been opened in these first-tier cities!
Pei Qian was also very speechless, but after all, he had made up his mind not to interfere with the location selection of Moyu takeout and Moyu Internet cafe, so he left it to them.
However, Pei Qian still specifically told Rui Yuchen to open a flagship takeaway store in the imperial capital, directly opposite the Cold Noodle Girl store.
In this way, Moyu Takeout will suck away the cold noodle girl's originally small customer flow, making the cold noodle girl's condition even worse, and she may even never be able to turn around.
In this way, Pei Qian can keep raising the cold-faced girl and keep burning money!
Just as Pei Qian was thinking happily, there was a knock on the door outside the office.
I looked up and saw that it was Meng Chang.
"Mr. Pei, the promotional video for Tuwei Live has been filmed and the first version has been cut. Please take a look."
Meng Chang felt very uneasy.
He knew very well that since Mr. Pei had set such a weird commission method for him, he should have already thought that he would use all possible means to create a bunch of rubbish publicity plans to get a high commission.
However, Mr. Pei was very calm and seemed to have no regard for the whereabouts of Tenda Group's publicity funds, which made Meng Chang always have a feeling of embarrassment.
Meng Chang is in a contradictory situation where he is afraid of losing money if his publicity plan is too good, and he is afraid of scolding Mr. Pei if his publicity plan is too bad.
This time was no exception. Although the young men under Meng Chang ran faster than the other after get off work, their work efficiency was indeed ridiculously high. It only took a week to shoot the promotional video.
Meng Chang was unsure, so he immediately showed it to Mr. Pei.
Pei Qian was not interested in this: "You can just go and give it to Lao Ma, I won't watch it."
However, he changed his mind and said: "Forget it, it's already here, I'd better take a look."
Meng Chang immediately stepped forward and handed over the tablet in his hand.
Pei Qian clicks on the video to view.
…
This promotional video is not very long, only about three minutes, and it contains common scenes in life with very few characters, so it was shot in less than a week.
At the beginning of the promotional video, it shows a university dormitory.
There are two students in the picture, one has messy hair, is listless, and looks listless, while the other is wearing glasses and looks much better.
Their appearance highlights their identities: a scumbag and a top student.
In the first scene, at night in the dormitory, the underachiever wears headphones and eats fruit while watching the game live broadcast, and laughs from time to time; while the overachiever wears earplugs and reads and studies seriously under the light of the desk lamp.
In the second scene, the lights were turned off at night, and the underachiever lay down in bed and continued to watch the live broadcast on his mobile phone, and even bought some gifts for the late-night host. The overachiever went to bed immediately and set an alarm to get up early tomorrow.
In the third scene, the academic bastard slept until almost noon before getting up. After ordering takeout, he continued to turn on the computer to watch the live broadcast. However, because there were not many live broadcast anchors at noon, he flipped through more than a dozen live broadcast rooms before he found one that he was relatively satisfied with, while eating
While reading the takeaway, the top student is currently in the library, seriously reading, reviewing, and preparing for the exam.
In the fourth act, both of them graduated and joined their respective jobs. The scumbag became an ordinary company employee, still paddling while working at his station and secretly watching live broadcasts; while the scumbag worked hard in the company
, make good use of every minute you have.
In the fifth act, a bad student was fired from the company because of poor performance. Standing at the door of the company, he fell into deep confusion and had a painful expression. However, on the bus back, he still started the live broadcast out of habit; and
When the camera turned, the top student had just been specially hired into the same company as a manager, and was warmly welcomed by the company's senior management in the conference room...
Finally, the logo of Tuwei Live appeared on the screen, along with a slogan: "Everyone has the same time, the difference lies in how you use it."
…
This promotional video has some minor changes from Meng Chang's original plan, but it has little impact.
Originally, Meng Chang wanted to arrange four characters in the promotional video, two students and two office workers, but then he thought it was unnecessary and simply chose only two people, letting the entire promotional video run through their students and working lives.
In this way, the continuity of the entire promotional video will become better, but the irony will also be heavier.
Meng Chang was very uneasy.
Is this promotional video too explicit?
Will Mr. Pei fall out?
However, Meng Chang only saw Mr. Pei nodding slightly: "Okay, this publicity plan is much better than the poster I made before! It seems that you have gradually found the feeling, keep it up!"