Chapter 890 The Unique Mode of Rabbit Tail Live Streaming
Chen Yufeng calmed down and carefully watched the entire promotional video from beginning to end, not daring to miss any detail.
This promotional video left a very bad impression on Chen Yufeng, because taken from the surface, this promotional video directly exposed the worst side of the entire live broadcast industry, which is equivalent to exposing the scars of all live broadcast users.
Although people who lack self-control will always be addicted to some kind of entertainment activities, and the blame cannot be entirely blamed on live broadcasts, it is also undeniable that real-time entertainment in the form of live broadcasts, mobile games in fragmented time, and short videos are different from other forms of entertainment.
Easier to kill time than.
The key to this matter is how to interpret it.
This promotional video obviously chose the worst interpretation angle.
But Mr. Pei made the decision, which means that this promotional video has merit, and the entire promotional video may even be directed by Mr. Pei!
That shows that all this cannot be so simple. Such a superficial interpretation must have a deeper meaning!
Chen Yufeng racked his brains and tried to decipher the deep meaning behind this promotional video by combining the various requirements that Mr. Pei had put forward for Tuwei Live Broadcast and the existing industries of Tenda Group.
Suddenly, Chen Yufeng's eyes lit up.
He hurriedly asked Ma Yang: "Mr. Ma, didn't Mr. Pei say before that Tuwei Live Broadcast does not fake popularity, does not play side games, and anchors with abnormal value orientation should be severely punished in accordance with relevant laws and regulations?"
Ma Yang thought for a while: "Well... that's what I said."
"Three points were emphasized at that time: first, we will not poach anchors, nor force them to stay, nor do we impose time requirements; second, we will refuse guilds to settle in, and we will not make fake popularity or agreement gifts, and all data will be completely true; third, we will strictly abide by
Those who violate laws and regulations, skirt around the edges, verbally abuse or have incorrect value orientation will be severely punished."
"These three points were specially given by Qian Ge in a very serious tone. He didn't say much else."
Chen Yufeng beamed instantly: "That's right! It's all right, it's all right!"
Ma Yang's long face was a little confused: "Everything is correct?"
Chen Yufeng said happily: "It matches the contents of the promotional video!"
"Actually, I should have thought of it earlier. Why would Mr. Pei be satisfied with completely copying the models of other live broadcast platforms? Since it is an industry of Tenda Group, it must be done differently!"
"Especially combined with Mr. Pei's usual way of doing things, this matter becomes very clear."
"Although Mr. Pei did not clearly propose the operating model of Tuwei Live to us, he gave us enough hints through these suggestions and promotional videos!"
Ma Yang blinked, with a doubtful expression on his long face: "Really? Then tell me, what exactly happened?"
Chen Yufeng explained: "First of all, the timing of President Pei's entry is very subtle."
"Obviously, Mr. Pei has been paying attention to the development of the live broadcast industry, but he did not enter the industry during its infancy. Instead, he only entered the industry when the competition between major live broadcast platforms entered a fierce stage. This has brought a lot of problems to Tuwei Live
Facing unprecedented competitive pressure, it seems that this is not a wise move."
"But, what if you think about it from another angle?"
"In the initial stage of the live broadcast platform, there were few users watching live broadcasts, and various business models needed to be slowly explored. At this time, being the first and the vanguard can certainly earn good returns, but there is also the risk of being picked off by others. That's it.
Several old live broadcast platforms like those spent huge sums of money to develop the live broadcast business model, but they were soon affected by the impact of emerging live broadcast platforms and were on the verge of collapse."
"And what are the benefits of entering now? On the one hand, we can directly observe the business models of other live broadcast platforms, avoid the detours they have taken, and reduce the cost of trial and error; on the other hand, we are facing a mature market.
There is no need to cultivate user habits. As long as our platform does well, we can directly recruit high-quality users from other platforms. Finally, and most importantly, under the current situation, the competition among live broadcast platforms seems to be intensifying, but there is still a long way to go.
It’s far from going downhill, we still have new areas to expand into!”
Ma Yang was confused when he heard this: "So what should we do specifically?"
Chen Yufeng: “We must follow Mr. Pei’s usual style of doing things.”
"Differentiation is an important reason for Tenda Group's success. Whether it is food delivery, Internet cafes, gyms, games or movies, Tenda is working hard to subvert the existing rules of the industry."
"Obviously, the same goes for live streaming."
"If we simply imitate the models of other live broadcast platforms, it will definitely be difficult for Tuwei Live to succeed, because other live broadcast platforms have a strong first-mover advantage."
"That's why we have to make our own model!"
Chen Yufeng took a pen and paper and quickly wrote and drew on it while talking.
"The three requirements put forward by President Pei actually point to the chronic problems of the live broadcast platform: poaching anchors randomly, causing impetuousness and chaos in the industry; fabricating data, causing bad money to drive out good money, creating a kind of 'emphasis on popularity over substance'"
'Wrong content orientation; thus, it has led to live broadcast phenomena such as sidelines, verbal abuse, and excessive vulgarity."
"To put it simply, the current live broadcast industry, from platforms to anchors, is basically in a state of desperate pursuit of popularity. It is inevitable that everything will be shaken, and the entire live broadcast environment will be a mixed bag."
"Live streaming is a very interesting and easy-to-indulge light entertainment. It has huge market potential and affects a wide range of people. Once problems occur, it will have a very bad impact, not only affecting the audience of the platform.
, and may even affect the public opinion and value orientation of the entire society."
"Tuwei Live Broadcast obviously cannot continue to follow this old path."
"On the surface, this promotional video is an attack on the entire live broadcast platform, but in fact it attacks the negative impact that live broadcast platforms have on people's lives. If we do not limit the negative impact of live broadcasts, then this promotional video will
You scold yourself; but if we limit the negative impact of live broadcasts, this promotional video is equivalent to us highlighting the difference between Tuwei Live and other live broadcast platforms!"
Ma Yang nodded frequently after hearing this.
What Chen Yufeng said seems to make sense!
At the current stage of development of live broadcast platforms, there is indeed a lot of chaos. Several live broadcast platforms have made some big news before and have been named and criticized. But even if the live broadcast platforms have been rectified many times, the platform's pursuit of popularity is still the same.
Engraved in my bones.
Many viewers who like to watch live broadcasts do not want live broadcasts to be regulated and restricted. This sentiment is certainly understandable, but this idea is unrealistic. The key lies in where this level is.
People are very curious. Live broadcast content that obviously violates public order and good customs can attract a lot of attention, but it can also have a very bad social impact and must be resisted resolutely.
Chen Yufeng continued: "So, if we think in this direction, I think three aspects can be considered for the future development of Tuwei Live."
"First of all, we must strictly implement Mr. Pei's requirements: anchors can come and go freely, the data is true, and live content supervision and concept guidance should be strengthened. We can recruit more administrators and provide them with more rigorous training to achieve this.
"
"Secondly, we must work hard on live broadcast content that is different from other live broadcast platforms."
"We will definitely do these regular live broadcasts, including normal game live broadcasts, outdoor live broadcasts, etc. But compared with other live broadcast platforms, we have to put forward stricter requirements for the anchors of our own platform."
"For example, during live broadcasts, you cannot use curse words, you cannot hang up and troll people, you cannot convey to the audience the wrong value orientation of 'laughing at the poor but not at the prostitutes', and you cannot do everything you can to defraud people of gifts, or induce recharge through support or support."
"It's okay to play games and share your life normally. Our platform welcomes such anchors. But if it's an anchor who is sensationalizing and trying to gain popularity, we don't welcome it. With so many live broadcast platforms, he can go wherever he likes.
"
"Of course, people like this live broadcast for popularity and money, and they probably don't like our small platform."
"More importantly, our platform will launch content that other live broadcast platforms do not have."
"I heard before that Mr. Pei's 'Useful APP' is cooperating with university professors, young scholars, and graduate students to create a knowledge-based content platform. Can we use this relationship to link up a little bit?"
"For example, invite some professors, young scholars, and graduate students to stay and give some open lectures on our live broadcast platform. At the same time, protect the copyright like a 'useful APP', so that these contents become unique to our live broadcast platform.
resources.”
"Finally, we have to work hard on the functions of the live broadcast platform."
"For example, professors and young scholars who teach open courses, these big guys certainly cannot come every day, and there is no need to teach the same content several times."
"So we need to develop a better playback function. The boss's live broadcast room must also become his personal channel, so that he can review previous content very easily and quickly."
"In addition, we can develop multiple modes. In addition to the regular 'entertainment mode', there can also be a 'focus mode' and a 'learning mode'."
"In entertainment mode, all content on the live broadcast platform will be displayed normally."
"In focus mode, only certain types of live broadcast rooms are displayed. These live broadcast rooms are all study and work-themed live broadcast rooms. The anchors listen to light music, read books, review, and do not communicate with fans. And fans are in this live broadcast
During this time, you can also listen to light music and do something of your own.”
"This principle is like a self-study room. If you study by yourself, you will always be tempted in one way or another. People with poor self-control will find it difficult to persist. But if you are in a study room environment, everyone is studying.
Then the learning efficiency of people with poor self-control will also increase."
"The focus mode is to simulate the atmosphere of this study room in the live broadcast room to improve efficiency."
"In learning mode, only specific types of live content are displayed, including live broadcast rooms of professors and young lecturers, as well as replays of what they have said."
"Both the focus mode and the learning mode, once entered, cannot be exited. Before entering, users can choose the time by themselves, ranging from one hour to three hours, which can effectively improve efficiency."
"Of course, we will have a lot of scalable content in the future, such as the live broadcast of the GPL League, the live broadcast of Tenda Games, the web drama customized by Feihuang Studio, etc., all of which can be played on Tuwei Live."
"However, these contents are relatively far away. In the early stage, we still have to adhere to Mr. Pei's established policy and take a differentiated route. Although it will be much niche compared to other live broadcast platforms, as long as we always adhere to real data and insist on bringing high-quality content to users
Content, one day Tuwei Live will stand out from many live broadcast platforms!"
Ma Yang agreed deeply: "Well, it does sound reasonable. It's Brother Qian's style of doing things."
