Eric was very proud. He could feel that under his leadership, ioi was walking on the right path, and the gap with GOG showed signs of narrowing for the first time.
He looked at Zhao Xuming: "Mr. Zhao, in the next two days, Zhitou Company will officially release some news about the ioi mobile game version. The mission of Longyu Group is to cooperate with Zhitou Company to make this news spread better."
"Of course there is another very important thing. After the ioi mobile game version is launched, Longyu Group will be responsible for contacting channels and promoting the mobile game."
Zhao Xuming nodded quickly: "No problem, this is my responsibility."
Obviously, the mobile game version of ioi has always been in Eric's plan. After he took over the operation of ioi's national server and became the "vanguard general" who directly fought against Tenda Group, he had already begun preparations on both sides.
On the one hand, they updated the version and started a money-burning war. On the other hand, they urged Zhidou Company to arrange specialized personnel to develop the mobile game version of ioi.
Of course, converting a PC game into a mobile game is not a simple task that can be completed overnight.
Tenda Group was able to quickly change GOG into a mobile game because the design of GOG itself contained some mobile game elements. The game time was short, the map was smaller than ioi, and the game mechanism was simpler, so the design was changed.
There will be fewer obstacles when getting up.
And if ioi wants to change the client game into a mobile game, it is definitely not a simple project.
But even so, you can still release the news first to warm up the situation.
First use the resources in ioi to make a simple DEMO, select a few heroes that are more suitable for the mobile game operation mode, and then use this DEMO to make a few trial videos; then, post these videos online to gain popularity.
, just let the ioi players know that this is happening.
As long as everyone can create a feeling that "ioi is catching up and competing with GOG", it will be of great help to the promotion of ioi.
Zhao Xuming also supports this matter with both hands. After all, in his opinion, the arrival of the mobile game trend is inevitable. ioi can learn from GOG and make games interoperable with both ends. This is indeed a move to follow the trend.
Moreover, Longyu Group has very close ties with domestic mobile game channel vendors, and even controls some mobile game channels itself. It may be more convenient to promote mobile games than to promote client games.
After ioi's mobile game is launched, old players of PC games will definitely play it. Many players who are tired of playing GOG mobile games will also try the water to see if they can come up with some good marketing plans.
…
It will definitely work!
Eric and Zhao Xuming are both confident in ioi's next operating strategy.
Although GOG's current position in the country is very stable and difficult to shake, everything is difficult at the beginning. As long as you persevere and the ioi national server can gradually regain its vitality, a positive cycle can be formed quickly, and everything will turn around by then!
…
Friday, February 17th.
Ye Zhizhou hurriedly came to Tenda Game Department and found Min Jingchao who was busy making a new version of GOG.
"Zhizou Company has a new move!"
"Just now, they released a few trial videos of ioi mobile games, and the quality seems to be very good."
"But I suspect... they made it using ioi's ready-made client game materials. It's still early for the game to be officially developed, and it's now in the stage of 'demo deceiving'."
"But ioi mobile game development has obviously been put on the agenda, and it is still necessary to guard against it."
"At present, these videos have received good responses on domestic and foreign video websites, and many players have expressed great expectations."
"There are still people who have been comparing it with GOG's mobile games to create popularity. Most of them are the trolls arranged by Longyu Group."
Ye Zhizhou said, handed the phone to Min Jingchao, and showed him several game videos of the ioi mobile version.
The video is a trial video of several Ioi classic heroes, such as Chaos Doom, Storm Swordsman, Ghost Blacksmith, etc., which shined in this global finals, as well as some cruel heroes that are commonly used by novices.
These heroes all have a common feature, that is, the operation is not particularly complicated. When transplanted from the PC game to the mobile game, the operation difficulty is not too high, and the transplantation is relatively easy.
Moreover, these heroes have their own popularity, and heroes like Storm Swordsman are also relatively handsome, so the video gives players a good impression.
Although I haven’t played the game yet, just watching this video is indeed very attractive.
"The person who came here is not a good person."
Min Jingchao immediately saw the intention of Zhidou Company's move.
The current situation can be said to be a "different situation between offense and defense". In the past, GOG took the initiative to attack, while ioi was forced to defend and was beaten to pieces.
But now the offensive and defensive situation between the two sides is completely reversed.
GOG mobile game version is the pioneer, and now it has gathered a huge group of players. Because of the size problem, it is no longer suitable to make too many risky moves, and it is a passive defensive posture.
The ioi mobile game version is a new game and has many advantages: it can directly refer to GOG's ready-made gameplay and avoid detours; it can directly bundle and promote itself with the GOG mobile game version, and easily gain huge popularity.
This "rubbing" tactic can often produce very good results, but the party being rubbed doesn't have a good way to do it. The more aggressive the response, the more heat the other party will gain.
If you choose to treat it coldly, the other party will be more unscrupulous and still gain a lot of popularity.
Ye Zhizhou asked: "What should I do?"
Min Jingchao thought for a moment: "How about... I'd better ask Mr. Pei for instructions."
Although the two of them can come up with some countermeasures, this matter is of great importance after all. If it is not handled well, the consequences will be very serious, and neither of them dare to make a decision.
GOG is currently the Tenda Group's game with the largest number of players, the widest influence, and the highest popularity. It also involves the GPL, a cash cow, and neither of them dare to neglect it.
After a little discussion, the two of them felt that they had to ask Mr. Pei for advice on such a significant matter so that they could feel at ease.
After sending a message to the front desk and asking about it, they learned that Mr. Pei happened to come to the company today. The two of them went to the 16th floor and knocked gently on the door of Mr. Pei's office.
"Enter."
President Pei's voice immediately came from the office.
Min Jingchao pushed open the door and entered, followed closely by Ye Zhizhou.
"Mr. Pei, we are here today to report on the developments at Zhidou Company..."
Min Jingchao gave a brief account of the ioi mobile game trial video released by Zhitou Company and Longyu Group’s large-scale online troll purchases to ride on the popularity of GOG.
Pei Qian almost slapped the table and cheered.
Well done Eric!
It certainly lived up to my expectations!
From the previous price war to the current ioi mobile game version and the popularity of online shopping, every step Eric took made Pei Qian very satisfied.
The more Zhitou Company presses harder, the more reason Pei Qian has to spend money to fight.
Just how to deal with it specifically...
Pei Qian thought briefly.
His first reaction was to fight back fiercely. They want popularity, so give them popularity. Tenda can also spend a lot of money on the side, so why not?
But then I thought about it, it seemed a bit dangerous.
At present, GOG and ioi are not at the same level in China. If they fight back fiercely, ioi will indeed gain a lot of popularity, but GOG will also gain a lot of popularity.
What if the two parties are "passionately competing" and taking advantage of each other's popularity, resulting in GOG becoming more popular and the players' cohesion and sense of identity becoming stronger?
Something seems wrong.
What if you don't care at all?
It doesn’t seem to be very good. Although it will not bring heat to GOG, the heat of ioi will accumulate very slowly. It will have to wait until the end of the monkey year to pose a real threat to GOG. Far water cannot quench the thirst of near people.
After brief consideration, Pei Qian decided to implement the previous policy.
"You continue to pay attention to the trends on ioi. No matter what strategy they adopt, we will follow it, but we must be 'courteous' to them in everything."
"For example, if they spend 10 million on publicity, we will spend 7 million; if they reduce the price of the skin by 10%, we will also reduce the price by 7%."
"The same goes for public opinion wars. If they provoke and want to gain our popularity, then we will fight back. But when we fight back, we must also leave three points of leeway."
Min Jingchao was stunned for a moment: "Uh... do you have any other requests, Mr. Pei?"
Pei Qian shook his head: "No more."
Min Jingchao and Ye Zhizhou looked at each other, and both saw some doubts in each other's eyes.
that's all?
I thought that Mr. Pei was going to start "killing everyone" immediately, but Mr. Pei actually said that he wanted to "give three points of courtesy"?
When I asked Mr. Pei for advice before, Mr. Pei always seemed to be able to give some very subversive and creative suggestions. But this time, the suggestions given by Mr. Pei seemed to be quite satisfactory and nothing special.
"Courtesy three points" sounds nice, but in fact it is nothing more than passive defense, and Mr. Pei also specifically emphasized that in a price war, you must spend less money than the opponent?
What's the point?
But looking at Mr. Pei's face, it was obvious that he had already said everything he needed to say, leaving only an expression of "you guys have to figure it out for yourself".
So the two of them had to quit.
After leaving Mr. Pei's office, Min Jingchao and Ye Zhizhou's expressions were full of doubts. Obviously, this consultation with Mr. Pei failed to achieve the results they wanted.
How to deal with the threat of ioi, there is still no particularly reliable countermeasure.
In other words, Mr. Pei gave a reliable countermeasure, but they have not yet understood the meaning of this countermeasure.
The two of them returned to the 17th floor, sat down in the lounge, and stared at each other while drinking drinks.
Both men saw the same attitude in each other's eyes.
"Do you believe that what Mr. Pei wants is that simple?"
"I don't believe it, what about you?"
"I don't believe it either."
"That only means that Mr. Pei has a deeper idea, and we haven't discovered it yet."
"Think hard and leave if you can't think of anything!"
The two of them were drinking and thinking hard.
Ye Zhizhou said: "I think this matter is a bit strange."
"Mr. Pei spends money, when has he ever lost to others?"
"In the past, when you wanted to burn money, you had to spend slightly more than the other party. This is true whether it's games or real industries."
"But this time, President Pei actually asked us to 'give three points of courtesy'? How is this possible! It is not in line with President Pei's usual style at all!"
Min Jingchao nodded: "Indeed."
"Key Finger Company and Longyu Group are both our mortal enemies. They are competitors, but they do not have any cooperative relationship, and there is no friendship at all."
"They took the lead in provoking a price war, but we have to give up three points? Why! This is not in line with Tenda's consistent style!"
"So there must be some special purpose behind Mr. Pei's 'three points of courtesy'!"
The more the two people discussed, the more they felt something was wrong.
But no one can tell why something is wrong.
Min Jingchao left the lounge and came back a moment later with two laptops.
"These are the relevant data of GOG and ioi in China, including changes in market share and other data. If you study it, you may be able to figure out something."
Ye Zhizhou nodded and took one of the laptops.
The two began to look through various information aimlessly, hoping to find some clues.
Suddenly, Ye Zhizhou seemed to realize something and said: "One thing I noticed is the market share and new game releases of other MOBA games like ioi and GOG."
"Needless to say, the market share of GOG and ioi is currently dominated by GOG in China, while both sides compete overseas. GOG has a small advantage, but the advantage is not very big, and each has its own fluctuations."
"But the situation of other MOBA games is worth pondering."
"On the one hand, market share continues to decline, and on the other hand, new game releases are becoming increasingly rare."
"There are at least five or six MOBA mobile games at the same time as GOG, but now there are only one or two that are still barely operating, and they are still half-dead."
"It can be said that he died very quickly."
Min Jingchao nodded: "Isn't this something you have known for a long time?"
"The competition between us and ioi will definitely squeeze the living space of all other games of the same type. In the end, only the only winner will survive."
"Old games including "Shenqi" have also been seriously affected."
"Although from the data, "Shenqi" still has a group of die-hard players, which is difficult to shake, it has almost no new blood flowing in."
"More importantly, there was news that a large company wanted to buy "Shenqi" to make an online game similar to ioi or GOG, but in the end it was delayed again and again."
Ye Zhizhou said: "What if we dig deeper into the reasons behind this?"
"Why are these companies giving up on MOBA games?"
"I think fierce market competition is only one aspect, and there is another very important reason: the anchoring effect!"
"Mr. Pei's pricing for GOG actually formed an anchoring effect. After ioi was forced to fight a price war with us, this anchoring effect became even more stable, which made it unprecedentedly difficult for other companies to get started.
, so they don’t plan to follow!”
Min Jingchao nodded: "Yes, that's right."
The so-called anchoring effect is actually easy to understand: they are both MOBA game types, and the profit methods of all games are similar, which is nothing more than selling heroes, buying skins and various value-added services.
Otherwise, you can't sell your combat power, right? That's asking for death.
If all MOBA games set their skins at a level of tens of dollars, then players wouldn’t find it strange.
This pricing allows many emerging MOBA games to barely survive.
Only after surviving can it gradually develop and grow.
But Mr. Pei forcibly set the price of GOG skins at a bargain price, and forced ioi to engage in a price war. He also conducted a large price reduction on skins, which created an anchoring effect: all players feel that MOBA games
Skin should be so cheap!
Therefore, even if other game companies make MOBA games with similar quality to GOG and ioi, they basically have no possibility of success.
Because of the anchoring effect, these companies will face a dilemma: if the price is higher than GOG, players will think you are ugly; but if the price is the same as GOG, they will not be able to operate at all.
GOG skins are priced low, but the player base is huge and there is a GPL league, so there are many ways to maintain profitability; those other MOBA games have few players to begin with, so they just make money with skins, but then the skins are priced at cabbage prices, then
What more money do you make?
Therefore, the price war between GOG and ioi will not bear the brunt of ioi, but all other MOBA games.
MOBA games are originally a winner-takes-all game type. GOG has taken advantage of its huge user base and set the price so cheaply. What other MOBA games are there to play?
Ye Zhizhou continued: "Therefore, Mr. Pei's 'three-point courtesy' strategy is worth digging into."
"On the surface, Pei is always deliberately allowing ioi to expand its user base. But if you think about it carefully, isn't Mr. Pei using ioi's power to continue to attack other competitors?"
"GOG has a huge user base and first-mover advantage. Even if it only uses 70% of its promotional funds, it can continue to fight a protracted war with ioi. If ioi continues to persist and continue to burn money, the stronger we will fight, other MOBA games will
The harder it is to live.”
Min Jingchao frowned slightly: "But it's good to kill someone with a borrowed knife, but what if ioi beats us? What if their market share increases and they enter a virtuous cycle?"
Ye Zhizhou said: "This possibility does exist, but seeing that Mr. Pei is so confident, he must think that it is impossible for ioi to beat us."
"Mr. Pei said that no matter how much money they spend, we will follow them. It's just a 'three points of courtesy'."
"This three-point gap will not put us at a disadvantage, but will also induce Zhidou Company to continue to burn money. While expanding market share and helping us eliminate other competitors, it will also consume a large amount of funds from Dayak Group and Zhidou Company.
"
"The 'courtesy of three points' that Mr. Pei said is not about the enemy advancing and me retreating, but: for the sake of helping me grab the market, I will give you three points; but if you want to challenge me, then who of us will give in to the other?"
grandson!"
Min Jingchao suddenly realized: "Indeed, that's what Mr. Pei meant! Let's keep a third of our power first, play with Zhitou Company, and spend money with them to further eliminate other competitors; when the time is right, we can give Zhitou Company a fatal blow.
hit!"
Both of them felt much more at ease.
Now that Mr. Pei has strategized and is full of confidence, and feels that he can win with only three points left, what else is there to worry about?