Chapter 910 'Broken Cocoon But Not a Butterfly' (Seeking a Monthly Ticket~)
Meng Chang actually doesn't know much about e-sports, because it is an emerging industry after all, and he doesn't have much interest in it.
I don’t watch e-sports matches or play related games.
But after all, Meng Chang has a smart mind and can search for information from all aspects in areas he doesn't understand.
As an emerging industry, e-sports has been full of controversy since its inception. There are many hot topics on the Internet, and it is extremely easy to find some scandalous material.
There is no need to know too deeply, after all, he just wants to shoot a promotional video related to e-sports.
It's like shooting a promotional video for a racing car. You don't need to actually run on the track to understand the various configuration data of the racing car, right?
So, Meng Chang spent some time searching for some information on the Internet and collected some materials.
What surprised him was that Feihuang Studio, a subsidiary of Tenda, actually produced a documentary on the e-sports industry, which aroused a good response at the time.
This documentary is called "Butterfly Out of Cocoon", which mainly talks about the mental journey of a professional player who plays "Anti-Terrorism Plan".
He trains at least 14 hours a day, rarely sees friends and family, and has almost no holidays... Even when he decided to become a professional, his father locked him in the house. It was he who kicked out the door and ran to the Magic City to start his career.
.
In short, it highlights a hardship.
The entire documentary was shot very realistically, including interviews with relevant personnel, real scenes of the training base and the hometown of professional players, and is full of details.
Meng Chang believes in the professionalism of Feihuang Studio. This documentary is absolutely realistic, and the feedback from the audience also proves this.
"Very good, this documentary saved me a lot of things."
"With a film like this that can provide a more comprehensive understanding of the e-sports industry, I don't have to spend several weeks on site inspections."
Although the advertising and marketing department has a lot of funds and fully supports on-site inspections, Meng Chang is not interested in it.
Because no matter how much money you spend, it has nothing to do with you!
He just wants to complete this publicity project quickly and get his commission. He doesn't care about anything else.
This documentary was filmed in June 2010, about a year and a half ago.
Meng Chang feels that in just one and a half years, the environment and ecology of the e-sports industry will not undergo any outrageous changes, right?
After reading the relevant information, Meng Chang quickly identified several key "black spots" in this promotion.
The current e-sports industry is still in a state of chaos, such as player salary disputes, clubs squeezing players, low-level players being treated poorly, and having difficulty entering the industry and retiring with basically no good way out, etc. These are all objective problems.
You can find a lot of similar news with just a quick search.
It's just that I didn't find much negative news about the GPL, which made Meng Chang feel a pity that I couldn't allude to it in the film.
But then I think about it, this is normal. There are too many big capitals involved in GPL, including big companies like Shenhua Group, and each sponsor is richer than the last one. How could such negative news be allowed to leak out?
, went viral on the Internet?
They must have all been dropped by public relations.
But this does not affect Meng Chang's performance. Anyway, the e-sports industry is similar. Even if the GPL is better, it should not be able to fundamentally change the characteristics of this industry.
After careful consideration, Meng Chang found an excellent entry point among these key "black spots".
In the past, promotional videos for the e-sports industry basically focused on the top of the pyramid, that is, the small group of people who have won world championships and become famous.
For example, "Butterfly" filmed former professional players who won the world championship in "Counter Terrorism Plan". Recently, some media also hope to make a documentary for the FV Club to introduce to the audience their victory in the Ioi Global Finals.
course.
The content is also easy to figure out: first introduce how poor these professional players came from, how their families did not understand when they chose to play e-sports, how hard they worked to pursue their dreams, and what achievements they finally achieved...
These are all basic routines.
Meng Chang wanted to go in the opposite direction, not to photograph the small group of people at the top of the pyramid, but to photograph those unknown professional players with poor grades, and even those addicted to the Internet who have professional dreams but have never been able to enter the industry.
juvenile!
The lives of these people can be said to be very miserable.
Just search the Internet and you can find many similar reports.
When many professional players enter the industry, their salaries are extremely low. Not to mention five insurances and one fund, they even have to pay for their food. The training environment is also very harsh. It is said to be a training base, but in fact it is just a large Internet cafe.
Meng Chang also found some photos of established domestic clubs such as H4 on the Internet. The living environment of the players is really unflattering.
Moreover, this is still a small group of people who can become professional players. What about those who cannot become professional players?
It is said that the college entrance examination is like a single-plank bridge with thousands of troops crossing a single-plank bridge, but the road to e-sports is more terrifying than the college entrance examination because the entire industry needs too few people.
Thinking of this, Meng Chang probably had a clue and quickly wrote a rough outline.
Other promotional videos tell the story of young people who succeed in pursuing their dreams, but Meng Chang’s promotional video tells the story of young people who fail to pursue their dreams!
…
The protagonist of the promotional video is a childish boy.
The first scene shows him playing GOG with great concentration in a dark Internet cafe. In the game screen, the enemy has already invaded the territory with a large army. He operates frantically, desperately dealing with the enemy on his own high ground, but after a fancy operation, he is defeated by the opponent.
The skill freezes and kills instantly, and a bright red word "failed" appears on the screen.
The young man was very frustrated. He took off his headphones and looked at the scene of failure in silence.
But then, the young man mustered up his courage again and was ready to start the next game and win back.
At this moment, a middle-aged man stood behind him and grabbed him from his seat.
"Dad?" The young man looked stunned.
The middle-aged man's face was ashen and he dragged him back home.
In the second scene, the boy was dragged back home by his father. Judging from the environment at home, the conditions should be very bad.
A fierce quarrel broke out between father and son. The father's face turned red with anger and he picked up a feather duster from the side and started to beat him.
The young man was so angry that he shouted "beat me to death".
However, the father raised his hand, slammed the feather duster to the ground, and then knelt down with a "thud".
"Even if dad begs you, okay? Go back to school and have a good class, and stop playing games..."
The young man didn't say anything. He turned back to his room and closed the door with a bang.
In the third act, the young man came to a big city alone with a few hundred dollars stolen from his family, and went to several clubs for trial training.
However, these clubs rejected him one after another. One of the managers said very sincerely: "I'm sorry, your strength does not meet the requirements of our club. The e-sports path may not be suitable for you. I suggest you reconsider. "
The boy was sleeping on a bench in the park, looking at the starry sky with an expression of never giving up on his face.
In the fourth act, finally a club was willing to accept him as a youth training player, with no salary, but with food and housing taken care of. The young man was very happy, training hard every day, watching the main players playing training games, discussing tactics, and silently enviing him. , I hope that one day I can play games and win championships like them.
In the fifth act, the boy played as a substitute for the first time in the game, but his performance was abnormal and became a gap. Information that he was killed frequently appeared on the screen.
After the game, he took the initiative to apologize to the manager, but the manager said nothing. But since then, he has never had any chance to play.
He just kept waiting and waiting next to the water fountain, and the teammates around him changed one after another.
Finally, the manager found him and told him to find another job.
In the sixth act, the desperate boy returned home. He thought his father would beat him furiously, but his father didn't say anything. He just silently prepared the meal and said that he would find a way to find a job for him tomorrow through connections. .
In the seventh act, the sun was scorching hot, and a young man was moving bricks on a construction site.
His father came all the way to deliver water and meals, and he was very distressed. The boy wiped the sweat with his dirty hands and said with a smile that he was not tired.
But after his father left, he looked at his father's back, and for some reason he thought of the scenes in the classroom, and tears flowed down unsatisfactorily.
Those days that he didn't cherish will never come back again.
…
After writing the outline of the story, Meng Chang checked it from beginning to end and was very satisfied.
This is called high-end black.
If Meng Chang forcibly fabricates facts and shoots content that discredits the e-sports industry, it will definitely not work, because this kind of behavior is expressly prohibited in the agreement he signed with Mr. Pei.
But all the content he is filming now are real!
The scenes reflected in these scenes should have been staged many times across the country.
Moreover, Meng Chang shot very restrainedly.
Unlike many traditional media, he confuses e-sports with playing games, and then vilifies playing games as "Internet addiction", and vilifies teenagers who like playing games as a pathology.
He just captured the hardships of the e-sports industry very objectively.
The boy's father did not beat or scold him frequently like other parents. He could be said to be very kind to the boy, and his kneeling down seemed extremely sad.
But the young man insisted on going his own way, and finally found that his father was right.
There are so many people who like to play games, but only a small part of them can be selected by clubs to become professional players; among these people, only a small part can become the main players and get the chance to play; among the main players, only A small number of players can become star players and are well-known to the audience; among star players, only a small number of players can win the championship and gain both fame and fortune.
In other words, the entire e-sports road is like a big filter, and only one person in a million can survive at each stage.
And what happens to those who are eliminated?
As reflected in the video, they chose the wrong path and the most precious years of their lives were wasted.
Of course, Meng Chang’s original intention was not to discriminate against people moving bricks at the construction site.
As long as you can earn your own living and support yourself, there is no distinction between high and low professions.
What Meng Chang wants to express is that for the same profession, some are voluntarily chosen and some are passively accepted. After the failure of taking the e-sports road, voluntary career choice has basically become impossible and can only be passively accepted.
accept.
How miserable!
Moreover, Meng Chang will also give the audience enough hints in some details. For example, when filming scenes during club training, he must film the internal conditions of the club, including accommodation, meals, etc.
If these contents were filmed in a ready-made e-sports club, people would definitely not be happy. After all, this film is tantamount to publicizing the family scandal.
But that doesn’t matter, as long as you build a scene based on the information you found online.
All the game images in the promotional video use GOG, because other games have no copyrights, and only GOG images can be used casually.
Moreover, using GOG's graphics can also produce AOE effects on GPL, which can be said to kill two birds with one stone!
After carefully revising the outline of the promotional video several times, Meng Chang stood up confidently and said to his colleagues who were fishing, watching dramas, playing games, and sleeping: "Everyone, please put aside what you are doing for a while and come to work."
Got it!"
Everyone immediately stopped what they were doing and looked over.
Meng Chang introduced the new promotional video in detail.
"This film is called "Butterfly Out of Cocoon"."
The reason why it is called "Butterfly Breaking out of Cocoon" is mainly to have a back-and-forth echo effect with the documentary "Butterfly Breaking out of Cocoon". A reminder to all young people who want to take the path of e-sports: you may not necessarily break out of the cocoon.
Adult butterflies may also become trapped in cocoons.
The key to whether you can become a butterfly or not depends on whether you are really a butterfly or just a caterpillar.
"What do you think?" Meng Chang looked around at everyone.
On the surface, he asked everyone for their opinions, but in fact, Meng Chang had already thought about it. Even if someone objected, he would definitely shoot this way.
However, no one put forward any opinions.
"Very good, no objection!"
"Then I'll start perfecting the details now."
"I'll find the venue and choose the actors."
The entire advertising and marketing department made a 180-degree turn in an instant. Before, everyone was like a flock of sheep grazing on the green grassland. With Meng Chang's order, the sheep immediately formed a square formation and began to march forward!
Although he had already had a similar experience, Meng Chang still felt a little uncomfortable.
In his view, these colleagues present two completely different qualities at the same time.
The people he has come into contact with in his previous work can often be roughly divided into two types: workaholics and fish monsters.
The former are serious and responsible for their work, but they can never finish the work at hand, and you will never see them fishing during working hours; while the other kind of fish monster will seize all the time to fish, even if they are assigned tasks.
, it will also take a long time to complete, and there is no efficiency at all.
But these colleagues in the advertising and marketing department are neither workaholics nor fish-mongers. You could say they are diligent. When they are not working, they play games and sleep. They will never take the initiative to find work. You could say they are lazy.
, after really working, everyone’s efficiency is extremely high.
But Meng Chang didn't have much objection.
These people work efficiently, can complete their tasks quickly, ensure that they can get high commissions, and at the same time will not have any doubts about their plans. No matter how you think about it, these are perfect subordinates.
Thinking of this, Meng Chang stopped worrying about this matter and continued to happily look forward to his commission this month.
There is a wave of counter-publicity from Tuwei Live, and there is another wave of counter-publicity from GPL. The effects of these two times are superimposed, and the commission cannot be fully charged directly?
Although the publicity plan for Tenda's physical industry was a bit unsuccessful at first, but after balancing these two plans, the high commission is still appropriate!