Although these live broadcast platforms seem to have stupid people and lots of money, they are not really stupid. Their calculations in this regard are very shrewd.
Liu Liang thought for a moment and asked: "What are the attitudes of other live broadcast platforms?"
The employee who came to report said: "We also find it too expensive, so we are trying to lower the price with Longyu Group."
Liu Guangming nodded: "Well, I will communicate with the managers of several other live broadcast platforms later, and we have to reach an agreement on this issue. This price is too high, it must be at least around 7 million to be considered acceptable!"
In Liu Liang's view, the popularity of ICL is definitely not half that of GPL, and the extra money given is because the FV team just won the championship.
Of course, Longyu Group will definitely not relent so easily, and both parties will definitely have to bargain for a long time.
But Liu Liang is confident that as long as several live streaming platforms unite to lower prices, Longyu Group will eventually give in.
Even if you can't compromise too much, you still have to work hard to get a suitable price that is acceptable.
Although the competition between these live broadcast platforms is usually very fierce, and I wish I could be beaten out of my wits, the vice presidents are still in harmony on the surface. This time, the ICL League's quotation is artificially high, and no one wants to be taken advantage of, so they join forces to lower the price to meet all requirements.
The common interests of the live broadcast platform, no need to worry about everyone not cooperating.
The employee who came to report nodded and left.
Liu Liang looked at the product managers and programmers in the conference room: "Okay, let's continue discussing this new feature!"
"996 will start this week and will be developed within a month. It should be no problem, right?"
…
night.
Magic City, the headquarters of Longyu Group.
In the conference room, Eric was getting angry.
"There must be a limit to lowering the price! Want to get the broadcast rights of ICL for only 6 to 7 million? It's so beautiful!"
In the past two days, Longyu Group has been in contact with major live broadcast platforms and revealed to them the news that the ICL League is about to start. It also revealed the approximate price: 11 million for the broadcast rights.
In fact, Eric originally wanted to set the price of the broadcast rights higher than the GPL, but Zhao Xuming stopped him.
What Eric considers is that setting the price too low is equivalent to giving in. It is equivalent to admitting that the popularity and commercial value of the ICL league are not as good as the GPL.
However, Zhao Xuming is more realistic and has repeatedly advised that the current popularity and commercial value of the ICL league is not as good as that of the GPL. This is a fact! If the price is set so high and no one buys it, isn’t that embarrassing?
So Eric thought twice and set the price at 11 million - 1 million lower than the GPL price.
Eric also has a reason. ioi is currently one of the most popular games in the world. Overseas league spots are sold very smoothly and the prices are not low. ICL is also the championship division of ioi. The price is set so low that it is ridiculous.
Although 11 million is a bit expensive, domestic live broadcast platforms are trying their best to grab the popularity, so someone should buy it.
However, after talking to several larger domestic live broadcast platforms, the reactions of these live broadcast platforms were surprisingly unified: too expensive!
The quotes accepted by most live broadcast platforms are around six to seven million, which is almost half of Eric's price.
How could Eric accept this?
You must know that the ICL League is one of his important means to promote ioi. Once the broadcast rights are sold, they last for a whole season. If the price is low at the beginning, when the ICL League spends money to promote it in the future, wouldn’t these live broadcasts be cheap in vain?
Platform? Didn’t Zhidou Company suffer a big loss?
Therefore, Eric was unwilling to sell at a low price, and the live broadcast platform was unwilling to be taken advantage of, so the two sides reached a stalemate.
Eric looked at Zhao Xuming: "Mr. Zhao, what do you think?"
Zhao Xuming quickly replied: "I think the price must be reduced."
"Don't be angry yet, listen to me."
"I know that spots in the ioi overseas league are very easy to sell. After all, the influence of the ioi game overseas is pretty good."
"But we also have to consider the special circumstances of the national server, right?"
"The national server ioi is the most severely squeezed by GOG. There are not many players left, and the popularity is not enough. Although these live broadcast platforms are not short of money, they are more inclined to pay high premiums for those highly popular events, and for
For events that are only moderately popular, they will find ways to lower prices and control costs."
"Moreover, several live broadcast platforms have joined forces to lower prices. Their interests are consistent and it is not easy for them to divide and collapse."
"So I think it's basically reasonable to reduce the broadcast rights to 8 million and sell the total price to more than 40 million."
"Let's start the league first and make it prosperous. Then it won't be too late to sell it at a high price next season."
"But we certainly can't cut prices directly, otherwise it will give people the illusion that we are easy to talk to. Maybe these live broadcast platforms will not be satisfied and will continue to lower prices."
"What we should do now is to seize the time to promote the ICL league and create enough popularity. As long as the popularity rises and the live broadcast platform recognizes its value, their alliance will naturally collapse, and some platforms will come to us privately.
I bought the broadcasting rights of the ICL league."
Eric nodded after listening: "Well, that makes sense."
“In the final analysis, we still need to let these live broadcast platforms see the popularity.”
“How is the ICL promotional video going?”
Zhao Xuming said: "Don't worry, it's done! This time, several established domestic clubs and all the star players were gathered together to shoot a promotional video. Many scenes were shot in the Magic City, and the effect is absolutely great!"
"Moreover, this time we also learned the lessons from the last World Championship promotional video and made a lot of cool post-production special effects for the promotional video. It will definitely be the same!"
When Zhao Xuming was making a promotional video for the World Championship, he happened to collide with the GPL Spring Split promotional video and was hit terribly.
The GPL Spring Split promotional video uses pure CG, rubbing Zhao Xuming's traditional promotional video on the ground.
So this time Zhao Xuming also learned a lesson and added a lot of cool special effects and game materials to the promotional video. While taking photos of many landmark buildings in the Magic City, he used CG technology to combine the players, scenes, and game characters into one.
I made a promotional video that I was very satisfied with.
The main reason why I didn’t copy the GPL’s pure CG format was because I was afraid of being scolded.
Now this version does not copy the GPL, but also has a style and level. I can only say that the high price spent is worth the money.
Zhao Xuming is very confident about this.
Eric nodded: "Very good, then prepare and release it tomorrow, and then follow up with the relevant publicity warm-up. We must make the ICL league more popular as soon as possible!"
…
…
Wednesday, February 29th.
Tenda Group, Advertising and Marketing Department.
Meng Chang was watching the promotional video "Butterfly from the Cocoon" carefully, and at the same time once again expressed his emotion at the high work efficiency of these young men.
The entire promotional video is actually a story about an internet-addicted teenager whose e-sports dream was shattered. The plot is very straightforward and not difficult to understand, and the filming process was very smooth.
Meng Chang also deliberately buried some details in the promotional video, such as the training environment of the e-sports club, salary and benefits, future security, etc., for the audience to discover.
I have to say that the promotional video of Tuwei Live gave Meng Chang a heavy blow.
He never expected that he was clearly planning to AOE the entire live broadcast industry, but how could he reach Tuwei Live Broadcast and actually play a positive publicity role?
All I can say is that I was plotted by Mr. Pei!
But this time it's different.
Tuwei Live Broadcasting is an emerging industry and has not even been launched yet. It is relatively easy to change. Mr. Pei has calculated in his head but not deliberately, so he can succeed easily.
However, the e-sports industry has existed for such a long time, and various chronic diseases are hard to recover from. And as far as Meng Chang knows, Mr. Pei seems to have not been in charge of Tenda's e-sports industry for several months.
This can’t be plotted by Mr. Pei anymore, right?
Meng Chang, who had failed twice in a row, was eager to regain his place.
It's already the end of the month, and it's time to calculate the publicity effects of these plans and pay wages. Judging from the current situation, Meng Chang won't get even a cent of the proper commission.
But what if the e-sports promotional video has a good reverse publicity effect after it goes online?
There may be a turning point in the commission issue.
Therefore, Meng Chang was also very anxious and prepared to release the promotional video as soon as it was completed.
After reading it several times, Meng Chang felt that there was no problem.
So he immediately decided to post the promotional video online!
…
At the same time, Magic City.
Langya Live Headquarters.
Zhao Xuming had just arrived and planned to discuss the issue of ICL broadcast rights with Zhu Yan, the vice president of Langya Live.
Different from established live broadcast platforms such as Waiwai Live and ZZ Live, Langya Live is a rising star, but it is developing very rapidly and the financial resources behind it cannot be underestimated.
Moreover, Langya Live is a relatively "straight man" platform. The main live broadcast content is the game business, and most of the platform is composed of relatively down-to-earth anchors.
Therefore, Zhao Xuming came here specially to find a breakthrough from here.
Previously, several major live broadcast platforms agreed that ICL's broadcast rights offer was too expensive and wanted to join forces to lower the price. On the one hand, Zhao Xuming released ICL's promotional video and bought a lot of buzz, creating a very popular and highly anticipated ICL.
Illusion; on the other hand, they are trying to contact privately to persuade these live broadcast platforms respectively.
Langya Live is mainly engaged in the gaming business, has strong financial resources, and is headquartered in Shanghai. It is the number one target from all aspects.
After the two chatted in the reception room for a while, they quickly got down to business.
Zhao Xuming asked: "Mr. Zhu should have seen ICL's promotional video, right?"
Zhu Yan nodded: "Yes, I saw it. It was really well shot! The players, the scenery of the magic city and the heroes in the game are all integrated together, giving people a refreshing feeling."
"Especially in the scene where the five members of the FV team appeared, a large number of barrages almost covered the entire screen, which shows how popular it is."
"The popularity and response after the release of the promotional video has been very good, which is really unexpected."
Zhao Xuming smiled slightly: "Of course."
"Mr. Zhu, some live broadcast platforms feel that the quotation for ICL broadcast rights is a bit high. I understand this very well. After all, judging from the popularity of the game, ioi is indeed far behind GOG."
"However, future popularity must also be taken into consideration."
"Zhitou Company has decided to spend a lot of money to promote ioi in China. You should have heard some news, right? A huge amount of money was invested in this promotional video, but it is just an appetizer. There will be more publicity in the future."
"Compared with burning money, Zhidou Company will never be in vain!"
"And our Longyu Group will fully cooperate with Zhidou Company. In the future, the market share of the ioi national server will definitely continue to expand, and the popularity of the ICL league will definitely continue to increase!"
"If this factor is also taken into consideration, the quote of 11 million is actually very reasonable."
"Besides, to show sincerity..."
Zhao Xuming deliberately lowered his voice: "We can also make some price concessions. Losing one or two million to make a friend is nothing to the wealthy Finger Company."
"It's just that such preferential conditions are not always available. Mr. Zhu, you'd better make plans in advance."
Zhu Yan was silent for a moment and did not answer immediately. Instead, he picked up the teacup on the table and took a sip of tea.
Zhao Xuming was slightly surprised when he saw Zhu Yan's expression.
Why does it feel like Zhu Yan was not moved at all?
Zhu Yan paused for a moment and said slowly: "Mr. Zhao, I have watched ICL's promotional video, and it is very good."
"But if I'm not wrong, you probably haven't seen the e-sports promotional video that Tenda just released, right?"