Chapter 920 The comparison between the two promotional videos is too obvious!
Zhao Xuming was a little confused and confused.
Tenda released an e-sports promotional video?
How does that... have anything to do with what we are discussing?
Tenda's promotional video must be to promote the GPL, but haven't all the broadcast rights of the GPL been sold? If we continue to heat up the GPL, will it have no impact on our ICL?
But looking at what Zhu Yan means, why does it seem that this promotional video has a great impact on ICL?
Zhao Xuming was puzzled and couldn't figure out the reason for Zhu Yan's attitude. He always felt that there seemed to be a problem somewhere.
Zhu Yan didn't explain much, just took out his mobile phone, found Tenda's new promotional video "Butterfly" on it, and handed it to Zhao Xuming.
Zhao Xuming reached out to take it and clicked it to check.
After reading the first half, Zhao Xuming became more doubtful.
Isn't this quite normal?
The content of the first half of this film is very conventional. It just tells the story of an Internet-addicted teenager who overcomes many obstacles and embarks on the e-sports career path. I have to say that there are some very touching scenes in the first half, such as the father’s kneeling, which stands out.
A kind of sadness for being a parent.
Similar stories are not uncommon in the e-sports circle. Many famous e-sports players had similar experiences when they were young. However, after they became famous and achieved good results, they all came to understand each other with their families.
This is the basic formula for general e-sports promotional videos: first describe how miserable the life of professional players is and how they are not understood, and then describe how they can gain fame, achievements, and live a better life through their own efforts after embarking on the professional path.
So that parents who were originally poor can live a prosperous life.
Zhao Xuming looked up at Zhu Yan with doubts on his face.
That means, isn’t this just a very ordinary promotional video? It doesn’t seem to cost much. Compared with our ICL promotional video, it is miles away.
Zhu Yan just said: "Mr. Zhao, continue to look back."
Zhao Xuming had no choice but to continue watching the second half of the promotional video.
However, as he looked at it, his eyes widened, his mouth opened slightly, and the puzzled expression on his face was completely replaced by shock.
"What the hell!" Zhao Xuming almost blurted out.
The plot in the second half of the promotional video took a turn for the worse. Although the protagonist became a professional player as he wished, he never got a chance to play. After wasting his youth for several years, he had no choice but to go home and move bricks on a construction site!
In the last scene, the protagonist looked at his father's leaving back, recalling his days in school, and burst into tears with regret. It made everyone sad when he heard it, and shed tears when he saw it.
Zhao Xuming was completely speechless.
He wanted to throw the phone to the ground and yell: You're crazy!
This is a promotional video for Hammer E-Sports. It is obviously used to blackmail E-Sports!
E-sports promotional videos are for the audience and even the outside world to see, shouldn't they promote typical models? There are so many successful and life-changing professional players, but you don't promote them, but do you insist on promoting those unknown low-level cannon fodder?
The key point is that there are some things that even if they are true, you can’t say them out!
And Tenda not only said it, but also made a publicity video to promote it with great fanfare!
What's the purpose of this?
If Tenda itself had no e-sports related business, it would make sense to launch such an AOE to attack its competitors. The problem is that Tenda also has a GPL league and has a lot of professional players under it. Didn’t this promotional video also hack it?
?
wrong.
Zhao Xuming suddenly realized that Mr. Pei was definitely not a person who would make such a stupid mistake. Since Mr. Pei sent out this promotional video, he must have completely planned his subsequent actions!
He quickly clicked on the comment area of the video to check.
As a result, when I saw it, my heart dropped instantly!
"Watching this movie really made me feel so sad. It reminded me of the past when I was gangbanged by my parents when I was in an Internet cafe. Hey, I was young and ignorant at that time. Now that I think about it, I regret it. I really should study hard."
"In the past, the protagonists of promotional videos were all shot for professional players who have won world championships. Is this the first time someone has shot it from the perspective of a passerby? I have to say that the feeling is quite shocking."
"World champions are indeed successful and famous, but world champions are just a small group of people at the top of the pyramid. Excessive publicity of this small group of people can indeed mislead people, making people think that playing professionally means gaining both fame and wealth, which makes many people addicted to games.
"Internet-addicted teenagers use 'working for a career' as an excuse to avoid studying. Instead, they waste their youth and narrow their future paths."
"This promotional video shatters these people's illusions and tells them that if you don't have this talent, you might as well study hard and find a job."
"Feihuang Studio previously filmed a documentary called "Butterfly Out of Cocoon", and now they have shot a new documentary called "Butterfly Out of Cocoon", which has been well received!"
"Yes, Mr. Pei is equivalent to earnestly admonishing those Internet-addicted teenagers not to be deceived by illusions."
"So Mr. Pei is still the most responsible. Although Tenda also has an e-sports industry and has a high market share, Mr. Pei does not blindly preach about the bright future of the e-sports industry and deceive those Internet-addicted teenagers.
He blindly joined the e-sports industry, but sincerely exposed the current situation of the e-sports industry, making those Internet-addicted teenagers think twice before they act. I think this kind of behavior can be called a great merit!"
"This promotional video is in sharp contrast to the ICL promotional video."
"Yes, although ICL's promotional video is perfectly shot, very cool, and excellent in all aspects, its shooting ideas still stay on the old calendar, which is to try to package the concept of e-sports in a very high-end way, but
This makes it a bit out of touch and seems very unreal.”
"On the other hand, the documentary "Butterfly Out of the Cocoon" is completely superior in terms of depth of thought! Although it does not seem to have a lot of funds and there is no particularly fancy shooting technique, it can arouse resonance and discussion. It can only be said that the realm of the two
There is a gap!"
Zhao Xuming scrolled through the comments below the video, and his nose almost became angry.
There is such a difference in the realm of gods!
This opponent doesn't play according to the routine at all!
ICL's promotional video is perfect and impeccable from a commercial perspective. It has invested a huge amount of money and every detail is perfect for "The Butterfly".
But who would have thought that Mr. Pei would change his mind!
Instead of playing with skills, play with psychology!
"Butterfly Out of the Cocoon" is equivalent to analyzing the internal chronic diseases of the entire e-sports industry, ruthlessly revealing the little-known but objective side of the industry.
If the audience insists on comparing it with ICL's promotional video, they will definitely feel that ICL's promotional video is a bit fake!
Of course, this kind of comparison itself is unreasonable. ICL’s promotional video is a serious commercial video, and there is nothing wrong with it. Who has provoked whom to be compared like this?
But there's nothing we can do about it. The audience insists on comparing, and Zhao Xuming can't control it.
He looked at the release time of the video and found that "Butterfly" was only more than half an hour later than ICL's promotional video, which can almost be said to be the front and back.
With such close proximity, viewers must subconsciously discuss these two videos together!
Zhao Xuming was so angry that his teeth itched.
This is touching the porcelain! Naked touching the porcelain!
Mr. Pei must have made this promotional video a long time ago. He is just waiting for ICL to release the promotional video and take it out to snipe!
This move is simply heart-wrenching.
Zhao Xuming was originally full of confidence and felt that ICL would not lose if it spared no expense in this promotional video. As a result, Mr. Pei had skipped the stage of burning money to improve the quality of the promotional video and went straight to the psychological side!
With a small amount of investment and unpretentious techniques, the core of the ICL promotional video was directly eliminated from the spiritual level, grabbing all the attention and heat!
The popularity of ICL's publicity has been greatly reduced, which is a big blow to Zhao Xuming.
After all, he came to negotiate with these live broadcast platforms about the quotation of broadcast rights. The higher the popularity of ICL, the more chips he has in his hands.
But fortunately, if it's just like this, it won't hurt your muscles and bones.
Zhao Xuming thought about it and felt that there should be room for redemption in the current situation with his sharp tongue.
However, he continued to scroll down the comment area and saw several new high-like comments.
"This film reveals a lot of chronic diseases in the industry. I don't know if you have noticed the details in the film. The food and accommodation conditions of these professional players are actually very poor. Their work and rest schedules are reversed, and they eat takeaways for a long time, which all aggravates consumption.
Their health."
“Indeed, it’s very sad to see it. Although I know that the e-sports industry is a youth food, and those who don’t have this food are miserable, but those who do have it, their treatment is not much better.
!”
"Huh? Isn't that right? Doesn't it mean that GPL's treatment is very good? The DGE team members are all strong and full of energy. They definitely don't have a body that can be eaten day and night by eating takeout?"
"Of course there is no problem with the GPL! Mr. Pei had already established industry standards when he entered the market. All clubs are managed in a unified manner. There are standard contracts to guarantee the rights of players, unified meals for takeout, and hosting arrangements.
Daily workouts in the gym, as well as dedicated personnel responsible for nutritional meals and the health of the team members..."
"But in other fields outside of the GPL, e-sports players are still living the same hard life as before. Nothing has changed!"
"Indeed, other game companies are all looking after their own affairs, and it is unlikely that each club will take the initiative to bear such huge expenses. How many far-sighted and responsible bosses like Mr. Pei are there?"
"Ask me weakly, what is the condition of ICL?"
"What could it be? It's the same as other projects. Anyway, I haven't heard of any action taken by Zhidou Company and Longyu Group to protect the rights of ICL players. If they had, they should have boasted about it long ago, right?"
"Hey, it seems that the ICL is just superficial. Although the promotional video is quite good, the details are far behind the GPL! It seems that the GPL is a more professional, more mature, and healthier league, and the ICL is still
no."
“What I find very interesting is that all the game footage used in this promotional video is from GOG, but GPL is the best among all e-sports events! This creates a very wonderful contrast: obviously it is
AOE skills, but GPL's side is perfectly immune to all damage, but other e-sports events have been sifted!"
"Hahaha, after all, Tenda only has the copyright of GOG, so it can't show game footage from other projects, but everyone knows what it is actually implying."
After reading these high praise comments, Zhao Xuming was dumbfounded.
He realized that something was seriously wrong!
If netizens’ discussion is limited to the shooting techniques and intentions of the two documentaries, then it will only affect the early popularity of the ICL and will not shake the foundation of the entire league.
However, the discussion among netizens has gone deep into the most basic structures of the two leagues, GPL and ICL, and this is a big problem!
Everyone's guess is correct. ICL does not have similar measures at all. It does not regulate player contracts, and it does not provide unified work and rest schedules and food and accommodation standards.
Like other e-sports projects, the health and rights of ICL league players are not protected much.
But Zhao Xuming felt that he was wronged. We are the organizers of the competition, and this is not something we need to be responsible for at all!
This is all club business, what does it have to do with us!
But the audience doesn't care about this. They see the gap between the two leagues GPL and ICL in the underlying structure, so don't make excuses. It's just that your finger company and Longyu Group are not good enough, and it's just that ICL is not healthy enough and its development prospects are not good!
Zhao Xuming finally understood why Zhu Yan had that attitude.
Because Zhu Yan saw this hot event and knew that ICL was about to be involved in the whirlpool of public opinion, and its value would be severely hit.
In this case, why are you so anxious to take action?
Of course, we should continue to wait and see, bargain hard, and strive to get the broadcast rights of ICL at the lowest price!