Both Longyu Group and Tuwei Live are very efficient. After some simple communication, a rough contract was completed at noon the next day.
The reason why it was done so quickly was mainly because Longyu Group was in a hurry.
The promotion of the ICL league has begun, and preliminary preparations such as the venue are basically OK, but the live broadcast has not been finalized.
Those live streaming platforms obviously realized that Longyu Group was in a hurry, so they deliberately delayed the move in an attempt to keep the price down.
But what kind of temper does Eric have? How could he tolerate these people?
Except sometimes when he had to endure it when facing Mr. Pei, Eric basically wouldn't tolerate other situations.
After thinking about it, Eric felt that since all of you live broadcast platforms are trying to lower prices and are so insincere, forget it!
Anyway, no matter which live streaming platform you sell to, the sales will be the same. Mr. Pei paid a lot of money and ensured publicity, so it wouldn't be a bad idea to cooperate.
In terms of strength alone, Tuwei Live cannot really compare with several established live broadcasts, but if it is true that Mr. Pei will use part of Tenda Group’s resources for publicity, then the energy of Tuwei Live will definitely not be worse than other platforms.
.
Therefore, with Mr. Pei being very tolerant of the price and conditions, the two parties quickly reached an agreement.
The main points stipulated in the contract are as follows:
First of all, this is an exclusive broadcast contract. Only Tuwei Live on the entire network can broadcast the ICL league live. The price is still the same as previously negotiated, 35 million.
Secondly, the contract requires Tuwei Live to invest a lot of resources in promoting the ICL League, whether on or off the website. Of course, Longyu Group will spare no effort to promote the ICL League.
Thirdly, if some force majeure or special circumstances occur, such as insufficient website bandwidth, live streaming jams affecting viewing, major public opinion incidents, etc., the party at fault will have to bear certain losses, and the other party can unconditionally terminate the contract. Of course, after terminating the cooperation, Longyu Group
This amount will be partially refunded based on actual losses, and the exclusive broadcast rights will also be terminated.
Finally, there is a supplementary clause. Even if neither party is obviously at fault, if one party wants to forcefully terminate the contract, it does not need to pay a sky-high liquidated damages, but only needs to pay 20% of the price, which is 7 million, to terminate the contract.
Logically speaking, this last clause should not be used, because if both parties strictly implement the provisions of the contract, ICL's live broadcast and publicity work should be very successful, and the contract will not be forced to be terminated.
The reason for adding this supplementary clause was mainly because of the old enemy relationship between the two parties, which made Eric very distrustful of the cunning Mr. Pei.
For Pei Qian, this contract was no problem at all. After the legal departments of both parties studied and decided, Pei Qian sent Chen Yufeng to take people to the Magic City to formally sign the contract and discuss detailed cooperation matters.
…
Yangcheng, ZZ Live Headquarters.
The new functions that Liu Liang had previously arranged have been developed in a 996 state. A stone in his heart finally fell to the ground and he could take a short rest.
Recently, he also had several phone calls with Zhao Xuming, briefly communicating their opinions on the issue of ICL broadcast rights. Liu Liang had the same idea as Mr. Zhu of Langya Live, hoping to further lower the price.
The ICL League is about to be held, and there is not much time left for Zhao Xuming. In the end, he will probably have to make some concessions.
Of course, Liu Liang doesn't want to make things too stalemate. After all, we still need to cooperate in the future. As long as Zhao Xuming is willing to lower it slightly by more than one million to return the broadcast rights of the ICL League to its due value, Liu Liang plans to
Bought.
However, Zhao Xuming called frequently before, but today he didn't get a single call, which surprised Liu Liang a little.
At this moment, Liu Liang heard hurried footsteps outside his office, and then someone knocked on the door.
"Enter."
Liu Liang looked up and saw that it was the employee responsible for contacting Longyu Group on matters related to ICL broadcasting.
"What are you so anxious about? Tell me slowly."
"You must maintain a calm and natural attitude at work, neither arrogant nor impetuous. How can you do a good job if you panic first?"
"From now on, you must be like me and not be surprised by changes."
Liu Liang saw that this guy was barely breathing, so he criticized him for his lack of composure.
The employee was not in the mood to dwell on these details and hurriedly said: "Mr. Liu, something serious is going wrong!"
“It seems that Zhitou Company is going to sell ICL’s exclusive broadcast rights to Tuwei Live!”
Liu Liang's expression changed instantly and he jumped up from his chair: "Rabbit tail live broadcast?"
"Exclusive broadcast rights?"
"When did it happen!"
"Why didn't you tell me earlier!"
Liu Liang bombarded the employee with a series of questions, which confused the employee.
"Mr. Liu, I just learned about this matter. The cooperation between the two companies seems to have been discussed very quickly. It seems that it was finalized in just one or two days. The specific details are not clear yet, but it seems that the chance of success is very high...
…”
Liu Liang fell into a state of confusion.
This thing was so unexpected that he didn't expect it at all!
Tuwei Live and ICL League, no matter how you look at them, they are two completely different things!
Mr. Pei said before that Tuwei Live does not constitute direct competition with other live broadcast platforms. It is a platform focusing on knowledge education. The publicity and live broadcast content when Tuwei Live was first launched indeed verified this.
It stands to reason that even if you want to live-stream a game, you should first hire a few big anchors from GOG or test the waters of GPL broadcasting. What does it mean to directly spend a lot of money to buy the exclusive broadcast rights of ICL?
As for the ICL League, it was agreed that Zhidou Company and Tenda Group were mortal enemies? It was agreed that ioi and GOG were the biggest competitors?
Eric and Zhao Xuming suffered so much from Mr. Pei, shouldn't they just refuse to cooperate with Mr. Pei?
Liu Liang actually thought before that there would be other live broadcast platforms competing for ICL's exclusive broadcast rights, but after a few days of observation, he felt that this possibility was slim.
Because the price of ICL's broadcast rights has been inflated, there is no need to take such a big risk to buy exclusive broadcasts when the league is not sure whether it can be successfully run.
Wouldn't it be better for everyone to join forces to lower the price of the broadcast rights and obtain ICL's broadcast rights at the lowest cost and with the smallest risk?
But I never expected that Mr. Pei’s rabbit tail live broadcast would suddenly pop up!
This disrupted Liu Liang's overall plan, leaving him at a loss.
Before, he told his employees to calm down and maintain a calm attitude, but now he is even more panicked than the employees.
The two people stared at each other, and the employee quickly asked: "Mr. Liu, what should we do?"
Liu Liang's brain was racing: "I'll give Zhao Xuming a call!"
If the contract between Longyu Group and Tuwei Live has not been signed, there is still the possibility of interception.
Everyone knew that Mr. Pei always acted resolutely and efficiently, so Liu Liang did not dare to delay and immediately called Zhao Xuming.
It kept ringing for many times, and then the other person answered slowly: "Hello? Mr. Liu, what's the matter?"
Zhao Xuming's attitude was indescribably calm and comfortable.
Liu Liang's heart skipped a beat, feeling that the situation was not good.
In the past, Zhao Xuming rushed to him to sell the broadcast rights of ICL. He was very polite and offered various preferential conditions.
But now, there was clearly a coldness in Zhao Xuming's tone.
Liu Liang hurriedly said: "Mr. Zhao, I heard that you are negotiating with Tuwei Live for ICL's exclusive broadcast rights?"
Zhao Xuming was noncommittal: "Ah, what's wrong?"
Liu Liang: "Mr. Zhao, you are being a bit unreasonable! We have been talking about the broadcast rights before, but we haven't come to a conclusion yet. You are suddenly going to sell the exclusive broadcast rights to Tuwei Live.
I don’t even know how to say it, it’s a bit unreasonable, right?”
Zhao Xuming smiled: "Oh, Mr. Liu, actually I planned to tell you tomorrow after we officially signed the contract with Tuwei Live. Oh, you can't blame us, the main thing is that you behaved right
There is not much interest from the ICL League, so of course we have to find a more suitable buyer."
Obviously, Zhao Xuming is also unforgiving now. Although he won't say harsh words, he still can't avoid sarcasm with a gun and a stick.
Because Zhao Xuming had begged his grandpa and grandma to find these live broadcast platforms to sell the broadcast rights of ICL. As a result, the vice presidents of these live broadcast platforms lowered the price and postponed it one by one. Zhao Xuming was so good at Tai Chi that he couldn't hold it back.
fire.
You can do it in the first grade, but I can't do it in the fifteenth grade?
Now in this situation, I definitely need to be verbally refreshed and get rid of the bad temper I felt a few days ago!
Liu Liang did not dare to say anything more and quickly continued: "You haven't signed the contract yet? That's good. Mr. Zhao, it's not that we are not interested in the ICL league. The main reason is that we were still investigating before. Now the results of the investigation have come out.
We also want the broadcast rights of ICL! How about selling it at the price you proposed before?"
"10 million, what do you think?"
Zhao Xuming chuckled: "I'm sorry, I really can't sell it. To be honest, the conditions offered by Tuwei Live Broadcast are very, very generous! But I can't disclose the specific amount."
"Actually, I can understand your thoughts, Mr. Liu. After all, the ICL League is a newly established league. No one can guarantee that it will succeed. Buying broadcast rights at a high price is indeed very risky."
"In this case, you don't need to take these risks for now. After this season is over, we will discuss it in detail next season when we sell the broadcast rights!"
"Sorry, I have work to do here, so I'll hang up now. We'll contact you later."
After Zhao Xuming finished speaking, he hung up the phone directly.
"Hello? Hello!"
Liu Liang was so angry that he walked around his office three times in a row...
On the one hand, he was angry because of Zhao Xuming's change of attitude, and on the other hand, he was angry because of Tuwei's live broadcast.
What exactly is Mr. Pei’s plan?
While saying that Tuwei Live would not pose a threat to other live broadcast platforms and that it focuses on knowledge-based content, it ended up spending a lot of money to buy the exclusive broadcast rights of ICL, which caught us off guard!
But it was useless for Liu Liang to be angry, because soldiers never tire of deceit, and shopping malls are like battlefields. It is normal behavior to release some false news.
Mr. Pei is such a person who is unpredictable and unpredictable.
Liu Liang paced back and forth in his office, thinking about what to do about this matter.
Seeing that Zhao Xuming's attitude is so determined, Tuwei Live must have given him benefits and a price that he couldn't refuse.
This is also normal. After all, Mr. Pei is willing to spend money no matter what industry he is in. If he wants his old enemy Finger Company to give up their previous hatred and cooperate together, this money is definitely a lot of money.
In other words, unless several live broadcast platforms such as ZZ Live and Langya Live join forces and offer a much higher price than before, and the total price exceeds the price of Tuwei Live by 20% or more, it will be possible to cut off the Huhu.
But this puts us in a very awkward situation:
In the past, it was possible to win around 9 million, but now it is necessary to add another three to four million or more for nothing. It is a psychological loss and it is difficult to accept it;
The interests of each live broadcast platform are not completely consistent. They have to pay a high price together to buy the broadcast rights. If one live broadcast platform does not comply, the cooperation will not be possible.
But what if ICL's broadcast rights are given up?
Although on the surface it does not seem like there will be much loss, everyone knows how sensitive Mr. Pei is to the industry and how well he grasps the gaming and e-sports industries.
In the field of games and e-sports, Mr. Pei can be called a godfather figure. If he is ranked second in the country, no one would dare to be ranked first.
Mr. Pei took his sights on ICL and directly paid a large sum of money for All In to acquire the exclusive broadcast rights of ICL. Does this mean that the value of ICL is far beyond everyone's imagination?
So, if you miss this opportunity, will you regret it and vomit blood in the future?
Now that the price is increased by three to four million, there is still the possibility of giving it a try. What if the price increases by five million or six million in the future and you can’t buy it anymore?
Liu Liang never expected that the situation would take a turn for the worse in just one or two days.
"Forget it, we have to sign the contract tomorrow. It's too late now even if we want to join forces with other live broadcast platforms to intercept Hu. It's unrealistic for our family to grab the exclusive broadcast rights. The price is too high and the risk is too great. What's more, Mr. Pei will definitely follow us.
Keep bidding.”
"It can only be said that Mr. Pei was really sure and ruthless in his move. He accurately calculated the reaction of Zhidou Company and several of our live broadcast platforms, and took advantage of such an excellent opportunity to directly grab the exclusive broadcast rights of ICL."
"We can only take one step at a time. If ICL and Tuwei Live don't cooperate well, maybe we still have a chance..."
Liu Liang thought about it but couldn't come up with a good solution, so he had no choice but to give up and wait and see what happens.
