After Zhang Yuan arrived at the company, he immediately convened a meeting with key members of the e-sports division to arrange the task of establishing the GOG overseas league.
Employees in the e-sports division were not surprised by this news.
Because with the continuous promotion and expansion of GOG overseas, it is only a matter of time before the establishment of overseas leagues.
It's just that, like Zhang Yuan, everyone didn't expect that Mr. Pei would use such a method to form an overseas league!
An employee raised his hand and asked, "Mr. Zhang, I have something unclear."
"Why does Mr. Pei want to cooperate with other overseas companies this time, and why does he only choose small companies to cooperate with?"
"Firstly, the risk of doing this seems to be relatively high, and secondly, it does not conform to Tengda's usual standards of conduct!"
Zhang Yuan smiled slightly: "I had the same idea as you on Saturday, but after thinking about it for two days, I have roughly guessed Mr. Pei's true thoughts."
"Let me ask you first, what do you think Tengda's standards of conduct are?"
The employee was stunned for a moment: "Uh... isn't Tenda's standard of conduct always based on the long term and taking care of everything? It can be seen from the GPL league that Mr. Pei deliberately kicked out all disobedient clubs.
By auctioning quotas, all clubs will obey our arrangements."
"If the overseas competition areas cooperate with other companies, we will definitely not be able to achieve the same goal as the GPL league. By then, the standards of each competition area may not be unified. Isn't this contrary to the format and style we have always had?"
Zhang Yuan smiled slightly: "You are wrong to think so!"
"Mr. Pei never has only one plan for doing things. The GPL is our own league. Can we have the same standards for overseas leagues?"
"Although in theory, our goal is to become an international company, build GOG into an international game, and build the GOG Global Invitational Tournament into an international event... But no matter what, each competition region, each competition
There is still a difference between countries being close or distant."
"It's not that Tengda won't cooperate with other companies. In fact, Mr. Pei often shares the cake. For example, when building the Panic Hostel, he gave a lot of the cake to investors like Mr. Li."
"Therefore, Mr. Pei's formal style is definitely not to blindly take over everything and eat alone, but to make comprehensive considerations and make trade-offs between different interests!"
Zhang Yuan paused for a moment and continued: "Indeed, if we can take over everything and run all the leagues ourselves, we can indeed monopolize all the benefits such as quota money, sponsorship money, etc. But if you think about it carefully, this way
What could be the problem?"
"First of all, we lack understanding of the markets in various countries and regions, and the promotion strategies we formulate may not meet the needs of local players; even if we can slowly explore, losing the opportunity means that we will lose a lot of market share.
This would be a very serious loss."
"Secondly, we are a foreign company after all. We are likely to face a lot of resistance if we try to take advantage of the local market. We will not share any sweetness with others. They will definitely try their best to stumbling us, and they will definitely cause us harm.
Serious impact.”
"On the other hand, cooperating with foreign local companies can better make localized promotion and operation plans according to the conditions of each region; giving them enough benefits and letting them come forward to solve various resistances can allow us to
Take advantage of the competition.”
"As for why Mr. Pei emphasized looking for a small company?"
"Obviously, there are too many projects in big companies, and the GOG league is likely to be only handled by a certain department of the big company, which may not necessarily do its best. Once a big company realizes the value of the GOG league, it may be too big to lose.
We have no way to effectively control them."
"Small companies are completely different. For them, the GOG League may be the lifeblood of the entire company and the main source of income. Do they dare not to do their best? And even if the GOG League develops, these small companies can only do whatever they want.
We are in control, because their entire lifeline is in our hands. Once we cancel the authorization of the GOG League, it will be equivalent to cutting off their lifeline. In this way, we can still maintain a certain degree of control over overseas leagues!"
"So, Mr. Pei's decision may seem like giving up part of our interests, but it will greatly reduce the resistance to our expansion into overseas markets and speed up our expansion!"
"If there is only one game from GOG, it is of course no problem to be alone. But after all, we still have ioi as a competitor around the world, and their overseas leagues are also being formed. We must make some sacrifices before we can go ahead.
In front of them!"
"The purpose of dividing some cakes is to make the cake bigger, so that we can gain more benefits."
Everyone was stunned and nodded.
Mr. Pei is indeed very thoughtful and has thought of all these things in advance!
The employee asked again: "But, Mr. Zhang, there will definitely be many differences between the GPL and other overseas leagues. If there is a difference between closeness and distance, will it cause resentment among overseas players?"
Zhang Yuan smiled slightly: "I understand your worries, but this worry is unnecessary."
"If we take over everything ourselves, then the overseas leagues will be different from the domestic leagues, which will definitely cause dissatisfaction among overseas players. From the perspective of public opinion, we must be evenly matched."
"But now we are not doing everything ourselves, but cooperating with other overseas companies."
"If something goes wrong in an overseas league, it will definitely be the overseas company that takes the blame for us! If overseas players feel dissatisfied, they should go to an overseas agency. The finger of blame will never be pointed at us first."
"Moreover, we don't need to be like a nanny and make other leagues exactly the same as the GPL."
"Mr. Pei has indeed put a lot of effort into the GPL, but this is because the GPL is our own competition area. There is only one champion in the GOG Global Invitational Tournament, and there must be a competitive relationship between the various competition areas. If we completely take over, then in reality,
It is equivalent to turning all leagues in the world into internal leagues; allowing each division to decide its own development direction can make the e-sports ecology in different regions more diversified, and the collision in the finals will become more exciting.
"
Everyone nodded.
Obviously, no strategy can be comprehensive. If you choose one aspect, you must give up another aspect.
Although not everyone agrees with the current method, since it is the decision made by President Pei, everyone will definitely implement it unswervingly.
…
Soon, everyone began to perform their respective duties, contact overseas companies in different regions, and began to discuss cooperation matters in detail.
This will definitely be a relatively long process. After all, it takes time from determining the competition venue to decorating it.
Fortunately, the list of clubs in each division is ready. As long as the quotas are finalized and the schedule is arranged, the league can start soon.
Issues with sponsors can be solved while fighting, they are all trivial matters.
In terms of league quotas, Tengda actually did not set any hard requirements and did not say how much it must be sold for.
Because the situation in each region is different. In some places, the economy is developed, the e-sports industry is developing rapidly, and the clubs have strong financial resources. League spots will definitely be snatched up and sold more expensively; and in some areas, the e-sports industry develops slowly, and the total is There are only a few clubs, and if they are asked to pay exorbitant prices to buy seats, they won't be able to afford it, and this league will not be able to operate.
Therefore, according to the actual situation in each region, the number of places, scale, bonuses, etc. of the league will be different. And these differences will also affect the shortlisted places for the next Global Invitational Tournament.
To put it simply, the stronger divisions will have slightly more places.
Specific cooperative companies also need to be carefully screened.
Although Mr. Pei said that he would find a small company to cooperate with, no one would think that just finding a small company would be enough.
Mr. Pei’s words obviously have a hidden condition, which is to find a reliable small company!
You must ensure that they can do their best to help promote the GOG league.
As a result, some staff will need to fly overseas to conduct on-site inspections of the companies they want to cooperate with in various regions and verify them in many ways.
However, Tenda has always been very tolerant of funding in this area. After all are fully approved, all overseas business trips will be in business class and in luxury hotels, which will not be very difficult.
After the GPL league was running smoothly without any problems, Tenda's e-sports division shifted its focus to overseas league matters and began to get busy.
…
At the same time, all the employees of Tuwei Live are also busy.
After finalizing the exclusive broadcast rights of ICL with Zhitou Company and Longyu Group, Tuwei Live will begin to arrange a series of promotional activities for the ICL league.
For example, it is necessary to prepare promotional materials for the ICL League in advance, adjust the partitions and labels on the homepage of the website, and put the ICL League in a very eye-catching position to facilitate traffic diversion. In addition, a series of promotional activities must be arranged to attract traffic from the external network. Driving traffic to Tuwei Live Broadcast.
The ICL League has been in preparation for a long time. The venues, schedule, promotional videos, etc. are all arranged, so you only need to make sure that the live broadcast platform is OK before the game can officially start.
According to the determined process, there will be two days of exhibition matches on Wednesday and Thursday. On the one hand, it will test the official venue and equipment, and on the other hand, it will also test the bandwidth pressure on the live broadcast platform.
If there are any problems, they can be discovered and solved early to ensure that the ICL spring competition can proceed smoothly after the start.
In these two days of exhibition matches, the two teams that have qualified for the ioi global finals, as well as the FV club and the SUG club will be invited to play.
After all, these four teams are currently the strongest teams in the country and represent the highest level of competition in the ICL. Although it is only an exhibition match, it can attract enough attention and have the effect of gaining a head start.
The exhibition matches on Wednesday and Thursday are all BO3. If there are no problems after the match, ICL can officially start on Saturday.
In other words, the weekend is the time to truly verify whether the ICL exclusive broadcast rights are worth buying.