Chapter 937 The sincerity of each live broadcast platform
After the meeting, Chen Yufeng was full of doubts. While looking for Zhao Xuming's number in the address book of his mobile phone, he tried to figure out the true meaning of Mr. Pei's words.
What puzzled him was that Mr. Pei said that money is not the first priority, but friendship and sincerity.
What is friendship and sincerity?
All live streaming platforms are competitors and have no friendship with each other. What kind of friendship and sincerity is there?
If the broadcast rights are sold cheaply, I am afraid that not only will we not gain any friendship, but other live streaming platforms will also privately laugh at Tuwei Live for being silly and naive.
So Mr. Pei’s intention is definitely not to sell the broadcast rights at a low price.
The so-called putting friendship and sincerity first should mean putting the other party's friendship and sincerity towards Tuwei Live first.
The friendship and sincerity of the other party depends on the other party's performance.
Moreover, Mr. Pei specifically emphasized that the focus is not on money, but on things other than money.
What are these things?
Chen Yufeng couldn't quite figure it out, and even if he did, it wasn't easy to say it outright. It seemed a bit like blackmail.
But it doesn't matter. The vice presidents of each live broadcast platform can give full play to their subjective initiative and take the initiative. Chen Yufeng can consider and consider it based on the conditions proposed by everyone.
Thinking of this, Chen Yufeng felt confident and immediately called Zhao Xuming.
"Hello? Mr. Chen, what's the matter?" Zhao Xuming's voice on the other end of the phone was very enthusiastic.
After all, Tuwei Live and the ICL League are still in the honeymoon period, and the previous cooperation was quite pleasant. Although most of the popularity was earned by Tuwei Live, Zhao Xuming still made money here, so his attitude is still very positive.
Chen Yufeng relayed what Mr. Pei said, which meant that he intended to distribute the broadcast rights of the ICL League.
Strictly speaking, after Tuwei Live has purchased the exclusive rights to broadcast the ICL League, it can distribute it at will as long as it does not violate the current contract, and does not need to seek the opinions of Zhitou Company and Longyu Group.
But I definitely still have to say something.
On the one hand, it is out of politeness, and on the other hand, it would be more convenient to contact the persons in charge of all live broadcast platforms together with Zhao Xuming.
Zhao Xuming's voice instantly rose several octaves: "Really?"
The surprise was mixed with a bit of disbelief.
What was Mr. Pei thinking, and why did he choose to sell the broadcast rights of the ICL league at this juncture?
Now the ICL league is booming and becoming more and more popular!
In fact, for Zhitou Company and Longyu Group, it is definitely better to distribute the broadcast rights. Although the distribution of broadcast rights this time has nothing to do with them in terms of income, the popularity is different after all.
There is no doubt that the ICL League will be broadcast live on multiple platforms, with more viewers, higher popularity, and greater publicity.
In other words, this matter is definitely beneficial to Zhao Xuming and Zhidou Company.
On the contrary, for Tuwei Live, distribution means no longer broadcasting alone. While making money, it also gives up the opportunity to attract traffic to Tuwei Live and bring more popularity. It seems a bit short-sighted and not quite what Mr. Pei wants.
for.
If Chen Yufeng had not mentioned this matter, Zhao Xuming would definitely not have mentioned it and would not have brought trouble upon himself.
But since Chen Yufeng took the initiative to mention it, and it was Mr. Pei’s intention, of course it was a dream come true!
Zhao Xuming said: "Well, Mr. Chen, I'll make an appointment with the heads of several live broadcast platforms. Let's go to the Magic City to have a meal together tomorrow and meet in detail. How about that?"
Chen Yufeng knew that such a big matter could not be finalized directly online and would definitely have to be done in person, so he agreed immediately.
Moreover, Chen Yufeng also took this opportunity to give some hints to the leaders of various live broadcast platforms, asking them to think in advance how to express their "friendship" and "sincerity."
…
…
Tuesday, March 13th.
Magic City, the headquarters of Longyu Group.
"Hey, Mr. Chen, please come in, please come in!"
"Mr. Zhu is here? Come in quickly."
"Mr. Peng, Mr. Liu, come on, come on, they are all already in the conference room."
Zhao Xuming's face was filled with joy and hospitality.
Of course he has reason to be happy.
In the past, the vice presidents of these live broadcast platforms were too expensive to buy the broadcast rights of the ICL league for 7 to 8 million. They called these people one by one, but they repeatedly declined and were unwilling to buy.
Now, why don't these people come to Shanghai obediently and buy back the broadcast rights of the ICL league?
Of course, Longyu Group will not make a penny from the distribution of broadcast rights this time, but as the saying goes, there is no money, but there is popularity, so Zhao Xuming will definitely not lose money.
Although the vice presidents of these live streaming platforms were a little embarrassed, they were still all smiles.
As for business, although there was a little friction before, since Mr. Pei is willing to sell the broadcast rights of the ICL league and share the popularity with everyone, it is of course a good thing.
Soon, everyone sat down in the conference room, ready to start talking about business.
Chen Yufeng actually had a brief communication with these people on the phone yesterday, and everyone was well aware of what happened this time, so after a brief introduction by Chen Yufeng and Zhao Xuming, they quickly got to the point.
Chen Yufeng looked around at the vice presidents of various live streaming platforms present today. There were some familiar faces and some he didn't recognize.
A total of seven or eight people came today, but in the end, only three to five platforms could actually make a deal. But this does not prevent other platforms from coming to join in the fun.
Chen Yufeng said: "Everyone, Mr. Pei said that money is secondary to the distribution of ICL league broadcast rights this time. The key is your sincerity. How have you considered it?"
The vice presidents of several live broadcast platforms looked at each other. In fact, everyone already had an idea in mind, but they were just not sure who would speak first.
In the end, it was Liu Liang from ZZ Live who spoke first.
"Mr. Chen and Mr. Pei's sincerity is of course easy to say. Money must be one aspect. We decided to give 12 million to buy the broadcast rights of the ICL league."
"In addition, there are several anchors on our platform who are good at playing GOG and ioi. They are still under contract, and they are also given to Mr. Pei! We will pay the salary as usual, and it will be worth 1 million during the two-year contract period.
"
Peng Bin of Waiwai Live said: "We have contributed 10 million. In addition, we have also produced a live broadcast program. Each episode has been well watched, so we can give away the broadcast rights for free. Of course, we also have a few good ones.
Anchor..."
Zhu Yan of Langya Live said: "We have a very popular mobile game event. It is broadcast exclusively. Although it is not very popular, it is still worth a small amount of money. In addition, we will bid 11 million."
Another live broadcast platform said: "Sorry, Mr. Chen, our cash flow is a bit tight recently, and we can only spend 8 million at most. However... we happened to have a dispute with a big anchor recently, and we have hidden him, so we can move forward with the situation."
Do you think it’s okay to live broadcast for Tuwei with a three-year contract with him, which is about 5 million? If people go to your place to live broadcast, we will pay the salary."
The bids of several live broadcast platforms are different, but including the included content, the value is basically around 13 million.
After receiving the call from Chen Yufeng yesterday, these vice presidents were thinking, what does Mr. Pei mean?
Money is not the first priority, then it must be that Mr. Pei needs to broadcast more live content to Tuwei!
Everyone can see that the current live broadcast content of Tuwei Live is relatively simple, and there are basically no reliable anchors. The popularity of the website depends entirely on the two leagues, GPL and ICL. Once the game is over, the popularity of the website can drop by more than half.
Since there is a lack of content, Mr. Pei’s attitude is very clear.
You can only pay part of the money, but each live broadcast platform must hand over some live content in exchange for the broadcast rights of the ICL league!
The vice presidents thought for a while and found that Mr. Pei had repeatedly emphasized the key word "sincerity", so the money must not be given less.
Mr. Pei is so good at calculating. If the price is too low and the guarantee is not guaranteed, Mr. Pei will get angry and simply stop selling it?
After all, Pei always sits firmly on Diaoyutai. The broadcast rights of this ICL league can be sold, not sold, sold to just one company, or sold to many companies.
The reason why Mr. Pei didn't make his words clear is obviously because he depends on the sincerity of each live broadcast platform. Platforms that are not sincere will definitely be written down by Mr. Pei.
Considering the current rising popularity of the ICL League, 13 million is a high but more sincere price.
Although this amount is inflated, after all, Longyu Group and Tuwei Live have invested a lot of resources and taken risks in promoting the ICL league. These platforms can only be regarded as fruit pickers, and it is reasonable to pay a premium.
As for the live broadcast content that comes with money, there are obviously only two kinds.
The first is for events and programs that have exclusive broadcast rights. If you give the broadcast rights to Tuwei Live, you can get a certain amount of money; the other is for anchors. Anyone who doesn't deal with the platform can just take this opportunity to package and send them away.
For example, one of the live broadcast platforms was having a conflict with a major anchor of its own.
The platform has repeatedly hinted that this anchor is asking for gifts from the audience and rankings, but this anchor has refused five times and three times. He has signed a big contract but cannot make enough profit for the website. The vice president of the platform has long disliked him.
I just took this opportunity to discount the contract and use it as part of the money from selling the ICL league broadcast rights.
Although the anchor's salary is still paid by the platform, after all, it is quite appropriate to get rid of an unprofitable anchor in exchange for the live broadcast rights of the ICL league.
What surprised both Zhao Xuming and Chen Yufeng was that there were actually five live broadcast platforms bidding this time!
The reason lies mainly in this special payment method.
Instead of taking out 13 million directly, you can only take out seven or eight million, and use the other content resources of the platform to discount the rest. Some exclusive content will be distributed to Tuwei Live Broadcast and used to exchange for the broadcast of the ICL League.
Right, these platforms feel that they are not losing money.
Therefore, some live broadcast platforms with relatively tight cash flow are also thinking about it.
The broadcast rights of the ICL league this time are different from before.
Before, no one was sure whether it would be popular, so everyone was hesitant and not very decisive; now seeing that Mr. Pei is taking the lead, the ICL league is getting better and better, and several major live broadcast platforms are rushing to grab it...
…
Naturally, other live broadcast platforms can’t sit still!
It's like the same product. If there are no customers around, most passers-by won't take a second look; but if it is surrounded by people, everyone will definitely want to take a look!
Therefore, the vice presidents of these platforms made bids one after another, and then looked at Chen Yufeng expectantly.
Although these solo broadcast resources, anchors, and Tuwei Live Broadcasting should be lacking, in fact it does mean a bit of "forced together".
It's hard to say whether Chen Yufeng and President Pei are willing to take over, so these vice presidents are a little uneasy.
Chen Yufeng listened carefully and nodded slightly.
He could feel that these platforms were trying to force things together. For example, one of the platforms sent a big anchor who was having a conflict, while another platform discounted a relatively unpopular sports game, and another platform simply gave away more than 20 people.
A signed anchor with poor results is packaged and presented...
But obviously these platforms are aware of this and know that they are forcibly collecting money, so the overall valuation has been lowered.
Chen Yufeng now feels like he is in a large second-hand market, surrounded by all kinds of useful and unused things, surrounded by a group of people who are selling them very diligently.
Chen Yufeng thought about it and realized that although these things were forcibly collected, they were indeed missing from Tuwei Live Broadcast, so it would not be a bad idea to take them all as ordered.
No matter whether the content of the live broadcast is useful or not, no one will find it too little.
But even so, you still have to hit these platforms with your words a few times, so as not to be taken for granted.
Thinking of this, Chen Yufeng straightened his face slightly, coughed twice and said: "Although the valuation of these things you have given me is indeed acceptable, everyone should have an idea of whether they are worth the money, right?"
The expressions of several vice presidents couldn't help but change, and they felt a little guilty.
The main thing is that they are slightly wrong. If they insist on making excuses, there is a high probability that the talks will collapse.
No one dares to talk to Mr. Pei, because no one knows what Mr. Pei will do after the talk breaks down...
But when it comes to adding more? Everyone is really reluctant to part with it.
You can't just sell the broadcast rights of an ICL league, right? You can't sell your big anchor? That's not possible!
When Zhao Xuming saw this situation, he secretly thought something was wrong.
Although he was sad to see that the ICL league broadcast rights could be sold for so much money, he was also the one who most hoped that this distribution would be successful.
After all, the more distribution platforms there are, the more popular the ICL league will be!
Zhao Xuming hurriedly smoothed things over: "Everyone, please be patient."
"Actually, I have seen everyone's sincerity, but Mr. Chen does have a small loss here."
"I have a suggestion, what do you think? Tuwei Live broadcasts the ICL league three minutes faster than other platforms. In this way, no one has any real losses, and Mr. Chen can explain to Mr. Pei when he goes back.
,How about it?"
The vice presidents of the live broadcast platform looked at each other, then nodded and said, "Okay!"
If the live broadcast is delayed by three minutes, it is not a big problem and the impact is minimal. Most of the viewers on this platform will not go to Tuwei Live just because it is delayed by three minutes.
As for the Tuwei live broadcast, these three minutes can indeed attract some viewers, which can be regarded as a small addition to this distribution.
Chen Yufeng nodded: "Mr. Zhao's suggestion is a good one. In this case, there will be no problem with Tuwei Live. Let's finalize the details and then sign the contract, right?"