Chapter 945 Complementation of Snack Market and Cold Noodle Girl
Seeing Qi Yan's confused expression, Rui Yuchen asked: "What's wrong? Is there anything puzzling?"
Qi Yan simply recounted the content of the phone call just now and expressed confusion about Mr. Pei's arrangement.
"Zhang Yahui was originally the person in charge of the cold noodle girl's food laboratory. Why didn't Mr. Pei let him continue to research new dishes for the cold noodle girl, but let him continue to set up the stall? This... doesn't make sense!"
In Qi Yan's view, this is undoubtedly a step backwards.
If the catering industry wants to develop on a large scale, it must adopt a standardized and mass-produced model. No matter how good a stall owner's craftsmanship is, the number of diners he can satisfy every day is limited, but if the stall owner's recipe can be used to satisfy many
If the chefs are trained and branches are opened across the country, the profits generated will be thousands or tens of thousands of times the original.
And asking these stall owners to give up their work in the food laboratory to set up stalls, although the environment is better and the salary is higher, will it not be of any benefit to the entire Tengda Group's catering industry?
In the long run, this seems to be a short-sighted behavior, and it is really not what Pei would do.
Rui Yuchen was silent for a moment: "This means you don't understand Mr. Pei anymore."
Qi Yan was stunned for a moment: "Huh? How do you say this?"
Rui Yuchen explained: "In my opinion, this matter is very consistent with Mr. Pei's behavior and very reasonable!"
"Have you realized that you have actually fallen into the misunderstanding of blind fast food and standardized production?"
Qi Yan blinked in confusion: "Fast food and standardized production were originally the original positioning of the cold noodle girl. How can this be a misunderstanding?"
Rui Yuchen explained: "Actually, I didn't realize this problem at first, but after Mr. Pei made this personnel transfer to Zhang Yahui, I immediately thought about Moyu Takeout and Wuming Restaurant, and I understood it instantly!"
"High-end catering and fast food have always complemented each other. If you want to build a brand with sufficient popularity, both are indispensable."
"Making these snacks fast can indeed ensure that people all over the country can experience this taste, but the problem is that as long as they are fast-food, the taste will definitely be reduced."
"A hidden danger arises at this time. Maybe many people come to eat with great interest, but after eating, they will be disappointed, thinking that the taste here does not meet their requirements."
"Take Moyu takeout as an example. Its success is certainly inseparable from the new food products of Food Lab, but another very important reason is that its high-end brand 'Shi·He' and many of its meals are
It’s related to the unknown restaurant!”
"It is positioned as a 'cheap version of an unknown restaurant'. In this way, it can not only add 'high-end' attributes to Moyu takeout meals, supporting a premium compared with other fast food, but also make customers appreciate Moyu takeout."
You won’t have high expectations for the food, but treat it with a normal mind.”
"In this way, Wuming Restaurant and Moyu Takeaway are actually a complementary relationship that meets the different needs of customers."
“The current situation of ‘Cold Noodle Girl’ actually lacks a cooperating department like Wuming Restaurant.”
"I have also watched the documentary "The Street Stalls", and it is indeed well shot. However, this documentary will also have a certain negative impact, which is that it will make the audience have unrealistic expectations for the cold noodle girl's new dishes. They will feel
, since you have filmed the documentary, the things sold by the cold-faced girl should be the same as those in the documentary, right?"
"But in fact, Cold Noodle Girl is a fast food brand, and it must be improved on the basis of the original formula. In order to ensure mass production and standardized production, some features and details will inevitably be lost. So when customers actually eat it,
You will feel that there is a difference between the food and the food in the documentary, so there will be a psychological gap."
"This will be a hidden danger for the cold noodle girl's reputation and actual dining experience."
Qi Yan nodded thoughtfully: "I see... So Mr. Pei set up this snack market to play a role similar to that of Wuming Restaurant. He wanted to gather all the outstanding snack vendors in the country to Jingzhou to create a
The authentic national snack food city?”
"In this way, the positioning of the snack market and the cold noodle girl store are different. One focuses on the original flavor, and the other focuses on mass-produced, fast-food flavors."
"In this way, customers will no longer have high expectations for the cold noodle girl's food. For those who pursue the ultimate taste, they will go to the food market, not the cold noodle girl.
"
"This kind of ultimate understanding of customers' mentality is indeed worthy of Mr. Pei!"
Rui Yuchen said: "I think Mr. Pei's intention is more than that."
"Actually, putting these stall owners in charge of the gourmet laboratory is more or less a waste. What is the specialty of these stall owners? Is it research? In fact, not really."
"Their specialty lies in exploration, and exploration requires contact with more customers and timely adjustment of food recipes based on customer feedback. Although they can also contact some customers at Cold Noodle Girl's store, the scope is too narrow after all.
If they don’t get enough feedback, they won’t have enough motivation to explore.”
"Over time, the inspiration of these stall owners may dry up, and their value to the food laboratory will be gone."
"But by transferring them to the snack market, they can continue to set up stalls based on their own interests, communicate with customers from all over the world at close range, and constantly adjust and optimize the taste of snacks they are good at."
"And these valuable experiences can be fed back to the cold noodle girl's gourmet laboratory in real time to continuously improve the taste of the food."
"The advantage of stall owners lies in their down-to-earth attitude. Without the pyrotechnic atmosphere, they will immediately run out of inspiration; while the advantage of laboratory researchers lies in refined and standardized research. They can determine the best quality of a certain food based on the recipes provided by the stall owners.
practice."
"It is actually a very wasteful behavior to lock them all in the laboratory and work behind closed doors."
"Mr. Pei's behavior actually differentiates them, allowing stall owners to continue to set up stalls and draw inspiration from diners, and these inspirations are continuously provided to the food laboratory. In fact, it does not delay food experiments.
The daily research work of the laboratory!”
"Mr. Pei chose Zhang Yahui as the person in charge. On the one hand, because he is a stall owner himself, he will definitely be more professional in charge of the snack market; on the other hand, it must be because he has experience working in the cold noodle girl and is familiar with you.
Therefore, it is easier to communicate and cooperate.”
Qi Yan suddenly realized: "That's it!"
"I didn't expect that there is so much truth behind Mr. Pei's simple personnel transfer?"
"If you think about it this way, although my previous idea about the food laboratory was correct in the general direction, it did not consider the details. Mr. Pei saw the hidden dangers and problems of the food laboratory, so he took action.
Just a moment!”
Rui Yuchen smiled slightly: "This is Mr. Pei. At ordinary times, you may think that he has no sense of existence and is always busy with the work of other departments. But at a critical moment, he can always seize the project through a magical operation.
The crux that everyone ignores turns decay into magic!"
Qi Yan asked: "Then what should I do now?"
Rui Yuchen smiled: "Of course, I fully comply with Mr. Pei's personnel transfer arrangements and fully cooperate with Zhang Yahui to prepare the snack market!"
"Of course, you need to emphasize these details to Zhang Yahui again. Because Mr. Pei never likes to talk too much when assigning tasks, and Zhang Yahui may not necessarily understand the profound meaning of Mr. Pei's arrangement."
"Explain clearly to Zhang Yahui that there will be many opportunities for cooperation between the snack market and the cold noodle girl in the future. This will also lay a solid foundation for future cooperation."
Qi Yan nodded: "I understand! Mr. Pei has good intentions. Zhang Yahui and I must not disappoint his expectations!"
Rui Yuchen couldn't help but nodded slightly. It seemed that the cold-faced girl and Qi Yan were getting more and more integrated into the Tengda family and understood Mr. Pei's thinking mode.
What a joy and congratulation!
…
Afternoon, DGE E-Sports Club.
In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and talking about the unofficial stream commentary of the ICL League.
Zhang Yuan is now in charge of Tenda's e-sports division, but recently the GPL league has been on the right track, so Zhang Yuan is not so busy. After handing over the work to his subordinates, he often goes to the DGE club to relax.
By the way, I also took a look at the training of the team members.
Chen Yufeng came to visit today because he wanted to ask Zhang Yuan for a few people to help with the unofficial stream commentary of the ICL League.
"I'm considering finding the other two commentators from FV Club. I've already told Wu Yue that there are several suitable candidates."
"What is missing now is a director, three professional OBs, and a commentator responsible for controlling the field."
"But these people must have a relatively deep understanding of the ioi game. I wonder if there are suitable candidates here."
Because Tuwei Live is only responsible for broadcasting and not the live game, there is no need for a host, camera team, referee team, etc.
The director is mainly responsible for coordinating the general direction of the entire broadcast process, while the OB is responsible for ensuring that what happens in the game is presented to the audience in the most perfect state.
Tuwei live broadcast is to directly enter the game to watch the game. On the huge game map, there may be friction and collisions in several places at the same time. There are three professional OBs, one is the main perspective OB, and the other is responsible for watching the highlight shots and replays
, and another is to pay attention to various details in advance and remind the main OB.
This configuration is basically the standard configuration for all event broadcast personnel. If there is only one OB, some wonderful shots will definitely be missed, which will affect the audience's viewing experience.
Chen Yufeng's goal is to make Tuwei Live's broadcast better than the official ICL League. Naturally, he cannot be careless on such a key issue.
Zhang Yuan nodded: "This shouldn't be a big problem. GPL has a shift system and there are many people. It shouldn't be difficult to find three people from OB who understand Ioi. It will be easier to handle the commentators responsible for controlling the field. You can pick whatever you want.
.”
Chen Yufeng said happily: "That's great! In fact, as long as the initial period is over, we can recruit our own people in the future."
Zhang Yuan shook his head: "There is no need for this, it is too wasteful. It is better for such professionals to be trained and managed uniformly by the e-sports department. You can just concentrate on running the live broadcast platform well."
Chen Yufeng nodded: "Well, okay!"
According to Chen Yufeng's original idea, he would first "borrow" a few directors, OBs and commentators from the e-sports division to support the scene in the early stage. But it would definitely not be appropriate to keep doing it, and he would have to slowly train new people himself.
Slowly take over the work of broadcasting the ICL league.
But Zhang Yuan gave up this idea.
Although the broadcast of the ICL league is a matter of Tuwei Live and has nothing to do with Tenda's e-sports division, it is obviously a serious waste to maintain a team of game broadcasters on both sides. Zhang Yuan took over this job conveniently, which can save a lot of money.
The necessary expenditure can also ensure the effectiveness of the unofficial streaming commentary of the ICL League.
Chen Yufeng stood up: "That's troublesome! I'll book tickets tonight, go to the FV Club, and pick two or three reliable professional players to commentate. I hope that the unofficial commentary can be directly broadcast during Sunday's game.
Make arrangements!"
Zhang Yuan nodded: "Don't worry, I will be able to find suitable candidates soon and let them adapt to the ioi competition. There will definitely be no problem before Sunday."
Chen Yufeng thanked him again and again, and then prepared to go to the FV Club to select two or three professional players with good eloquence recommended by Wu Yue to serve as unofficial commentators for the ICL League.
Originally it was difficult to be an unofficial stream commentator by yourself. Whether it is OB or commentator, it is a very professional matter. If any details are not done well, it is easy to be rubbed to the ground by the official.
But now with the strong support of Tenda E-sports Division and FV Club, Chen Yufeng found that this matter is so simple, and can be done by just running errands!
Chen Yufeng couldn't help but sigh: "Mr. Pei is still awesome. Prepare for a rainy day and get twice the result with half the effort!"
"If we hadn't planned the GPL league early and invested in the FV club, how could things be so smooth now?"
"Sure enough, the height of the station determines the field of vision, and the field of view determines success or failure! The height of Mr. Pei's station is too high, and it will be very difficult to succeed!"