Advertising and Marketing Department of Tenda Group.
Meng Chang had already arrived at his workstation early in the morning, turned on his computer, and opened the DEMO of "Mission and Decision" to start experiencing it.
The working hours of the advertising and marketing department are the same as those of other departments, with a standard eight-hour work system and two days off on holidays. When plans need to be made, there is a certain amount of flexible working hours, but the control is relatively strict.
As the person in charge, Meng Chang does not need to abide by these rules. His working hours are completely arbitrary. He can come and leave when he wants, and does not need to clock in and out.
Because he originally relied on the publicity effect of the advertising plan to get commissions, there was really no need to clock in and out.
However, in recent days, he has still been working very diligently for eight hours a day because he wants to ensure that this promotion plan for "Mission and Choice" is flawless.
In the office area, only some of the other employees in the advertising and marketing department are working seriously.
Because the marketing plan this time requires relatively little design content, it is basically just a modified version of the original promotional materials for these games, so the work is not enough.
Those who are not working, some are watching games, some are playing games, some are watching TV series, and some are browsing the web.
Most employees in the advertising and marketing department pay attention to the news of Tenda's various industries every day, mainly for work needs, hoping to provide good enough publicity plans at any time.
"Tuwei Live is now very successful. The two leagues have supported the popularity of the entire platform. Now when many players talk about e-sports competitions, their first reaction is to go to Rabbit Live to watch it."
"The most uncomfortable thing now is probably Langya Live. After all, they are positioned as a game live broadcast platform. It is a bit hurt to have the live broadcast cake taken away."
"I have to say that Mr. Pei's plan is still successful."
"Indeed, the field of live broadcasting is now considered a red ocean. Many big capitals have entered the market. Many platforms have burned a lot of money. They were lively for a while, but in the end they were lonely and could only withdraw. As a result, Mr. Pei entered the scene strongly and still
It’s so strong to be able to stand firm in the current situation!”
"The key is that Mr. Pei didn't actually spend much money on Tuwei Live Broadcast. Every penny was spent wisely."
Listening to the discussion between his two colleagues, Meng Chang couldn't help but silently adjust his evaluation of Mr. Pei a little further.
Although Mr. Pei's evaluation in Meng Chang's heart is already very high, it does not affect the ability to continue to raise the level. After all, it is a height that is difficult to reach.
However, Meng Chang's mentality was not affected too much, and he continued to concentrate on experiencing the DEMO of "Mission and Choice".
"Strange, this game doesn't feel very fun."
"Maybe I'm not an experienced gamer, so I can't appreciate the fun of it?"
Meng Chang simply pinched his nose and forced himself to play the DEMO of this game over and over again.
Because he doesn't play games very much, and he has never played real-time strategy games at all, so it is difficult for him to appreciate the fun of such games.
The overall difficulty of the DEMO of "Mission and Choice" changes with the plot, and the immersive element was added in the middle. After it is added, the soldiers will run around without obeying the command.
If combined with the plot of the movie, this change will be very natural and can arouse the players' emotions.
However, the current DEMO of "Mission and Choice" has not included the movie part, so Meng Chang cannot get the plot, and naturally cannot understand the meaning of this gameplay.
In short, Meng Chang had a hard time playing the game, and even had the feeling that "even if I casually promote this game, it won't be popular."
Fortunately, he quickly suppressed this dangerous tendency. Mr. Pei made a game and made it popular. Meng Chang was not stupid enough to use his shallow gaming experience to judge whether Mr. Pei's game would be popular.
It's always okay to prepare for the worst anyway.
After forcing himself to play "Mission and Choice" for a while, Meng Chang quit the game, intending to lighten his mood a little.
At this time, he saw a message sent to him by Hu Xianbin from Tenda Gaming Department.
"The official platform has already communicated with them, compiled a collection of classic domestic games, and has also communicated with relevant companies."
"There are still two questions: when will this collection be released, and what about the promotional materials."
Some companies of these classic domestic games have gone bankrupt, and the games have been hosted by the official platform. Some companies are indeed still there, but they have stopped selling them for many years, so the official platform had a casual discussion and repackaged these games into
The collection is now available.
But in the final analysis, this collection is requested by Tenda Games, so the good people on the official platform will do their best and let Tenda decide when this collection will be released and what kind of promotional materials will be prepared.
Meng Chang thought about it for a moment: "I'll upload it as soon as it's ready. I've prepared a version of the promotional materials and can submit them to the officials."
Hu Xianbin quickly replied: "Okay."
Meng Chang is solely responsible for this publicity plan. Neither Hu Xianbin nor the official platform has any requirements. Anyway, as long as the entire publicity campaign is not too outrageous.
…
After a while, the person responsible for the docking of Tenda Game Department received the promotional materials from the advertising and marketing department.
Hu Xianbin also received a copy and clicked it to take a look.
"this……"
Although I have been mentally prepared for these promotional materials, I still feel a little surprised when I actually see them.
Meng Chang had already said before that the promotional materials were mainly to promote these old games, but Hu Xianbin thought that they had to be repackaged and packaged to make them look better, right?
As a result, looking at it now, Meng Chang directly took over the historical propaganda materials. Although there were some slight changes, the changes were very small.
There are no changes to the background image, slogans, etc. of the game, but the materials have been changed to higher definition and more refined, and the layout has been slightly adjusted to ensure that all game posters have a similar structure.
Nothing else!
Although subtle changes have been made, Hu Xianbin was able to tell the difference only after seeing the promotional images of the old game "Mission and Decision" in advance. I am afraid that 99% of current players cannot tell the difference.
When this promotional material is circulated, I am afraid it will make everyone dream back to the 1990s and experience a feeling of time travel.
Hu Xianbin looked at the employee who was in contact with the advertising and publicity department: "Are you sure this is what it is?"
The employee nodded: "Well, is there something wrong? How about asking the advertising and publicity department to make changes?"
Hu Xianbin shook his head: "That's it. Mr. Pei has already handed over the publicity plan to Meng Chang. Even if you don't believe in Meng Chang, you should believe in Mr. Pei."
"Besides, Meng Chang has already made several publicity plans, and the results are pretty good. There should be no problem this time."
…
Afternoon, Binhu Community.
Qiao Liang had just finished eating the regularly delivered Moyu takeout, and was leaning on the sofa comfortably enjoying the warm sunshine outside.
I turned on my phone and checked my fan base as usual.
Sure enough, everyone in the fan base was asking when the new video would be released and when the live broadcast would start.
Qiao Liang silently flipped through the chat history, then continued to pretend to be dead.
"Comrades, it's really not that I want pigeons, it's mainly that I don't have any inspiration."
"Creative art work like mine is not like a hen laying eggs. The key is to look at your mood."
After comforting himself, Qiao Liang sat in front of the computer as if nothing had happened, opened the official platform, and wanted to check out any new games recently.
"Huh? There seems to be a collection of 'revisiting classic domestic games'."
"Why are these 90-year-old games being picked up again? Aren't they just a bunch of bad games?"
"Oh, I understand, maybe I am remembering the bitterness and remembering the sweetness, to commemorate it."
Qiao Liang didn't think too much and clicked in to view the details pages of these games.
"Some old games from many years ago are back on the official platform."