Meng Chang didn't pay too much attention to the various jokes and tricks made by the jokers on April Fool's Day yesterday. Instead, he devoted all his enthusiasm to his work on the first working day in April.
"Brother Meng, the plan you asked me to make is already ready. Take a look."
One employee said.
Meng Chang responded, received the document he sent, and then looked at it carefully.
Meng Chang personally wrote a large framework for this publicity plan, and then asked his subordinates to perfect it. The content of the plan basically revolved around the theme of "how to promote the 'Collection of Domestic Classic Games'".
According to Meng Chang's plan, this publicity will be fully launched online and offline.
Online, the official platform will arrange a relatively precious recommendation position for this collection. On various websites such as video websites, live broadcast platforms, and game media, the "Domestic Classic Game Collection" will also receive a large amount of advertising resources.
The recommended position is not the best, not because the relationship between Tenda Games is not strong enough, but mainly because the best recommended position requires some data support, and this collection does not comply with the relevant regulations of the official platform.
The official platform can only give the best recommendation within the scope allowed by the rules.
Offline, Meng Chang will spare no expense to place advertisements in bus stations, subway stations, billboards, shopping malls, squares and other crowded places to promote a collection of domestic classic games.
Use both online and offline, and you will definitely spend money like water!
In addition, in order to better confuse and expose his tricks later, Meng Chang also hid an extra trick.
He has communicated with the official platform. The current "domestic game collection" is all old games from more than ten years ago. He hopes that the official platform can continue to add some excellent domestic games to this collection.
As a result, the number of games in the "Domestic Game Collection" has been increasing, and some new games are also being updated. After "Mission and Decision" was secretly dropped, it will be even harder for players to discover it.
Because game updates require players to actively click on the game to download it, but if no one plays "Mission and Decision" at all, who will have nothing to do to see what content has been updated in this game?
Add some new games to make the entire collection more and more games, and hide them as deeply as possible.
In short, the routine is probably this: hide it deeper, advertise more, keep it hidden for as long as possible, and complete the task after getting the bonus in April.
As for the commission in May, Meng Chang thinks it can only be described in two words, "just follow the fate". It is unrealistic to hope that "Mission and Decision" will not be discovered until the end of May.
But what if the sales of this game fail?
If you don’t get the full commission, getting twenty or thirty thousand is not bad!
The more Meng Chang thought about it, the more flattered he felt, and the corners of his mouth could not help but raise slightly.
After reading the entire plan, Meng Chang nodded with satisfaction: "Okay, let's follow this plan."
"By the way, only one third of the publicity funds will be spent first."
Meng Chang still hid his secret.
This time Meng Chang took the initiative to apply and asked Mr. Pei for 30 million in publicity funds.
Mr. Pei gave it to him without saying a word, and even asked if it was enough and if he wanted more.
Meng Chang felt greedy for a moment, but in the end he restrained his inner demons and only asked for 30 million.
In fact, according to the publicity funds for AAA masterpieces, 30 million in publicity funds is relatively small.
The publicity funds for most European and American 3A masterpieces are roughly the same as the development funds. It is common to spend 10 to 20 million US dollars. The 30 million publicity funds for "Mission and Decision" only translate into 40 to 5 million US dollars. Compared with foreign films,
It's still far behind standard 3A masterpieces.
The reason why Meng Chang didn't ask for more was mainly because he calculated the input-output ratio and felt it was unnecessary.
Because the actual publicity effect of "Mission and Choice" will determine his commission, according to Meng Chang's routine, as long as he is not discovered, 30 million is enough for him to get the full commission, and spending more money will not get more commission;
And if it is discovered, there is a high probability that the more money you burn, the lower the commission will be, which will only have the opposite effect.
As for whether the 30 million is enough, whether it can have a publicity effect, and whether it will cause no one to care about the game "Mission and Decision"...
That had nothing to do with Meng Chang, so he didn't bother to think about it. If that happened, it would be too late to be happy.
Therefore, Meng Chang's plan is to burn 10 million first to see how things go. If everything goes well, he will burn the remaining 20 million. If something goes wrong, then he will think of other solutions.
The employee in charge of the publicity plan nodded: "Okay, Brother Meng, I'll make arrangements right away."
"By the way, Brother Meng, the promotion of "Fantasy Battle Remake" has also started. It is said that the release date is set for the 14th of this month."
Meng Chang nodded: "I understand."
He doesn't really care about "Fantasy Battle Remastered", he only knows that the release of this game will definitely have a very serious negative impact on "Duty and Choice".
The only regret is that the time is staggered. If "Fantasy War Remastered" was also released on May 1st, it would be a sure success, but it is a pity that it cannot be replaced.
Meng Chang didn't pay much attention to "Fantasy Battle Remake" and continued to watch the employees in the advertising and marketing department working on the publicity plan.
…
…
Tuesday, April 3rd.
Meng Chang still came to work early in the morning and couldn't wait to check the netizens' reactions online.
Today, various online promotions have been launched. Video websites, live broadcast platforms, game websites, etc. have all updated advertisements for "Classic Domestic Game Collection".
Offline promotion work is also in full swing. Promotional materials for "Classic Game Collection" will soon appear in subway stations, bus stations and various billboards in major first-tier cities.
The advertisements for "Fantasy War Remastered" have also been launched overwhelmingly. Because the publicity funds have also exploded, there are more advertisements online than the "Classic Domestic Game Collection".
When you open video websites such as Fanshu.com, you will see that all game-related advertisements are basically advertisements for "Fantasy Battle Remake" and "Classic Domestic Game Collection". The two advertisements are bombarded in turn.
Players have also started discussions on major forums.
What surprised Meng Chang a little was that although he did not think about using the "classic domestic game collection" to touch "Fantasy War Remake" when he was making a promotional plan, players still naturally discussed them together.
"Advertising has started for "Fantasy Battle Remastered"? I'm so excited, I can't wait!"
"It will be released on the 14th, so of course we have to start promoting it."
"Actually, I don't think there is any need for publicity at all. Does the popularity of "Fantasy Battle" need to be advertised? Many old players didn't have the conditions at the time. Now that they have the conditions, why don't they buy tickets to collect them?"
"I can understand the advertising of "Fantasy War Remastered Edition", but this "Classic Domestic Game Collection" is also advertising. What's going on?"
"Yes, these two advertisements almost completely cover the game area advertisements of video websites."
“Is this propaganda paid for by the official platform?”
"There's no reason. Why would the official platform spend its own money to promote the game?"
"But other companies have no reason to spend money on advertising. These are a bunch of games from more than ten years ago and have stopped making money long ago."
"It is said that new domestic games will be added in the future. It may be shared equally among many companies."
"Hey, I feel sad when I talk about this. Foreign game companies produced a game called "Fantasy War" more than ten years ago, and then released a "Fantasy War Remastered Edition" more than ten years later. They are all top-notch.
Good game; on the other hand, domestic game companies produced rubbish like "Mission and Decision" more than ten years ago. As a result, more than ten years later, there are no good games at all, and we can only remember more than ten years ago.
Those old antiques, ugh... sad."
"Yes, many domestic games nowadays are money-making games that are very addictive. In terms of gameplay, they are really not as good as the classic domestic games from more than ten years ago. The more you live, the more you go back!"
"How happy are the foreign players, they can enjoy the good things no matter how they cook them; how unlucky we are, we can't even cook them even if we want to!"
"Strange, why are there no Tengda games in this collection? As for domestic games, I think there should be nothing wrong with adding games like "Return to the Shore" and "Struggle", right?"
"Maybe it's because these are collections of old games?"
"It may also be because Tenda's influence is too great and it has become a genre of its own, so there is no need to mix it with other games for promotion."
"Speaking of which, Tenda hasn't released a new game for a long time recently. Didn't they just release one game a few months ago? It's been so hard to wait for so long this time."
"That guy Qiao Laoshi has been complaining for a long time on the grounds that 'Tengda can't produce new games'..."
"Indeed, I haven't heard any rumors at all. The evil sect has done a very good job of keeping it secret."
"It may be that Mr. Pei is holding back a big move and encounters some difficulties as a result? Just wait patiently. Mr. Pei must be aware of it, and there is no point in rushing."
"Hey, forget it, let's not talk anymore, it's not interesting. Let's wait for the release of "Fantasy Battle Remake"."
The players discussed everything, but overall they were still immersed in a rather melancholy mood.
Although the release of "Fantasy War Remastered" is a good thing for domestic players, looking at the failure of domestic games, there is still an inexplicable sadness.
In particular, many players who know the development history of domestic games have begun to talk about the same old talk again, talking about the catastrophes that domestic games have suffered in the past, and the current situation of "congenital defects and acquired deformities".
After reading the discussion among netizens, Meng Chang felt relieved for the time being.
Although these promotional materials for the "Collection of Domestic Classic Games" have caused some confusion and suspicion among players, overall the problem is not big.
"Fantasy Battle Remastered Edition" perfectly distracts players' attention from the suspicious aspects of this "collection of domestic classic games", which is a major benefit to Meng Chang's plan!
Meng Chang felt relieved for the time being, and was very nervously looking forward to this month passing quickly, getting the commission as soon as possible, and settling down safely.
…
…
Wednesday, April 4th.
Magic City, an independent game incubation base, is also known as the "Endless Project Eastern Studio".
Qiu Hong was on a video call with Xi Hao, who was far away in the imperial capital.
"Mr. Qiu, everything is going well at the incubation base in the Imperial Capital, and the development of various game projects is proceeding smoothly."
"The daily fitness training and gaming activities of independent game designers are also arranged normally. Now the designers are getting healthier and healthier, and some of them have even built some muscles."
"The current content of "Ink Clouds and Smoke" has been developed and the official platform has been contacted. It will be officially released in the next two days."
Qiu Hong nodded: "Well, the official seems to attach great importance to "Ink, Ink, Clouds and Smoke". Not only did they arrange a recommendation position, but they also conducted an exclusive interview."
"But... it's okay to give an exclusive interview to the developer Wu Zhicheng, why do you want to give me an exclusive interview?"
Qiu Hong only found out about the exclusive interview the day before yesterday, and he still feels surprised.
Xi Hao said: "Mr. Qiu, after all, you are the investor and initiator of the Qitu Plan. Isn't it normal for the official to interview you?"
Qiu Hong thought for a while: "That's right. Okay, let's do this for now. You continue to prepare the promotional materials for "Ink, Clouds and Smoke", and I also have to prepare for the interview in the afternoon."
After the video call ended, Qiu Hong reviewed his work in recent months while preparing for the afternoon interview.
After the incubation base in Imperial City had stabilized, Qiu Hong rushed to Magic City non-stop, continued to gather independent game producers, and established an independent game incubation base in Magic City.
Now, the incubation base in Magic City is finally on the right track.
At the same time, several games in the Imperial City have also been developed, especially "Ink Clouds and Smoke", which has been released as a DE touch and has been pre-sold, which has given the entire Imperial City incubation base confidence.
increase.
Now there are two incubation bases, and the incubation base in the imperial capital is also feeling the pressure, and everyone is very motivated.
Because the pre-sale performance was very good, the official also prepared a good recommendation position for "Ink Clouds and Smoke", and also arranged exclusive interviews with the developer Wu Zhicheng and Qiu Hong, the nominal initiator of "The Endless Project".
Qiu Hong was originally quite conflicted about this interview.
Because he knew that he was just a tool. In fact, the entire "Exhaustive Plan" from the concept to the provision of funds was all Mr. Pei's business, and Qiu Hong was just the executor.
Qiu Hong felt very sorry for pretending to take credit for Mr. Pei's achievements.
But the official interview is a very good opportunity after all. This interview script can increase a lot of exposure for the incubation base and "Ink Clouds and Smoke". If you refuse it, it will refute the official's face and give up these exposures, which will
Very bad.
So Qiu Hong finally agreed to this interview.
On the one hand, he must keep secrets for Mr. Pei, but on the other hand, he must not be greedy for credit and take all the credit on himself. This interview can be said to be a very severe challenge for Qiu Hong.
However, Qiu Hong felt that he could complete this challenge, as long as he killed the "Jiutu Project" supported by a mysterious person.