Chapter 972 May 1st movie 'Fighting Ships in the Furious Sea'
Meng Chang was so frightened by Mr. Pei's call that he decided on the spot to spend the money immediately!
Now he is very particular about getting out of the bag.
Although the 20 million yuan has been allocated to the advertising and marketing department as publicity funds, as long as it is not spent, the actual control over the money is still in the hands of Mr. Pei.
What if Mr. Pei regrets it?
For example, what about temporarily withdrawing this money under the pretext of capital turnover?
Although Meng Chang felt that Mr. Pei would not do such a shameless thing, he had to be careful for the sake of commission.
Therefore, before getting off work on Friday, Meng Chang immediately held a small meeting, summoned all his staff, and decided on a publicity plan for next week.
Directly AII IN, all promotional funds are spent, not a penny is left!
Anyway, success or failure depends on this. After spending all the money, just wait for the game to be released and the movie to be released on May Day. The next half month will be completely left to fate.
The employees in the advertising and marketing department followed Meng Chang's instructions as usual and quickly went about their duties.
All the publicity funds this time were spent on the promotion of the "domestic classic game collection". Neither the game "Mission and Decision" nor the movie was promoted.
It stands to reason that the publicity and distribution of a movie is also the highlight. The publicity and distribution expenses of many blockbusters are often the same as the shooting expenses, often reaching hundreds of millions.
These publicity funds include various online and offline resources, such as display boards, banners, posters, etc. in major cinemas. These materials all cost money.
But Meng Chang obviously didn't plan to spend a penny there.
If you promote a movie, doesn't that mean you're also promoting a game?
Players are not stupid. When they see the name of this movie, they will naturally think of that old game, and they will definitely have doubts later.
Therefore, the best way is not to promote the movie.
Anyway, all the publicity funds have been spent. The less effective it is, the happier Meng Chang will be.
Of course, it is impossible to keep a movie absolutely confidential. After the movie is scheduled to be released, you can see the name and specific content of the movie whether it is the movie schedule in the theater or the "coming soon" on various ticket purchasing apps. This is unavoidable.
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But as long as the publicity funds are not in place, the film's popularity and attention will only remain at a relatively low level.
After all, the cost of publicity and distribution must be borne by the company responsible for publicity and distribution. Cinema chains can't pay for publicity out of their own pockets, right?
And it’s not just a matter of publicity and distribution, there are not enough publicity resources, and theater chains will definitely lower their film schedule accordingly.
In addition, the movie and the game are released on the same day, Meng Chang feels that there should not be much problem in holding on until May 1st.
Even if there is support from some netizens, it will not be enough to affect the overall situation, because "Mission and Decision" is not a small production. It invests too much money, and the box office must earn at least three times to make back the money.
Even if the popularity really picks up in the later period, Meng Chang would have already received his full commission in April by then!
After all arrangements were made, Meng Chang closed the computer with satisfaction and prepared to get off work and enjoy the weekend.
Editor-in-chief Xia from the official platform will be doing an exclusive interview next Tuesday. Meng Chang plans to come back on Monday to see how the promotion is going, and then disappear directly on Tuesday.
Just let Editor Xia interview other people in the advertising and marketing department, and Meng Chang himself will not show up.
Meng Chang felt that as long as he did not appear on the scene or speak, this interview would only involve interviewing a few ordinary employees and asking some innocuous questions. It would not create much of a sensation and the problem should not be big.
Well, it looks stable, no big problem!
Meng Chang stood up and stretched. He has been busy promoting the plan during this period and is still a little tired. This weekend he can finally take a good rest and relax!
Unfortunately, I have no money and no optional relaxing activities. I can only sleep at home, watch movies and eat some delicious food.
Meng Chang happily left work while planning his weekend and took the bus home.
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Monday, April 9th.
Imperial City, Fanqi Media.
Fanqi Media is a media and entertainment group with considerable influence in China. Its main business includes film investment, production, promotion, TV series investment, distribution, artist management, etc.
In addition to investing in and distributing domestic films, Fanqi Media will also undertake the promotion and distribution work of some overseas blockbusters in the mainland.
Because Fanqi Media is large in scale and has many successful publicity and distribution cases, Fanqi Media also has a good say when communicating with overseas film and television companies on domestic publicity and distribution issues.
Just after going to work on Monday, Vice President Lu Xiaoping heard good news.
The head of the department responsible for the promotion of the overseas film "Battleships" came to Lu Xiaoping's office early in the morning and said excitedly: "Mr. Lu, there is good news! It seems that the release of "Mission and Choice" has been
It has been finalized and will be released on April 14th instead of the original May Day schedule, which is this Saturday!"
Lu Xiaoping was stunned for a moment, and even doubted the authenticity of the news: "How is this possible?"
The person in charge said: "I didn't think it was possible, so when I first heard the news, I thought it was fake news! But the source of the news is very reliable. I made inquiries in many ways and confirmed that "Mission and Choice" has indeed been released. It's true.
It’s released on April 14th, there’s absolutely no way it’s fake!”
Lu Xiaoping showed an exaggerated expression, he was surprised and happy!
"Battleships" is a standard Hollywood blockbuster with an investment of 200 million U.S. dollars. It is known as "Hollywood's largest investment in science fiction blockbusters this year."
Although there are a lot of qualifiers in this statement, and there is a certain degree of moisture, but from the perspective of the production team, there are famous directors and superstars joining the team. It can be said that it is a star-studded one, and even the special effects production team is the best in the industry.
This film was shot in real locations in the waters of Hawaii, with many real destroyers, battleships, and aircraft carriers featured, and it even used real footage of the US President's speech to the Navy.
In short, from all aspects, this movie is of excellent quality, and the producers naturally have high hopes for it.
Fanqi Media took a fancy to this, so it signed a contract for the domestic promotion and distribution of "Battleships" a long time ago, hoping to make a lot of money from this movie!
In order to promote "Battleships of the Furious Sea", Fanqi Media spared no expense.
First of all, in order to cater to the mainland market, this movie invited a well-known domestic popular actor to guest star for more than ten minutes to create a special version. When the film is screened in the mainland, the popular actor will also follow him throughout the road show.
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Secondly, compared with other overseas movies, this movie not only did not premiere later than overseas, but actually premiered nearly a month earlier!
"Battleships" will be released in China on May 1st, while it will not be released in other parts of the world until the end of May.
There are two main reasons why this situation occurs. First, film producers are paying more and more attention to non-U.S. domestic markets, especially the mainland, which has a particularly strong consumption power and a vast market. Early screenings in the mainland can obtain higher box office; second,
It is to avoid some blockbusters of the same period around the world.
Fanqi Media knows that the May Day Golden Week in China is one of the best schedules of the year, so it has been communicating with the producers of "Battleships" and finally secured the current schedule.
Everyone was very happy after the original schedule was set, and felt that it was definitely stable this time, because although there were many movies released on May Day, none of them could directly pose a threat to "Battleships."
"Battleships" is a science fiction movie with huge investment and excellent special effects. However, most of the movies released on May 1st in China are comedies and romance movies, which are not in the same dimension at all, and there is nothing to compare.
After careful investigation, Lu Xiaoping found that something was wrong.
Where did "Mission and Choice" appear?
Because he had never seen any publicity for this film, Lu Xiaoping immediately thought of it as a small production produced by a third-rate company. However, after careful investigation, he discovered that this was not a small production at all.
"Better Tomorrow" is produced by Tenda Group, and Lu Zhiyao also joins the cast!
As a result, the entire Fanqi Media felt as if they were facing a formidable enemy and were worried.
However, not long after I was worried, good news came today.
"Mission and Decision" is no longer on the May 1st schedule. It has been on the schedule for half a month and is scheduled to be released on April 14th!
This really made Lu Xiaoping overjoyed. I can only say that the ups and downs in life are so exciting!
He stood up excitedly and walked around the office twice.
"So, Tengda is afraid?"
"I felt that there was too much competition pressure to release on May 1st, and I didn't dare to compete with us head-on, so I moved it to the 14th?"
"From this point of view, the quality of "Mission and Choice" must not be that good either!"
The reason why Lu Xiaoping is so happy is not only because there is one less competitor in the May Day slot, but also because this move exposes the weak strength of "Mission and Decision".
If Tenda is very confident about the movie "Mission and Decision", it will definitely choose to release it on May Day to compete with other movies. After all, the traffic during the Golden Week will definitely crush the general holidays.
However, Tenda would rather give up the traffic during the Golden Week to increase the schedule. This shows that the producer has no confidence in the movie and has no intention of competing head-on with other movies. It just wants to choose an unpopular schedule. How many viewers can it be deceived?
indivual.
Although this idea is a bit outrageous, Lu Xiaoping thought about it and found that there was no other possibility?
Lu Xiaoping boldly guessed that there must have been some major mistakes or setbacks in the filming of the movie "Mission and Decision". The final film was not satisfactory to Tenda at all, so the project with high hopes was abandoned and he just wanted to
Choose an unpopular time to release it and barely recover some costs.
The only film that might pose a threat to "Battleship" has also failed. Doesn't this mean it took off on the spot?
I have to say, this is really good news!
Lu Xiaoping was very happy and even thought he could do something about this matter.
