The current promotional activities for "Battleships" have also been launched, and offline promotional materials have been fully rolled out. Large promotional posters for "Battleships" can be seen in many cinemas.
But Lu Xiaoping was not satisfied yet. He felt that this was not enough.
Since judging from the current situation, there are no strong competitors in the schedule of "Battleships", and box office success is almost certain, then the more money spent on publicity and the higher the popularity, it means that the box office success will also be
The higher it is.
Who wouldn’t do a business where you can make a sure profit without losing money?
Now "Battleships of the Furious Sea" is not popular enough. The reason may be that the name is a bit disadvantageous.
Although it is a serious popcorn blockbuster with a science fiction theme, the name is a bit like a war movie, so it naturally lacks some topicality.
But there's nothing we can do about it. The translation has already been decided and it's impossible to change it.
But Lu Xiaoping has another way, which is just one word, rub!
There is actually only one most critical problem with the current promotion of "Battleships": the name is not catchy, which makes the audience unclear about the specific content of the film and their psychological expectations are not very high.
Therefore, if you want to further increase the popularity of "Warships of the Furious Sea", you must work hard in this aspect.
Lu Xiaoping said to the person in charge: "This is a God-given opportunity, and we must not let it go!"
"Go and reveal some news, please spread it to the navy: "Battleships" is scheduled to be released during the May Day Golden Week. The sci-fi blockbuster is coming. A certain domestic science fiction movie was caught red-handed. It did not dare to confront it head-on and could only postpone it.
Released.”
"Also, I want to emphasize that "Battleships" is not a war movie but a science fiction movie. It has many special effects for big scenes and requires a huge investment. It should not be missed!"
"Remember, our officials must not mention the name "Mission and Choice". We just need to let the navy troops lead the rhythm in the dark. Keep your hands and feet clean and don't get into trouble."
Lu Xiaoping's idea is very clear. To increase the popularity and popularity of the film, the most direct and efficient way is to provoke controversy and criticize it.
"Overseas sci-fi blockbusters are coming, and domestic sci-fi movies are unable to resist and are forced to be released on schedule." If this topic is thrown out, it will definitely trigger a heated discussion on the Internet!
Buying some trolls at low cost can create such a big buzz, so why not?
Of course, there are certain risks in doing this. If you brag about your awesomeness before the release, but the box office is not as good as the other one in the end, it will be very embarrassing.
But Lu Xiaoping felt that such an accident was basically impossible.
If "Mission and Choice" is such a great movie, why not put it on the May Day slot instead of being put on an unpopular schedule? This is obviously because the producers themselves don't have confidence in the movie.
In this case, what is there to be afraid of?
What's more, "Battleships" was released on May Day and has its own traffic. Even if its box office performance is average, it will definitely be much better than "Mission and Choice", which was released on an unpopular schedule.
On May Day, "Battleship" was on its first day of release, while "Mission and Decision" had already been released for two weeks.
No matter how you think about it, it’s stable!
The person in charge nodded immediately: "No problem, Mr. Lu, I will make arrangements right away!"
…
…
Tuesday, April 10th.
Tenda Group, Advertising and Marketing Department.
After Xia Jiang arrived with the interview team from the official platform, a young man named Yu Yao from the advertising and marketing department was in charge of reception.
Meng Chang specifically made an excuse not to come today just to avoid this exclusive interview.
"Editor Xia, hello, please come in." Yu Yao welcomed everyone from the interview team in and arranged for them to be received in the reception room.
The office environment of the advertising and marketing department is similar to that of other departments in Tenda. Because there are fewer people, it looks even more empty.
Xia Jiang glanced at the environment of the advertising and marketing department and became more and more certain of his previous speculation.
The incubation base was definitely created by Mr. Pei, he didn’t run away!
The overall style of this office area is completely carved out of the same mold. Although some details are very different, the feeling is the same!
This further strengthened Xia Jiang's determination to do a good job in this interview.
"Editor Xia, Brother Meng has something to do today. I'm really sorry. If you have any questions, just ask me. I will tell you everything you know." Yu Yao said.
Xia Jiang nodded: "Okay, let's hurry up and get to the point."
The two of them didn't exchange much greetings. After all, everyone's time was precious. Xia Jiang had just released an exclusive interview with the incubation base and Qiu Hong, which received a good response. Now it was time to strike while the iron was hot and publish the exclusive interview with Meng Chang as soon as possible.
Although Meng Chang himself was not here this time, Xia Jiang was fully prepared.
Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department, his experience working at Tengda Group, etc.
Yu Yao also answered normally.
Immediately afterwards, Xia Jiang changed the subject and started to get to the point.
"As for Meng Chang, the current head of the advertising and marketing department, do you know anything about his previous affairs with the cold-faced girl? What do you think of him now that he has become a colleague?"
Yu Yao thought for a while and said: "My previous understanding of him was limited to some discussions on the Internet. My first impression of him at that time was not very good."
"But after working together, I discovered that he is actually very different from the rumors on the Internet. I think this change should have happened subtly after coming to Tenda."
Xia Jiang's eyes lit up: "Huh? Can you explain it in detail?"
Yu Yao explained: "There are mainly two aspects, namely changes in conduct style and publicity methods."
"As far as I know, before he came to Tenda, Brother Meng was very flamboyant. He once drove a sports car and delivered grilled cold noodles. But after coming to Tenda, he became very frugal. He can even be said to be the most frugal person in the company.
Poor people."
"For example, most people in our department commute to and from get off work by car. Only Brother Meng takes the bus to and from get off work every day, rain or shine. Some colleagues even offered to pick him up by car, but he refused."
"I think in terms of his acting style, he seems to have become more low-key, no longer as flamboyant as before, but more like an ascetic."
"As for the publicity plan, what Brother Meng is doing now is also very different from what he did before."
"In order to create more popularity for Cold Noodle Girl, we have done many controversial marketing activities before."
"But after coming to Tenda, the marketing plans given by Meng were all low-key and restrained. For example, the previous exaggerated style was swept away and replaced by a pragmatic one.
feeling.”
"This change is so obvious that it's hard for me to believe that Brother Meng is the same person as the person in charge of the cold-faced girl."
Xia Jiang recorded quickly.
Obviously, this is the ironclad proof that Mr. Pei changed Meng Chang!
If it were the original Meng Chang, he would definitely continue to use the cold-faced girl's exaggerated and eye-catching publicity method when making publicity plans.
But now, Meng Chang seems to have completely washed away his brilliance, and all publicity plans seem to have become very stable, giving people a low-key and restrained feeling.
It is impossible for people to undergo such a 180-degree change suddenly and without reason.
Besides Mr. Pei, who else has this magical ability that can completely transform Meng Chang, who is already passionate about marketing and good at marketing, into a completely different person?
Xia Jiang continued to ask: "Can you tell us about the 'Collection of Domestic Classic Games'? How did you come up with the idea of promoting this?"
Yu Yao replied: "Why do you want to promote this...actually, I don't know very well."
"I only know that although this plan was approved by President Pei, it was Brother Meng who originally proposed it."
"Furthermore, it can be said that Brother Meng has put in a lot of effort in order to complete this plan. He not only inquired about the details of the entire promotional event one by one and strictly controlled them, but also specially requested the DEMO of the game from Tenda Games to experience it repeatedly.
"
"Every day when I go to work, Brother Meng is the first one to come and the last one to leave. When we pass by his work station, we can see that he is seriously playing the game DEMO, obviously in order to keep improving and make the publicity plan more
Perfect."
"This spirit deeply moved everyone in our department, and they all decided to learn from Brother Meng!"
"I think if it wasn't for true love, it would be impossible for Brother Meng to achieve this level."
Xia Jiang interjected: "Has Meng Chang been a senior player before?"
Yu Yao shook his head: "As far as I know, no. Not only is he not an experienced player, he has never even played a few games and has no interest in it at all."
Xia Jiang nodded immediately, understanding: "I understand."
She began to write down quickly in a small notebook.
"If he hadn't met Mr. Pei, how would Meng Chang have found his way back?"
"When he founded Cold Noodle Girl, Meng Chang went to great lengths in marketing. In order to attract people's attention and gain popularity, it caused a lot of controversy. And Cold Noodle Girl eventually went bankrupt because of Meng Chang's emphasis on marketing and not on operation.
.”
"But while working at Tenda, Meng Chang's marketing style became very different. He changed from his previous exaggerated and eye-catching style to become low-key and restrained."
"Obviously, it was Tengda's working environment that infected him, and it was Mr. Pei's style that influenced him!"
"Under this inspiration, a person who had no interest in games began to care about the development of domestic stand-alone games and took the initiative to promote domestic classic games."
"Even in order to achieve the effect of publicity, he tried the game DEMO over and over again, just to achieve the state of excellence..."
"Under President Pei, it is still unknown whether Meng Chang can change his ways. But this change is already happening subtly..."
Writing this, Xia Jiang suddenly thought of a question: "You said that Meng Chang has been trying out the game DEMO in order to make a publicity plan. Are there any photos of this?"
"If you add photos, the effect will definitely be better."
Yu Yao thought for a while: "It seems that I have taken a picture before. Let me look for it in a moment."
He took out his phone and flipped through the photo album, and quickly found a picture: the picture was of Meng Chang's back, and he was playing with concentration on the computer screen. As for the game screen on the computer screen, although he couldn't see it clearly,
But I can get a vague idea of it.
Although it was taken with a mobile phone, Yu Yao's mobile phone is a flagship phone and the lens has high pixels, so the result is relatively clear.
He added: "Because I have never seen Brother Meng playing games before, I thought it was very novel, so I took a photo."
Xia Jiang was very happy: "Great! This is what I want!"
“Add this accompanying picture and the interview will be complete!”