It was originally just an ordinary interview, but I didn't expect that it would be caught by these Sherlock Holmes players!
Only now did Meng Chang realize that although the main content of the interview was nonsense, made unwarranted speculations about him and even made personal attacks, these were only minor issues.
The real big problem is that this interview leaked information about the "Mission and Choice" DEMO!
The reason why Meng Chang adopts such a propaganda method is ultimately to conceal this information and make all the propaganda funds go to waste.
But Yu Yao and other employees in the advertising and marketing department don’t know Meng Chang’s true intentions!
They all thought that Meng Chang deliberately concealed this information, thereby causing a greater sensation when it was disclosed.
In this way, it will be difficult for Yu Yao and others to maintain a high degree of vigilance on the matter of "confidentiality". If they relax even a little bit, something will happen!
Even Yu Yao himself certainly did not expect that this picture would trigger so many things.
Meng Chang was a little panicked, and he quickly reviewed the players' discussion again.
There were more and more comments under the interview article. A large number of players were attracted to it, saw the DEMO information, and began to speculate!
Netizens all know what "bold assumptions, careful verification" means. Once they make the assumption that "Tengda's new game is almost completed", they can no longer stop thinking about it, and many details that they originally thought had no relevance will be lost.
String together!
As the discussion became more and more heated, Meng Chang couldn't sit still.
His achievements would disappear and leave him in a matter of minutes. This is simply more unacceptable than the slander against him in the interview!
"What should I do? If this continues, I won't be able to hide it!"
Meng Chang was extremely anxious.
At present, players are still in the speculation stage, but Meng Chang has no doubt that they will be able to piece together the truth soon.
Meng Chang would never accept such an easy leash, and the desperate situation inspired his fighting spirit even more!
"Hurry up and think of a few more marketing plans, or release some 'one-sided true news' to slightly divert the players' attention so that they stop staring at this..."
There are still more than half a month until May 1st, and Meng Chang doesn't know if he can distract the players' attention for such a long time.
But asking him to simply give up this month’s commission right now? That’s absolutely impossible!
Desperate situations always inspire people's fighting spirit. Meng Chang's brain was running rapidly and he immediately began to consider new plans.
Now the curiosity of the players has reached its peak, and it is better to block it than to block it. If Meng Chang denies it forcefully, it will definitely stimulate the players' rebellious psychology and cause more serious consequences.
So Meng Chang felt that it was time to take risks!
As the saying goes, only magic can defeat magic.
The best way to hide a message is undoubtedly to release another message.
Just like when many companies are conducting crisis public relations, it is best not to delete posts, blow up accounts or ban people online. Suppressing public opinion will inevitably cause a backlash and will only lead to a greater crisis.
The best way is to dig up more dirty information about other competitor companies, and then buy trolls to make the matter bigger.
In this way, most people will pay attention to new hot spots, and the original crisis of the company will naturally pass slowly.
Meng Chang thought about it, and this seemed to be the only way.
"I heard that Yangyang Games is also developing a new game, and it is expected to be released in the second half of May."
"Check some internal information..."
"This game is called "Fitness Battle"? This... game type is a bit far behind."
"But it's not a big problem, it won't trouble me."
"Looks like I have to give up my car to save my handsome man!"
Meng Chang quickly finalized a bolder plan.
He wanted to reveal a small part of the game content of "Fitness Fight" and hinted to players that this is Tenda's new game and the DEMO of the game he is playing, and it may be included in the "Chinese classic game collection" in the future.
In this way, players will discuss the revelations released by Meng Chang, and their ideas will go astray.
"Fitness Battle" was only released in the second half of May.
Throughout April, Meng Chang's publicity plan was for "Mission and Choice" and did not attract much attention to "Mission and Choice".
Even if players are paying more attention to "Fitness Fight", after all, the game has not yet been released, and few details have been disclosed, so the publicity effect will not be ideal.
In this way, as long as Meng Chang waits until May, even if he doesn't get the full commission, he can at least get 70% to 80%.
For him, that's a lot!
Meng Chang quickly thought of a plan. It's hard to say whether he should seek medical treatment in a hurry or bring him back to life. But at least it would be better than just sitting there and waiting to die.
But the only problem is that there are not enough publicity funds.
The remaining 20 million had been spent in a hurry, and the advertising and marketing department had very little money left.
But if you want this kind of "misleading" to be effective, you will definitely have to spend money.
What's more, Meng Chang is not currently responsible for the promotion of "Fitness Fight". Mr. Pei didn't say anything, which seems to be a bit overstepping.
In the final analysis, we still have to go find Mr. Pei again.
Something happened late, and Meng Chang immediately got up and rushed to Mr. Pei's office.
…
A few minutes later, Meng Chang came to Mr. Pei's office door and knocked gently.
"Enter."
There seemed to be a hint of displeasure in Mr. Pei's voice.
Meng Chang entered the office, and before he could speak, Mr. Pei's questions came flooding in.
"Why do I see that many players online are discussing our new game? Is there something wrong with your publicity plan?"
Pei Qian's expression was serious and he seemed to care more about it than Meng Chang himself.
Meng Chang couldn't figure out Mr. Pei's pulse.
What's the situation? Shouldn't Mr. Pei be secretly happy now?
Why do you seem to be more anxious than me?
Well, Mr. Pei is so scheming that he must be deceiving me!
He deliberately showed such a hypocritical expression, and it seemed that he was on my side, but in fact he was trying to make me break my defense in a weird way.
That's absolutely impossible!
Thinking of this, Meng Chang immediately put on an indifferent expression: "Nothing, everything is going very smoothly and is under my control."
Pei Qian was doubtful: "Really?"
Meng Chang nodded very firmly: "Really, I don't need you to worry about it, Mr. Pei."
"But I do have some small requests for coming this time."
Pei Qian: "What request?"
Meng Chang still had a confident expression: "I hope to allocate another 10 million in publicity funds and allow me to use part of the content of "Fitness Fight" as promotional materials."
Pei Qian's brows relaxed for a moment, then frowned again.
"Ten million in publicity funds are no problem."
“But what do you want with the promotional material for ‘Fit Fight’?”
Pei Qian secretly wondered, what was Meng Chang's plan? Why did he take the initiative to live?
Could it be that...it's not enough for me to have one project, but I also need to include fitness games and my fully automatic smart clothes drying rack?
No way, does he really regard the commission as dirt?
Of course, Meng Chang didn't want to say it clearly, so he could only continue to be stubborn: "Mr. Pei, you don't need to worry about this. I know it well. In short, this is part of the publicity plan."
Meng Chang himself felt very uneasy when he said this.
If Mr. Pei is unhappy and refuses to agree to both, then there will really be a big problem.
Meng Chang appeared calm and relaxed on the surface, but in fact he was very anxious inside.
Pei Qian looked at Meng Chang's expression and fell into confusion.
Is it really possible?
Pei Qian didn't trust Meng Chang at all, but he trusted Meng Chang's desire to get commission.
The publicity effect last month was indeed pretty good, and judging from Meng Chang's performance, it seems that he still has a lot of backup plans for this month's publicity plan.
Pei Qian didn't want to ask too detailed questions, for fear of triggering the observer effect again.
After thinking for a moment, Pei Qian nodded.
Don't trust those who employ them, and don't trust those who doubt them. Now that we have decided to let Meng Chang be in charge of this publicity plan, and there is a commission to encourage him, we can only choose to continue to trust him!
Pei Qian nodded: "Okay, I agree to both of your conditions."
"But I want to remind you again, if you mess around and don't get commission, I don't care. It's you who will suffer."
"The publicity effect of "Fitness Fight" will affect your commission in May, so you have to take care of it yourself."
Meng Chang said in his heart hehe.
Commission for May?
How could I think so far ahead? It would be great to get tens of thousands of dollars in April!
Meng Chang didn't say much. He just thanked Mr. Pei and immediately rushed back to the advertising and marketing department to continue preparing new plans.
When things happen unexpectedly, you have to race against time.
We must divert the attention of the players before they dig out the truth, use the news of "Fitness Battle" to cover "Mission and Choice", and keep the commission in April!
…
Just over an hour has passed, and it's not even time to get off work. Meng Chang's remediation plan has been completed.
I have to say that DEADLINE is the primary productive force. Sometimes people don’t know how much potential they have unless they push themselves.
Meng Chang took the time to review the plan and immediately handed it over to Yu Yao.
It was a bit rushed, but he couldn't help it because he was about to get off work.
Once off work, the advertising and marketing department has no overtime quota, so this plan can only be implemented tomorrow. But the problem is that a lot of things can happen in one night.
If those netizens who are comparable to Sherlock Holmes solve the case tonight, wouldn't something big happen?
This plan contains some content about "Fitness Fight", and the guiding ideology is also very clear, which is to try to mislead the players and divert their attention.
Meng Chang urged him in a hurry, so Yu Yao didn't have time to read it carefully, so he directly sent a message and a few accompanying pictures using the official account of Tenda Games.
"A game that all internal employees are addicted to, will be available to you at the end of May!"
The accompanying pictures are some promotional materials for "Fitness Fight".
Of course, there is a very critical problem in this, that is, the game graphics of "Fitness Fight" and "Mission and Decision" are very different. They are really different. Players are not blind, so they will not be able to see it.
Make a difference.
But this didn't bother Meng Chang. He studied it carefully and found that although the picture of the previous interview captured the game scene, it was mainly from the back, and the computer screen only occupied a small part of the picture.
At most, we can tell that this game is obviously different from the mosaic games in the "Chinese Classic Game Collection". It can be seen that it is from a God's perspective, but the specific units in it cannot be clearly seen.
So Meng Chang asked Yangyang Games to provide him with a chapter level map of "Fitness Fight" with a similar background color, which happened to be from a God's perspective.
The training in "Fitness Fight" is step-by-step. In the early stage, different chapters and levels were made to guide players to have a better experience, as well as some simple plots. This picture looks like the one in "Mission and Choice" at first glance
It still looks a bit similar.
Under the extremely blurry pixels, the backpack + magazine can also be forcibly turned into a frying pan. Meng Chang felt that relying on this method to fool around for a while shouldn't be a big problem.
In addition, this publicity fund was also used to buy some self-media and marketing accounts, allowing them to forward it and then conduct some "analysis."
The so-called analysis is nothing more than to further draw players’ attention to “Fitness Battle”.
Because they are still promoting their own products and there is no fraud, this is not considered an illegal operation.
After everything was arranged, Meng Chang finally felt relieved.
He wanted to stay in the company for a while, but it was already time to get off work.
I had no choice but to go home very reluctantly and continue to pay attention to the development of the situation at home.