Chapter 977 This is an unconventional propaganda plan!
Thursday, April 12th.
The office area of Feihuang Studio.
Some employees are editing the documentary "Stands and Street Stalls", while the employees who were previously responsible for "Mission and Choice" have already entered the state of herding sheep. In addition to playing games and watching movies every day, they just browse the web.
, waiting for the official release of "Mission and Choice".
All the employees responsible for the editing of "Standards" seem to be full of enthusiasm, because this series has been very successful so far. The popularity of each issue on the Elly Island website continues to grow, and netizens also rate it very highly.
.
Cold Noodle Girl has tried to launch several new food products. After the promotion of "Stand stalls", although the current reputation of Cold Noodle Girl has not been completely reversed, it is compared to the previous situation where it was at the bottom.
It has been greatly improved.
The only problem was that it was really easy to get hungry while editing this film, and I wanted to eat when I was hungry. The snacks provided by the company were unlimited, and several editors gained several pounds.
After discovering this problem, Huang Sibo asked them to increase the amount of exercise in the managed gym. The coaches were all his own, and it was just a matter of Huang Sibo's words to increase their training. It was miserable for these editors to train.
The employees of the "Mission and Choice" project are not in such a good mental state, and they are all very depressed.
Even playing games or watching movies is no longer fun.
As for why this happens...
Because these people are searching the Internet every day for news about "Mission and Decision", but they can't wait and see that it will be released this weekend. As a result, there is not much information online so far.
There are so many rumors coming out, but there is no heat for discussion at all. This is outrageous!
When we were filming "Mission and Choice", everyone was in a very excited state.
This movie is a big investment, a big production, the script was written by Mr. Pei himself, the original production team of "Better Tomorrow", Lu Zhiyao even gave the most perfect acting skills ever in the film...
What's more, this movie is linked to a new game that Tenda has been developing for more than half a year.
It is no exaggeration to say that "Mission and Choice" is the most important project of the entire Tenda Group in 2011-2012.
All employees feel that it is a great honor to participate in this project.
As the movie was about to be released, everyone suddenly realized something was wrong.
First of all, the release date has to be adjusted. I don’t want the good May Day prime time, so I have to choose a weekend that is not particular.
Of course, this can be explained to some extent. After all, the game "Mission and Choice" is going to compete with "Fantasy Fighter Remake". Although the movie's rescheduling is a loss, it is still acceptable.
But the biggest problem now is that there is no publicity!
Not to mention anything else, there is not even a promotional poster or display board for "Mission and Decision" in the cinema, and the film scheduling rate is not very good. And this kind of film scheduling rate is due to the success of "Better Tomorrow" by the theater chain.
The result of careful care.
In other words, the publicity of "Mission and Choice" is basically zero, it just does nothing!
For other films, the publicity and shooting expenses are basically the same. For example, it is normal to spend 300 million to make a movie and another 300 million to promote it around the world.
And among the expenses of these blockbusters, stars' salaries account for the majority.
I don’t care whether this funding ratio is healthy or not, but it is indeed the norm in the industry.
In the end, "Mission and Choice" was not bad. It cost more than 300 million to make the movie, starring Lu Zhiyao, and the salary was not high. All the money was spent on props and special effects, and there was really no money for promotion!
This is too weird!
Of course, spending money wisely can better ensure the quality of the movie, but not spending a penny on promotion is too much, right?
Even if you don’t spend any money, how about posting the news on the official Weibo or something like that? Tenda has so many taps, and casually revealing a little bit of news can generate buzz.
As a result, there was really nothing!
It is said that Pei always gave Meng Chang publicity funds, but no one knows where these publicity funds went...
Many people even doubt that this movie has not been released at all, but has been postponed!
Otherwise, why is there no news at all?
Everyone worked hard to produce this difficult script, and the content of the movie is extremely exciting. However, the announcement turned out to be like this. How can people not be discouraged?
Director Zhu Xiaoce was also a little unable to sit still. He secretly came to Huang Sibo's office to prepare for another confidential discussion.
This matter cannot be discussed in a big way, because they are the heads of the department. If the employees know that even they are panicked, the panic will spread quickly and affect the entire Feihuang Studio.
state.
Many employees secretly asked Zhu Xiaoce what was going on with the announcement of the movie. Zhu Xiaoce appeased them all, saying that a professional department was in charge, so they didn't have to worry.
But in fact, Zhu Xiaoce himself didn't believe this.
Seeing that the movie was about to be released in two days, he didn't even know what the people in the advertising and marketing department were doing and why Mr. Pei didn't care.
Zhu Xiaoce sneaked into Huang Sibo's office and saw Huang Sibo drinking tea and browsing the web.
"I can't stand it any longer. Just yesterday, four people asked me about the film's announcement."
"What did Mr. Pei say?"
"I asked at the beginning of the month, and Mr. Pei said that arrangements have been made;"
"I asked last week, and Mr. Pei said that it has been handed over to the advertising and marketing department, and there is a dedicated person in charge, so we can rest assured;"
"It will be released soon, where is the promotion of our movie??"
"People's movies are promoted several months in advance. We originally scheduled the film for May Day and reserved one or two months for promotion. Although the time is relatively short, with "Better Tomorrow" as the background, the effect should not be too bad."
"As a result, the schedule was first raised, and the promotional time was repeatedly compressed. Now it's great, it will be released soon, and there is not even a splash on the Internet!"
"What to do!"
Zhu Xiaoce was almost speechless.
He has assured his colleagues that he has asked Mr. Pei for permission on the publicity matter and there will be absolutely no problem. But in this situation, there is no problem at all. There are obviously problems everywhere!
The most embarrassing thing is that no one will think that this is Mr. Pei’s problem, they will only think that Zhu Xiaoce is pretending to pass on the imperial edict and deceive the superiors and deceive the subordinates.
This is so painful!
Mr. Pei did not have much involvement in the previous publicity work of "Better Tomorrow". Huang Sibo and Zhu Xiaoce were solely responsible for it. They basically promoted it in a conventional way, and the initial publicity effect was pretty good.
Of course, the key to the success of "Better Tomorrow" is that the film itself is excellent, and its box office is also rising step by step.
But this time during the promotion of "Mission and Choice", Mr. Pei specifically told Huang Sibo and Zhu Xiaoce not to take care of it.
The two of them were quite happy at first. They felt that Mr. Pei attached great importance to it. Taking action personally meant that the matter was definitely stable, and he could just be a hands-off manager.
After waiting and waiting, I just waited for this result.
Huang Sibo was also a little worried: "Who knows what medicine Mr. Pei is selling in this gourd?"
"As far as I know, Meng Chang should be in charge of this publicity. It stands to reason that this person is a marketing genius, and his plan should be very sensational."
“How come there’s not even a splash until now?”
Zhu Xiaoce was very dissatisfied: "He? He's no good. He was thrown out by President Pei a hundred times! His three-legged cat marketing skills in getting the cold-faced girl can't compare to one ten thousandth of President Pei's."
"Meng Chang spends money to buy fake popularity, but Pei always attracts real popularity without spending any money. Can this be the same thing?"
"Furthermore, I think Meng Chang has a poor character. He probably didn't have any intentions at all when making a publicity plan."
"It's not that I wronged him. Judging from the current situation, it's impossible to do publicity with your feet without making a splash, right?"
"There is only one possibility: he did it on purpose!"
Huang Sibo took a sip of tea and signaled to Zhu Xiaoce to calm down: "There is no need to speculate on our colleagues like this."
"Whether Meng Chang is reliable or unreliable, since Mr. Pei placed him in this position, he must have his reasons. Besides, even if Meng Chang wants to use some tricks, don't you think Mr. Pei
Don’t you know?”
"Don't worry, just wait."
Zhu Xiaoce has always been a very calm person, but this time he couldn't be more calm: "Are you still waiting? The movie will be released on Saturday..."
"Even if the publicity plan is effective now, what can be done in two days?"
"Other people's movies are promoted more than two months in advance, but it's better for us to promote them two days in advance..."
Huang Sibo browsed the web page and said: "Although it seems impossible in two days, we can only choose to believe Mr. Pei."
The two fell into a brief silence.
Suddenly, Huang Sibo's eyes lit up.
"Look, things have changed! Just last night!"
Zhu Xiaoce was stunned: "Is there a turning point?"
Huang Sibo immediately turned the laptop around so that Zhu Xiaoce could see the content on the screen.
What caught my eye was the lively discussion among netizens on Weibo!
"Tengda's new movie is here! "Mission and Choice" will be released on Saturday!"
"The highly praised comment on the Weibo post about "Battleships of the Furious" said that 'domestic movies are so scared that they have to be postponed', that is, "Mission and Choice"!"
"The information about this movie is out, it stars Lu Zhiyao, it's absolutely correct!"
"Why is it so far back! I thought the film arrangement had to account for 40%. Is there something wrong with the film arrangement at such a small amount?"
"It's not because of bad movies that have Feihuang Studio's name on it, right?"
"Impossible, director Zhu Xiaoce, starring Lu Zhiyao, this is basically the original team of "Better Tomorrow"!"
Overnight, discussions about the movie "Mission and Choice" exploded on Weibo and various forums!
Not only that, many people have made a series of reasonable speculations about the game "Mission and Choice".
""Mission and Choice" is called a shame for Chinese tourism. Since Tenda has made a movie, it must also make a game, right?"
"Why do you need to redo this? Is it a task given by the official platform?"
"April 14th, why does this date seem so familiar...I think about it, this is the release date of "Fantasy Battle Remastered"! Is this a pure coincidence, or...?"
"No way. Other games are pre-heated months in advance, a year or two in advance, and delayed before release. Tenda is going to release it without a word? Not even a notice?"
"What are you discussing, a discussion in the void? Tenda itself didn't even say that it would release a "Mission and Choice" game... Can you stop thinking about it?"
"It's not that we have to make up our minds. The key is that all the clues are too suspicious. Veteran players all know that Mr. Pei is an old Riddler. You have to believe the news about Tengda, no matter how outrageous it is, it may be true..."
"By the way, there is another thing that I wonder if you have noticed? The 'Domestic Classic Game Collection' also includes "Mission and Choice". This collection has been promoted for so long, with both online advertising and offline promotion. This will take a lot of time.
How much?"
"The official platform has confirmed that this advertisement was arranged by Tenda. Think about it carefully, why would Tenda advertise such a collection that has nothing to do with it? It must be related to its new game!"
"The official interviews were also arranged very strangely. First, they interviewed the incubation base of the 'Qiutu Project', and then interviewed Meng Chang, who is responsible for promoting the 'Domestic Classic Game Collection' from Tenda. These two articles were published more than a day apart.
It came out, probably at the same time. Does this imply something?"
"Yes, I remember when Qiu Hong was interviewed, he said that there is a funder in the 'Qiu Tu Project', he is just an executor, and this funder has a profound influence on him. Considering the working environment of the incubation base and the independent games
Regarding the various benefits of the producers...this investor is probably Mr. Pei, right?"
"It's true when you think about it, the official has made it clear!"
"There must be a new game coming! Damn, it's so exciting! I knew Tenda wouldn't let me down!"