Chapter 978 The last hole card left by President Pei!
Zhu Xiaoce was stunned for a while.
He clearly remembered that there were not many similar discussions yesterday, and they were just small-scale discussions with basically no enthusiasm.
But just one day later, all kinds of discussions suddenly increased!
The release date of the movie "Mission and Decision" has been confirmed. Apart from some basic information, not many trailers have been released, but this does not affect the enthusiasm of netizens at all.
In the game "Mission and Choice", there is not even a single character in the game, and it is in a state of pure "doubt", but the players have already guessed everything with their own intelligence, and some people even followed 4
We have been contacted about the "Fantasy War Remastered Edition" which will be released on the 14th!
Moreover, the popularity of the discussion is still growing. If this momentum can really be maintained for two days, it’s hard to say!
Zhu Xiaoce's expression quickly changed from frustration to surprise, and then from surprise to surprise.
"It's only been one day, how come there are so many people discussing it?"
"If you only look at the effect of this day, it's really not bad!"
Huang Sibo's face was also full of excitement: "I understand!"
"This is the genius of Mr. Pei. On the surface, he seems to have done nothing, but in fact he has done a lot!"
"The reason why we feel that the advertising and marketing department did nothing is because we subconsciously used traditional publicity methods. But this time the publicity obviously did not use traditional methods!"
"Although traditional publicity methods are simple and have direct effects, they are difficult to stimulate players' sense of participation."
"Interested players will only get to know it a little bit, and then wait patiently for the movie to be released and the game to be released, and they won't discuss it too much."
"And those players who are not interested will probably not deliberately understand these issues. If you want them to pay attention, it means investing a lot of publicity funds. Because of the principle of diminishing marginal effects, this kind of price-performance ratio is actually very poor.
of."
“And Mr. Pei’s publicity plan is an ‘interactive’ publicity method!”
"Just like the previous puzzle-solving activities when promoting "BE QUIET", this method can better stimulate players' sense of participation, and has a completely different effect from traditional promotional methods!"
"To put it in layman's terms, it is to use the 'Riddler' method to set a trap and wait for careful players to take the bait. Once these players take the bait, they will actively share it with others, thus acting as a kind of 'tap water'
Effect!"
Zhu Xiaoce also showed a surprised expression.
"Inspire players to participate?"
"Hey, that makes sense!"
He carefully reviewed the publicity plan related to "Mission and Decision" and suddenly realized that all the previously seemingly unrelated contents were connected together!
The advertising and marketing department requires that projects related to "Mission and Decision" be kept strictly confidential. No information is allowed to be leaked within the company, and no content of the game has been leaked at all.
Although the film was scheduled to be scheduled and materials submitted, it did not take the initiative to conduct large-scale publicity, so most viewers did not notice it, and naturally there was no widespread discussion.
Immediately afterwards, the advertising and marketing department began to spread the news bit by bit!
First of all, a lot of resources were spent to promote the "Domestic Classic Game Collection", and "Mission and Choice" was very cleverly hidden in this collection. On the surface, it seemed that the money was not worth the money and had no effect at all. In fact, it was
Played a role in popularizing science.
The games in the "Domestic Classic Game Collection" look familiar to players. "Mission and Choice", the "national gaming shame", has been pulled out again and whipped into corpses. The more players discuss it, the more players will know the inside story.
.
After this shameful emotion was mobilized again, it provided an excellent soil for the release of "Mission and Choice"!
Secondly, through an exclusive interview on the official platform, the two concepts of "incubation base" and "domestic classic game collection" were tied to Tenda games. An inadvertent photo triggered players' endless reverie about Tenda's new games.
Immediately afterwards, the advertising and marketing department made a false shot and deliberately released false news, using "Fitness Battle" to cover up "Mission and Choice", leaving players in a state of confusion again.
At the critical moment when the players were quarreling, Fanqi Media came to the rescue. After the news of the "Mission and Decision" movie was revealed, it was finalized, making all the players' previous doubts become facts!
Throughout the whole process, Mr. Pei was like a half-hidden beauty holding a pipa, always leaving a handkerchief and a token for the players inadvertently. In the midst of constant arguments and self-doubts, the expectations of the players were getting higher and higher.
Coming higher and higher.
Until the end, what they found was no longer a handkerchief, a token, or a plucked flower, but an invitation.
A beautiful woman whose existence has been doubted before invites the player to a gathering at the pavilion on the mountain. Who can resist this temptation?
As a result, the publicity that had been laid out for so long finally came to fruition, and all the players’ eyes were focused on it!
And unlike traditional publicity methods, interested players will try hard to guess the specific content of games and movies through various clues, while uninterested players will also become interested because of the discussions of a large number of players.
The topic will continue to exist. In the next few days, discussions about "Mission and Choice" will inevitably emerge in endlessly, completely erupting in a short period of time, forming a super-large hot event!
Compared with traditional publicity methods, the biggest advantage of this publicity method is savings.
We didn’t spend too much money on publicity, and the players were completely voluntary to get to the bottom of it and understand the information!
After Huang Sibo and Zhu Xiaoce reviewed the situation, they immediately felt that Mr. Pei’s propaganda was really amazing!
Although the plan was all made by Meng Chang, anyone with a discerning eye can see that this is not Meng Chang's style? It must have been given by President Pei!
It's not that Meng Chang is stupid, the point is that Meng Chang's brain circuit is not that long, and this kind of idea is completely contrary to his habits.
Just like what is written in some martial arts books, the smarter the person, the harder it is to learn many magical skills.
Meng Chang is such a smart person. If it weren't for Mr. Pei's guidance, he would never have been able to come up with such a wonderful plan!
And strictly speaking, Meng Chang's intelligence is just a little clever, and Mr. Pei is not only smarter than Meng Chang, but also wiser than him!
"In this way, Pei is always full of confidence in "Mission and Choice", so he dares to use this kind of publicity plan that uses small things to make big things and has a high risk factor."
"But even so, the problem of insufficient publicity still cannot be solved well."
"Especially for movies, data such as first-day schedule and attendance are too critical, and it cannot be improved by movie quality alone. Many high-quality movies have died suddenly due to insufficient publicity, and the risk is still
It’s huge!”
Zhu Xiaoce once again raised new concerns.
From the current point of view, this plan is not perfect. Its problem is that it is too idealistic.
It's okay to say that games are not afraid of the dark alleys, and they will become popular over time. It doesn't matter if you wait a few months; but movies are different. If the initial publicity is not enough and the attendance rate is not high, then the theater chain will
The film schedule will be further cut, and then the daily box office will continue to fall, and it will fall into a vicious cycle!
Compared with traditional publicity methods, the current popularity brought by this method is still not enough.
Because the traditional publicity plan is very intuitive, with overwhelming advertising and bragging, the more money you spend, the better the effect will be.
However, although the publicity plan used by Mr. Pei now saves money, the initial effect is definitely not as good as the traditional plan. It is characterized by high user loyalty, high participation, and strong stamina, but many passers-by are definitely not interested in it.
You will be attracted from the beginning.
This kind of discussion must continue to spread and form a trend before it can spread to passers-by.
If the game or movie does not have the desired effect after it is released, then the chain of communication will break out of thin air, and it will be over.
Huang Sibo and Zhu Xiaoce are both smart, and they understood the truth after a little thought.
"So, initial exposure is still needed, and judging from President Pei's current plan, everything is perfect. The only problem is that the current discussion has not been able to break through the circle."
"If we let this discussion continue for three to five days, it is still possible to break the circle, but now it is obviously too late..."
Zhu Xiaoce frowned.
He originally thought that the comeback had been completed, but now that he thought about it carefully, he felt that a very crucial link was missing: the initial enthusiasm.
This is likely to affect the success or failure of the entire project!
Huang Sibo nodded: "Well... this is indeed a very serious problem."
"But as of now, there is nothing we can do."
"We can only say that Mr. Pei must also want to solve the problems we want to solve. Probably Mr. Pei has already prepared a backup plan."
"Let's do our job and be patient."
The two discussed it for a while, but they couldn't figure out how to solve the last problem, so they had no choice but to give up.
At this time, I can only choose to believe Mr. Pei!
…
At the same time, Meng Chang was lying among the corpses in his residence.
He did not go to work today because he had completely lost the motivation to go to work.
Until now, he still cannot accept this tragic fact.
This month’s commission is probably going to be very bad!
What difference does it make if I don't go to work in the next half month? Anyway, it's all up to fate.
When games and movies become popular, he won’t get a penny of commission;
If the games and movies are bad, how much commission he can get depends entirely on luck.
What's more, Meng Chang worked very intensively in the first half of the month and almost exhausted all his enthusiasm. Now besides being paralyzed in bed, he doesn't want to do anything at all.
"Buzz..."
While the body was lying down, the phone beside the bed rang.
Meng Chang stared blankly at the ceiling for a few seconds, then waved his hand to touch the phone and said feebly: "Hello?"
Yu Yao's voice came from the other side of the phone: "Brother Meng, you didn't come to work today. Are you feeling unwell?"
Meng Chang: "I'm fine, I'm just a little tired and need to rest."
Yu Yao: "Well, indeed, Brother Meng, you have really worked hard this month. I have something to report to you. Didn't you ask me to communicate with various departments before and said that the "Mission and Decision" matter should be kept confidential?
?”
"Min Jingchao called me just now and asked me if I should continue to keep it a secret? They have a new hero coming out, which has been delayed for a long time. The players are waiting impatiently and it's hard to delay it any longer."
"And now that the rumors of "Mission and Choice" have spread, it shouldn't be a big deal if GOG has a new hero, right?"
Meng Chang fell silent.
If I had asked two days earlier, his answer would have been no.
But now Meng Chang is in a broken state.
The players were all like Sherlock Holmes, guessing all the information about "Mission and Choice", and all the movies were picked out.
Moreover, the movie will be released on the weekend, so it won’t be less than two days.
Meng Chang felt that his heart was filled with despair: "Whatever."
Yu Yao nodded: "Okay Brother Meng, then you have a good rest, I'll hang up first."
…
After receiving a positive reply from the advertising and marketing department, Min Jingchao immediately arranged for his staff to update the version of GOG.
“The new hero ‘Skylark’ is now available!”
"Everyone, hurry up and don't waste a second!"
Min Jingchao urged him urgently, because he could feel that this new hero should be very important to Mr. Pei!
Anyone with a discerning eye can see that Mr. Pei’s marketing plan is based on accumulation and thinning. If other people’s marketing plans are to light a fire and start fanning crazy, then Mr. Pei’s marketing plan is to first pile up a large amount of fodder and bury it.
A good lead, and then just wait for the spark to quickly develop into a prairie fire!
But now there is a problem. The lead is buried and sparks are successfully generated, but the fire is not strong enough and burns fast enough.
If the fire cannot be burned very big before Saturday, it may still fall short.
At this time, it’s time to test each department!
The role of "Skylark" is linked to "Mission and Choice". He originally planned to be Captain Qin Yi, but was rejected by Mr. Pei.
Therefore, this time "Skylark" is a female character wearing a combat uniform.
Now, this new hero is finally coming in handy!
This update will touch the hearts of countless GOG players, and Min Jingchao just took this opportunity to help promote "Mission and Decision" with a little help!
"This should be a key trump card that Mr. Pei left for me, right?"