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Chapter 329 Business prototype

It seems that Datou's ex-wife has remarried, but he didn't say anything. Anyway, someone said that he saw Datou's ex-wife and his daughter in another city. Datou's ex-wife was shopping with a man with a big belly. She probably remarried.

Datou used to be very talkative, but now he has become taciturn. He often takes out his mobile phone to check on his daughter. He feels very guilty for his daughter.

Chen Shi and his party came to a small frying shop near the school. Each person ordered a cold noodle dish, a bottle of soda and a grilled sausage. In fact, the taste was very average, but it tasted quite delicious when there were so many people. I don’t know why at that time.

I just can't get enough of this, and now it's a bit boring after a few bites.

"Boss, how is the business now?" Sun Zhiwei asked. He occasionally comes here to have something to eat and is quite familiar with the boss. The boss has opened a shop here for 20 years. He was the eldest brother back then and is now an uncle soon.

Now that I have become an uncle, men seem to like the word "big".

"It's not that good. Now my parents take my children home to and from school for meals, and they go to cram schools on Saturdays and Sundays. I'm just going to make some takeaways, and I'm going to do it elsewhere. It's not cost-effective to do it here, and the rent is so high.

Consumer group." The boss wiped the counter and said.

Chen Shi stood up, took a few bottles of soda, opened them and asked, "What do you think about me opening a restaurant? From now on, we can start our own families. When we are stressed, we can go and sit there. When we have nothing to do, we can go and greet me."

guest."

"That's great. You go ahead and open it. I guarantee that everyone from 1, 3, 5, and 7 will eat in your restaurant, and 2, 4, and 6 will help you with the work and save money on the meal." Li Xiaoxiao said.

The group of people dispersed after laughing and joking. Da Tou walked up to Xu Tao and said, "I'm sorry, I can't go to your wedding. Well, I'll give you the red envelope when I get back."

After everyone left, Datou walked up to Chen Shi and handed Chen Shi a cigarette and said: "My daughter is in kindergarten and middle class. I went to see her and she didn't recognize me anymore. That's right. We haven't seen each other in three years.

When I left, she was just over two years old and had no memory. I took her to buy a lot of clothes, enough for her to wear until the first or second grade of elementary school. I also enrolled her in two or three interest classes. She could learn whatever she wanted.

Paid two years of tuition.

In the end, he gave me an upfront payment of 100,000 yuan, hoping that her husband would not think that my daughter was eating and drinking from him for free, and we spent a total of 125,000 yuan. This is an IOU, and I will pay you back when I come out."

Chen Shi took the IOU, which Datou had called him a few days ago and asked him to borrow. Datou was afraid that Chen Shi would not trust him, so he asked the police uncle who was traveling with him to show his face.

Datou gave all his money to his parents and bought a house. The moment he got off the plane and landed, he knew something was wrong and was taken away directly. Datou was very cooperative with the police uncle's work and even took the initiative to tell some insider information about the industry.

He wanted to visit his ex-wife and daughter, and then called Chen Shi to ask for a loan. Chen Shi was indeed a little worried and scared at first because he had been deceived by this guy once.

But in the end, the police officer showed his face, and Chen Shi agreed without saying a word. This was to help the urgent but not the poor. If he borrowed a lot of money at this time, there must be something very important.

Datou came back from his daughter's place and looked at his parents again. Finally, Chen Shi and his friends gathered at the party and left together with the police uncle.

Nowadays, many people are engaged in online card games such as those made by Datou abroad. In the past two years, more than 200 people were arrested at an airport. They were all engaged in this industry, and then they were arrested after returning to China.

To be in this industry, I would say it’s easy to get to the front desk, and no technical skills are required. Basically, anyone who has graduated from elementary school with a math score of at least 20 points can get this job.

Do you think it will be fine if you don't come back? This is definitely not possible, because these people will make a unified list and go abroad to catch them, so they will know the consequences when they start doing this.

Chen Shi looked at Datou being taken into the police car. It was probably three to five years ago. He hoped that he could live a good life when he came out. Chen Shi had no intention of returning the hundreds of thousands of dollars.

When she got home, it was already one o'clock in the morning, and Shen Xue had fallen asleep. Early the next morning, Shen Xue sent a message to Chen Shi. There was food on the table, and she went to work, preparing to hand over the work and return to the imperial capital.

Originally, Shen Xue came to Jianghai City at the request of the parent company. Every designer had to stay in Jianghai City for two or three years before returning to the parent company. The subsidiary in Jianghai City was to practice the most basic skills. It was a lot of work, tiring, no matter what design.

Basically, it’s all accepted and the quantity is produced.

Now that Shen Xue is familiar with Liu Hui again, the company attaches great importance to her and decided to let her go back and lead the team to become the project manager of high-end design.

After Chen Shi got up and washed up, he checked the time and saw that it was 10 noon. He changed his clothes and went out. He came to a shop in the urban area. The shop was 150 square meters and was now empty.

A restaurant has closed down here again. In recent years, restaurants have become popular all over the country, but the probability of bankruptcy is as high as 70%, and only 5% of the remaining 30% can survive for three years.

Most of these five percent are small restaurants. Which restaurant has the highest survival rate? Breakfast restaurants, which earn hard-earned money with small profits, are recognized as the catering industry with the highest survival rate, but they are also the hardest.

If you stay up early and stay late, don't set the main prices too high. If you set them too high, you won't get many customers.

Breakfast restaurants have the highest survival rate, so which industry is second? Hot pot, you didn’t expect that this industry has small benefits but big profits. The hot pot here includes Malatang, Chuan Chuan Xiang, etc., as well as traditional hot pot, hot pot

The profit is high, and there is no off-season all year round. Even in summer, many people still go there to eat.

For example, if you go to eat Malatang now, you can go to a nearby one and it will cost you 20 or 30 yuan as long as you order some. In fact, there are a lot of choices for individual meals in 20 or 30 yuan. Even if pork is so expensive today, a bowl

You can also get Twice-cooked Pork Rice Bowl for less than 20 yuan, and some offer it as a group purchase for only 10 yuan.

One thing about hot pot that is incomparable to many restaurants is that hot pot is rarely eaten alone, and is eaten in groups. First of all, there is a gap between the consumption of groups and individual consumption.

Then there is the amount of consumption. Generally, three or five people eat a hot pot meal. Nowadays, the single items in hot pot restaurants are not cheap. A plate of potatoes costs five to ten yuan, and there are only a few slices of potatoes in a plate.

The basic cost of a table is about 200 yuan, which is still less. Most of them are 300 to 500 yuan, so more and more hot pot restaurants are opening. What should most hot pot restaurant owners do if they find that business in the store is not good?

Basically, you can continue to open by changing the door and decoration style, and you can continue to make profits. Of course, there are also many hot pot restaurants that open and close. Because there are so many, the base of closures is much larger than that of other restaurants.

Chen Shi took out the key and opened the door of the front room. It had been vacant for less than half a month. The place was large and the rent was high. Moreover, the upstairs and downstairs combined were 300 square meters. The real estate certificate was 150 square meters. The beams were relatively large. It is five meters high, so the middle floor is divided into upper and lower floors. Of course, the rent is also added.

Those who have money to open a big hotel feel that this place is too small, and those who have no money feel that this place is too expensive, so this type of house is not easy to rent, and other industries do not want to rent such houses. The main reason is that the area is large, the rent is high, and it comes with risks. .

The house cannot be vacant for a long time. It is difficult to rent a house that has been vacant for a long time. Chen Shi had a sudden idea to open a restaurant last night. Chen Shi looked around the house and thought about it. In fact, opening a restaurant is not only about hot pot and breakfast. Basically, they are aimed at consumption by a group of people. The biggest advantage of hot pot is that it is suitable for all ages. Many other restaurants are only for consumption by a certain age group.

For example, in Western restaurants, there are very few people who are over fifty or even forty-five years old to consume. They only consume once a year or even several years at most, and they are all passively consumed, being brought there by young people at home.

First, Chen Shi identified the consumer group. He took out a marker pen from his pocket and wrote 18 to 45 on the wall. In fact, the most important customers are those between 25 and 40 years old, those born in the 1980s and I was born in the 1990s, and then I decided on the style. I wrote on the wall the words "Nostalgia" for Class 2 for Three Years. This was decided first. The style is nostalgia.

Then comes the menu. First, make a canteen window and then come out with various snacks, spicy strips, crispy noodles, popping candies, etc. Many manufacturers of this type of food are making them, and nostalgic food has become a new trend.

The ingredients don't need to be too complicated, but they must have a sense of time. They are the most home-cooked meals, such as scrambled eggs with pickled vegetables and tomato and egg soup. Eating them will give you a familiar feeling.

The key point is that the surrounding walls should have childhood memories of boys such as Slam Dunk, One Piece, Dragon Ball, Naruto, and Saints. They should be plastered all over the wall, and there should also be Princess Fairy the Princess, Meteor Garden, Kiss of Mischief, and Prince. Movies and TV shows like Turning into a Frog are the childhood memories of many girls.

Finally, a long photo folder fell from the roof. On it were photos of the Four Heavenly Kings, Little Tigers, Zhou Wang Tao Lin and other movie stars, illustrating the golden age of the entertainment industry from Xu Guanjie to Jay Chou.

Find someone to spray-paint some past nursery rhymes or catchphrases on the floor. There should also be certificates of merit for three good students on the wall. There should be a bookshelf filled with textbooks from elementary school to high school over the past twenty years.

The space in the house should be reasonably laid out, such as long tables and benches, video game consoles, PS game consoles, KTV jukeboxes, black and white TVs, and mini-game consoles as embellishments. Let’s have some tops and a top battle board. You can put the top in and make it collide.

There is also a four-wheel drive track. Once these are added, the space feels too small. Some people have done this type of restaurant, but many details have not been handled well. This is not the key. The key is that Chen Shi does not want to be in the form of a restaurant. Instead of making a profit, he decided to sell products. He decided to cooperate with manufacturers and purchase a large number of tops, four-wheel drive vehicles, game consoles, CDs, picture albums, etc.

Customers who come to the store will basically spend 180 yuan to buy something without feeling any pressure, and what they sell is this sudden memory and nostalgic novelty, as well as shoes and clothes. Let FP make a batch of nostalgic models. Chen Shi wants to open this restaurant into a chain.

The main purpose is to give old boys and big sisters a place to relax, decompress and look for beautiful memories. The restaurant is just a gimmick, but we have to use the restaurant to develop this theme. It can also drive parents born in the 80s and 90s to come here to buy some.

Their childhood products are for their children to play with.

As long as you connect the industrial chain together, you can make money while lying down. This is one of them. Chen Shi looked at the high-rise buildings and children around him. He was chatting with Xu Tao and others yesterday and was planning in his mind.

A business opportunity, an operating model that can be profitable for a long time.

Houses, online and offline, the advantages of offline competition with online are getting smaller and smaller now, but offline will basically be the most advantageous market fifty years from now, unless humans no longer need to eat, drink, have sex, exercise and socialize

, otherwise it would be impossible to break away from the offline industry, but there is one thing that exists in the offline industry now, that is, the operating model is still the same as before.

Chen Shi had never had such a clear business idea moment. He sat on the ground and drew with a marker. The whole house became his scratch paper. He drew a warehouse and a shopping mall. He wanted to change the way of offline life.

model and operating model.

First of all, people nowadays, especially the urban population, are the main consumer market, but there is one thing that many people ignore. Housing prices in the city are high and space is small. Many people are trying to save space as much as possible. They renovate the cabinets everywhere in their homes, which are not beautiful or beautiful.

It seems that the space is smaller, but there is nothing we can do about it. An extra square meter starts at 10,000 yuan, and a garage now costs more than 100,000 yuan.

Chen Shi decided to build a super large warehouse on the outskirts of the city, covering an area of ​​1,000 acres. There is a lot of open space on the outskirts of the city, and the land is cheap. Some places are far away, and it can even be placed in some rural areas, covering an area of ​​five or six acres.

Thousands of acres of land.

The land use period is forty years, and the rent for one thousand acres of land is only RMB 100,000 per year. It is basically a place with no village or store. Many companies have abandoned these types of places, but Chen Shi wants these places.

Nowadays, transportation is so developed that a two-hour round trip is not far. This is why Chen Shi wants a cloud warehouse, a shared space, specifically for the urban population. They can put items that are idle and have no place to put them in the cloud warehouse.

The rent is very low, two yuan per square meter per day, and it only costs one yuan per day to apply for a membership card. Door-to-door pick-up, loading and door-to-door delivery. For example, in summer, what should you do if you have no place to put winter quilts and the like?

You can directly put it in the cloud warehouse, and other messy things can be stored in the cloud warehouse. If you place an order online, someone will pick it up. If you need it, you can make an appointment one day in advance and we will pick it up within 72 hours at the latest.

The stored items will be delivered to you.

This can free up the living space of urban residents. One yuan per square meter per day will be expensive per person. It is expected that each person will rent an average of five square meters. At that time, some smart cabinets will be built to facilitate storage and statistics.

Members of Empty Bottle Media and FP members can enjoy a free rental discount of one yuan per square meter. It takes about five months to need quilts from summer to winter. The average person is five square meters, which is 150 yuan per month.

Five months is 750 yuan.

This amount of money does not seem to be much, but what if it is 100,000 people? What about one million people? What about 10 million people? What about 100 million?

Moreover, the initial investment cost is not very high, including labor costs, delivery personnel, drivers, consumable costs, building multi-story warehouses and smart cabinets, and purchasing cargo trucks. In fact, you can take your time in the early stage. Customers are increasing, so first

Picking up the factory building is the largest cost investment.

The most important thing is customer resources. You can have a large number of customer resources at once. These customer resources are the greatest wealth. It connects all the customers of Empty Bottle Entertainment, FP Clothing, Class 2 Catering and this shared warehouse.

As long as there is a fixed customer base of 10 million, there will be no risk of loss for at least twenty years.

In addition to these, Chen Shi also decided to transform the offline operation model, especially in cities. He decided to join forces with Sun Mingzhe and other traditional real estate companies to transform traditional supermarkets, especially shopping malls. Many of them are now very large places.

Even if there is no customer traffic, we can't even attract investment. The main reason is that offline shopping malls are still competing with online stores, so their positioning is wrong.

Chen Shi decided to test one of his own shopping malls first. If it works, he will vigorously promote it and seize the opportunity, because his family acquired an unfinished shopping mall in Jianghai City. It has eight floors and a single floor with 3,000 yuan.

Square, Chen Shi is planning to revamp it, targeting only retired people, children, and stay-at-home mothers or fathers. This group of people is the real long-term consumer group.

Transform the shopping mall into a place with enough space for children to play. There is a children's playground on one floor. Three thousand square meters are a place for children to play. The other floors are an ice rink, a swimming pool, an indoor football field, an indoor basketball hall, a table tennis hall, and a playground.

, martial arts gym, etc.

There will also be cooking training, social networking for the elderly, etc., combining a shopping mall with a place for children to play, various cram schools, entertainment places for full-time housewives, places to learn talents, such as cooking, sewing, etc., as well as for the elderly

Social places, such as senior universities and fitness centers in shopping malls.

Bring together a group of people and cancel some offline industries that are already sunset, such as clothing and home appliances. We will not do these by ourselves, but we will create a centralized display area, such as daily necessities and home appliances, which will be placed in a supermarket in the mall.

Centralized display within.

Convert this group of people into continuous customers and long-term members, so that they do not have to run around, such as sending their children to play or cram school, they can directly choose to come here. When the children are learning and playing, parents and grandparents can also

Go learn something or go social and have fun, so that adults and children won't get bored.

Social entertainment is the biggest advantage offline. You can sell maternal and child products and food for the elderly. Of course, cram schools and talent classes are the sustainable income. With so many regular consumers, in the future,

If you make other products, there will be a market quickly.

The only good thing about having money is that you can do it whenever you think of it. Chen Shi called his family to discuss it. The family decided to support him with one billion and let him experiment. If it works, he can quickly increase investment to seize the blank market. This

It is likely to be an industrial chain with sustainable revenue in the next ten years.


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