"Brother, please stay. Do you want to see the comic show? Do you want to see the comic show?" A young lady wearing a black maid outfit ran to Chen Shi and asked Chen Shi with a flyer.
Chen Shi glanced at the other party and then looked at the flyer. There shouldn't be many such comic exhibitions in first-tier cities and new first-tier cities. They mainly sell various peripherals. A Spider-Man palm-sized figure costs two to three thousand.
But do you think there is any difference between these two or three thousand and the Spider-Man who is more than ten or twenty online?
Of course there is. The first thing is copyright. The Lego toys that caused a lot of noise recently sued a domestic copycat company called Lepin.
This company is a copycat of Lego. It copies whatever Lego is, and its bookable amount is 600 million in sales. A Lego brick sells for 100 and it sells for 30, so it can quickly swallow up the Lego market.
But many people will not consider the design cost and operating cost of Lego. These are secondary. What more parents may not pay attention to is production.
Among all products, products for children and pregnant women have the strictest requirements, so products for this group of people are basically not cheap. For example, the quality inspection of children's toys is very strict, and the selected materials from the supplier factory to the processing factory require a layer of
A layer of control.
Although many toys from small workshops are cheap, the quality is hard to say. The quality here does not mean that they will break when touched, but the quality and safety of the materials.
Toys for children must be free of formaldehyde, no harmful substances, no odor, etc., because children often touch toys with their mouths, which is very dangerous. If the toys are made of inferior materials, the processing itself will be poor.
If it is not up to standard, it may cause a series of safety issues and hidden dangers if the child puts it in his mouth.
The difference between a figure worth several thousand yuan and a figure worth tens of yuan is firstly the material, and the second is disassembly. Basically every part of the genuine figure can be disassembled. This is difficult for small workshops and copycats to do, and it requires a certain amount of manufacturing.
The craftsmanship and cost are also on top.
After reading the flyer, Chen Shi asked doubtfully: "Is it free to enter if you buy something? No need for tickets."
"Yes, little brother, are you interested? You can enter the venue even if you buy comic books."
This kind of comic exhibition has ticket sales, and you can also get free admission if you buy peripheral products. A set of comics costs hundreds. Many authors will go to the site to sign autographs. As long as you buy their comics, you can take a photo and get a free admission.
Voucher.
To buy tickets separately, you have to wait for scalpers to sell them at the door after the opening. They are generally not expensive, but there are also tricks to going to the comic exhibition. For example, Chen Shi took out his work ID and said: "Can I get in with this?"
The young lady looked at the Empty Bottle Media work permit that Chen Shi took out and nodded and said, "Of course you can, but we seem to have sent you an invitation, but we didn't reply."
The young lady is a staff member of the organizer this time. They have sent invitation letters to major media companies. Basically, few major companies will come.
The reports you see on other platforms are all reported by individual self-media, and the organizer also pays them, basically three to five hundred per article, and then includes round-trip travel expenses, board and lodging, and some small gifts.
Something like that.
You see those auto shows, mobile phone launches, those self-media people who go to the scene to report, they don’t go there for free, they just have to pay them to watch the celebrity seats.
For example, reviewers like Wang Ziru and Zhong Wenze in the review industry will get a lot of advertising fees, and mobile phones and tablets are given to them for free because they have fans there.
Nowadays, car shows will find some self-media, such as Tiger Brother Talks Cars, Monkey Brother Talks Cars, etc. They all pay a lot of advertising fees at a time. Of course, they rarely send cars, but they can test drive them for a year and a half. If domestic cars are ten
If it's more than 100,000 yuan, it may be given away. If it's more than 100,000 yuan, few car manufacturers will give it away.
As for the big platforms who go to shoot in person, there are very few, yes, but very few. The so-called big platforms are those that are now well-known. People like a certain fox must have belonged to the first brother ten years ago. Now the so-called big portal is a certain wave.
, a certain household, Penguin News, Xiaopo Station, a certain sound, a certain hand, etc.
The independent APP of Kongping Media has also launched. Although the audience is small, it still has many users, and the number of registered users has exceeded 10 million.
Generally speaking, the main website will not go to these exhibitions to shoot or anything. Who wants to pay for advertising on each main website? Why doesn’t the main website go to these exhibitions? To put it bluntly, no one is willing to help promote these things for free, and the main website
Every report will have a recommendation mechanism, and this kind of recommendation is reserved for the funder, and whoever gives the money will be given to whom.
Anyone who can invite the main station to shoot and report will have to prepare 1.8 million, and they will send various push messages when they come back.
Chen Shi held the work permit of Empty Bottle Media, and it said he was the vice president. This must have surprised the young lady. She looked at Chen Shi and asked, "Are you really?"
"If you don't believe me, you can check it out. It's really fate. It's my first time to go to a comic show. Wait a minute, I'll buy a camera and experience what it's like to be a reporter taking real photos."
"No! We have a camera that we can give you to use for free. I don't know how to say that. You and I can go ahead and I'll let our person in charge talk to you."
The young lady has been engaged in this industry for two or three years. Their team has been engaged in the two-dimensional cultural industry, but there is not only one company doing the two-dimensional industry, but many companies are doing it. This time, they can report on a relatively large platform. For their
The company is in great need of it.
The young lady was also smart and took a taxi directly to invite Chen Shi over. She was sending WeChat messages to her boss along the way. After her boss learned about this, he immediately asked someone to prepare a SLR camera and then prepare tea and drinks.
and interpreters.
After a ten-minute drive, when they arrived at the exhibition hall, Chen Shi saw a middle-aged man in his mid-twenties walking over in a silver suit. He looked very two-dimensional and had a single green eye.
s eyes.
"Hello, Mr. Chen, I am the person in charge of the Second Dimension New Era Culture Company. My name is Jiang Chuan. I heard from Nini that you want to come over and have a look. If you don't understand anything, just tell me." Jiang Chuan stretched out his hand and said.
Chen Shi shook hands with him and said, "Don't be so polite. I was pulled over by this young lady on the side of the road. I'm not an old man, and I know a lot about the second dimension.
After all, we all grew up watching these when we were children. Except for niche animation works, I have basically watched them all. I have also read Chinese comics in recent years, such as Under One Man, Qin Shi Mingyue, and Jiang Hu.
.
I didn’t expect that Chinese comics are doing so well now. In fact, our Chinese comics have always been very strong, but they were not taken seriously for a period of time. Hayao Miyazaki only gained a new understanding of comics by watching tadpoles looking for their mothers.
creation."
When Jiang Chuan heard this, he laughed and said: "Then I won't explain the second dimension to you too much. You also know that we are most afraid of those who don't understand and think that we are not doing our job properly."
"Please explain to me the circle of the second dimension, which is the current circle. I really don't understand this very well. This is my business card." Chen Shi took out his business card and handed it to Jiang Chuan. When Jiang Chuan saw that the card was extraordinary, he
I have also received a lot of business cards from big names. Some business cards are really not what you want to imitate. For example, Chen Shi’s is made of wood, and the engraved characters are embossed, which is very troublesome.
The wood is polished after carving the characters.
"Just tell me the simplest and truest thing. I am also involved in the cultural industry, and I am more or less involved in it. I don't want to listen to false and empty words."
Jiang Chuan said a little embarrassedly: "Okay." He handed the promotional materials to the assistant again. He originally wanted to explain according to the materials, but now it seems that he doesn't accept this.
"The two-dimensional culture, to put it bluntly, extends around the virtual world of animation and games. For example, role-playing drives two-dimensional costumes and props, and figures drive two-dimensional concrete products, as well as music.
, live-action versions of movies and TV shows, games, etc.
But most people who really understand the two-dimensional culture are few, and many just join in the fun, or think it is a fashion and just buy clothes and handicrafts.
There are very few people who really care about the works, and most of them are just comparing. The chain of contempt in this circle is very serious. For example, those who can afford genuine JK clothes despise all pirated ones, and those who wear Hanfu look down on JK clothes.
Nowadays, the industry is in chaos. There are cultural and creative companies everywhere, and these role-playing actors are everywhere attending events. The organizers mainly sell products and business cards, and they can also attract some sponsorships.
To tell you the truth, this circle is getting more and more chaotic now, especially some transactions. I don’t think you should know something about it. Look at the few scantily clad people over there, also wearing two-dimensional clothes, but they don’t look like it at first glance.
Those who came to participate in comic conventions would hand out small business cards to some male visitors everywhere, add their WeChat messages, and then negotiate the price, and the circle would be ruined by them."
"You don't care?" Chen Shi asked curiously.
"Control? No matter how we control it, they haven't broken the law here. We have to tell them that they are making all kinds of noises and the activity can't continue. Let's be more realistic. Now a large number of men are here.
Here, we are not here to watch the comics exhibition at all, but just to find people like them."
Chen Shi probably understood. He didn't expect that your circle would be so chaotic. As long as a circle is involved in illegal activities, it will never be successful, especially this kind of transaction. You may not be allowed to do this in the end.
Walking to several character areas, he found many people taking photos with digital cameras. Jiang Chuan handed Chen Shi a digital camera. Chen Shi took the camera and adjusted it and asked: "How many people did you invite to write copy?"
"Not much, we have limited funds. As you can see, this is just a small comic exhibition. We need to accumulate step by step to attract big names in the two-dimensional circle. Writing these copywriting is mainly to accumulate our reputation, and then next time
It can be made larger.
In this way, we can negotiate a relatively favorable purchase price with various manufacturers, and also attract some sponsors and place their advertising spaces. Most of the photographers are individual photographers. To put it bluntly, they use these photos to attract people.
Fans pay attention, after all, these people who play two-dimensional role-playing are all young people, and they are good-looking, with good figures, and their good-looking skin will always attract a large number of people's attention."
This is even more impossible, because she was actually here and was filmed. If there is a video of her online and it is used for commercial purposes, then she will be arrested directly. I didn’t see the news about the college couple filming this some time ago.
After being caught, we pay more attention to this.
To sum up, at most she will be somewhat famous in the two-dimensional circle in the future, but this kind of fame will not have much effect, because you will not be able to find out what this girl's name is after a long time. It is a role play in itself, and you can't remember what she looks like.
Basically, I think many people will think they are the same.
You should be careful in the future. This matter will pass soon. There is no memory or attention, it is just short-term. If it is a hype by both parties, it will be a very failed hype. But I want to talk to you.
