With a subsidy of 10 billion, Empty Bottle Entertainment has been hailed as a company that is not short of money due to the real subsidy effect.
Chen Shi uses targeted marketing methods, and now most companies actually launch tens of billions of subsidies every year.
But their tens of billions of subsidy plans are all for the world, and most people are still domestic users.
No one will feel anything from the 10 billion to 7.8 billion users, and the 10 billion will not be distributed to the 7.8 billion users at once, but will be distributed to them over the course of a year.
On average, each person receives a red envelope of 12.5 yuan at a time. In an average year, one person may receive a red envelope of 1 yuan per month, which is a few cents a day.
Therefore, users will not feel that it is a good deal. Some companies join forces with several companies to issue red envelope subsidies.
But once the user base increases, you will lose a hundred billion points, and you won’t see anything.
Just like when Ahri gave Xin Xiaodai a million-dollar prize, it aroused popularity for a year and a half.
Chen Shi also focused on distributing this money to a small number of people, especially sports fans, who have a certain spending power and are either students or office workers with stable jobs, as well as a group of rich children who have no worries about food and clothing.
Not only can it maximize the effect of marketing, but it can also enhance the corporate image and give people the impression that they are not short of money.
In this society, not lacking money basically equals a guarantee of trust. Although it is a bit ironic, now as long as you give people the impression that you are not lacking money, it is easy to gain favor and trust.
Once you have a sense of trust, everything you do becomes much easier.
For example, what Chen Shi wants to do next is to gain trust.
Chen Shi has been preparing for this project for a long, long time, and the Chen family has been preparing for it for a long, long time.
Chen Shi was sitting in the office of Kongping Media in Jianghai City at this moment, looking at the thick real estate certificate.
Chen Shi is cooperating with several family members to prepare to launch a trillion-dollar plan, which means that several families must collect trillions to launch this plan.
The only thing needed for this project is a house. Several companies have joined forces to invest in several real estate companies. The real estate companies are responsible for building the houses and decorating them, and leave it to the real estate companies to complete the whole process.
Chen Shi and others paid to buy these houses in full at a super low price, and several of them decided to buy at least one million houses in the future.
This project will continue forever, and their ultimate target customers are tens of millions of families, a very fixed consumer group.
The project may seem easy, but it will be very difficult to implement.
After Chen Shi prepares to gain enough trust, he will then launch a ten-year no-rent increase plan.
We mainly recommend houses for a family of three and three generations, with guarantees of no rent increase for ten years, no rent increase for twenty years, and no rent increase for thirty years.
Residents need to use empty bottle media points to redeem, that is, the more they spend on the empty bottle media APP, the more points they earn.
This is just the beginning. In the future, multiple communities will be launched, all of which will be occupied by this group of users. They will all be well-decorated houses. Users can rent the house. If they have money, they can buy the house. The purchased house will be sold 10% below the market price.
to residents.
After moving in, residents can use the points on the empty bottle media APP to pay for water, electricity, property fees and rent. If empty bottle media releases a mobile phone and the resident purchases a mobile phone worth 3999, he will get 3999 points, and ten points can be used to offset the cost.
One yuan for water, electricity, property fees and rent.
It means unlimited bundling, bundling a family’s consumption in the hands of empty capital. Ten years of long-term rent without rent increase requires 100,000 points, 20 years without rent increase requires 200,000 points, and 30 years without rent increase requires 200,000 points.
Three hundred thousand points.
Most people will choose not to increase rent for thirty years, and will choose to spend 300,000 yuan on Empty Bottle Media. 300,000 yuan may be difficult for a family, but if the family wants to rent a house and never wants to increase the rent,
Be sure to let your family, relatives and friends choose to shop on Empty Bottle Media’s APP.
Points can be given away, which allows residents to help the brand attract customers. One resident can let at least ten to twenty people choose to shop on the Empty Bottle Media APP every year.
If there are basically one million households, then there will be stable consumer users of at least 10 to 20 million people. What if there are 10 million households?
This group of people will be tied up in a circle that is difficult to get out of. They may be trapped in this circle for three generations.
It will be very, very difficult to leave. Most of them will rent a house, because the rent is really not expensive, but you have to consume, but where consumption is not consumption? These residents can still offset their consumption on Empty Bottle Media’s APP.
Utility bills, gas bills and rent.
Several primary schools will be built in the future, and the points can be used to offset tuition fees. The schools will be free for the children of these residents. However, even a pair of socks and a pair of chopsticks purchased by the residents from Empty Media are all brands produced by Empty Capital.
This is an absolutely closed ecological chain, just like a certain fruit's mobile phone. With the help of these users' shopping, all the products sold by Empty Bottle Capital will be quickly accepted by the public.
If there are eventually 10 million households, with an average of four people living in each household, 40 million can also drive the people around them. These hundreds of millions of users are basically people who consume very regularly every day, and they will habitually spend money every day.
Empty Bottle Media’s products are available for consumption in Empty Bottle Capital’s shopping malls and online stores.
In this way, long-term profits can be made. If the customer base is stable at 300-400 million every day, all of them are consuming, and the average consumption per person is about 50 yuan, this number is terrifying, and it is basically the same as the income of the three major operators.
This is the ultimate way to play. Even if these residents have money to buy a house, at least one or two generations have become accustomed to spending money on industries held by empty bottle capital.
As long as there is demand for housing, Empty Bottle Capital's gameplay can continue to extend and remain stable, and the money earned can be bought not just in one region, but around the world. If we continue to play, our ultimate target customers will be 100 million worldwide.
There are 100 million households with an average of four people living in each household, which means 400 million users. The 400 million users will drive their relatives and friends around them, which will lead to sustained profit growth.
Chen Shi took a deep breath. His position was different and his considerations were different. When he didn't know that his family was rich before, he would never think about these things in his life.
I can't think of it at all, and I won't dare to play like this, but when I reach a certain level, my thoughts, vision, and things to consider will change, and it will make me take a breath of cold air and have a cold sweat on my back.
.
It turns out that you can still play like this. This kind of operation is simply beyond the imagination of ordinary people.
After pouring a glass of red wine, Chen Shi stood by the glass wall and looked at the busy traffic and pedestrians below.
They never imagined what would happen in the future. This plan would be launched in a few years, and now it is global housing hoarding.
