Chen Shi's copywriting to Gu Qingcheng was to help Fan Sichen explain in Fan Sichen's own tone, so that he could not refute, but had to accept it happily, and everyone would think that he was cheating, but at the same time, he had to satirize him in a deep way.
The content is as follows: Enable unified push for all big V accounts in the company (Fan Sichen refuted rumors that Fan Sichen and Liu Yami are still in love, and discussed the script with two young actresses in the hotel room late at night, and did nothing else.)
Then a group of navy trumpets replied: Are you reading the luminous script? You can still see it clearly even when the lights are turned off. I also want to read this luminous script. Please take me to watch it with you.
Don't worry about it immediately. Fan Sichen couldn't have a better PR copy than this, because he did have an affair with two women. Let netizens make their own comments.
High! Really high! For the first time, Gu Qingcheng felt that Chen Shi was really capable and could handle it so easily. She quickly reported the copy to Wang Zheng.
As soon as Wang Zheng saw this familiar coquettish copywriting, he knew it was written by Chen Shi. This is what Wang Zheng wanted to see, and he hoped that Gu Qingcheng and Chen Shi would learn more.
At this moment, Chen Shi was flirting with a patron. Chen Shi saw the other person's intentions. She was sizing him up, and Chen Shi was also sizing her up.
Finally, Chen Shi revealed the little genius watch on his wrist and ended the flirting. The beautiful woman got up and said something stupid and left. Chen Shi shook his head. He had no choice. If he didn’t know how to cherish the opportunity, he couldn’t take a closer look at what was hidden under his watch.
Holding a hand?
The phone rang, and after checking that it was Party A's call, he guessed it was here. Chen Shi picked up the receipt and went straight to Party A's store.
When I came to the store, I saw a heavily armed woman whose face couldn't be seen clearly. She was wearing a mask, sunglasses, and a visor. Basically, all she could see was a white sportswear and a pair of white sneakers. Is this because the black color absorbs heat? Is there anything inside?
Also wearing white?
"Ms. Wei? Hello, I am the marketing director of Empty Bottle Media. My name is Chen Shi."
"Hello, let's go in and have a look." The woman was wearing a pair of silver silk gloves. She was afraid of getting tanned, but women paid great attention to this.
The glass display window is covered by curtains, so you really can't see what's inside unless you go in and take a look.
When I walked in, I saw it was empty, and the distance between each row of shelves was very wide, which is rare in many cosmetics stores. The shelves were very exquisite and stylish, and each product on the same countertop had its own separate display space.
A text plate recording the efficacy and features of this product.
There is also a leisure area, an entertainment area for children, massage chairs that are probably used by men who accompany their wives when shopping, and a water bar and salon area, which are all prepared for women.
It’s all money. The rent for this shopping mall, this area, and this area is less than one million a year. Although Jianghai City is not as good as Jinling, the rent for this facade house is not ambiguous at all, but this location, this area, is less than two hundred in Jinling.
All in all.
"Our products are luxury cosmetics. One eye cream costs several thousand, so I want to highlight the high-end of our store and distance ourselves from those low-end cosmetics. Do you understand?"
"I understand, Ms. Wei, I have a plan here, do you think it will work?" Chen Shi opened his bag and took out his tablet, showing the copy.
"On the day of opening, find a group of male models, that is, male models. Don't think too much about it. Then they will stand in two rows at the door. Each person has a sign hanging on his body, which says that each of the different zodiac signs has different personalities and specialties. Every female customer can let them know when they come in.
Customers can choose which model to follow them into the store as their personal shopping guide.”
Ms. Wei~ What suddenly came to mind, a male model? Personal shopping guide, why does he look so much like a male model in a nightclub...
"Are there any other backup plans?"
"Yes, I originally wanted the male models to wear suits. It seems that Ms. Wei doesn't like wearing suits, so I also chose a wild style, letting them expose their abdominal muscles and wear a grass skirt around their lower bodies."
"Wait a minute! This is not about the suit. I don't like this style. This is a cosmetics store, not a duck shop. Please understand."
Chen Shi..."Sorry, sorry, I got the wrong plan. This is a nightclub that asked us to do copywriting. It's okay. I have other plans. Please trust my expertise."
Professional? Why does Ms. Wei now think that Chen Shi looks like a male model who once stayed in a nightclub? There is really no such thing as professional. Could it be that he has made enough money and wants to find a good girl to marry?
Damn it! She doesn’t think she’s rich and wants to catch a rich woman, right?
"Don't worry, let's take a look at this plan. We can do a three-day city-wide public account promotion for you on the eve of the opening. The content is that if you love me, take me to XXX store so that I can appreciate my appearance and youth.
A once-in-a-lifetime luxury.”
'This is good, but what about the activities on the opening day?'
"The activity is simple. Top up 10,000 yuan and get a gold ring. Do you know that 5 grams of a gold ring is also gold, and 10 grams is also gold. At that time, you can co-brand a jewelry store in the mall, get a cooperative price, and grab some people to make money
If you are cheap, let the jewelry store price the 1,000 ring at 5,888.
The minimum recharge is 10,000, so customers can first feel the difference between your store and the recharge of 100,000. The subsequent recharge amount is 50,000, and you can decide the gifts yourself. We will give away 20 trustees on the opening day. As for the male model, you don’t like it.
, then let’s change it to male makeup artists. We won’t let them stand at the door to greet guests. Let them put on makeup for female customers to shorten the distance. You have to understand that now men like beautiful women, and women also like handsome guys.”
"Okay, I'll do as you say. I don't like wreaths outside the door or anything tacky."
"Don't worry, I don't like that either. When the time comes, I will use the dolls that girls like to form an arch for you. When customers enter the store, they can pick off a doll as a souvenir. We will sew your store name on the doll."
"Okay, and I want to contract all the giant-screen billboards in the city and play our ads every hour from 6 to 11 every night. Can you do this?"
"As long as your money comes in, I will send you ads to the moon. After calculation, your marketing cost is 300,000 yuan, including local public accounts and popular short videos, as well as giant billboards.
As well as the model fees, childcare and figures, etc., I will give you ten more caregivers, and change the one-day caregiving to three days to give you thirty caretakers to come every day.
There are also local promotions, we guarantee that there will be your advertising leaflets within a ten-mile radius."
"No problem, give me the receipt for the coffee you just drank, and I will reimburse you."
"I drank a total of ten thousand~"
"What! What did you drink? Ten thousand!" Ms. Wei was shocked. It was like a model in a nightclub selling drinks and the checkout started at ten thousand.
"I said I drank 10,000 calories. I had to run one kilometer to burn them off. The money for coffee is no longer needed. Let me buy you a cup of coffee. What flavor do you like?"
Chen Shi is not stupid. You asked Party A to buy you coffee? Are you a newbie in the workplace?
It's the sponsor's father, not the sponsor's mother or sister, but I can't see his face clearly.
Ms. Wei is not stupid. She has already invested 18 million to represent this international brand, and the profit is indeed huge. The company has given her 200,000 yuan in advertising subsidy, and she is adding another 100,000 yuan to at least build this store.
Ah, otherwise you will be in trouble.
The most important thing in the early stage of a new store is promotion. Although it is a big international brand, if you don't promote it, few people will know that this store has opened in this city.
However, in industries with high profits, the promotion effect is great, while in industries with low profits, in the end, the profits from promotion fees are not enough.
Chen Shi sent a message to Wang Zheng and it was done. In fact, this client was Wang Zheng's friend, and an agreement was basically reached. Chen Shi came over to confirm the process.
Just as I was about to return to the company, I received a message from my mother, asking someone to introduce me to a blind date. We made an appointment to meet at twelve o'clock, and there were still fifteen minutes left. Fortunately, the date was in this shopping mall.
But Chen Shi was the last one to know that he was going on a blind date...
