Zhang Shun's mentality quickly changed when he went out for a walk every day. After all, he was not a person who liked to get into trouble. His previous decadence was entirely due to his inability to see the goals and hopes of life. Now he is
The wheelchair completely turned his world around.
When Zhang Shun discovered that people outside did not pay attention to his disability but were more curious about his chair, he realized that he had taken his experience too seriously before. It was just a disability, and what else could he do in the world?
Few? It’s not unusual at all. Even many of the beggars on the road are disabled. Who wants to take a second look?
On the other hand, no one has ever seen a chair with wheels. It doesn't need legs. It can move and turn by just turning the wheels with your hands. This is very strange, so you will take a second look. Some people will even take the initiative to come over.
, talked to Zhang Shun and wanted to know where to buy this thing, and wanted to get one for his family or friends he knew.
Zhang Shun didn't know how to answer these questions at first. Later, he tentatively said that this chair was a family business, his brother made it for him, and he would consider selling it in the future. As a result, everyone who came to ask immediately said
As long as there is something for sale, they will definitely buy it.
Such direct external feedback naturally had a strong impact on Zhang Shun's thinking, and he began to actively communicate with Zhang Yan about the wheelchair business, and after several communications, he had some insights about the business. Mentality
The changes are clear at a glance.
Seeing the success, Zhang Yanle began to push his eldest brother out every day, but his purpose changed from "relaxing" to "finding a suitable store."
A wheelchair is not some expensive rouge or jewelry, it is a very down-to-earth special object, and the people who need it will not be distinguished by high or low, so the price will not rise at the beginning. Maybe it will be specially provided in the future.
The rich and powerful make some special editions, but now is not the time.
"I still think the Dongmen Market is better. It doesn't need to be on the main street. The branch road behind it is also good. The rent of the shops there is relatively cheaper, and many of them can lease for one year.
Control costs..."
What I said earlier coincides with Zhang Yan's ideas. However, the two brothers have differences regarding the size of the store. Zhang Yan's idea is to get it right in one step, and go for stores with wide doors; while Zhang Shun's
I think it’s better not to spread your stall too big right away, but to take it one step at a time.
In the end, after much deliberation, we made a compromise and chose a store that was neither too big nor too small. Zhang Shun went to negotiate the lease fee with the landlord. Zhang Yan stood aside and watched with a smile.
Being able to start a wheelchair business as soon as possible can also solve his worries. In fact, the income of the family is secondary, and the psychological improvement of the eldest brother is the key.
Since he will not leave behind the family members who inherited his predecessor, and Zhang Yan also enjoys this kind of family affection that he has never experienced before, he will naturally give more consideration to everyone in the Zhang family. These are just the beginning.
The store was finally determined. In order to open it as soon as possible, Zhang Yan took the initiative and gave the current tenant some extra money as compensation, asking him to move out within the day. This made his eldest brother Zhang Shun complain a lot, thinking that there was no need to rush for such a short time.
"Brother, this is not urgent, but time that must be set aside. You don't want to use this store immediately after it is freed, right?" Zhang Yan smiled and didn't mind his brother's complaints. Many of his ideas came from
It was borrowed from or copied from the Earth world, which has extremely developed commerce and is much higher than the Wild Sky Realm. It is normal for the eldest brother not to understand and not understand.
"Otherwise? I've asked. This shop was only painted white last year, and the floor is also made of blue bricks. It's 80% new inside and out. What needs to be fixed? If it's not going to be used directly, why do we need to do something else? It's a lot of money.
right?"
Zhang Yan shrugged, and on the way back, he began to spread some ideas about shopping experience to his elder brother.
"When you go to a store to buy something, especially something new that you haven't heard of before, and the price is not cheap, do you take it away after paying? Or do you want to try it out to see if it suits you before buying it?
Try it. Is this thing really as good as what the store said or what the outside world said?
Furthermore, imitators of wheelchairs will inevitably appear in the future. How to seize the word "time-honored brand" as early as possible and capture the largest share of sales will definitely require a different approach from others. It is not just about the continuous improvement of the details of wheelchairs.
We strive for innovation and improvement, but also create a unique and high-quality experience from the beginning of sales. Only in this way can we get twice the result with half the effort..."
Although Zhang Yan doesn't know much about theoretical things, he has experienced it personally many times in his previous life. There are many kinds of experience stores all over the earth. Even if he doesn't understand the marketing core of them, it doesn't prevent him from experiencing them in the wilderness.
Just copy it. And it's not difficult to convince the elder brother. After you finish speaking, just remember to add the sentence "That's what the old master taught me" at the end, which can be worth a hundred sentences.
Now the Zhang family has a blind trust in the "Master" made up by Zhang Yan. As long as Zhang Yan labels his idea as "The Master also said so", no matter how bizarre it is, he will not be strongly criticized.
Opposition can even directly change the thinking of family members.
Sure enough, when Zhang Shun heard that this was something given to Zhang Yan by his "master", his attitude immediately changed. He turned around and asked in a low voice: "Do you think this can be done?"
"certainly."
"Okay, let's do it like this. I will go find Liu Carpenter when I get back today, and we will work together to build an experience store like the one you mentioned as soon as possible. I just don't know if it will cost enough to do what you do.
....”
"Brother, don't worry. It will definitely cost you some money, but it will definitely not be too much. I will have a good talk with Carpenter Liu when we get back, and he will make the detailed arrangements. You will know then...
.”
Later in the evening, Zhang Yan invited Carpenter Liu to his home to discuss with his elder brother again. This time, all the problems in the store were explained clearly. Tomorrow, Carpenter Liu will go to the store to make preparations, and then
Arrange the newly rented store according to Zhang Yan’s arrangements for the “experience store”.
"Don't worry, two owners. These tasks are not complicated. If I ask a helper to do it together, it can be done in two days!" Liu Carpenter didn't need to understand what an experience store was. He consciously followed the two Zhang brothers honestly.
Just do it, he doesn't need to put money in anyway. Besides, the mother-in-law said that the second brother of the Zhang family has a good relationship with the city guard officer, so he won't lose money in any business.
After things were agreed upon, it was getting dark. Liu Carpenter said goodbye happily and left. He was probably anxious to go back and show his mother-in-law the partnership document Zhang Yan had just written to him. On it was written in black and white "Liu Futian enjoys two shares."