Liu Weichao told Emperor Chongzhen: "Actually, controlling public opinion is quite complicated to do well!"
Seeing that Emperor Chongzhen was listening carefully, he continued in detail: "For example, there are many means of propaganda, and there are many aspects of public opinion guidance. In summary, the right to speak must be in your hands. Books, dramas, storytelling, etc.
, we have to take care of almost every aspect.”
"To give a simple example, when you meet now, the general soldiers in various places have become warlords, right? Then you should publicize the deeds of Zhou Yuji and other generals, encourage them, and suppress those general soldiers who have become warlords. Not only tell those generals
Leading generals, ordinary soldiers, and even ordinary people, what is good and what is bad?"
"Also, the rebel thieves are not necessarily determined to rebel. If I remember correctly, Liu Guoneng died fighting for the country after he was recruited, right? We need to publicize this more so that more thieves can
Learn from Liu Guoneng. Sometimes, the effect will be very good. I am sure that some rebels must have no choice but to rebel. This time, when you recruit Xiao Yuanying, you can also use it as a valuable horse bone to promote it. "
"Also, I read some information and said that at this time in the late Ming Dynasty, the customs were corrupt. The rich were so extravagant that they threw away their banknotes, and the poor starved to death in large numbers. For this kind of thing, public opinion must be guided. Extravagance and waste should be prohibited, and propaganda should be promoted.
Those who do good deeds, are diligent and thrifty, and guide the social atmosphere."
"..."
Liu Weichao spoke very carefully, and Emperor Chongzhen also listened attentively. It was just like a class in a school, where the teacher was lecturing and the students listened attentively.
"Therefore, based on these circumstances, the yamen you set up can manage your Ming Dynasty's publishing, entertainment and other contents. In other words, anyone who wants to publish a book must register, and content that is not allowed cannot be published. You can give a book number, otherwise
Just crack down on publishers, sellers, and authors. Moreover, you can also collect money by giving the book number. There is another trick in this..."
When Emperor Chongzhen heard the word "money", his eyes suddenly lit up and he listened more carefully.
"For example, for academic books such as research, which have a great impact on society, the ISBN can be free, and even certain subsidies can be given to them to publish the books."
"As for general books, such as novels and other recreational books, they are classified according to their content, have positive values, and are strongly guided by the court, so they can charge less book number fees; and for general books, such as "
"Jin Ping Mei", there must be a book like this. You have to pay more to get the book number."
"In general, by using book number management as a means to ban books that cannot be published, encourage books that need to be published, and control books that are generally published, we can overall control the books, and there will be no content beyond the control of the court.
"
"Yes, yes, I didn't expect that I could do this!" After hearing this, Emperor Chongzhen finally couldn't help but praise, "This is really great!"
But no, this control of public opinion can actually make money, which is simply an unexpected surprise!
Liu Weichao smiled slightly after hearing this, and then continued to tell him: "The same method can be used to deal with other aspects of public opinion in your time. For example, drama, storytelling, etc., the script must be submitted for review, and it can only be performed if it passes the review. In other words, a grading system can be established
, what level of script can only be performed on what occasions, the audience must be limited, etc. It is similar to publishing a book. In short, what should be encouraged should be encouraged, what should be restricted should be restricted, and what should be prohibited should be prohibited."
"I understand!" After hearing this, Emperor Chongzhen probably understood and said happily.
After hearing this, Liu Weichao did not stop talking, but instead said: "Also, you also need to establish an institution for the imperial court to do this, that is, a sub-yamen under the yamen. For example, by the way, don't you have a Jiaofang Secretary?
What? Dramas, songs, etc., you can let them do whatever kind of positive content you want to promote! Is opera popular among you? If it is popular, you can set up one in every city, at least in more developed cities.
It is used to perform content that guides public opinion. For example, serving the country with loyalty and serving the country and the people."
"In addition to performing for rich people, you can also perform for ordinary people in open squares. In short, there are many ways, it just depends on how you do it?"
Emperor Chongzhen nodded repeatedly after hearing this, but then he also thought of something, and asked with a little doubt: "Although I don't know much about the outside world, it seems that with today's atmosphere, there seem to be very few people who serve the country with loyalty and loyalty.
Will listen. What can I do?"
When Liu Weichao heard this, he immediately smiled and said: "This means that you need to pay more attention to the content of guidance. As for not liking to listen, it can only be because of your own methods. Don't use clichéd preaching, but arrange something interesting and touching.
Just stories, operas, etc. that can attract people’s attention are enough.”
At this point, he remembered something and said with a smile: "By the way, I can also help you with this piece of content. I will select some interesting stories and send them to you, and then adapt them according to your actual situation."
"Oh, by the way, in your time, there must have been scholars with good writing skills. You can also ask them to write, or simply go out for essay competitions. The court set up awards for excellent stories. If you are satisfied with the story, you will be rewarded heavily. I don't believe it.
No good stories come out!”
"Yes, yes, that's okay." Emperor Chongzhen seemed to have his mind opened up, and responded quickly, "I can even give them an official position. As long as they can help the court, there will be no problem!"
Having said this, he said with emotion: "Every time I chat with you, I gain a lot. I am so lucky to have your help!"
Originally, facing the current situation, he was really depressed, even desperate, unable to do anything well.
However, every time after chatting with Liu Weichao, his confidence and motivation returned, and he also had a clear direction, which made him very emotional.
When Liu Weichao heard this, he smiled and said to him: "There is also the right to interpret the policies issued by the imperial court. We must also grasp it. We can use newspapers, storytelling and other means..."
Everything he wanted to say was said, and Emperor Chongzhen's eyes became brighter and brighter. After finishing speaking, Liu Weichao finally said: "My software will be developed soon. When the time comes, you will have to support me more."
Oh!"
"That goes without saying!" When Emperor Chongzhen heard this, he immediately said without hesitation, "Whatever you want, as long as I can do it, I will do my best!"
This time I gained a lot, and of course I complied with Liu Weichao's request.
After hearing this, Liu Weichao smiled and said: "Okay, you prepare over there, and give me a batch of photos of the palace attire first! The emperor and the queen came all the way down in their official clothes."
"Okay, I'll take note of it!" Emperor Chongzhen agreed upon hearing this, and finally hung up the phone.