With Wang Yuying's strong promotion, she even appeared on TV shopping, which surprised Shen Dapeng. He didn't expect that this girl has quite a business acumen.
"TV shopping is okay in the early stages, but don't do it in the future as it will lower your value."
If a product can be shown on TV, it can be regarded as advertising, but compared to the response of the overall market, the role of TV shopping is still very limited. After all, the broadcast area and the audience for viewing are both limited.
"If you don't do it, will you lower your worth?"
Wang Yuying seemed a little unhappy and took out a week's sales report.
More than half of them were ordered through TV shopping, which was more than the total sold by their dozen or so salespeople.
Shen Dapeng didn't say anything more. After all, TV shopping has become synonymous with scammers in later generations. Even if he doesn't explain, Wang Yuying will gradually discover the problem.
"Our local sales are very good. Can we consider recruiting agents in this province?"
Wang Yuying looked at the sales report in her hand. Just calculating their sales in the counties around Jinghu City, it was enough to serve as two agents. If Longchang Industrial did some advertising in the provincial capital, the sales volume in the entire province would be
Very impressive.
"It's only been a week, and we still don't know whether the factory's production line is stable. Are we too anxious to recruit agents now?"
Shen Dapeng said to himself, his worries are not unreasonable. If agents are recruited, sales orders will increase. However, if the production line encounters any problems that affect delivery, it will be equivalent to the company.
I ruined my own sign.
"Are you too anxious to make money? Why don't you hurry up and wait for others to build a water purifier factory to compete with us for market share?"
Wang Yuying took out the copy she had prepared a long time ago and waved it in front of Shen Dapeng triumphantly, "This is the copy plan for recruiting agents. Sister, I have already prepared it..."
Shen Dapeng looked through the detailed introduction in the copy, and even made a table of the data involved. It seemed that Wang Yuying had put in a lot of effort and did a very good job indeed. It was even more complete than the plan when the two of them collaborated before.
In comparison, people still need exercise to grow.
"It's not okay to publish it directly in the newspaper. There must be a gimmick! Otherwise, who will take our newly established company seriously? What's more, our factory producing this thing is a new thing."
Wang Yuying was still eagerly waiting for praise, but she didn't expect Shen Dapeng to directly deny her plan again.
"Shen Dapeng! Did you do this on purpose? You always find fault with me?"
Wang Yuying became angry and grabbed her own copywriting plan, ready to tear it to pieces, but she held it in her hands and felt a little sorry for her efforts, so she could only stare at Shen Dapeng with a complaining look without saying a word.
Shen Dapeng didn't say anything, but just picked up the paper and pen and scribbled something on it. Wang Yuying sat next to him, watching all the time, wondering what he was up to.
“In the first week of the provincial newspaper, the full page was published on the dangers of unclean tap water and well water.”
Wang Yuying looked at the various pictures and texts drawn on the paper and realized that Shen Dapeng was writing a plan to publish a newspaper?
Suddenly he couldn't help but laugh sarcastically: "Is this your plan? Apart from the mention of Pengying Eco-High-Tech Development Co., Ltd., where is there anything about our company on the full page of the newspaper? This is completely a public service announcement!"
Shen Dapeng shook his head, still without explanation, and drew a second draft plan.
"In the second week, the full page published the inconvenience of bottled purified water and the high price of bottled purified water..."
Wang Yuying couldn't help but exploded halfway through reading, and sneered sarcastically: "It's a full page again, this time in addition to the word company, there is also a line added, 'Penghu Water Purification Plant provides high-quality barrels
Filtered water, government agencies offer preferential prices, Shen Dapeng, what do you mean? Are you advertising your water purification plant?"
"After you read all the draft plans, it's not too late to get angry again."
Shen Dapeng speeded up and wrote on the paper. In the third week, all the full-page articles were required to be about the benefits and principles of water purifiers, household filtration, and products suitable for tap water and well water. Save money and feel at ease.
Below is the investment hotline...
"Well……"
Wang Yuying was stunned. After all, she was a college student, and her family was doing business all year round. She just connected the contents of Shen Dapeng's newspapers for three weeks in a row, and she understood instantly. She pointed at Shen Dapeng in surprise: "Okay, this is a step for you.
How about one step leading people to be deceived?"
"What's so deceptive? It's so unpleasant. It's called fascinating, and it's called suspense advertising in publicity."
Shen Dapeng's plan is indeed very novel. At least Wang Yuying has never seen it before, so she has no reason to criticize it.
The two told their aunt about the suspenseful advertisement in the newspaper. After hearing it, her aunt nodded in agreement frequently.
Wang Yuying held her plan copy tightly in her hands and snorted in dissatisfaction, but she had to admit that the "suspense advertisement" mentioned by Shen Dapeng was indeed fascinating.
The Songjiang City Daily in the provincial capital, the Economic and People's Livelihood News in Jinghu City, and some other municipal newspapers all published the first step of Shen Dapeng's plan. They were all booked for seven days in a row.
But it also cost a lot of money, and it made my aunt's heart bleed. After all, she was not a top student like Wang Yuying, and she couldn't foresee the results in three weeks, so she was always worried.
At Songda High School, the school places free newspapers at the newsstand every day. Since the content published by Shen Dapeng involves the dangers of tap water and well water, there are many articles in it that are very beneficial to life, so the school specially allows each class to receive a copy.
He also asked the monitor to take time to read it aloud.
High school students already have social awareness and independent ideas. Who cares about what is published in this newspaper, so after each class received it, they threw it on the podium.
Gao Tianci accidentally saw the newspaper, and then saw the label 'Pengying Ecological High-tech Development Co., Ltd.' on it, and handed it to Liu Yuwei, who was studying: "Daughter-in-law, this company is run by your sister-in-law, right? She is rich.
Don’t you have any place to spend? You actually kindly spent money on a public service announcement?”
Liu Yuwei looked at the articles filled with various public service advertisements and was confused, but she didn't know the reason. Instead, she pinched Gao Tianci's arm and looked around cautiously, "Who do you call your wife?
This is school, class, can you pay attention? I tell you..."
Provincial capital, the office of the chairman of Longchang Industrial.