Since businesses care more about profits and competition among peers, they cannot be allowed to engage in activities on their own in the same street.
Some merchants are gearing up every day to organize activities to make a lot of money. This time, the company stepped in and asked all merchants to hold activities at the same time. The eight immortals crossed the sea and showed their magical powers. This was used to build momentum for the pedestrian street, lay out advertisements, and create a greater passenger flow effect.
But these activities are all within Fan Aisheng's plan. He wants merchants to make money and achieve the rate of return brought by the promotion, so he formulates some activity rules.
In the short term, certain results will definitely be achieved.
As for what Shen Dapeng said, how many customers can be retained after the event is also within the scope of Fan Aisheng's consideration, "So this event is mainly to leave a mark on the psychology of all customers who come to the pedestrian street in the surrounding area. Our pedestrian street
The cheapest things and the most activities!”
"If we do this, other commercial streets will not sit idly by and ignore it. It is not feasible." Shen Dapeng objected, as the surrounding commercial street was not one of theirs.
Fan Aisheng laughed at this time, which made people feel that he had a plan in mind and a perfect plan. "We have to do this. Huanglong Plaza is the first to develop mid-to-high-end brands. The other companies are also worried about dealing with it. It just so happens that Wanhai Plaza takes the lead."
, they would be happy to do activities together if they want to come.”
Not all merchants value the prospect of boutique pedestrian streets. Some old stores have been open for many years. They are asked to move. Although they are being shouted out loudly now, they are not sure what they will think if they are really asked to leave.
Shen Dapeng shook his head, stood up and said: "Actually, it doesn't have to be that troublesome. If you want to organize activities, the company will naturally support you, but if you want to reach a certain level, you must do everything possible."
"How to get things done?" Fan Aisheng was very interested and walked up to Shen Dapeng with his eyes widened, wanting to hear some helpful opinions.
"Wolves, jackals, tigers and leopards all have their own merits. They have open management and carry out activities. They can do whatever they want. Even if they lose money, our company will not interfere, as long as the merchants can afford the losses." Shen Dapeng said easily, thinking of a successful commercial street in Beijing.
Time will test whether merchants are suitable to stay in the commercial street. Shen Dapeng's intention is to let these merchants compete casually. If they stand out from the fierce competition, then the remaining merchants must have received sufficient rewards.
On the contrary, in the competition, the merchants who are finally eliminated can only be kicked out and either close down or start over in a different place.
As a result, Wanhai Plaza no longer has to deal with messy things. Facing the increasing population of Shenzhen City, there is no need to worry about passenger flow problems. Moreover, Shen Dapeng is prepared. Once the office building and apartment residential projects are launched, it will be
A transformation unfolds in Wanhai Plaza.
"By doing this, the market will gradually evolve from chaotic competition to healthy competition, forming independent pedestrian street operating rules, that is, creating a characteristic pedestrian street?" Fan Aisheng originally wanted to deny Shen Dapeng's point of view. The more chaotic the merchants, the more chaotic they will become.
Plus difficult to manage.
But once the merchants are allowed to do it freely, the company will not intervene in the competition between merchants. Although a group of merchants are destined to be eliminated, the remaining merchants, as well as the entire pedestrian street, will create a characteristic pedestrian street that will attract more
Increase passenger flow, thereby resolving the sense of crisis brought by Huanglong Plaza this time.
Business is about change. Always pay attention to the market trend. The old commercial street operation model is destined to be eliminated in the next few years.
Shen Dapeng smiled and said no more. During this period, he was also thinking about how to adapt Wanhai Plaza. Considering the current situation, the changes in Wanhai Plaza will inevitably have an impact on the commercial market, including his own pedestrian street.
Develop the unique and characteristic core points of the commercial street. As long as the competition between merchants is fierce enough, there will be no need to worry about customer flow issues, and there will be no need to consider the problem that the pedestrian street will be overpowered by other commercial streets.
Of course, these are not the most important.
What Shen Dapeng will build in the future is a commercial city center. In its unique geographical location, this piece of land in Luohu District will endure for a long time and is a foregone conclusion.
"If other commercial streets do the same thing, there will be vicious competition and not just one or two merchants will die..." Fan Aisheng frowned, thinking it would be better to think twice before acting.
Shen Dapeng has naturally considered this issue. He smiled, pointed out the window and said: "If all businesses in this commercial street in Luohu District compete, then the so-called mid-to-high-end brand pedestrian streets will sooner or later be squeezed out of the market, and their profits will be compressed.
We have satisfied all consumers. When the time comes, consumers from Luohu District, Shenzhen City, outbound tourists, and all over the country will flock here. How many pedestrian streets will no one visit?"
"hiss……"
Fan Aisheng's thinking suddenly opened up. Shen Dapeng's words were reasonable and he considered the problem more comprehensively. To put it bluntly, the biggest fear of each commercial street management is that merchants will withdraw and customer flow will decrease.
However, once the pedestrian street is built into a distinctive brand and the activities are profitable, the customers attracted will not only be the traffic in Shenzhen City, but also customers from the entire Shenzhen City and the country, and Luohu District will not be crowded by then.
The problem of merchant withdrawal can naturally be solved.
"Give merchants the authority to compete freely and let them do what they do. In this way, the pedestrian street will become a flea market, full of low prices and low quality. By then, it will be unable to compete with other commercial streets for the market..." Fan Aisheng still said
Frowning, he raised the question of market direction.
The flea market is full of cheap street stalls. You can bargain and ask for half of the price. It is strange that the quality of this kind of goods is good.
"You are talking about the late stage of market competition. It will take at least a few months, or even a year or two, to evolve into a flea market. In a year or two, we still don't know what kind of changes the market will take. The problem is so far-term.
It’s useless.” Shen Dapeng smiled, confident.
His thoughts were opened, and Fan Aisheng's face was filled with a smile. He said mischievously: "When we see that the situation is not right, we can adjust the rules of the commercial street at any time. There are still many details that I have to think about. Let's stop talking here today and go to another day.
When you are a guest at my house, my wife will make you an unforgettable soup."
Before the words were spoken, Fan Aisheng had already left in a hurry. This matter was not a small matter, and it required careful planning and careful planning. A large amount of work had to be done before a market strategic policy was deployed.
It was a rare moment of leisure. After running around all day, Shen Dapeng was about to wash up and prepare for the regular meeting of the operations department in the evening, when the phone rang.
"Shen Dapeng, where are you?" Zheng Haixia's voice came from the other end of the phone and asked straight to the point.