Fan Aisheng smiled awkwardly and put down his bowls and chopsticks, "Actually, if I want to do this, it would be best for you, Dapeng, to arrange it, but you can't manage all the company's operations. In this regard, I will prepare several plans and discuss them with the president."
one time."
The discussion was naturally about the sales of the pedestrian street comprehensive online shopping mall. Fan Aisheng seemed to be very concerned about this matter and would take action soon.
Shen Dapeng and Fan Aisheng have been in contact for more than three or two days. After long-term contact, this former operations director is indeed outstanding, and in some places he is even better than Shen Dapeng.
Being able to promote Fan Aisheng to the position of general manager is worthy of Fan Aisheng's personal abilities.
"In fact, there is no need to engage in online sales assistance. If possible, find a way to create some pedestrian street features online. It is best to promote those so-called century-old stores online. Don't worry too much about exposure. More
Prepare to create content for the pedestrian street. If the pedestrian street can be promoted as a century-old street, or if consumers come to Shenzhen and don’t come to the pedestrian street to shop, they will feel that they have lost money, then this marketing plan will mean success." Shen Dapeng thought.
After a while, he added.
The Internet celebrity program created through promotion and fame effects is not popular anywhere today, and no one even wants to do this kind of thing.
As the commercial street matures, promotion expenses will gradually decrease. Many commercial companies even spend only a small amount of funds and list on a few weekly portals, and then feel that they have done enough promotion.
In fact, successful marketing cases that continue to appear always happen in places where most people can't see them.
Internet celebrity commercial street, in today's business trend dominated by traditional ideas, many companies have begun to develop in this area. There are 100 million Internet users in the country, and the average time online is only half an hour every day. This will be billions of dollars.
Tens of billions of information promotion channels are also the primary reason for the successful listing of search engines.
Fan Aisheng thought about it. Nowadays, various places are using the banner of uniqueness. Although it is not so popular yet, no one has deliberately summed it up and deliberately used it for marketing. The feasibility of this method is indeed not small.
In small second- and third-tier counties, once a certain commercial street is deeply rooted in the hearts of the people, any mall opened by any other company, no matter whether it spends a lot of money on the marketing team or lowers the price to attract customer traffic, the final result will still be unable to attract customers.
This is a kind of reversal thinking. Once shoppers are accustomed to a certain way of shopping and feel that the consumption environment in certain places is good, it will be even more difficult for them to change shopping places.
When it comes to success, only after the Internet era begins will this status quo be truly changed, traditional industries subverted, and a new business system created.
"It seems that some ideas only exist in concepts. No wonder online sales are gradually beginning to rise, but there are still a large number of people who don't think online shopping is convenient for their lives." Fan Aisheng laughed at himself, having reached a critical point in the development of the industry.
Being in Wanhai Plaza and the pedestrian street sales field, they all have a far superior vision for marketing models in all walks of life. They can adapt to the characteristics of the times, accumulate and sum up experiences that others seem incredible, and thus achieve what others cannot.
matter.
Although Shen Dapeng did not explain much, he actually pointed out some key points.
In the current social environment, if you do what you should do, you will be able to succeed and complete your career.
It is not a good thing to have forward thinking, but it cannot be said that there are no advantages. Weigh the importance and find a suitable opportunity point, thereby breaking out the law of leverage, making success a matter of course in the eyes of others, or getting lucky.
This is a problem that a manager should be good at discovering.
"After the general development route is planned, it is best to work out a plan for the first few steps, how far the pedestrian street should be achieved in the first step, and what kind of influence it should achieve. Based on this, we can submit it in the future and find ways to complete the finalized plan.
, your workload can also be distributed to the people below, and you can save more time to review the overall situation, constantly change and mobilize strategies to achieve goals, this will benefit everyone." Shen Dapeng took a deep breath, feeling that Fan Aisheng still didn't think of the idea.
.
If Fan Aisheng was only in charge of one operation department, then he would definitely be a good general. However, now that Fan Aisheng is the general manager of the pedestrian street and is in charge of many people, he cannot handle everything personally.
Marketing pays attention to strategy, but management lies in the ability to discover talents. When Fan Aisheng mentioned the business, he just wanted to rush in alone. This approach was unacceptable.
As a company executive, you must always give others some room to develop, including time for growth. If you don't pay attention to this, when Fan Aisheng really needs to hire people, he will turn around and find that there are no available talents around him.
Therefore, what Shen Dapeng recommended to Fan Aisheng was just some management experience, and he was also exchanging management experience with Fan Aisheng. If Shen Dapeng could not discover his own shortcomings and constantly absorb accumulated experience, and he could still only talk eloquently, then it would be detrimental to the development of the company.
Saying that would be a bad thing.
"Those people under my command are not too worried..." Fan Aisheng muttered in a low voice, agreeing with Shen Dapeng's point of view.
Within the company, he and Zhu Yuanfeng are also competing in various aspects, including internal personnel competition. It is difficult for him to trust certain people, and he is semi-skeptical about the plans he has made.
It cannot be said that Fan Aisheng is small and can't pretend to be too much, but he is getting up step by step and has seen too many stabbing incidents in the back, so he is extra cautious.
But when Fan Aisheng said these words himself, the way he looked at Shen Dapeng suddenly changed, with a little admiration and appreciation in his heart, and even various complex emotions.
"Dapeng, why don't you eat? The food is already cold." At this time, Mrs. Fan opened the door and entered the house, bringing Du Tingting and some bulging shopping bags. "I'm going to heat it up again. Look at you two grown men.
, I just ate such a small amount of food, and I’m not afraid of being laughed at by others if I tell you about it.”
"Du Tingting, do you want to eat more? I can't hold food in my stomach, and I'm afraid I won't be able to walk if I eat any more. If Du Tingting doesn't eat, she won't bother Sister-in-law Fan." Shen Dapeng said kindly to Yan Yuese. Every time she comes to Fan Aisheng's house, this
The enthusiasm of the sisters-in-law will not diminish.
One time Shen Dapeng came over for dinner. He had soup before the meal, soup during the meal, and soup after the meal. He drank three kinds of nourishing soup in one meal. This southerner is very hospitable. Even though Shen Dapeng only drank half a small bowl of each soup.
, these three consecutive bowls plus food, I had to lean on the sofa for a long time to get rid of the feeling of swelling.