Shen Dapeng paused for a moment when he said this, and his expression became obviously solemn.
"But what?" Fan Aisheng was stunned, leaning forward and staring at Shen Dapeng's face.
Shen Dapeng didn't speak for a while. He stood up as if thinking, turned and looked out the window.
Not far from the window is the commercial street. It is the morning and people are coming and going on the wide street. It looks very lively. Many shops are crowded with people in front of them, making them look prosperous and busy.
Fan Aisheng knew that Shen Dapeng was thinking, so he didn't disturb him for a while and looked at Shen Dapeng's back quietly.
The office seemed very quiet for a while.
After a long while, Shen Dapeng slowly turned around, sat down again, picked up the tea cup on the coffee table and took a sip of tea, and then cast his eyes on Fan Aisheng's face.
"Mr. Fan, the overall idea of this promotion is good. As long as you buy something, you will get something for free. To the consumer's psychology, it is like taking advantage. They will definitely be willing to pay. However, in some specific details, we
We still have to think about it and make it more detailed.”
"More details?" Fan Aisheng was a little confused, "How to make it more detailed?"
Shen Dapeng smiled slightly, "For example, what you just said is that as long as you consume, you will give things away. The more you consume, the more things you will give away, but to what extent you consume, the things given away will be more valuable. Is there a limit here?
Right? For example, if you spend 100 yuan, you will receive a small gift of a few yuan, if you spend 200 yuan, you will receive a gift of more than ten yuan, etc. These must be refined."
Fan Aisheng nodded, "I didn't expect this. It seems that you are more careful. I will think about it later."
"Yes, we must draw a range. Since consumers come to consume, we must let them consume clearly, otherwise things that are not there will cause trouble."
Shen Dapeng's worry is not unnecessary. It cannot be ruled out that some serious consumers will cling to some tails, which will eventually make it difficult to end.
"In addition, your promotion method is feasible, but in my opinion, this method can be slightly changed." Shen Dapeng continued to think.
Fan Aisheng's eyes lit up, "If you have any better suggestions, please tell me."
"Although giving away gifts after spending a certain amount has won a certain amount of popularity and promoted consumption, it is not a long-term solution. It is equivalent to a one-time deal, right?"
Fan Aisheng was stunned by Shen Dapeng's words, and blinked a little confused, "One-shot deal?"
Shen Dapeng nodded, "Just giving some gifts after shopping is enough. Obviously it cannot promote consumers' secondary consumption. It is not certain whether the customers will come next time."
"did you mean?"
Fan Aisheng had indeed never heard of the concept of secondary consumption, but he was indeed interested in Shen Dapeng's suggestion.
In Fan Aisheng's impression, although Shen Dapeng was young, he was very smart and had his own unique insights from time to time. Even Fan Aisheng sometimes felt ashamed.
"My suggestion is that the gift-giving activity for spending a certain amount of money can be limited to our own projects. For the stores, we can add another item, that is, anyone who purchases in all stores can be given shopping coupons!"
Shopping coupon? Fan Aisheng's eyes lit up.
"For example, if you spend more than 100 yuan in a certain store, you will get a 20-yuan shopping voucher; if you spend 200 yuan, you will get a 50-yuan shopping voucher; if you spend 500 yuan, you will get a 100-yuan shopping voucher.
, from the perspective of consumers, it seems that they have made some money, but the money is not real money. They must be offset by the gift shopping coupons when they shop again in this store, which means that their purchasing power can be used.
"
After Shen Dapeng spoke carefully, he picked up the tea cup in front of him and took a sip of tea and looked at Fan Aisheng, "Can you understand what I say?"
Fan Aisheng looked like he suddenly understood, and couldn't help but clapped his hands gently, stared at Shen Dapeng appreciatively, and nodded lightly.
"I understand that the concept of secondary consumption turns out to be like this, which is to encourage consumers to shop for the second or even third time. From the consumer's point of view, it seems to be a lot of advantage. In fact,
The store is the biggest profiteer, right?”
Shen Dapeng nodded with satisfaction, "Yes, such promotions actually capture consumers' desire to take advantage, thereby promoting sales. In addition, we might as well communicate with the merchants and let them take advantage of the promotion period.
You can apply for membership and form a membership system. Any consumer who becomes a member of the store can get a discount based on the usual price. If discount is not possible, a points system can also be implemented. If the points reach a certain amount, they can be exchanged for gifts.
In this case, wouldn’t consumers and stores be virtually tied together?”
"Consumers who want to buy similar products in the future will go to this store because they can get discounts or points, right?"
Fan Aisheng had just understood secondary consumption, and Shen Dapeng's words about the membership system and points system made Fan Aisheng a little hard to digest, and his eyes became surprised again.
He had to admire that although Shen Dapeng seldom spoke, this young man was indeed smart enough and his ideas were more unique than ordinary people. If Shen Dapeng was allowed to do business, he would definitely be a business genius.
As everyone knows, Shen Dapeng is actually a businessman, a genius in the cake business!
He wants to make this cake bigger and bigger, covering the whole country and even the whole world. However, Shen Dapeng has been hiding behind the scenes, planning steadily and carefully. Even a shrewd person like Fan Aisheng does not know Shen Dapeng's true identity.
Thought he was really just an intern!
"I will adopt all your suggestions!" Fan Aisheng said with excitement, "Dapeng, to be honest, these words of yours have enlightened me. I feel that there are too many things that I need to learn and improve.
There are many more. In the position of operations director, you are really wronged."
Shen Dapeng waved his hand quickly, "Mr. Fan, please don't say that. I'm not as powerful as you say. As a newly graduated college student, it's already pretty good to be able to get into this position."
"Dapeng, there are really not many young men like you who are so young and so humble."
Fan Aisheng sighed and stood up after taking the last sip of tea in the cup. "It's time for me to go. These ideas of yours are very good. I have to go back and think about it carefully and let those planners plan it out."
Saying goodbye to Fan Aisheng, and looking at Fan Aisheng's leaving figure, a smile flashed across Shen Dapeng's lips.
Fan Aisheng is a talented person. If he can hone his talents over time, his business and management concepts will definitely be stronger than his own. There will be many places where he will be useful in the future.