The gifted voucher can not only be consumed again at the store where you shop, but also at any store in Wanhai Plaza. Similarly, the diversified interactive center on the second floor and the cinema and catering center on the third floor can also be used.
It is recognized that such vouchers can be used as consumption offsets.
However, this is just a unified activity plan for Wanhai Plaza's external publicity. After some research, Zhu Yuanfeng and Fan Aisheng decided to give the merchants on the first floor more promotion space. While complying with Wanhai Plaza's unified promotion plan this time,
At the same time, each store can make its own decisions and add some of its own characteristics on this basis.
For example, you can use discount promotion methods, or you can take advantage of this promotion to apply for membership cards. Anyone who applies for a membership card during the event will have greater welfare activities, such as recharging one hundred and getting fifty or recharging one thousand and getting electrical appliances.
Or something else, all of these are fine.
This gave each merchant more room to play. Fan Aisheng and Zhu Yuanfeng investigated and asked some merchants for their opinions, and they were also very interested.
It has not been long since Wanhai Plaza opened. Many famous brands have settled in the plaza. To operate it well and increase sales, you must try your best to attract popularity and secure a large number of regular customers.
Through vigorous promotions and membership cards, they can attract a large number of regular customers. How could these merchants miss such a good opportunity?
"This is a good idea. There are discounts for applying for membership cards, which can attract a large number of stable customers. As for the size of the discounts, it is best for us in the square not to participate and let these merchants discuss and study the specific promotion plans of their respective stores."
After reading the promotion plan in his hand, Shen Dapeng nodded with satisfaction, then raised his head and asked: "The ten-day promotion will definitely stimulate a wave of consumption. My suggestion is that this promotion can not only be in the form of posters, but also in newspapers.
A large-scale report, mentioning the overview of Wanhai Plaza by the way, can serve as a publicity. In addition, you can also promote it on local TV stations. In this way, although the advertising cost will increase a lot, it will be better than ten
The huge profits brought by the daily promotion are quite worthwhile."
After Shen Dapeng's words fell, Fan Aisheng nodded in agreement, "Yes, during the ten-day promotion period, at least enough publicity work must be done in the early stage to let more people know, not counting posters and newspaper advertisements, just
It is placed during the prime time advertising period of the TV station, and it is conservatively estimated to cost hundreds of thousands or even hundreds of thousands."
"But if the preliminary work is done well, the profits from the huge consumption will be astonishing. Take a step back and think about it. Even if the profits are not very good at that time, it doesn't matter. This advertising fee will not be wasted.
At least everyone knows about Wanhai Plaza, right? If the service improves, future sales will naturally follow."
Although Zhu Yuanfeng still has a strong bond with Fan Aisheng, he has nothing to say at this time in the face of important matters concerning his own interests and agrees with Fan Aisheng's words.
"Mr. Fan is right. Not only because of this promotion, we must improve our service level and give customers a more comfortable experience. At any time, as long as Wanhai Plaza opens its doors, we must uphold the concept of service first.
Everything is for consumers, and only by satisfying consumers can our plaza survive and grow. Therefore, I also feel that if we take advantage of this time to do a good job in publicity, the money will be well spent!"
Shen Dapeng could tell that although Zhu Yuanfeng was usually tactful in his words and deeds, and never seemed to offend anyone on the surface, what he just said was from his heart. It was obvious that he was very concerned about this promotion.
It's no wonder that if this promotion is successful and brings considerable profits to the square, Zhu Yuanfeng, as the general manager of Wanhai Plaza, will look better, and it will be considered a part of his contribution.
Naturally, one should seize the credit for his contribution.
"Both bosses have agreed, so I have nothing more to say, just do it like this."
No matter what, it is all to build up the reputation of Wanhai Plaza. This kind of promotion must be done and will be done from time to time in the future.
"Okay, Mr. Fan, is there anything else you need to add?" Seeing that Shen Dapeng had no objections, Zhu Yuanfeng turned his attention to Fan Aisheng and raised the draft of the promotion plan in his hand.
"No, we must all work together to do things that are beneficial to the development of the plaza, and work hard to do a good job in this promotion and achieve results!"
Fan Aisheng has no bad intentions towards others. If others treat him well, he will be even more kind to others. If others treat him badly, he will not cause trouble to harm others in private.
At work, he is also a very down-to-earth person who is conscientious and meticulous in his work.
Therefore, from the bottom of his heart, Fan Aisheng is very much looking forward to this promotion.
"Okay, since there are no objections, I will ask people from the publicity department to contact newspapers and TV stations to discuss specific publicity matters. In half a month, the promotion will be officially launched."
After several people discussed it, Zhu Yuanfeng and Fan Aisheng left Shen Dapeng's office, while Shen Dapeng took a long breath and sat back on the chair behind his desk.
The game company's server matter finally has some clues. If nothing happens, a formal agreement will be signed in a few days. By then, my company in Shencheng, such as the Xiaoyu Technology Life Museum direct store, logistics company and game company
If you have any problems on the Internet, you can contact Weihua Company.
The logistics company's business is pretty good now, and it has established branches in several districts. Moreover, the logistics park in Futian District is very large, and many freight companies have settled in. The daily management fees plus the commission fee for each order, the business is also good.
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All of these require computer control operations. Once there is a problem with the network, Weihua Company can arrive and deal with it as soon as possible, eliminating unnecessary troubles and improving work efficiency.
Shen Dapeng kept thinking about it. Wanhai Plaza is not small in scale, and if conditions are met in the future, more plazas will be opened.
He remembered that in his previous life, Mr. Wang's plaza model was very profitable. In just a dozen years, it had occupied every city in the country. The business was very popular, and the monthly net income was calculated in hundreds of millions.
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Therefore, I am now testing this model in advance. If the operation of this one in Shenzhen is relatively smooth, then it can be piloted in other cities across the country, and finally reach the point of starting a prairie fire.
And such a large square also needs the support of the network in all aspects. However, I am now the operation director of the square in name. It may not be appropriate to cooperate with Weihua Company. I can only wait until my identity is revealed.