Sometimes, ugly talk comes first, which is necessary and restrictive for both parties involved in the cooperation.
After all, these involve commercial interests. If some parties do not speak out due to human feelings, then when something goes wrong in the end, it may become unclear for both parties, and it will end up being red-faced and unhappy.
And disperse.
"Haha, don't say thank you. Everyone has benefited. This is good for everyone, isn't it?"
Cao Zhang obviously understood the reason and said with a smile.
Yes, if you choose the right agent and the business improves, it will be a very beneficial thing not only for Pengying Holdings, but also for Cao Zhang, the middleman, and the agent.
Everyone makes money and benefits, which is something everyone is happy to see.
"Brother Cao, why do I feel that you are just recruiting agents now, as if you have become the general agent in the country?" Shen Dapeng couldn't help but laugh.
"Dapeng, when you say that, I really think that's the case. Haha, don't worry. As the national general agent, I will definitely manage each area well, and there will never be any mistakes or damage.
It’s about the Xiaoyu brand.”
Shen Dapeng smiled and said: "Since you are now aiming to be the national general agent, you should have some standards, right?"
This so-called standard was suddenly thought of by Shen Dapeng, because Cao Zhang first encouraged recruiting agents in Shenzhen, and now lobbied Shen Dapeng to become agents in Shanghai and other places.
In a practical sense, Cao Zhang has actually become the national general agent of Xiaoyu Technology Life Hall. In this case, if allowed, there are countless agents across the country. If they want to become agents, some industry standards are stipulated.
necessary.
"Standard?" Cao Zhang couldn't help but be stunned.
"That's right, there are no rules without rules. It seems that you have made a big decision this time to spread Xiaoyu Science and Technology Living Center across the country. In this case, although I believe in your ability in selecting agents, I think
There should still be some industry standards.”
The Xiaoyu brand will become bigger and bigger in the future. Shen Dapeng has long heard the saying that if a big tree attracts attention, if the Xiaoyu brand wants to gain a firm foothold in the increasingly competitive shopping mall, it must introduce industry standards and unify regulations.
"Brother Cao, your reputation as a national general agent sounds great, but it's not for nothing. You can't always think about making money. You still have to bear the necessary responsibilities."
Cao Zhang is doing his best to open agent stores across the country. On the one hand, he is thinking about expanding sales channels in many aspects and increasing the popularity of the Xiaoyu brand. On the other hand, there will also be a certain commission, and it is not a penny earned.
, Shen Dapeng knew this very well.
However, this is something that cannot be put on the table and can only be understood but not expressed in words.
Shen Dapeng knew it, but more importantly, as the company's largest shareholder, he worried more than Cao Zhang. If there was any problem with the Xiaoyu brand and it affected the company's profit and loss, of course he would be the first to worry.
That's why he came up with this idea. Unifying regulations, formulating standards, and signing agreements must be clear and rigid, and no compromise is allowed.
In addition, the responsibilities and obligations of both parties must also appear on paper. This is not only a norm for both parties, but also allows the responsibilities to be distinguished immediately when problems arise, so as to avoid confusion.
"Brother Peng, I am very interested in the standard you mentioned. Please tell me what you think."
"Our previous four agency stores in Shenzhen started acting as agents after paying some agency fees. Judging from the current operating conditions, the situation is basically very good. I really want to thank you for this."
Shen Dapeng praised Cao Zhang and then continued: "However, as for the agency, we only verbally agreed on the share ratio and respective responsibilities and obligations, and did not form a written set of things. Even the most basic agency
There is no agreement."
"Although you and Zhang Liangshan are friends and have a very good relationship, if something goes wrong in the agency in the end, the issue of responsibility cannot be refined, and you end up falling out, it will be bad for everyone."
"So, what I mean is, since we want to expand our agency stores, we must develop a set of standards. This kind of standard is necessary and very necessary."
On the other side of the phone, Cao Zhang listened very carefully and barely interrupted. When Shen Dapeng said this, Cao Zhang interrupted, "Dapeng, tell me, what standards should be established?"
It could be heard that Cao Zhang was very interested in what Shen Dapeng said and had no resistance at all.
"First of all, formulate a detailed agency agreement, detail the responsibilities and obligations of both parties, and refine and standardize some possible situations. This approach avoids the final stalemate between the two parties due to some issues, which is the final quarrel.
Don’t open the case, take the agreement to the court, and the judgment according to the agreement is reasonable and well-founded, isn’t it?”
After hearing this, Cao Zhang couldn't help but agree, "Dapeng, what you said, I think it is very necessary. Before, we only focused on being agents and thinking about expanding sales, and did not pay attention to these details. Don't worry, I will discuss this with Mr. Wang."
Let’s discuss it and come up with a sample agreement for you to review.”
Shen Dapeng grunted and continued: "One more thing, that is, we need to get the necessary formal training. We can't be an agent just because we have money, and open a store to make money in a daze. More importantly, we must pass this formal training.
, on the one hand, we should strengthen the management of Xiaoyu brand, on the other hand, we should make every agent understand the meaning and connotation of our Xiaoyu brand, and let them give customers as much subjective experience and comfort as possible, rather than simply
to make money.”
In Shen Dapeng’s imagination, everyone who becomes an agent of Xiaoyu brand in the future must feel from the bottom of his heart that he is a family member of Xiaoyu brand, must have a sense of responsibility as an owner, and must reflect the different and unique characteristics of Xiaoyu brand from his own store.
place to come.
At the same time, we must also try our best to maintain and promote the image of the Xiaoyu brand, so that in the end, a good Xiaoyu brand will become nondescript and imageless due to poor management.
And this kind of appearance is what Shen Dapeng doesn't want to see.
"Are you saying that in the future, anyone who wants to be an agent must first undergo training?"
"Yes, not only do they need to undergo a period of training to let them understand the company's regulations and various aspects of the performance of each product, but they also have to pass the exam. Only those who pass the exam can be qualified as agents. Otherwise, if you want to be an agent, you have to do it yourself
If you don’t know anything about the company and don’t understand the product at all, how can you introduce it to customers?”