Tang Wei is right. In order to make profits, some TV stations now do not hesitate to insert advertisements into prime time TV dramas at night, and cut a good episode of TV dramas into several segments.
Shen Dapeng remembers that one night he was lying on the hotel bed watching a TV series. He was so absorbed in watching it that he was suddenly interrupted by an advertisement, which interrupted his thoughts. It seemed nondescript and made people complain.
This approach is indeed a bit annoying.
"It's the same with games. You're having fun playing, and suddenly the interface switches or a small window pops up, and an advertisement for something like a shoe or some clothes promotion comes into your eyes. Don't you think you're helpless?"
Tang Wei directly expressed his thoughts, and after finishing speaking, he breathed a sigh of relief, "So, our Wentian game is so popular and has won the trust of players, and the profit is already good enough. If we continue to do it for these little guys,
If Li Er accepts these advertisements, it will be a kind of damage to both the smoothness of the game and the player's experience, and may even cause the decline of Wentian Games."
"In my opinion, we can't let the small gain lead to the loss of the Wentian Game in our own hands!"
Shen Dapeng thought about what Tang Wei said for a while, nodded silently, then raised his head to look at Tang Wei, his eyes full of admiration, "Fat Tang, I saw you right, you are definitely in the gaming industry.
Genius, he thinks about everything well."
"Yes, it may be possible to advertise other people's products in other industries, but it is really not possible to do so in the gaming industry. But I have an idea. Is it feasible?"
An idea flashed through Shen Dapeng's mind, and he looked at Tang Wei with excitement.
"Brother Peng is the boss. What you think is absolutely right. Please tell me quickly. I am all ears."
When Tang Wei heard what Shen Dapeng had in mind, his eyes lit up, and he responded easily while filling Shen Dapeng's and his own glasses with beer, and raised the wine glass accordingly.
Shen Dapeng smiled modestly, but still raised his glass, and after touching it with Tang Wei, he drank a glass of beer.
Putting down the wine glass, Tang Wei looked at Shen Dapeng's somewhat red face and hurriedly asked Shen Dapeng to use his chopsticks to eat the hot pot.
After a glass of wine, Shen Dapeng really needed to eat some food. Shen Dapeng didn't say anything. After taking a few bites of food, he put down his chopsticks.
"What you just said is correct. Other companies and manufacturers cannot advertise in our games, but we can change our thinking and advertise ours in other companies and manufacturers!"
"Publish our advertisement?" Tang Wei was eating food. Hearing Shen Dapeng's words, he was stunned. He swallowed a mouthful of food and stared at Shen Dapeng in confusion.
"Don't We Wentian Games always advertise?"
Before the launch of Wentian Game until now, due to some reasons, it could not be advertised on TV stations, newspapers and other media, so Tang Wei turned his attention to the Internet.
Since it is an online game, advertising must be done online.
Tang Wei is worthy of being a businessman. By negotiating cooperation with various websites on the Internet, he successfully placed advertisements on these websites, thus attracting a large number of players.
Shen Dapeng smiled lightly, "Yes, we have been advertising, but let me ask you, do you want Wentian Game to have more players than now?"
"Isn't this nonsense? Who doesn't want to? The more players there are, the more profits we will make. I have never heard anyone say that too much money is too hot!"
"Yes, we are here just to make money, and no one cares about the money." Shen Dapeng continued with a relaxed smile: "So, our advertising cannot be stopped. This expense can bring us greater benefits than in the future."
The profit is nothing compared to it, but we might as well explore more boldly in advertising channels."
Tang Wei was stunned, "Propaganda channels? Bold exploration?"
Before Tang Wei could continue to explore the doubts in his heart, Shen Dapeng smiled and said: "Actually, I just thought about it. As for the specific operation, I don't know how to start, but I can give you an analogy."
"For example, a shoe seller cooperates with a melon seed seller. If you buy one pair of shoes, you will get two taels of melon seeds for free. If you buy two pairs of shoes, you will get five taels of melon seeds for free. When consumers hear this, they will think that this is a good thing, so the shoes will be sold.
It’s coming soon, and at the same time, the melon seed sellers are also making money.”
"Although it is said to be a gift, isn't the money for the melon seeds actually added to the shoes? At the same time, the consumer received the so-called free melon seeds. After tasting them, he thought they tasted pretty good, so he bought some more melon seeds. In this way, the two sellers were not
Is it a win-win situation?”
"This is a marketing method. Many businesses have adopted this method now, and the effect is quite good."
When Tang Wei heard this, he couldn't help but smile in his eyes, "Brother Peng, I have seen this kind of marketing method before. I understand what you mean. It is to let other merchants cooperate with us in marketing and promote our products."
game?"
Shen Dapeng nodded, "That's what I mean, but as you said, our product is a game after all, and it is different from other products. When choosing cooperative merchants, we must have certain limitations.
of."
"Let's put it this way, for example, if we cooperate with merchants who sell electronic products, if you purchase electronic products from them for a certain amount of yuan, you can get a certain amount of game currency from our Wentian game. This gift of game currency can be purchased in our prop mall.
Purchase props and such here.”
"On the contrary, in this case, even if we give those merchants some cooperation fees, it will be worthwhile. This is just an idea of mine. Whether it is feasible or not, you can think about it. In addition, what kind of merchants to cooperate with is indeed worth considering.
one time."
When Tang Wei heard this, his eyes suddenly shone, "This is a good idea, I will give it some thought. If we continue to rely on this method to promote publicity, there will only be more and more players, and then we will really become a success."
My hands cramped when I took the money."
"Haha, isn't this bad?" Shen Dapeng asked with a smile.
Tang Wei showed an exaggerated grimace, picked up a piece of beef shabu-shabu and ate it while saying seriously: "It's good, it's good, but it's hard for me. Even if I want to eat such good shabu-shabu beef, I won't have time."
.”
What?
Shen Dapeng was confused after hearing this, and stared at Tang Wei in confusion, "It's obviously a good thing, but why do you suffer so much here? You can't even eat hot-boiled beef?"
Tang Wei sighed exaggeratedly and deliberately, "Brother Peng, think about it, when there are more players, I will be busier. I will open new areas more frequently, add servers, etc. Where will I have free time?"