"Competition in the beverage market has now reached a fever pitch, especially carbonated beverages, which are monopolized by Coca-Cola and PepsiCo. Domestic brands can only rely on roundabout tactics to survive. I have a report here, which was compiled by the Beijing Business Information Consulting Center
Do you want to take a look at the latest survey on the market share of key foods in 300 supermarkets, convenience stores, warehouse malls, and non-staple food shopping malls in Beijing?"
Shen Dapeng handed the information prepared on the table to Wang Yuying, indicating that she would pass it on after reading it.
"In the first quarter of this year, joint venture brands of carbonated beverages dominated the Beijing market. Coca-Cola and Pepsi-Cola are still the absolute dominant players in the carbonated beverage market. Among the top 15 brands, there are seven carbonated beverages belonging to the Coca-Cola and Pepsi brands. This is not the most
What's scary, the most terrifying thing is that the combined market share of these seven drinks has reached 86.36%, while the domestic brands are mainly Jianlibao, Rising Sun, and Arctic Ocean, and the combined market share is only 9.37%. Added together, it is
How much? A staggering 95.73%!!”
"The top ten most popular carbonated drink brands are Coca-Cola, Sprite, Pepsi, Jianlibao, Rising Sun, Suzhou, Fanta, Mirinda, 7-up, and Watsons. The combined share of these top ten brands has reached 98.85%
%...There are also old drinks like Zhenzhen and Dalian soda..."
After a brief silence, Shen Dapeng looked a little grim, "Are we going to waste time and energy for the remaining less than 1% of the market? Do you really have the confidence to win that 1%?"
People who have not seen the report may not remember much of what Shen Dapeng said, but everyone remembers the final figure of 98.85% clearly. Even Li Zeyu, who is not good at studying, knows what it means.
At that time, there was no longer any idea of developing carbonated drinks.
However, everyone still admired Shen Dapeng from the bottom of their hearts. Where did they get these investigation and research reports? How much effort did it take to memorize them so well?
"As for tea drinks, although the overall market share of tea drinks is not high, fortunately, it is still in the melee of various brands and has not formed an unshakable dominance. What we have to do is to open up the market in tea drinks.
Market and build your own brand."
"As for the advantages of tea, I mentioned before that tea drinking has a traditional history of thousands of years in our country. Tea is rich in nutrients, and bottled tea drinks do not need to be brewed and are more convenient to carry and drink! Most importantly,
In recent years, tea drinking habits have gradually become younger and are more easily accepted by young people. For example, a certain brand of green tea advertises as a healthy drink and youthful motivation."
Everyone listened intently, and no one interrupted, which was equivalent to acquiescing to Shen Dapeng's point of view.
"Our slogan is also a healthy drink, youthful motivation, but we must also promote a better, softer and more moderate taste. Most importantly, we must have a unique method... open the lid and win a prize!!"
"Brother Peng, this seems not feasible. Some drinks on the market also have prizes, but often the drinks have not expired, but the rewards have long expired. This does not seem to attract many consumers, but it is disgusting."
Li Zeyu is a loyal fan of various drinks and is more familiar with these methods and selling points.
"So, we can't be like them who say nice things but can't do it. Our prize collection time limit must be synchronized with the shelf life of the drinks, and our prizes are not like their TVs, phones, and cash, but the simplest thing to open the lid and have
Prize, another bottle."
"Is there a prize for opening the cap? Another bottle?"
Everyone cast a strange look.
"That's right, there are only four words on the bottle cap, one more bottle, and for each batch of drinks we make, the initial winning rate must reach 50%..."
"Shen Dapeng, are you crazy? Isn't that the same as buying two and getting one free? Including the winnings, it is more than buying two and getting one free. Although the cost of making a bottle of drink is not high, plus the shipping costs and agents
With the price difference earned, how much will be left?”
Wang Yuying manages procurement and agents, and has long kept profits in mind. If Shen Dapeng is like this, the best situation is that it will be in vain. If it is not done well, the capital chain will be broken, which may directly lead to bankruptcy.
"Mr. Wang, I know what you are going to say, and I also know what you are worried about. Since everyone agrees to target the drinks to these three types of tea, let's start taking action. Uncle, will it be okay for a week?"
"no problem."
The uncle nodded affirmatively.
"Well, tell the workers who produce bottle caps that there is a 50% chance of another bottle. That's it, let's call it a day."
Shen Dapeng turned around and left without giving anyone a chance to refute or offer opinions. It was not because he was arrogant, but because he still had to review his homework for the college entrance examination. Even though he was born again, he was not a superman with a photographic memory after all.
Shen Dapeng's food factory was blending and optimizing three types of tea. As soon as it was successful, it started working overtime for the first batch of production, and the first phase of the commercial plaza in the industrial park also started in full swing.
The foundation for the first phase of the project has just been completed, and the sales center of the industrial park has also begun to list the shops and office rooms above the shops for pre-sale.
For example, Shen Dapeng's water purification plant and food factory are both physical industries and must have their own factories. However, this time the county is also attracting investment from many high-tech companies and some agent sales companies. They either do not need factories and sites, or
Only a storage warehouse is enough, but no matter how you make do with it, the company must have its own facade.
For this facade, office buildings are the best choice.
Among the entire project of the industrial park, only the office building in the first phase has the best geographical location. It is surrounded by roads and is relatively close to the county. Therefore, these offices and shops received a lot of attention as soon as they opened.
"Haha, no wonder people say that the real estate industry makes money. This building has already started pre-sales before even one floor has been built. It's just using the big guys' money to make money."
Shen Dapeng and Wang Yuying were planning to go back to the county to get their industrial and commercial licenses. When passing by the first phase of the industrial park, they looked at the dazzling sales signs. Wang Yuying couldn't help but curl her lips and complain.
"Everyone knows that building a building can make money, but how many people can become real estate developers? Not only do you need connections in the political circles, but you also need huge financial support. Even if he pre-sells now, it will only be part of the initial start-up capital.
A small number of them, if it's as simple as you say, are developers."
Shen Dapeng kept talking. Although he didn't know much about the specific investment and profit of real estate development, had you never eaten pork and never seen a pig run away?
In particular, Zhou Chengmin had mentioned to him before that the first phase of the project would cost more than 100 million yuan. If the necessary greening and road construction were included, it would probably not be fully completed without 200 million yuan.