"There are very detailed plans in the plan. You can choose some of the available ones. When we hold the annual meeting, I will emphasize the actual rules and regulations. You can add in the less detailed ones, such as...the membership system you mentioned!"
The two sat back on the sofa. Shen Dapeng took the plan book and the pen. While scanning it, he marked the key points and wrote down his own opinions. He introduced in detail what he thought was feasible and feasible.
The membership system used by international hotel chains known in previous lives. Novel .
"The membership system I think is not necessarily perfect. I will put forward the idea and you will find specialized talents to study it! The fundamental difference between me and this plan regarding the membership system is whether it must be recharged through money.
Only by spending can you get a higher membership level.”
"I imagine that our membership card can become a symbol of membership, but it is not just a display of financial resources and abilities, it may also be a synonym for... taste and enjoyment!"
“We want to accept high-quality members, let them get the most self-affirming consumption, and also let them develop the habit of spending money in our hotels, such as high-end decoration, delicious food, comfortable rooms, relaxed leisure and entertainment,
And the most user-friendly and excellent service!”
"So, I suggest that the membership system be changed from a single recharge consumption to a relatively complex points system! Ordinary members do not need to recharge, they can stay for one night, and they can enjoy membership benefits for the second consumption; if you want to upgrade your membership, you can get more
Additional services require upgrading the membership level through the number of stays and corresponding points.”
"In addition to the most cost-effective way to obtain points by recharging money, there are other better ways to obtain points, such as various consumption after staying in a hotel room, ktv, bar, restaurant, leisure, as long as there is room check-in information, it will be through consumption
Get the corresponding points bonus.”
“The membership level will increase with the increase in points and redemption, but each higher membership level will also have corresponding consumption challenges. If the annual consumption does not meet the requirements of the high level, it will be reduced to the next membership level in the second year.
, and so on!"
Shen Dapeng spoke eloquently, and Wang Yuying also listened carefully, but she was still more confused than in agreement, "I have heard of the membership point system, which is applied in foreign hotel chain groups, but those are all foreign chain hotels that have chains all over the country and even around the world.
As a group member of the hotel, we...should not be able to use it!"
"Yu Ying! Are you so unsure of our company? We can all sell Yingying's drinks all over the country, why can't we open a hotel all over the country? The Dream Hotel is only in the small Qingshu County, and the initial investment cost is
How much, what is the profit, do these companies have estimates? What do you think is the possibility of losing money?"
"This... Judging from the temporary revenue of Yuanmeng Hotel, if the property belongs to your own company, the possibility of losing money is indeed small. But Dapeng, you have to be clear about one thing. Yuanmeng Hotel is the only high-end hotel in Qingshu County.
There is no vicious or even healthy competition, but once you get to a big city, it’s not that simple.”
Wang Yuying pointed to the plan in Shen Dapeng's hand, "This plan is summarized from the systems and charters of major hotels and guesthouses. Now they have mastered many customers and resources. If we want to fight for it, grab it, and pay for it,
It’s not as simple as in Qingshu County!”
"Haha! When classmate Yingying first entered the market, no one recognized her. In the end, didn't she win both word-of-mouth and a huge market? The current hotel industry seems to be full of money, but in fact it is far from it.
meet future needs.”
"With the current economic development of the country, in the next few years or even more than ten years, it will drive the rapid movement of a large number of people. With the improvement of living standards, the tourism industry will also flourish! How can a large number of people move temporarily every day?
Should they just buy a house or rent a house when they arrive in a city? Their best choice is to spend money in hotels!”
"Among these people, white-collar workers and golden-collar workers who are on business trips in companies and enterprise development, as well as those who are willing to spend money to buy painful travels and relax, are not short of money or are willing to spend money to pursue enjoyment, as long as they can
They enjoy unique high-end services in our hotel, and money is nothing in their eyes."
Shen Dapeng handed the plan book with the available focus back to Wang Yuying, and straightened his back confidently, "Perhaps, for rich people, their status is far more important than money, and I will give them a way to do it as long as they are there."
We have the illusion that we are superior to others just by spending money in the hotel!”
"Shen Dapeng, do you plan to promote Dream Hotel across the country as a high-end hotel? But you just told me that not everyone can have high-end spending power, and now you want to build a high-end hotel. Don't you think it's contradictory?"
"Contradiction? A hotel management group can also build mid-range hotels. We can build hotels worth tens of thousands of dollars, and we can also make hotels worth hundreds or thousands of dollars. Is this still contradictory?"
Faced with Shen Dapeng's rhetorical question, Wang Yuying could not achieve the same overwhelming self-confidence. She could only shake her head slightly and said, "Dapeng, I just said that in order for the hotel to not lose money, the property must belong to the company."
"I have already said that I am only responsible for envisioning the future. It is you, not me, who are actually responsible for the actual operation! However, I can give you the most timely suggestion now, which is to clear the land in the contract between the company and the county.
As well as some real estate, we will no longer develop Qingshu County, but instead enter the provinces and big cities!"
"The ecological park is the perfect first step. If the company can successfully develop the ecological park that the province attaches great importance to, we can gain a firm foothold in the province and let the name of Daxue Hotel Management Group enter people's horizons.
As for the national chain hotels... on the premise that the funds are guaranteed, Xu Ertu will do it!"
"Dapeng, our foundation is in Qingshu County. Although the products of Pengyu Food and Pengying Technology Company have been sold nationwide, it is not a good decision to rush forward when the foundation is not stable, especially in the county.
There is undeveloped land here. Everyone is optimistic about the appreciation of land value in the next few years. Don’t you think it’s a pity to sell it?”
Wang Yuying’s worries are not wrong. The products produced by food factories and technology companies do have agents in many cities across the country, but they are far from the planned coverage, nor have they reached the level of popularity that everyone knows!
There is also undeveloped land in Qingshu County. Basically everyone is optimistic that the land will appreciate in value within a few years. Especially Chengyu Real Estate controls the land that is easiest to develop around Qingshu County. As long as it is developed steadily according to the planned plan, it will definitely be
The profit was beyond imagination. Now that we are talking about selling it, Zhou Chengmin is probably the first person in the company to object.