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Chapter 1036 Game Promotion

Xiao Qian is very satisfied with the production of "League of Legends".

Judging from what he has played, it is basically a mature game.

And what's better than the previous life is that because the map was provided by him, it is much better than the first generation map of the previous life. Coupled with a better engine, the overall game quality is high and it is definitely an unparalleled masterpiece.

In terms of playability, it is also richer and more interesting because of his existence as a time traveler.

Infinite firepower and many other derivative gameplays are now included in Riot's production projects. The interview time is definitely much earlier than in the previous life.

However, there is no need to bring out these gameplay methods immediately. After all, "League of Legends" itself is still a new thing.

The most basic gameplay is enough to attract a huge number of players.

Especially on the PC game side, with "World of Warcraft" declining day by day, players have yet to find a large-scale work that they can better invest in.

"We plan to bring our work to the e3 game show."

Ruiz informed the studio of the plan, which was approved by Xiao Qian.

As the largest and most professional gaming exhibition in the world, e3 can be said to be the benchmark in the gaming industry.

Although PC games have not become mainstream at this exhibition and their influence is far less than that of console games, it is definitely the best platform for game promotion.

Whether Xiao Qian or Riot, they have never thought about getting any honors from this, they just want to use this platform to introduce the game to players all over the world.

"While promoting, we will also start building servers around the world and prepare for full rollout."

Xiao Qian has never doubted whether "League of Legends" can be successful. No matter whether the game is made in China or the United States.

Because the quality of the game itself is very good, without enough competitors, "League of Legends" will definitely become popular all over the world.

It is easy to set up servers in China, North America, Europe, Australia and other places, but it is more difficult to set up servers in South Korea, Japan and Southeast Asia.

After all, conservatism is prevalent in these places, and it is impossible to do business without cooperating with local companies.

In South Korea, Xiao Qian chose ogn as a partner.

Through nhn and ogn, they have reached a strategic cooperation and are responsible for the unified management of the operations of "League of Legends" in South Korea, and are also responsible for tx.

The same is true for the rest of Japan, Southeast Asia and other regions. The overall control is still in the hands of tx.

After the operational layout is completed, the next focus is publicity.

Xiao Qian directly invited spokespersons for "League of Legends", and there were eighteen of them at once.

That's right, it's Girls' Generation and T-ara who jointly endorse "League of Legends".

At the same time, Riot has opened official accounts on Twitter, Bilibili, and Weibo, and constantly releases news to the outside world.

News about "League of Legends" has actually been spreading to the outside world. After all, the industry has paid a lot of attention, and TX and Riot have not deliberately kept it secret.

Finally, Riot announced the unified time for the global launch of the game.

November 1, 2009.

In addition, video highlights of the spokesperson were also released.

The first spokesperson announced to the public is Hyomin, and she cosplays the ominous blade——Katrina.

The content of the video shows the gameplay effects of Katarina in the game, then Katarina in the story background of Runeterra, and finally Hyomin’s cosplay appearance.

I can’t say it’s exactly the same, I can only say it’s Catalina herself.

Everyone at Riot was also shocked by Xiao Qian's planning. They didn't know why he had such a good grasp of the cosplay image.

Just kidding, I watched the MV for "day by day" in my previous life, and Hyomin looked like Katarina.

The effect of combining entertainment and games is amazing.

Because the audience of both is young people.

The second endorsement tidbit released by Riot is Yoona's Han Bing.

Yoona's image is already very refreshing, and it's just right to play the ice shooter Ashe.

In the video, when Yoona's character Ash came out in the snowy sky, countless people were conquered.

I believe that after the game is launched, the classic combination of "you Ashe and my wet nurse" will be available everywhere.

This kind of spokesperson propaganda reached its climax when the third one appeared.

When the Eun Jung version of Raven with crisp white short hair appeared in front of everyone, something called faith sprouted in the hearts of many players.

Eighteen young and beautiful female idols played eighteen heroines respectively, and then combined their respective parts together to form a complete story.

Players have only seen this kind of scene in the structure of "World of Warcraft" before.

A very large PC online game will inevitably have such a story background. Only the construction of a grand game world can support a complete system.

Azeroth in "World of Warcraft" and Runeterra in "League of Legends" are both in the same way, making players full of expectations for this game.

The large-scale promotional video for "League of Legends" released on October 5th completely detonated the whole world.

In this promotional video, the eighteen female idols no longer appear in simple cosplay styles, but actually fight in the video.

The dazzling battle scenes left the players stunned. What made them excited the most was the background music of the promotional video.

Less than an hour after the promotional video was released, the background music "awaken" quickly topped the music charts in various countries.

Music producer: Xiao Qian, singer: iu.

No matter how well this company called Riot produces the game, the music is great anyway.

iu also quickly broke out of the music industry through this song, became popular from South Korea to the world, and became a world-wide singer.

In order to promote "League of Legends", Xiao Qian also left the game in person.

He personally organized a live broadcast of the game and invited artists who like games to compete.

This is also the first time that the public has seen the gameplay and content of the game. Everyone suddenly discovered that the gameplay of this game is very similar to Dota, but it is much simpler than Dota.

In terms of graphics and operation, it is far better than dota.

The much-anticipated November 1st is coming soon, and "League of Legends" has also ushered in a global open beta.

On this day alone, the official number of players reached an astonishing 2.5 million.

This data really outperforms all games, making "League of Legends" the most popular PC masterpiece nowadays.

Not only that, celebrities from all over the world have also used this game on various occasions, which has increased its popularity.

Some of these celebrities are game fans and really like this game. Most of them are doing business and giving face to the big boss.

But no matter what, the momentum is so strong that "League of Legends" has established itself as soon as it opened.

"League of Legends" has all the qualities of a hit game, such as sophistication, playability, ease of entry, etc., allowing it to quickly accumulate the number of players.

But at the top level, this game is very competitive, and it's one of those rare games that both novices and experts can play happily.

Unlike dota2 and pubg, they are really unfriendly to novices.

As "League of Legends" got on the right track, another thing occupied Xiao Qian's attention.

That is webcast.

Station B already had a live broadcast function before, but the effect was not good.

Because station b is positioned to share video materials, it uses the themes of each video work to build different communities.

If we really want to use a metaphor, Bilibili is more like Facebook in the online video industry. If we want to be like Twitter in the online video industry, it can only be a professional live video broadcast.

Xiao Qian informed the tx senior management of the idea, and Xiao Ma and others also attached great importance to it and immediately invested capital and energy in research and development.

Not surprisingly, in about a year or half a year, a more mature live broadcast website will be available.

During this period, there was a person who missed Xiao Qian very much.

That's Florentino.

In the summer of 2009, Florentino successfully returned to power and was re-elected as chairman of Real Madrid.

He also fulfilled his promise during the campaign and successfully brought Kaka and Ronaldo to Real Madrid.

But his joy lasted less than half a season, and the satisfaction of Real Madrid members and fans with him was coming to an end.

The root cause of everything lies in performance.

Real Madrid, which successfully signed two World Football Players, did not show any strength. Instead, it stumbled and the game was extremely difficult.

During Florentino's restoration, Xiao Qian fulfilled his promise and gave him unreserved support.

Not only did they choose him through voting, but they also gave him real benefits on the board of directors.

If Florentino is elected, he will attract Samsung or Huawei as Real Madrid's chest advertising sponsor.

Faced with this huge benefit, Real Madrid's directors had nothing to say and turned their heads one after another.

This move made the friendship between the two stronger, so when the team's performance was poor, Florentino first thought of Xiao Qian's magic.

The winter break is about to begin, and Florentino is eager to get Xiao Qian's advice.

Even if it’s too late to make adjustments during the winter break, you still have to prepare for the summer window.


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