The most eye-catching thing in the entire hall is the poster wall on the front.
There are busts of all the artists of Starlight Entertainment posted on it, along with clear introductions.
This is the first of its kind in China.
Gu Ya stopped in front of the poster wall for a long time, looking at a series of familiar images such as Shen Jue, Wen Yi, Chen Shuai, SHE, Li Xiaohan, etc., and there was a faint surging trend in her heart.
Even she, a person who is used to the ups and downs of the entertainment industry, would be like this. What would happen if she were an ordinary person?
In my quaint heart, I sincerely admire the people who planned these events.
"These are all done according to Mr. Xiao's instructions. He said that the artists in our company are all of the highest quality and are also the company's most valuable asset. They should have a place where they can receive courtesy."
Guya turned around a thousand times, and his curiosity about Xiao Qian became even stronger.
Walking through the hall, the winding stairs are equipped with detailed signage. Even people who come here for the first time can quickly find where they should go through the prompts without getting lost.
Gu Ya often travels around and asking for directions is a common thing. So she knows better what it means to work so meticulously.
The person who received them did not introduce other facilities to them, but sent them to Xiao Qian.
"Journalist from Guda, what kind of format do you want for your interview? Formal? Relaxed?"
Gu Ya smiled, but she didn't expect Xiao Qian to give them the right to choose.
After thinking about it, she chuckled and said: "The reason we came here this time is to learn from the most professional entertainment companies in the country and pick up trends. How about... it's more relaxed?"
Xiao Qian herself doesn’t like serious interviews.
"Then let me show you around."
Gu Ya had this in mind, and as Xiao Qian left the office, she started to visit around Starlight Entertainment.
The interview was carried out along with small talk while walking around.
This is the first time for Gu Ya to do this, and she feels very comfortable.
In the past, when she talked about interviews, the other people were always nervous and cautious. Only the young man in front of her seemed to be very indifferent to the interview.
"The location where we are now is the company's office area. This is the administrative area of Starlight Entertainment. You can see that there are the chairman's office and the offices of several vice presidents. The rest are various conference rooms, used for discussing various matters. A place of planning.”
Quaint and curious.
“What’s the difference between a conference room and a meeting room?”
Xiao Qian really didn't hide anything, she said everything she could.
"Meetings in entertainment companies are generally divided into several types. Administrative meetings, financial meetings, operational meetings, planning meetings, etc. Depending on the theme, the requirements for the meeting room are also different."
He pointed to the first room, where the administrative meeting was hung, and said: "The administrative meeting involves personnel, management and other matters within the company, so the participants are basically people above the company's management level. Such meetings On the Internet, the most processed are various documents. Therefore, in terms of layout, it is necessary to facilitate the transmission and review of various documents.”
Gu Ya was astonished. This was the first time she heard that the conference room was divided into such details.
But as long as you think about it, you will know that this kind of division method has many benefits. At least it is professional enough and the efficiency will be very fast.
She pointed to the financial conference room and asked, "What about here?"
Xiao smiled lightly.
"The financial meeting will, of course, involve the company's financial situation. Even fewer people can attend this meeting, which is basically just the company's shareholders. In layman's terms, it is a place used to divide the spoils."
His witty remarks made Gu Ya burst into laughter.
Financial meetings for any company are obviously important events, especially for a private company like Starlight Entertainment.
The group of people came to the fourth floor again, which was much livelier than the fifth floor. Various staff members were walking around with eager steps. When they saw the boss Xiao Qian, they just said hello and ran away.
Seeing that the people here were so negligent towards the boss, Gu Ya's curiosity became even more powerful.
"The fourth floor is mainly the company's operations department. They are responsible for the activities and planning of the artists that everyone knows. Because they are responsible for specific affairs, there is no room for mistakes and they must be 100% committed. As you can see,
They didn't even have time to say hello to me."
Gu Ya pointed around in surprise, her voice rising in pitch.
"There must be hundreds of people here, right?"
Xiao Qian replied: "There are a total of two hundred and thirty-five staff here, divided into planning department, agent department, logistics department, security department, marketing and promotion department, intelligence department, etc., all of which serve artists."
Gu Ya was dumbfounded.
She has been to so many entertainment companies and has never heard of any company that has such a detailed division of functions.
In most companies, even three or five people get together and do whatever they want.
When Starlight Entertainment did this, it immediately seemed to be high-end, and it was completely different from the domestic entertainment industry.
She quickly instructed Li Dagang to turn the camera and take a good picture of this place.
She has foreseen that this episode of the program will definitely shock many people's attention after it is broadcast.
But before achieving those results, she had to humbly ask for advice. After all, there were many things she didn't understand.
"Mr. Xiao, can you tell us what the planning department does?"
Xiao Qian led them to the planning department, which was the quietest place on the entire fourth floor.
"The main role of the planning department is to create the image of the artist. The appearance of the artist that the public sees is basically their handiwork."
I don’t understand Guya very well.
"What we saw was just one person."
Xiao Qian shook her head, she didn't expect that even the most professional entertainment magazines in the country would know nothing about this.
"An artist is indeed a person first, but before we launch an artist, we must know what kind of artist the public likes. Take Li Xiaohan for example, do you know his image?"
Ding Li in "SH Beach" has now become one of the popular singers with "New Mandarin Duck and Butterfly Dream". How can we not know the quaintness?
"Then you say, when we were creating his image, we made him follow Shen Jue's template and promoted him to the outside world as a handsome guy and a male god. What do you think would happen?"
Gu Ya burst out laughing. Although she knew it was rude, she couldn't help it.
Li Xiaohan's virtues, not to mention handsome, can't even be considered an ordinary person.
Said he was a male god...
Male neurosis is pretty much the same.
Xiao Qian explained seriously: "The role of the planning department is to formulate an image and positioning for the artists based on their own characteristics, and then package them according to the popular groups. In this way, when the artists are launched, they will
It can avoid the element of luck. The company has clear plans for whether the artist will become popular and what kind of acting career he should take. This avoids waste of resources and reduces the risk of the artist not becoming popular."
It's such a high-end thing, it's so quaint that I just need to write it down in a small notebook.
This was the first time she knew that there were so many ways to do well in the entertainment and culture industry.
She didn't think Xiao Qian was bragging, after all, the quality of Starlight Entertainment's artists was there.
At present, all the most popular actors and singers in the country are affiliated here, and the artist group is so powerful that it accounts for almost half of China's entertainment industry.
"What about the logistics department?"
"The logistics department is mainly a department that specifically serves artists. According to the strategies of the planning department, artists are packaged in specific ways. For example, what hairstyle is suitable for this artist will be created by the hairstylist of the logistics department; what kind of needs does the artist need for recent activities?
The costumes are also made and selected by cody from the logistics department. They are divided into several groups, each group is responsible for the corresponding artist, ensuring that everything is done in detail and the artist is packaged completely without leaving any omissions."
Gu Ya suddenly realized.
"No wonder I always feel that the artists of Starlight Entertainment are much more fashionable and avant-garde than others in makeup and styling, and they are so suitable. It turns out that you have a dedicated team to conduct research. I have to say that your company's operations have been meticulous
Is it to this extent?”
Xiao Qian smiled slightly, as he was used to such compliments.
Gu Ya is a reporter after all, and it is impossible not to be tricky during interviews.
"Mr. Xiao, aren't you being deceptive when you package artists like this?"
It's a pity that such questions are not enough to make Xiao Qian panic.
"Artist packaging is the same as product packaging. Extracting the characteristics of the artist, highlighting the artist's specific color, showing the shining points of the artist to the public, so that the public can feel the true meaning of truth, goodness and beauty, this is the core idea of artist packaging.
If an artist is a scumbag and has done all kinds of bad things, I think it would be better for us to call the police."
His funny words made Gu Ya laugh out loud, and at the same time he gained a new understanding of this young industry leader.
Although he looks young on the surface, he is actually well-established deep down. He has his own rules for doing things, has a sharp vision, can cope with various situations, and is at the forefront of the times.
Vaguely, Gu Ya felt that this young boy might become a leader in China's entertainment and culture industry in the near future.
This feeling was something she had never experienced before.
Little did she know that she was witnessing history.
