As expected, Li Hong did not disappoint everyone and immediately asked the question.
"You were so young back then, how did you know how to run an entertainment company and convince adults?"
After so many years, Xiao Qian now has a way to explain his many loopholes.
"My mother is not a music professor, so she often orders some magazines and books in the industry to study. There are domestic and foreign ones. But in fact, my mother is very busy and doesn't have much time to read them. As a result, I read them all.
It contains a lot of introductions about the entertainment and cultural industries in Europe and the United States. If you read more and learn more, you will be able to master a lot of things."
Li Hong was stunned.
"You were only eight years old at that time, and you already had this idea?"
Xiao Qian used Xie Qi as a shield.
"So Mr. Xie said that this is what I eat."
This topic is over.
After all, today is a special session on "The Opium War", so Li Hong has to bring the topic back.
"As far as I know, Xiao always had nothing to do with this movie at first, and you changed the script after you joined later. Can you tell us why you made such changes?"
In fact, Xiao Qian's modification of the script caused a stir in the industry.
Several screenwriters of the original script were very dissatisfied and criticized him on various occasions, but Xiao Qian never responded.
Because of this, the outside world had a domineering impression of him. Many people who planned to cooperate with him backed down because of this.
After all, no one likes the work they have worked so hard to create to be altered beyond recognition.
Today is a good opportunity for Xiao Qian to explain it carefully.
"I discussed the original script in detail with Mr. Xie, Director Ning Han and others. The plot was too delayed, too theatrical, and too bland. If we filmed according to the original script, no audience would like it."
This Li Hong has been prepared for a long time.
"Shouldn't this be judged by the audience? And the quality of a work of art is not very subjective. Maybe you think it's not good, but if others think it's good, so will the audience."
This question was so sharp that Xie Qi and others frowned, but for a while they couldn't find a way to answer it.
But obviously this does not include Xiao Qian.
He glanced at all the audience present and said word by word with great seriousness: "Here today, I want to correct everyone's misconception. That is that movies, beyond the scope of works of art, are actually more of a product.
, a product.”
Li Hong couldn't agree with it.
"Everyone has always said that movies are art and spiritual food that can bring the public a spiritual level. How come it turns into a commodity when it reaches your mouth?"
Xiao Qian was completely rude.
"The saying you hear is just a kind of packaging. Just like all product advertising, if it doesn't sound high-end, will consumers recognize it? But in fact, today's film industry has developed into a clear division of labor.
Finely crafted modern industries have huge output value every year and have become an important part of the modern economy."
He also used himself as an example.
"Take me for example, what kind of person do you think I am?"
The audience's responses were messy and couldn't be heard clearly for a while, but Li Hong made the summary.
"Everyone has always called you a famous musician, writer and film and television artist. Do you agree with these titles?"
Xiao Qian did not answer, but said directly: "Besides my own identity and these mysterious and mysterious titles, what is my most real identity? Vice President of Starlight Culture Media Group. What does this mean? This means that I first
I am a businessman, followed by musicians, writers and film and television artists. Everything I have done so far has only one basic purpose, which is to make money. If I can't make money, what's the use of giving me these titles? Drink
Who is willing to be an artist from the Northwest Wind?"
The audience burst into laughter. Everyone admired his frankness and sincerity. There was a wave of applause, and the eyes he looked at became much more friendly.
Before, everyone thought that this young man did not look like a human being and was too fantasy.
But now, everyone thinks he is quite cute.
Amid everyone's applause, Xiao Qian continued: "I am a businessman, and Starlight Culture Media Group is also a commercial company. We have only one purpose in making music and movies, and that is to make money. Music and movies are our products.
, and those who consume our products are the masses. So how to judge whether a song or a movie will be popular, we are professional."
Li Hong exclaimed.
"How is this possible? There is no fixed standard for the quality of a movie. We all know that in the film market in recent years, many works have been very popular, but many of them have lost money."
Xiao Qian came up with the final data.
"Then you know? As of the third quarter of this year, the loss rate of domestic movies was 65%, while the loss rate of Hollywood was 3.37%. Do you know what this means?
"
Li Hong was stunned.
It is obviously impossible for her to obtain such data. In fact, even people within the film industry are ignorant.
"Because the American film market is huge, so it's not easy to lose money?"
She tried to express a point of view, but she couldn't even convince herself.
Sure enough, Xiao Qian told her the truth.
"The fundamental reason why there is such a big gap is that Hollywood film workers know how to make movies that will be popular with the audience, while most of our domestic colleagues are working behind closed doors. They do not do market research or understand current affairs.
development, just behind closed doors, thinking hard to come up with a
When you immerse yourself in your own emotional world when writing a script, you think it must be good. But in fact, the audience doesn’t know whether they like it or not. Do you think a movie made in this way can avoid losing money? It’s simple.
To summarize, in most cases our domestic film production is divorced from the masses."
Xiao Qian has completely controlled the entire scene and does not need Li Hong to host it.
"Have you all seen True Lies?"
After the audience nodded, he used this example to illustrate his point.
""True Lies" is a Hollywood-style main theme movie. In terms of classification, it is the same as our "Tunnel Warfare", "Mine Warfare" and "Three Major Battles". They are all made to promote the spirit of patriotism. But
Everyone likes to watch movies like this, so why don’t everyone like the main-theme movies we shoot in China? Maybe everyone has different reasons, but in the final analysis, it can be summed up in one sentence. That is, it doesn’t look good.”
He paused to give everyone time to digest.
"A bad movie is like a bad meal. If you force people to eat it even though it doesn't taste good, will they be able to continue eating it? If a restaurant makes bad food, what else can they do besides closing down? The same goes for it.
It stands to reason that if a movie is not good-looking, you can only lose money, otherwise wouldn’t it be unreasonable?”
Li Hong finally recovered and asked again.
"According to Mr. Xiao, since so many movies are losing money, why do movies like this keep appearing?"
Xiao Qian was full of fire and spoke without any politeness.
"There are two reasons for this situation. Take the main theme movies I mentioned as an example. Such movies are basically produced with state investment. For those who make movies, the money is not theirs, no matter how it is wasted
It doesn't matter. What's the saying? It doesn't feel bad to sell my father Tian. This is an example. Another root cause is that there are too many excellent domestic film production talents.
Few, just a few or two. Even if you know that what they shoot will lose money, you can only use them. Otherwise, you can't even make a movie. The domestic film industry is currently in a state of fragmentation.
From production to distribution to screening, each is in charge of its own business. There is no concept of industrialization, formalization, or scale at all. It is still in the period of self-entertainment."
Li Hong was really excited. She felt that she had done something right in today's program and asked so many explosive things.
"Then do you think this situation will change in the future?"
Xiao Qian affirmed: "This is inevitable, because this is the answer given by the market. Those who do not comply will only have the fate of being eliminated. The only difference is that the future situation will be very different between actively seeking change and passively seeking change.
.What I hope more is that Chinese filmmakers can take the initiative to seek changes and explore how the future film industry should be.
What to do. If they passively accept changes, they will inevitably pay a huge price and take many detours in the future. In order to be able to board the train of rapid development of movies, they will inevitably take drastic measures to accelerate, and they will inevitably let this
The industry has become a mess. If one mistake is made, the industry may overturn."
When he said this, Xiao Qian's eyes couldn't help but flash back to the traffic stars in his previous life, the hype of big IPs and many other disturbances.
Isn't that chaos the result of today's inaction?
This time, the scene was completely silent.
Everyone was lost in thought, feeling faintly touched deep in their hearts.
Before Xiao Qian said this, no one was aware of the problem. But now that the lid has been lifted, everyone can't help but ask themselves...
Are they, the audience, responsible for the current situation of Chinese films?
As audiences, what can they do for Chinese movies?
