Although Wang Wen is a singer with unlimited potential, if she is properly cultivated, her future path will be even broader than that of Qu Qi and Wen Yi.
But Xiao Qian no longer needs to take responsibility for such things personally.
At the end of the year, he had more important things to take care of.
The Starlight Culture Conference Room, which had been silent for a long time, was now filled with talents and experts.
Xiao Qian and Li Qingjue are here, Weng Zhian is also here, Xu Jiayi is also here, and even Ran Hongyu's team has rushed back from far away in southern Hunan.
"Everyone is here, let's have a meeting."
Weng Zhian gave the order and everyone quickly got into the mood.
There is only one topic at this meeting, and that is the first music festival award ceremony.
After several months of planning, it has now come to an end. Next comes the ceremony, which is also the most important part.
Countless eyeballs are waiting to see how Starlight Culture will organize this ceremony.
Xu Jiayi took an overview of the overall situation and was the first to make a report.
"At present, the venue on the Bund has been set up. Considering that the temperature may drop sharply in early December, we have also installed air conditioners around the stage."
Although Magic City is located south of the Yangtze River, the winter in Magic City is definitely not pleasant.
The cold and humid air in the south turned into a magical attack. No matter how much clothes you put on, it was useless. But the amazing thing was that even if you wore less clothes, it would still be the same cold.
This arrangement is obviously based on the fact that celebrities are so beautiful that they can't make people sick.
Xu Jiayi continued.
"As of now, the budget for the entire awards ceremony is 13 million yuan, but there is still a big gap."
She looked at Weng Zhian and Xiao Qian.
"Because of Mr. Xiao's instructions, the best hotels must be arranged for the stars who come to attend the ceremony. Even the reporters must be properly arranged. Plus vehicles, etc., it will be a huge expense."
Weng Zhian felt very sad when he heard that the ceremony cost so much money.
"What should we do? Does the company still need to continue spending?"
"Does the company need to pay for this?"
Xiao Qian has more ideas.
"Go and tell those hotels and car manufacturers that our award ceremony will be broadcast jointly on CCTV 3, Beijing Channel, Modou Channel, Xiangnan Channel, Zhejiang Channel, and Guangdong Channel. There will be hundreds of millions of viewers.
Audiences. If they don’t want to miss this opportunity, just sponsor it.”
After hearing this, everyone's eyes lit up and they admired Xiao Qian's fantastic ideas.
It was the underdeveloped entertainment and culture industry in China in this era that made Xiao Qian appear magical. In fact, this method was ruined in later generations.
Even if there are any activities held in the school, they always seek sponsorship from businesses.
In my previous life, the 1990s, I barely even watched the award ceremonies held in the Mainland.
The red carpet is not like the red carpet. The reporters only have two or three kittens, and the TV stations turn a deaf ear to it.
For some large-scale institutions, the style is extremely rigid. Attending a ceremony is no different than sitting in jail.
People in this era are relatively simple-minded. For award ceremonies, what matters more is the ownership of the award, and their desire for honor is greater than anything else.
It will take several years before people can turn around and understand that the stage of the award ceremony is actually more important.
Now Xiao Qian has brought all this forward, in one step, and completely commercialized it.
The Chinese advertising industry in this era is as rough as the entertainment industry, and it can’t even understand how to do advertising.
Either "I won't receive any gifts during the holidays this year" or "It's easy to go up to the fifth floor." The audience was tortured.
As for the concept of built-in advertising, no one has it.
However, it is much easier to mention this to the merchant and the other party will accept it.
It doesn't cost much to be able to advertise on six TV stations at the same time, so hotels and vehicle manufacturers will naturally be happy.
"Mr. Xiao, do you have any vehicle requirements?"
Someone asked a very ambiguous question, which made Xiao Qian very angry.
"Mercedes-Benz, BMW, Bentley, Rolls-Royce, and the worst has to be Lexus. Do you have any questions?"
The man quickly shrank his head, obviously feeling that his life was threatened.
But others were enthusiastic and finally felt the sacredness of doing something big.
In recent years, the number of domestic cars has been gradually increasing, but they are basically ordinary civilian cars.
Even though the staff of Starlight Culture Company already have a very good income, not many people can afford luxury cars.
Everyone imagines the scene of the award ceremony. Next to the sparkling red carpet, luxury cars come one after another, carrying gorgeous and beautiful stars.
Just thinking about it makes me inexplicably excited, and I can’t wait for that day to come soon.
"Mr. Xiao, the Singers Association in Xiangjiang sent a letter expressing its intention to participate in the event. You need to decide the specific details."
Singers from Hong Kong also want to participate?
Xiao Qian instantly understood that the music scene in Xiangjiang was coveting the vast mainland market.
There is no piracy in this world. The pop music market in mainland China has just begun to flourish. Even little-known singers can sell more than 100,000 albums.
Top singers like She, Wenyi, and Qu Qi have sold more than two million albums every time they come back.
For example, if an album costs fifteen yuan, it can earn thirty million yuan in revenue, which is enough to make any singer and music company jealous.
When Hong Kong's entertainment and culture industry was at its most prosperous, million-dollar albums were everywhere. The concept of platinum records came from Hong Kong and Taiwan.
However, in recent years, the entertainment and cultural industry in Hong Kong has declined across the board, and the situation of singers is also very bad.
Seeing those involved in film and television moving north one after another, the singers were also very jealous.
However, the mainland's film and television industry needs talents from Hong Kong and Taiwan, but the music industry does not.
In the past, mainland China had not loosened its laws and regulations, and musicians from Hong Kong and Taiwan had no chance. Now that it has opened up, the market has become increasingly full.
Especially with the emergence of Starlight Music, the pop music industry in mainland China has become increasingly formalized and is developing very fast in terms of concepts. It is no longer much behind Hong Kong and Taiwan.
The development of an industry is like this. When someone speeds up the pace of advancement, competitors can only grit their teeth and keep up if they don't want to be eliminated.
This is the butterfly effect of Xiao Qian as a reborn person.
Although he only focused on his own fundamentals and his own career, he had unknowingly started to take off with his domestic colleagues.
Now if Hong Kong and Taiwan musicians want to enter the mainland market, they can only turn to Starlight Music.
Although Xiao Qian did not expect this situation when he first integrated domestic pop music, it would be great if Hong Kong and Taiwan musicians are willing to put down their modesty.
"Reply them and you can invite their singers to be the guest performers at this award ceremony."
Weng Zhian has something to say.
"They said it would be best to participate in the competition for awards."
He is a Taiwanese compatriot and has deep connections in Hong Kong and Taiwan, so he came into contact with this matter.
But Xiao Qian couldn't agree for the time being.
"The album sales and other data of Hong Kong and Taiwan are different from ours. The markets and channels are very different. It is not suitable to mix them into one at the moment. Otherwise, the awards awarded will not be fair at all. In the end, it will not be good for anyone.
.When their person in charge comes here this time, I will talk to them in detail."
Weng Zhian gave him a thoughtful look and knew what he had planned.
However, everything Xiao Qian did was beneficial to the company, and of course he was happy to see the results.
Xu Jiayi took out another report.
"In this case, the only thing left is publicity. At present, we have completed the docking with various TV stations, and they will use advertisements to broadcast them in turn, but the effect is not expected to be very good."
The five major TV stations took over the live broadcast of the awards ceremony, so they naturally had to advertise on their platforms.
But the biggest difference between this era and many years later lies in the difference in population mobility.
Most people in the 1990s moved around for work and were not consumers in the entertainment and culture industry at all.
And those who can consume are currently too young and have no extra funds to pay for it.
The biggest constraint on the profitability of various ceremonies, parties, and concerts is the transportation of this era.
Planes are too expensive, trains are crowded, and fares are not cheap. In addition, the cost of traveling makes it difficult for ordinary people to go out unless necessary.
Due to economic and transportation restrictions, Xiao Qian simply cannot expect fans of singers from all over the country to gather in the Magic City to create a grand event.
The only ones we can rely on are the local music lovers in the Magic City. At most, the free shipping area is included, and the ones further away are dispensable.
Under such circumstances, the effect of publicity through television is far inferior to other methods.
"Don't be afraid of trouble. Traditional signage advertisements and flyers can be used. Subway and outdoor billboards can also be produced, including local radio stations. They are all good ways."
Xiao Qian thought of something again and once again provided new ideas that were not available in this era.
"You can also join forces with some merchants to organize free ticket activities for consumption. When the consumption reaches a certain amount in the cooperative merchants' stores, you will be given free tickets to the ceremony, and then you will settle the share with the merchants."
This later became a classic sales method in which both parties benefited from cooperation, but at this time, the concept was still unfamiliar even in Europe and the United States.
With this alone, Xiao Qian helped save a lot of costs for the ceremony and also made a pretty good advertisement.
The group of people below listened carefully and were astonished. They hurriedly took notes and felt they had made a lot of progress.
The happiest people are Weng Zhian, Xu Jiayi and others.
When Xiao Qian said that he would spend more than 10 million to hold a unique ceremony, the two of them had green faces.
They were very suspicious, did Xiao Qian think the company made too much money?
The two of them were puzzled and couldn't think of what a mere ceremony could bring to the company besides advertising effect and honor.
Although they still don't understand that Xiao Qian's move is to control the voice of the industry, they at least see real benefits.